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How to Improve Your Outbound Links Score?

Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
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How to Improve Your Outbound Links Score?


  • 📚 Outbound Links Basics: Outbound links, also known as external links, connect your website to others within the digital ecosystem. They indicate the relevance and credibility of your content to search engines. 👉
  • 🥇 Quality Over Quantity: Prioritize linking to high authority, relevant websites over a high number of links. This adds value for your readers and boosts your SEO. 💎
  • 🎯 Relevance is Key: Align outbound links with your content. Search engines reward links to content that matches your own, contributing to the overall narrative. 🧩
  • 🌱 Natural Linking: Avoid over-optimization of your outbound links. A natural link profile, which balances links to various sites, is preferred by search engines. ⚖️
  • 🛠️ Regular Link Maintenance: Regularly monitor and update your outbound links. Broken or outdated links can negatively impact SEO and user experience. 🔄
  • 🏷️ Anchor Text Importance: Anchor text for outbound links should be relevant, concise, and not overly keyword-heavy, acting as an accurate descriptor of the linked content. 🗂️
  • 🚀 Consistent Improvement and Experimentation: Constant learning, strategic thinking, and regular maintenance are required to improve your outbound links score. Embrace changes in the digital landscape and don’t fear experimentation. 🧪

Conclude: To boost your outbound links score, focus on quality and relevance of links, maintain a balanced link profile, regularly update links, use appropriate anchor text, and engage in continuous learning and experimentation.

In the digital world of SEO, outbound links are the lifeblood of a well-rounded strategy. They foster a sense of community and reciprocity, giving search engines a clear signal about your content’s relevance and credibility. But how can you improve your outbound links score? What are the secret sauces to getting those ever-elusive high-quality links? So, let’s first understand, what are outbound links?

Outbound links, or external links, are links from your website to another website. They’re like open doors inviting readers to explore more about a particular topic, connecting your website to the larger digital ecosystem.

1. Quality Over Quantity: The Golden Rule

A common mistake made by many is to focus on the quantity of outbound links, instead of quality. Linking out to

1. Quality Over Quantity: The Golden Rule

A common mistake made by many is to focus on the quantity of outbound links, instead of quality. Linking out to high authority, relevant websites not only boosts your SEO but also provides value to your readers. Remember, “Content is King, but Distribution is Queen”. So, ensure that your links lead to quality content that amplifies your own.

The relevance of your outbound links plays a crucial role in improving your outbound links score. Search engines, like Google, reward outbound links to content that’s in line with your own. It’s like telling a story; every part should contribute to the overall narrative.

3. Keep it Natural: Avoiding Over-Optimization

Over-optimizing your outbound links can be harmful to your SEO. Search engines prefer a natural link profile, meaning your outbound links should vary and not all point to high-authority sites. Balance is key. As Steve Jobs once said, “Great things in business are never done by one person; they’re done by a team of people”. The same applies to your link profile; it should be a balanced team effort.

Just as you’d regularly service your car, your outbound links need regular maintenance. Broken or outdated links can hurt your SEO and frustrate users. Remember, an unattended garden breeds weeds. Regular link check-ups ensure your garden remains pristine and inviting.

5. Anchor Text: The Unsung Hero of SEO

Using the right anchor text for your outbound links is an often overlooked but essential aspect of link-building. Anchor text should be relevant, concise, and not overly keyword-heavy. Think of it as the label on a door; it should accurately describe what’s behind it.

Improving your outbound links score isn’t rocket science, but it does require strategic thinking, regular maintenance, and an ongoing commitment to providing value for your readers. By focusing on quality over quantity, relevance, natural link profile, regular link updates, and appropriate anchor text, you’re sure to see a positive shift in your outbound links score.

Remember, the digital landscape is always evolving. Stay curious, keep learning, and don’t be afraid to experiment. As Albert Einstein once said, “The only source of knowledge is experience”. So go forth and conquer the world of outbound links!

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.