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How to fix your keyphrase length

Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
avada email marketing

How to fix your keyphrase length

Tips for Fixing Your Keyphrase Length: Examples and Insights

To help you better understand how to optimize your keyphrase length, let’s dive into some practical tips and examples that illustrate the concepts we discussed earlier.

1. Find the Right Balance between Long-tail and Short-tail Keyphrases

As mentioned, using a combination of long-tail and short-tail keyphrases can help you target different segments of your audience. For instance, if you run an e-commerce website selling shoes, you might use short-tail keyphrases like “running shoes” and long-tail keyphrases like “best running shoes for marathon training.” By using both types of keyphrases, you can reach a wider range of potential customers and increase your chances of ranking higher in search results.

2. Conduct Thorough Keyword Research

To find the ideal keyphrase length for your content, start by researching popular search terms within your niche. Using the example above, you could use a keyword research tool to analyze search volume and competition for phrases like “women’s running shoes” (short-tail) and “best women’s running shoes for flat feet” (long-tail). This data will help you determine which keyphrases to focus on and give you a better idea of the optimal length for your specific industry.

3. Use Keyphrases Naturally and Contextually

When incorporating keyphrases into your content, ensure they flow smoothly and make sense within the context of your writing. Let’s look at an example:

Bad: “Our best running shoes for marathon training are perfect for long distances. Choose the best running shoes for marathon training and feel the difference.”

Good: “Our top-rated marathon running shoes are specifically designed for long distances, providing the support and comfort you need during intense training sessions.”

The first example feels forced and repetitive, while the second example uses the keyphrase naturally and reads more like a conversation.


By implementing these tips and examples in your content, you can optimize your keyphrase length effectively, resulting in improved search engine visibility and increased organic traffic to your website. Remember, the key to success is understanding your audience and their needs, so always be ready to adapt your strategy based on your research and insights.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.