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Avada Rebranding: Reveals Our New Logo and Brand Identity

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By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
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December 2022 marks the milestone when Avada unveiled our brand refresh and got a new identity. With a more substantial commitment to making eCommerce better, Avada has rebranded our logo and changed our visual assets with a fresh new modern look.

With this first significant rebranding, Avada continues our mission to help millions of online businesses increase their revenue while establishing our ambition to be a leading eCommerce solution supplier.

About Avada

Since our inception in 2014, Avada has been one of the top Shopify partners, with the mission to develop new apps to solve business problems and help our customers grow revenues. Over 70 thousand happy customers have praised our product’s responsive, secure, and individualized technical assistance.

Customer satisfaction is Avada’s overarching objective and is achieved through a committed team that makes up Avada. With that in mind, throughout our 8 years in the eCommerce industry, we have seamlessly innovated products to maximize their efficacy and provide consumers with service that meets the 5-star level. Stay updated with the latest technologies we ceaselessly learn and develop ourselves to catch up with the digital world.

Since then, we have grown, and this is the time for Avada to update our professional profile. Our brand’s visual identity, including our logo, has been modified to better represent who we are right now and our exciting future.

Avada Rebranding - A fresh new modern look

The multi-cloud brand mark of Avada, which appeared in front of the work mark “avada” in the company’s previous primary logo, has served as its illustrative mark for the last eight years. This is consistent with Avada’s dedication to our purpose and core principles.

However, as we recognize the values and significance of a strong brand image, Avada has decided to begin a makeover of the brand identity and adopt a new style. Our brand’s new look unifies our team and products into a unique mark that communicates trust and refinement in a fun, spirited manner. We have picked a new logo and visual asset that are cutting-edge, feature essential components that communicate our objective and are faithful to our well-established reputation.

We drew inspiration for the Avada brand emblem from the picture of the spotlight on the stage or during significant events. To effectively communicate our message, we made major changes to our font and its size. At Avada, we work hard and are dedicated to providing our clients with solid service while seamlessly creating solutions to address challenges in the eCommerce industry.

The brandmark and wordmark are the two key elements that make up Avada’s signature. Avada’s brandmark, embodying our brand personality, is adaptable in usage and crucial to raising brand recognition. The stylized, colorful spotlight that makes up the Avada brandmark has been combined to create a brand-new, distinctive symbol. The wordmark “avada” is instantly recognizable and delivers information about the brand’s name clearly and flexibly. It is written in lowercase with an improved font and blue color, re-establishing a new sense of the bright future with a modern and friendly look to the brand.

Navy blue, Cerulean, Bittersweet, Cherokee, White, and Deep black are the six hues used in the logo, which combine to create the impression of a stylized spotlight and create a fresh and distinctive emblem. This resurrected brand is simple to recognize while yet emphasizing modernity.

New visual assets

Along with the new logo, a set of typefaces, color schemes, and palettes is also completely updated to better match the orientation and industry. These significant changes will be shown on Avada’s Shopify apps, our websites, social media sites, and anywhere our brand appears.

The psychological effects of color on customers’ moods are crucial in audience recognition. Accordingly, a color palette system including a primary color palette, secondary color palette, and complementary colors has been carefully selected to match the brand spirit and ensure attractiveness to customers and partners. There are also modifications to the primary font and visual system to fit the brand personality and culture. Now that we have rebranded, it is clear from looking at it what Avada is, dispelling any uncertainty that may have been among other company models.

What changed? What stays?

With this new breath of fresh air, Avada hopes to communicate our identity, mission, and principles we uphold to our staff members, clients, and partners around the world. The visual design unveiled today serves as a platform for more effectively communicating the functions of the product. As we embarked on refreshing Avada’s look, we wanted it to represent the things that matter most to us as a company: Offering the best eCommerce solutions and helping our customers grow their revenues.

Our core values and mission remain the same, despite the fact that Avada has undergone a significant brand makeover. Behind the new look, we remain the same organization and staff, committed to giving our customers the most innovative products and services. The same fantastic crew, same fantastic service, same fantastic products, our logo, and brand identity are the only things that have altered. The same level of professionalism you have come to expect will continue to be offered, or even better, as part of our rebranding efforts. As we continue to innovate and improve our products to keep up with the digital world, we will have the capacity to provide our consumers with greater value.

The characteristics that made us who we are are still there in Avada, but we will continue to advance. We are proud to present a better-looking Avada but also remain a dedicated friend and trustworthy companion to our loyal customers and business partners.

Our website, social media accounts, and other platforms will all continue to fully feature Avada’s updated brand identity. We will keep working to ensure that Avada has a consistent new appearance everywhere we go and that our clients are aware of these changes. We hope you love our new brand identity and are as excited as we are!

Avada SEO Suite is the all-in-one app trusted by thousands of Shopify merchants around the world to help save time and money, while also boosting their store’s performance. As part of our commitment to helping you unlock your store’s full potential, we’ve created the Avada SEO Suite Ultimate Checklist. This comprehensive document allows you to easily check the configuration and setup of all our app functions, ensuring that they are optimized and shown correctly on your store.

In this blog post, we’ll explore the many benefits of using the Avada SEO Suite Ultimate Checklist, including how it can help you improve your store’s page speed and SEO optimization. We’ll also provide step-by-step instructions for using the checklist and offer some best practices for getting the most out of this powerful tool. By the end of this post, you’ll be ready to unleash the full power of Avada SEO Suite and take your Shopify store to the next level!

Avada SEO Suite ultimate checklist

What is Avada SEO Suite’s Ultimate Checklist?

Avada SEO Suite’s checklist is a comprehensive document that outlines all the essential functions of our all-in-one app. The checklist is divided into different sections, each one focusing on a specific aspect of the app, such as on-page SEO, page speed optimization, and schema markup. Each section includes a list of tasks to be completed, with clear explanations of each task and how to accomplish it. The purpose of this checklist is to help Shopify store owners ensure that they are getting the most out of our app and that their store is fully optimized for page speed and SEO performance.

Avada SEO Suite ultimate checklist

Using this ultimate checklist, you can easily check the configuration and setup of all our app functions, making sure that everything is working correctly and displaying properly on your store. This document is designed to save you time and effort, so you can focus on other important aspects of your business.

Some of the key features of the Avada SEO Suite checklist include:

  • A detailed list of all our app functions, with clear explanations of each feature and how it can benefit your store.
  • Step-by-step instructions for checking the configuration and setup of each function, so you can be sure that everything is optimized for your store’s needs.
  • Best practices and tips for maximizing the performance of our app and improving your store’s page speed and SEO optimization.
  • A handy SEO Audit sheet, which allows you to quickly and easily assess your store’s SEO optimization and loading speed, and provides recommendations for improving your store’s performance.

With the Avada SEO Suite Ultimate Checklist, you can be confident that your store is fully optimized and performing at its best. By following our recommendations and best practices, you can unlock the full potential of our app and take your Shopify store to the next level!

Benefits of Avada SEO Suite’s Ultimate Checklist

Avada SEO Suite’s Ultimate Checklist offers a comprehensive solution for Shopify store owners looking to maximize their store’s potential. By providing a complete list of essential functions, this all-in-one app helps save time and money, while boosting your store’s performance.

One of the most significant benefits of using Avada SEO Suite’s Ultimate Checklist is the significant improvements it can make to your store’s page speed and SEO optimization. With optimized page speed, your store will load faster, providing a better user experience for your customers. Additionally, improved SEO optimization means that your store is more likely to rank higher on search engines, increasing the likelihood of customers finding and purchasing from your store.

Using this checklist can also help you identify any areas of your store that may need improvement, allowing you to make informed decisions about how to best optimize your store for success. By regularly using the checklist, you can stay on top of any updates or changes to your store’s functionality and ensure that your store is always performing at its best.

In short, Avada SEO Suite’s Ultimate Checklist is an essential tool for any Shopify store owner looking to maximize their store’s potential. By optimizing page speed, improving SEO optimization, and providing a comprehensive list of essential functions, this app can help you save time and money while boosting your store’s performance.

How to get the most out of Avada SEO Suite’s Ultimate Checklist?

Using Avada SEO Suite’s Ultimate Checklist is easy and straightforward. Here are the step-by-step instructions:

  1. Review the checklist: The checklist is organized into different sections, each covering different aspects of your Shopify store’s SEO and page speed optimization. Take the time to carefully review each section and understand what needs to be done.
  2. Check off the items: Once you understand the tasks that need to be done, start checking off the items on the checklist as you complete them. This will help you keep track of what you’ve done and what still needs to be done.
  3. Follow the recommendations: As you check off the items on the checklist, make sure to follow the recommendations provided by the app. Avada SEO Suite’s Ultimate Checklist not only tells you what needs to be done but also provides recommendations and tips for how to do it effectively.
  4. Monitor your progress: Keep track of your progress as you work through the checklist. This will help you see how far you’ve come and how much more work needs to be done.

Avada SEO Suite ultimate checklist

To get the most out of Avada SEO Suite’s Ultimate Checklist, here are some tips and best practices:

  • Prioritize the tasks: Start with the items that have the biggest impact on your store’s page speed and SEO optimization. These could include image optimization, minifying CSS and JavaScript files, and enabling lazy loading.
  • Take your time: Don’t rush through the checklist. Take the time to carefully review each item and follow the recommendations provided by the app.
  • Use the SEO Audit sheet: The SEO Audit sheet is a helpful tool that you can use to evaluate your store’s SEO optimization. Use it in conjunction with the checklist to get a complete picture of your store’s SEO health.

By following these tips and best practices, you’ll be able to use Avada SEO Suite’s Ultimate Checklist to its full potential and improve your store’s page speed and SEO optimization.

Start Using Avada SEO Suite’s Ultimate Checklist Now!

Using Avada SEO Suite’s Ultimate Checklist can help Shopify store owners improve their store’s performance, increase page speed, and optimize their site for better SEO. By following the step-by-step instructions provided in the checklist and using the best practices and tips highlighted, Shopify store owners can maximize the potential of their store and save time and money in the process.

Don’t wait any longer, try out the Avada SEO Suite’s Ultimate Checklist for yourself to improve your store’s performance!

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.