How AestheticNation increased AOV 1.5X with AVASHIP

Categories: Case study Avada update
How AestheticNation increased AOV 1.5X with AVASHIP

Are you wondering how to reduce the cart abandonment rate and increase sales volume without spending too much effort? See how AestheticNation discovers the most effective way to boost AOV and sales numbers in a short period.

Table of content

Meet AestheticNation

AestheticNation
AestheticNation

Aesthetic Nation was India’s 1st Brand to Launch the Original Gym Stringers in the country. They are one of the early initiators who providing Fitness Apparels, Fashion & Technology in the Apparels Segment. Today, they have approximate 19-20 Stores worldwide & aims to retail in at least 100 Stores by this year-end(2020)

What is the problem AestheticNation encounter before using AVASHIP?

Although having 65,000 orders per year, AestheticNation has always faced abandoned cart issue to the shipping cost charges. Customers were not prepared for the shipping fee that they have to pay for at the checkout step. Therefore, with the unwillingness, they immediately left their cart without complete the order.

They know that there is a huge space for them to recover the abandoned cart and increase their sales. AestheticNation was so determined to find such a helpful solution.

How did they do it?

How AestheticNation find and use AVASHIP?

For the first start, Aestheticnation did not search for an app exactly. Instead, they used some common search terms for the whole issue. Accidentally, they got impressed with AVASHIP- Shipping Suite for Shopify provided by AVADA - a simple but comprehensive solution for their complicated cart abandonment issue.

AVASHIP is a precious option they had been looking for!

Here is use and take advantage of this app.

Aestheticnation wanted to inform customers about the delivery cost in advance. They decided to display the shipping bar announcement on the top of the store site to help customers always be noticed of the shipping charge during their whole shopping journey. They also know that the free shipping message will be changed according to the total cart value; it is the way they use AVADA helo bar as a kind of motivation to encourage customers to add more items to cart and get free shipping gold.

Free shipping bar on AestheticNation page
Free shipping bar on AestheticNation page

Here are some steps that they have done:

  • Configure free shipping rate, making sure that it matches the default campaign goal value
  • Configure general settings such as time period, timezone, campaign priority, etc.
  • Custom the display of the shipping bar by changing background color, font, image, etc.
  • Include the bar in Product, Collection, Cart page.

Result

After using AVASHIP for over 20+ days, AestheticNation has seen an incredible success!

The abandoned carts have dropped since customers are well aware of the cost and how much they can save from the free shipping option.

Noticeably, the AOV has jumped at the new level! They have ever imagined that it would be 1.25- 1.5X higher than the current number.

Summary

It doesn’t surprise us that AestheticNation gets such great results using a super cool shipping bar because it helps customers know how much they need to pay for shipping and how they can avoid that shipping cost easily.

It does not take to much time and effort to make your own free shipping bar. Use free AVASHIP for minimizing cart abandonment rate and maximize your sales volume. Try it on your site today and see for yourself!

If you have any questions, please feel free to contact us via [email protected] Thank you so much!

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