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Introduction

Hello there! Shopify has introduced a new feature that’s going to make your life a lot easier. It’s called the Cookie Banner. This feature is not just a nod to the importance of privacy laws but also a tool for you, the Shopify store owners, to enhance transparency and trust with your customers.

In this blog, we’ll take a friendly journey into what the Shopify Cookie Banner is, how to set it up, the problems it aims to solve, and explore top cookie management apps that can serve as alternatives or complements to Shopify’s native feature.

What is the Shopify Cookie Banner?

The Shopify Cookie Banner is designed to make compliance with international privacy laws like the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) simpler for you. It provides a straightforward way for Shopify stores to inform visitors about the use of cookies and, where necessary, obtain their consent. This feature is crucial for any Shopify store that wants to operate legally across borders, ensuring that visitors are aware of and can control the personal data collected about them.

How to Set Up the Shopify Cookie Banner

Setting up the Shopify Cookie Banner is a straightforward process designed to integrate seamlessly into your store’s existing layout and design. Here’s a step-by-step guide to getting started:

Step 1: Navigate to Online Store Settings:

From your Shopify admin dashboard, please go to the Online Store section and select Preferences.

Step 2: Cookie Banner Settings

Under “Customer privacy” find the “Cookie Banner” section where you can edit your store’s Cookie Banner. Shopify provides a template to get you started, but make sure it reflects your actual use of cookies.

Step 3: Activate the Cookie Banner

In the Region visibility section, click Activate cookie banner. Select the regions where you want the cookie banner to display, and then click Activate.

Step 4: Customize the Cookie Banner

Shopify allows you to customize the look and feel of your cookie banner to match your store’s theme.In the Appearance section, click Customize.

Step 5: Set Up Consent Tracking

Ensure that your store is set to track consent properly. Make changes to cookie preferences and position, and then click Save.

Click View to preview how the cookie banner displays in your online store.

How to Fix Shopify Cookie Banner Problems

By activating a cookie banner for visitors, analytics data is collected only after the visitor has given consent for analytics purposes. Visitors who do not allow cookies or JavaScript cannot be counted .Therefore, session- based tracking metrics like Tik Tok Pixel, Google Analytics 4 or Facebook Pixel will see a decrease in recorded session counted, which can significantly affect other statistics such as conversion rate, acquired users.

Top Cookies App to Replace the Shopify Cookie Banner Feature

For those seeking more flexibility and functionality than what’s offered by Shopify’s native cookie banner, several third-party apps provide enhanced features. Here are some of the top cookie management apps available on the Shopify App Store:

• Avada Cookie Consent: Offers a highly customizable cookie consent banner, helping you comply with GDPR, CCPA, and other privacy regulations. Merchants can create customizable preference banners, fully manage store’s cookie and activities and easily add new cookíe to app management.

• Avada GDPR Cookie Consent lets you integrate with other marketing and analytics tools such as: Google, Tiktok, Meta and so on. Merchants can use cookie banners to notify visitors to allow tracking metrics to collect data of their behaviors.

• Omega GDPR/CCPA Cookie Banner: A comprehensive solution that not only manages cookie consent but also helps with broader GDPR and CCPA compliance , including data subject requests and consent logs.

• Nova: EU Cookie Bar GDPR: An easy-to-use app that provides a simple cookie consent banner to help you comply with EU law. It’s a straightforward solution for stores focusing primarily on the EU market.

In conclusion, while Shopify’s Cookie Banner feature is a significant step towards simplifying compliance with privacy laws for e-commerce sites, merchants with specific needs might find more robust solutions in third-party apps. By understanding the capabilities and limitations of Shopify’s offering and considering alternative solutions, store owners can ensure they remain compliant while providing a transparent and trust-building experience to their customers.