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5 St. Patrick's Day Marketing Ideas To Boost Sales For Your Online Store

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By Sam Nguyen

CEO Avada Commerce

Drive 20-40% of your revenue with Avada
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St. Patrick’s Day, celebrated annually on March 17th, is now largely known as a worldwide celebration of Irish culture. As with numerous other holidays, it has become a shopping occasion, providing abundant opportunities for eCommerce enterprises to grow sales. This is also a perfect opportunity to express your brand’s individuality and connect with your customers, thanks to the joyful mood and cultural significance. As a result, eCommerce businesses often use St. Patrick’s Day as a marketing opportunity to raise brand recognition, attract traffic, and improve sales.

As an eCommerce merchant, you have always had the benefit of being able to build campaigns that are extremely focused and individualized, which may help you stand out in a competitive marketplace.

Without further ado, here are 5 St. Patrick’s Day marketing ideas to help you make the most out of the festive season and engage with your potential customers in meaningful ways.

St. Patrick’s Day marketing idea

Create a dedicated St. Patrick’s Day theme for your store

Having a special St. Patrick’s Day theme for your online business is a terrific approach to attracting clients and enhancing sales throughout the holiday season. Like with other holidays and product lines, it’s a worthwhile endeavor to establish a separate homepage for St. Patrick’s Day. This may set the tone for your campaigns and provide an enjoyable purchasing experience for your clients, encouraging them to spend more time on your site.

To get started, paint your webpage green and utilize it to promote appropriate product bundles as well as links to any holiday-specific material you have. Additional green, leprechauns, shamrocks, an Irish flag, or St. Patrick’s Day phrases adding subtle features that invoke thoughts of Ireland will help your online store stand out and make your clients grin! Shamrock Gift is an outstanding demonstration of a St. Patrick’s Day-themed shop that you may use as a model. The website’s design has a green and gold color scheme, celebratory banner imagery, and sections dedicated to Irish presents and St. Patrick’s Day merchandise.

St. Patrick’s Day marketing idea

To get your consumers in the festive spirit, you may also develop a St. Patrick’s Day-themed landing page. Displaying green or St. Patrick’s Day-themed items, as well as festive graphics and content, will assist enhance conversions and encourage customers to make a purchase. Having a St. Patrick’s Day landing page not only helps to orient clients and give a basis for all their St. Paddy buying needs, but it also improves your SEO ranking. Consider using social media to promote your St. Patrick’s Day-themed shop and promotions. You may boost traffic to your website and raise brand recognition by publishing high-quality photographs and connecting with your followers.

Also, bear in mind the necessity of having a smooth and easy-to-navigate buying experience while developing your St. Patrick’s Day-themed business. Ensure that your website is mobile-friendly and optimized for fast loading times. It’s also a nice choice to showcase deals and coupons on your webpage to entice people to buy.

Offer your customers a special discount for this lucky day

Providing a holiday offer is a terrific St. Patrick’s Day marketing idea as well as a great approach to attracting customers. Making your consumers feel as if they’ve discovered a pot of gold doesn’t have to be difficult! To commemorate this momentous day, you may provide a special deal on specific goods or provide free delivery on all purchases. Buyers will welcome the added discounts, whether it’s an offer encompassing your complete product catalog or a single product.

Use eye-catching images and creative text to highlight the value of the deal and its limited-time availability while advertising your discount offer. To spread the word and generate visitors to your website, use social media platforms, email marketing, and webpage pop-ups. Consider collaborating with celebrities or bloggers that have a following similar to your target demographic to assist market your offer.

St. Patrick’s Day marketing idea

Using attractive St. Patrick’s Day sale phrases is one technique to attract more clients. These slogans are brief words or sentences that offer exceptional seasonal discounts or bargains. They are vital because they instill in customers a sense of urgency, enthusiasm, and enjoyment. Get all of your Irish wordplays out of your scheme and use your corniest jokes to adorn your promotions!

You may attract new consumers, thank existing ones, and build excitement around your company by giving a St. Patrick’s Day discount. There are various methods to make a tempting offer for your consumers, whether it’s a percentage off, a cash amount discount, or a gift voucher with a purchase. You can even use a QR code generator for customers to easily scan and receive their special discount. Therefore, reap the benefits of this lucky day by providing your consumers with a great deal that they can’t refuse!

Make the most of St. Patrick’s Day-themed email marketing campaigns

Email marketing campaigns can be a strong tool for eCommerce businesses, and St. Patrick’s Day is a great time to communicate with consumers and promote sales. Email allows you to stay high on the list of your clients and subscribers, and it may attract people to your website when they would not otherwise think of you. With so many businesses fighting for attention throughout this holiday season, it’s critical to design eye-catching and interesting email marketing.

Pay close attention to the subject line to make the St. Patrick’s Day theme clear in your customer’s inbox. Use eye-catching and interesting subject lines to capture your readers’ attention. Use puns or humorous wording that relates to the holiday theme. Your subject lines should be brief and to the point, such as “Save some green on St. Patrick’s Day”, “Be Lucky with Our St. Patrick’s Day Sale!”, “Our Pot of Gold is Waiting for You!”, or “Feeling lucky? Now is the day to save”. Additionally, funny jokes and entertaining emojis are extra components that may make your emails even more appealing!

St. Patrick’s Day marketing idea

After you get their attention, utilize visually attractive and engaging images in the body of the message that promotes your items in a joyful and festive manner. Every St. Patrick’s Day marketing idea features the color green. Special discounts, links to St. Patrick’s Day merchandise for sale, recipes, trivia, and other content can be included in your themed email. Make your reader’s time worthwhile, but don’t overburden them with information. Consider tailoring your email messages by leveraging consumers’ identities or purchase histories to provide a more personalized experience.

Consider giving unique bargains or promotions to your email subscribers in addition to promoting your items. This not only makes a significant contribution to your email marketing, but it also encourages them to buy. To increase sales, offer a call-to-action and a link to your website. To create a sense of scarcity and push buyers to act, use terms like “limited-time offer” or “while stocks last.”

Pro tip: Don’t forget to optimize your email marketing for mobile devices. With more people reading their email on their smartphones, it’s critical that your email campaign looks fantastic and is simple to use on mobile devices.

Prepare your Shopify store for St. Patrick’s Day sale

Preparing your Shopify store in advance to ensure a flawless shopping experience for your consumers is a noteworthy St. Patrick’s Day marketing idea. After stocking your store with adorable present items and gaining a lot of attention, you must also consider the customer’s experience. Constantly consider methods to improve the consumer experience on your platform.

With St. Patrick’s Day approaching, there will be a lot of traffic on your website, so don’t make any major changes to it right now. Inspect all of your website’s functions to provide a seamless experience for your consumers. Be sure your website can withstand the high volume of visitors throughout the Christmas season.

St. Patrick’s Day marketing idea

Slow page load times can have a huge influence on your sales and customer experience, leading to greater bounce rates and cart abandonment; thus, increasing the speed and performance of your website is critical. You may also look at the most popular goods to get an idea of prospective keywords for St. Patrick’s Day sales. Consider utilizing an app like Avada SEO Suite to provide your consumers with a quick and easy buying experience. This program is an all-in-one SEO toolkit that can help you rank better in search engine results pages and enhance the overall performance of your website.

In addition, you should review the inventory of items in your business. As many people as possible may order the same thing, ensure that you have a lot of the same items in store, otherwise you may have to substitute any product. The most important thing to know about St. Patrick’s Day is that it is transportable.

Customers are also more inclined to call customer care around the holidays if they have any questions about the merchandise. When purchasing a product, every buyer wants to know all of the specifics about it. As a result, they will contact your website through customer support. Your customer care department should be quick to respond. To give better service, you can activate live chat or provide any contact number or email address.

Create St. Patrick’s Day-themed product bundles

Depending on the things your online business sells, St. Patrick’s Day may be the ideal moment to introduce new product bundles or special items. Consider which goods might work well together and build a package that delivers value for your clients. For instance, if you sell clothing, try designing a St. Patrick’s Day bundle that contains a t-shirt, hat, and socks. You may even put together bundles of items from other sectors, such as a St. Patrick’s Day-themed mug and a bag of Irish coffee. Providing bespoke St. Patrick’s Day items will undoubtedly bring a personalized touch to your company and make it stand out.

St. Patrick’s Day marketing idea

Offering unique discounts or promotions for your St. Patrick’s Day-themed product bundles is another great tactic. This not only adds value to your consumers’ lives, but it also encourages them to make a purchase. Try providing a special discount code to your email subscribers or followers on social media to motivate them to take benefit of the deal.

Bottom line

Saint Patrick’s Day is an excellent chance for any eCommerce firm to improve sales! All you have to do is include the green theme in your marketing message, engage your audiences with fun and comedy, and amaze consumers with exceptional offers.

With these above amazing St. Patrick’s Day marketing ideas, we hope you will find the suggestions above useful in making the most of this holiday!

Let’s go for gold on St. Patrick’s Day and increase sales for your online shop!

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.