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Wix Ecommerce Pricing Plans: Which Plans is Best For You? 

August 28, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

You are an ecommerce seller seeking a paid but worth-it platform to start your business, right? Here we recommend Wix with Wix ecommerce prices and suggest which pricing plan is best for you.

Key Takeaways 

  • The article provides both an overview and comprehensive analysis of Wix pricing plans to help ecommerce merchants choose which most suits their needs
  • Hidden and additional costs when choosing a Wix pricing plan are uncovered.
  • We present ecommerce merchants 5 tips to avoid hidden costs.

Wix Pricing Plans: Overview

Wix Pricing Plans: Overview

Here is our complication of up-to-date 2023 Wix pricing plans:

Wix PlanMonthly CostBest for?
Light$16Removing Wix ads – suitable for portfolios, personal sites, service businesses, etc.
Core$27Ideal for expanding websites and engaging customers – includes basic ecommerce features.
Business$32Elevates your marketing and business branding.
Business Elite $159Priority support and maximum storage capacity.
EnterpriseCustom pricingA fully tailored plan with a personal account manager.

Wix pricing plans: A Deeper Breakdown

Let’s break down each plan’s characteristics and outstanding features.

Wix pricing plans: A Deeper Breakdown

The Light plan: $16 per month

  • Price: $16 per month (paid annually)
  • Best for: Portfolios, resumes, small blogs, and personal sites
  • Key features:
  • Remove Wix ads
  • 2GB storage space
  • Free domain for one year
  • Allows two collaborators
  • 30-minute video allowance
  • Light marketing suite
  • Pros & Cons: 

Pros:

  • Free domain for 1 year
  • 30 min of video storage
  • 24/7 support

Cons:

  • No ecommerce functionality
  • No professional logo maker

The Core plan: $27 per month

  • Price: $27 per month (paid annually)
  • Best for: growing sites and engaging your audience – equipped with basic ecommerce tools
  • Key features: All features from the Light plan, plus extras such as:
  • 50GB of storage space
  • 10 video hours
  • Social media logo files
  • Basic marketing suite
  • Basic site analytics
  • Accept payments
  • Pros & Cons:

Pros:

  • Everything in the Light plan
  • 50GB storage for more videos and images
  • One year access to Wix’s site booster
  • Basic ecommerce features

Cons:

  • No advanced shipping
  • No automated sales tax

The Business Plan: $32 per month

  • Price: $32 per month (paid annually)  
  • Best for those who want to improve marketing and branding
  • Key features:
  • Provides a wide range of tools to enhance your E-commerce efforts.
  • Gain trust by requesting product reviews on your site.
  • Unlock USPS discounts and simplify automated sales tax calculations (up to 100 transactions)
  • Start dropshipping and accept subscriptions with this plan.
  • Pros & Cons:

Pros:

  • Everything in Wix’s Core plan
  • 100GB storage
  • 10 video hours
  • Up to 5 additional currencies

Cons:

  • No customized reports
  • No loyalty program

The Business Elite Plan: $159 per month

  • Price: $159 per month (paid annually), $172 per month (paid monthly)   
  • Priority customer support, maximum storage space
  • Key features: 
  • Streamline, refine, grow
  • Upgrade your caps: more online reviews, more transactions with automated sales tax
  • No transaction fees
  • Additional USPS discount
  • Despite the higher cost, it’s reasonable with substantial earnings.
  • Pros & Cons:

Pros:

  • Everything included in Wix’s Pro pricing plan
  • Priority customer care
  • Unlimited storage and video hours
  • Advanced marketing and ecommerce features

Cons:

  • Far more expensive than other plans
  • Still limits staff accounts

The Enterprise: Custom 

  • Price: Custom
  • Best for large-scale businesses that need full-service website support
  • Key features: 
  • Support from Wix’s design, code, marketing, and SEO teams
  • Advanced analytics dashboard
  • Project mapping and performance reviews
  • Yearly security audits
  • 24/7 support via a private VIP number
  • Pros & Cons 

Pros:

  • Advanced analytics & reports
  • Unlimited customer accounts
  • Automated sales tax

Cons:

  • Multiple currencies: Primary plus 10

Any Hidden or Additional Costs?

Any Hidden or Additional Costs?

Beyond paying the monthly subscription fee, there are other additional Wix costs to keep in mind, here’s a look at each of them:

Wix domain name cost

  • $14.95 to $24.85 per year

You get a free Wix domain for the initial year. Later, standard domains are $14.95 per year, and specific domains are $24.85 per year. Someone else can take it if you don’t want to pay for your domain. The domain will renew automatically to prevent accidental loss.

Custom email addresses

  • $6.00 to $6.50 per month

Wix has collaborated with G Suite, like Google’s Gmail for Business, letting you make personalized email addresses right in your Wix account. You can pay for, create, and set up your email addresses directly within Wix’s control panel.

This service costs $6.00 per month if you choose the yearly plan or $6.50 monthly for the month-to-month option.

Add extra for apps

  • Free to $20+/month per app

Wix offers many free apps in the Wix App Market. Alongside these, there are also some premium apps that you can add to your website. Many apps have free and premium versions, so you can pick what suits you.

The prices of premium apps differ, usually falling between $0.74 and $49 per app per month. Some apps have a trial period for free, while others require payment right away.

You can begin with the free version and switch to the premium version whenever you like. Wix’s auto-renewal applies to premium apps, so if you don’t want to keep paying for an app, turn this off in your settings.

Wix Payments Processing Fees

  • Depending on the payment method

When using Wix Payments, credit and debit cards will incur a fee of 2.9% of the transaction value plus an additional $0.30. Wix Payments POS has a processing fee of 2.6% with no added cost. As for Apple Pay, the fee is 2.9% of the transaction amount and $0.30

The specific price can also be influenced by the payment’s location, so it’s advisable to refer to Wix’s processing fees page for precise details concerning your region and chosen payment method.

Wix Ascend 

Wix Ascend is a comprehensive hub for handling customers and marketing strategies. It’s a business solution tailored to enhance traffic, gather customer insights, and improve engagement and conversions. Wix Ascend comes in handy for business management, too. You can access Wix Ascend for free, already included with your Wix website. 

However, upgrading is necessary to access all the Ascend business tools without limitations.

Wix Ecommerce Pricing Plans: 5 TIPS to Reduce Your Costs 

Here are five tips to help you reduce your costs in Wix eCommerce pricing plans, especially avoid hidden fees:

Choose the Right Plan

When choosing Wix eCommerce pricing plans, it’s essential to closely evaluate your business requirements and objectives. 

For example, the complete Wix E-commerce package might be unnecessary if you sell only eight products and have minimal transactions, the Business Elite plan might not be necessary. 

Consider the $16 Combo Plan and set it up with PayPal and Stripe payments. These gateways accept most cards and directly deposit funds into your bank, saving you $11/month or $12/year compared to the $27 plan, which means over 40% savings.

Use Free Apps

Make the most of free apps available in the Wix App Market instead of choosing premium ones, helping you avoid extra expenses. 

For example, Wix offers Google’s integrated service for a professional business email. Google G Suite starts at $6/month, potentially reaching $18/month for business needs. 

Moreover, you can use Zoho’s business email for free on Wix. Zoho, a global collaboration app provider, offers unlimited business emails for up to five domains at no cost.

Optimize Images 

Optimizing images on your website is crucial for efficient storage management, especially within plan limits, reducing storage space taken up by large image files.

Additionally, optimized images improve loading speed, ensuring a smoother user experience, particularly for mobile users with slower connections. 

These optimizations, including resizing images to fit your layout, compressing to find the size-quality balance, and choosing suitable formats, also impact search engine rankings, boosting your site’s visibility. 

Streamline Product Offerings

Streamlining product offerings involves a focused range of products or services in your business, aiming to enhance efficiency, customer experience, and overall performance. 

With fewer products, more precise analytics and market differentiation become feasible. However, finding the right balance is crucial, as excessive streamlining can limit diversity and market reach.

Promotions and Discounts

You can also use Wix vouchers for advertising on Google, Bing, or local listings. These vouchers provide specific amounts of Google Ads credit, distinct from other offers. You might also receive a complimentary domain name, even without buying a free domain in the central plan.

Surprisingly, students with a university email can get a 50% discount on yearly plans. No student email? Still, enjoy a 10% discount using code “TAKE10.” This is Wix’s most economical plan. Apply the code and click to save. Maximize these discounts for savings.

Wix Ecommerce Price: FAQs

There are a total of eight pricing plans available, which are available from $16 per month to $159 per month. Per the experts, $16 per month is ideal and cheapest as the combo plan, whereas $27 per month is the CorPlan, popular among freelancers.
Yes, there is; however, one can benefit from some limited features. For instance, the templates and the apps are limited under the Wix free pricing plan.
Yes, Wix Ecommerce does have transaction fees associated with its payment processing. The fees vary depending on the plan you’re using and the payment gateway you choose.
Yes, you can sell digital products using Wix Ecommerce. Wix Ecommerce provides the functionality to sell both physical and digital products through your online store. 

Bottom Line

Wix ecommerce prices vary from free to an unimaginable sum for the Enterprise plan. We hope this article may help you decide on which plan most suits your business.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.