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Top 10+ Website Builders For Artists In 2024

December 27, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Key Takeaways
Top 10+ Website Builders For Artists In 2024 include:
  • Shopify: Best for Artists Selling Art Online
  • Wix: Best for All in One Website Building with Diverse Artistic Templates
  • GoDaddy: Best for Intuitive Website Builder
  • Squarespace: Best for Overall Art Website Builder
  • Hostinger: Best for Template rich Art Portfolios
  • Square Online: Best for Artists Expanding their Sales Platforms
  • Pixpa: Best for aesthetic appeal and practical functionality
  • Zenfolio: Best for robust client management and marketing tools
  • SmugMug: Best for superior image quality and gallery presentation
  • Fabrik: Best for elegant design and video hosting

In this article, we’ll explore the top 10 website builders for artists in 2024, carefully selected and reviewed by an ecommerce expert with extensive experience in helping artists and creatives establish a compelling online presence.

Shopify: Best for Artists Selling Art Online

Shopify Overview

Recognized for its e-commerce prowess, Shopify emerges as an ideal solution for artists aiming to carve unique online shops. Artists can utilize its platform to sell their art across various channels – their own website, social platforms, art fairs, or marketplaces like eBay and Amazon. 

Despite a small learning curve, Shopify’s potential rewards are significant, allowing artists to offer rich product descriptions, multiple images, videos, 3D models, and even customized product options.

Shopify Pricing

Before diving into the world of Shopify, it’s essential to understand the available pricing plans and choose the one that aligns with your artistic business needs. Here are the options:

  • Shopify Starter ($5 per month): A perfect entry-level plan for artists taking their first steps into online selling, providing all basic tools for a minimal monthly fee.
  • Shopify Basic ($39 per month): Catered towards established artists looking for an upgrade in their e-commerce capabilities, this plan offers additional features to streamline online transactions.
  • Shopify Advanced ($399 per month): Aimed at high-volume sellers and growing art businesses, it provides advanced reporting, lower transaction fees, and priority support.
  • Shopify Plus ($2000 per month): An enterprise-level solution best suited for high-profile artists and art businesses requiring custom solutions, dedicated support, and API access for third-party integrations.

Shopify Features

Ease of Use

Shopify’s most compelling feature in this category is its user-friendly interface with a section-based editor. This intuitive design liberates artists from the constraints of technical know-how, letting them concentrate more on their craft rather than the complexities of website management. This feature not only makes setting up an online store a breeze but also ensures a smooth ongoing management of the site. 

Design

At the heart of Shopify’s design features are its professionally designed, mobile-responsive themes. These offer artists the freedom to personalize their online stores to reflect their unique style and the aesthetics of their artwork. The themes are automatically reformatted to fit mobile and tablet screens, ensuring that the artist’s work is optimally displayed across various devices. 

Value for Money

Shopify offers scalable plans with essential sales features included, even in its basic offering. This presents artists with the flexibility to choose a plan that suits their budget and their specific needs. 

The essential sales features embedded in all plans – from the ability to sell unlimited products to discount code creation and abandoned cart recovery – provide artists with a toolkit to start and grow their online businesses. 

SEO

Shopify offers essential SEO tools and blog features and prompts users with SEO basic practices when adding products. This feature benefits artists by increasing the visibility of their online stores in search engine results, hence driving more traffic to their site and potentially boosting sales. 

Shopify’s proactive SEO guidance can assist artists in effectively optimizing their product listings for search engines, broadening their reach, and making their artwork more discoverable to a global audience.

Sales Features

Shopify is equipped with an extensive array of sales features, offering tools for managing products, shipping, and taxes, and facilitating multi-channel integration. These features empower artists to manage their online sales operations effectively, from listing their artwork for sale to processing transactions. 

The provision for multi-channel integration means artists can leverage other platforms, such as social media, to sell their art.

Customer Support

Shopify provides robust customer support, offering several channels through which users can seek help, including 24/7 phone and live chat support. This robust support structure ensures artists can receive the help they need at any time, keeping their online store operating smoothly. 

By catering to different preferences and urgency levels, Shopify ensures artists receive timely solutions to their problems, minimizing potential disruptions to their online business.

Pros & Cons

Pros Cons
  • Easy-to-use website setup
  • Available E-commerce on all plans
  • Over 8,000 app integrations
  • Dependable and secure platform
  • Higher-tier plans can get expensive
  • A limited selection of free themes
  • Less flexibility for customization
  • Transaction fees apply in addition to the subscription cost
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Wix: Best for All in One Website Building with Diverse Artistic Templates

Wix Overview

Wix stands out as an all-in-one website builder, offering over 800 designer-made templates that can be easily customized to suit the artistic vision of your website. It proves to be an excellent choice for artists due to its emphasis on high image quality, mobile-friendly viewing, and an array of artistic templates that add a touch of heart to your online presence. 

Notably, Wix has been continually improving its SEO capabilities, including integration with Semrush, empowering users with enhanced keyword support directly from the Wix dashboard.

Wix Pricing 

Wix’s pricing structure is designed to cater to a range of users, offering flexibility to meet various budget and feature requirements.

  • Free Plan: A basic website builder at no cost, ideal for artists testing the waters.
  • Light Plan ($16 per month): A step up from the free plan, offering additional features for a modest cost.
  • Core Plan ($27 per month): Enhanced features for growing artists seeking a robust online presence.
  • Business Plan ($32 per month): Ecommerce-focused, a perfect choice for artists ready to sell their work online.
  • Business Elite Plan ($159 per month): The premium offering from Wix is best for established art businesses requiring high-end features and performance.

Wix Features

Ease of Use

Wix stands out with its tailored guidance system, offering detailed, step-by-step instructions accessible from the platform’s scattered question mark buttons. Artists can add, delete, and rearrange elements on their pages without the need for coding knowledge. 

Even for artists with limited technical proficiency, creating a professional online presence becomes an intuitive process.

Design

With over 800 designer-made templates to choose from, Wix provides artists with ample design flexibility to establish their unique brand aesthetics. These templates can be tailored to suit the artists’ vision, allowing them to create a captivating online showcase for their work.

Value for Money

All Wix’s paid plans include features like storage allowance, video hour allotments, a free custom domain for a year, and customer care. E-commerce-enabled plans provide further benefits like secure online payments, setting up recurring payments, and selling on social channels. 

The ability to sell prints, digital art, or even video subscriptions directly from the website enhances the value that Wix offers to artists.

SEO

Wix’s built-in SEO tool makes website optimization effortless. It guides users through the process and offers tips to improve the site’s Google ranking. Features include meta tags, canonical tags, robots.txt files, bulk 301 redirects, instant Google indexing, and a customizable URL structure. 

By automatically resizing and compressing images, Wix aids in faster site load times, further boosting SEO.

Sales Feature

Wix’s business and e-commerce plans offer robust sales features, including secure online transactions, recurring payments, and the ability to sell on social channels. 

Artists can leverage these features to sell their original artwork, prints, digital art, or subscriptions to their videos, making the sales process straightforward and efficient.

Customer Support

Wix provides round-the-clock customer support via phone and live chat on all its paid plans. The presence of question mark buttons throughout its editor, which open up a box of helpful tips, along with access to VIP care for higher premium plan members, ensures artists can quickly resolve any issues and maintain a professional website.

Pros & Cons

Pros Cons
  • Intuitive drag-and-drop editor
  • Built-in SEO capabilities
  • Wide range of third-party app integrations
  • Extensive selection of design templates
  • Convenient dropshipping features
  • Storage limitations for some plans
  • Inability to change the template once the site is live
  • Lack of SEO tools and analytics in low-tier plans
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GoDaddy: Best for Intuitive Website Builder

GoDaddy Overview

GoDaddy, globally recognized for its robust marketing campaigns, provides artists with an easy-to-use platform for designing stylish and contemporary websites. It enables you to showcase your art or establish an online store digitally. 

Although a free account doesn’t support custom domains and features GoDaddy branding, it comes equipped with content creation tools, marketing capabilities, round-the-clock support, and a payments system. Upgrading to their feature-rich premium plans is always an option for those needing more.

GoDaddy Pricing

GoDaddy’s plans are both budget-friendly and functional, ideal for artists who desire a simple, straightforward online platform.

  • Basic Plan ($9.99 per month): Best for artists making their first steps into digital showcasing, providing essential website-building tools.
  • Premium Plan ($14.99 per month): An performance and design flexibility upgrade, ideal for artists seeking to expand their online influence.
  • Commerce Plan ($16.99 per month): Designed for artists intending to start selling their artwork online, it includes essential e-commerce features.
  • Commerce Plus Plan ($29.99 per month): The best option for well-established artists or art galleries, providing advanced e-commerce tools for larger sales volumes.

GoDaddy Features

Ease of Use

GoDaddy is renowned for its user-friendly interface, and it is no different for artists seeking to carve their digital footprint. The straightforward nature of the platform, coupled with over a hundred web design templates, provides a convenient way for artists to establish an online presence. By simplifying the technical aspects, artists can focus more on showcasing their work and less on website management.

Design

Over 100 design templates are available with GoDaddy, providing an array of choices to create an aesthetic that suits your art. While these templates are somewhat inflexible, with limited scope for layout adjustment and font choice, they make up for it in their professional design and accessibility. They act as a canvas for artists to present their work online in a manner that complements their style.

Value for Money

GoDaddy offers a substantial package of features across all its plans, ensuring artists receive value for their investment. Even its free plan includes branded content creation and basic email and social media marketing, which are critical for an artist in the digital age. The paid plans further enhance value by including SEO tools, expanded email marketing, marketplace selling, and access to the GoDaddy digital marketing suite.

SEO

GoDaddy’s SEO tools, available on the top three paid plans, are valuable for artists who wish to improve their website’s visibility on search engines. It guides users in selecting appropriate keywords, constructing optimized page titles, and drafting compelling page descriptions. This feature enables artists to increase the discoverability of their work online, although it does not replace comprehensive SEO strategies.

Sales Feature

The ability to sell both physical and digital art products makes GoDaddy a convenient platform for artists. Artists can use their GoDaddy-built websites to process payments securely through various methods, including GoDaddy Payments, PayPal, Apple Pay, Google Pay, and Venmo. These features, coupled with social media integration, provide artists with an all-in-one solution for selling their art online.

Customer Support

With 24/7 customer support available via chat, phone, and online Help Center, GoDaddy ensures artists can navigate any technical obstacles with ease. The inclusion of a live chat feature adds a layer of personal touch, providing immediate and interactive support to artists. This, along with extensive online resources, guarantees that artists receive the help they need when they need it.

Pros & Cons

Pros Cons
  • Access to a free version
  • Over 100 design templates
  • Email marketing included in all plans
  • Seamless payment acceptance
  • Unlimited storage and bandwidth
  • Additional features can be expensive
  • Inability to shift a GoDaddy-built site to a different host
  • Limited integration with third-party applications
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Squarespace: Best for Overall Art Website Builder

Squarespace Overview

Squarespace stands out in the realm of website builders for its exquisite, contemporary designs, making it a prime choice for artists. It offers an array of award-winning templates that mirror your unique artistic personality, ensuring your artwork’s optimal display across devices. 

The platform comes packed with notable features such as unlimited bandwidth, video storage, mobile editing, a user-friendly design editor, and SEO tools for better search engine visibility.

Squarespace Pricing

Squarespace’s pricing range accommodates various artists’ needs, from those who aim to present their work elegantly to those who aspire to run a full-fledged online art store.

  • Personal Plan ($23 per month): For solo artists wanting to create a stunning online portfolio with custom design options.
  • Business Plan ($33 per month): Equipped with premium features, ideal for professional artists looking to promote workshops, events, or services.
  • Commerce Basic Plan ($36 per month): Offers essential e-commerce tools for artists ready to introduce their art pieces to the online market.
  • Commerce Advanced Plan ($65 per month): Provides extensive e-commerce solutions, ideal for high-demand artists or art studios aiming to manage larger inventory and shipments.

Squarespace Features

Ease of Use

Squarespace is renowned for its drag-and-drop interface, making it a breeze for artists to build their online presence. You can easily add content and customize your pages without needing to understand complex code. 

However, if you wish to delve into the technical side, Squarespace also facilitates code adjustments, provided you are on a Business plan or higher. This ease of use allows artists to focus on their artistry, not on mastering web design.

Design

Squarespace offers over 100 award-winning design templates that can be tailored to suit your artistic style without requiring proficiency in HTML, JavaScript, or CSS. The regular addition of new templates ensures a continual refresh of design possibilities. 

Whether you need a portfolio, blog, e-commerce site, or a combination of these, Squarespace has the right template for your artistic endeavors.

Value for Money

Squarespace provides a broad range of features in its packages that justifies its pricing. For artists, it offers integrated e-commerce functionality, social media features, SEO tools, and support. 

While Squarespace may not be the cheapest option, the value it offers in terms of high-quality design and comprehensive features makes it a worthwhile investment for artists looking to showcase their work or sell products online.

SEO

Squarespace’s SEO features are built-in and comprehensive. The platform provides tools such as a best practices checklist, integration with Google Search Console, customizable page titles and descriptions, and more. 

These tools help to increase the visibility of artists’ websites on search engines, making it easier for potential clients or buyers to discover their work.

Sales Feature

With its seamless e-commerce integration, Squarespace provides artists with a simple and straightforward way to sell their work online. The platform makes it easy to add products, calculate and display shipping rates, and accept payments. On higher-tiered plans, additional e-commerce features like abandoned cart recovery and APIs can be added, enhancing the shopping experience for customers and the sales process for artists.

Customer Support

Squarespace offers robust customer support, with 24/7 email and chat support to assist users whenever they encounter difficulties. While it lacks phone support, the Squarespace Help Center is a rich resource filled with guides, tutorials, videos, webinars, and a community forum where users can find solutions and advice. This ensures artists can focus on their work, knowing that help is available if needed.

Pros & Cons

Pros Cons
  • Over 100 stylish design templates
  • Custom domain and SSL security included in all plans
  • User-friendly editor
  • Unlimited storage and bandwidth
  • More expensive than competitors
  • Absence of phone support
  • No e-commerce on the starter plan
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Hostinger: Best for Template rich Art Portfolios

Hostinger Overview

Catering to artists keen on displaying their work in a personalized, sleek portfolio, Hostinger provides an impressive range of features at a budget-friendly price. Not only does it offer an array of attractive templates, but Hostinger also makes building a website a smooth ride with its intuitive website builder. You can enjoy a variety of extras, such as a logo maker, an AI heatmap tool, an image resizer, and even a name generator. Plus, like many other platforms, Hostinger offers an SSL certificate, an email account, and a generous 30GB storage capacity.

Hostinger Pricing

Hostinger offers a remarkable price-performance ratio, catering to artists from hobbyists to professionals with its affordable plans.

  • Single ($1.99 per month): An economical choice for budding artists looking to showcase their work online without significant investment.
  • Premium ($2.99 per month): A more advanced solution offering extra features and resources, suitable for artists wanting more from their website.
  • Business ($3.99 per month): The go-to option for established artists or small art businesses seeking optimized performance and generous resources.

Hostinger Features

Ease of Use

Hostinger is designed to cater to both beginners and advanced users, offering an intuitive interface and a user-friendly dashboard. Its custom-created hPanel is neatly organized and localized in 15 languages, making it straightforward for users to navigate and set up their websites. Further, the Hostinger wizard provides a guided setup, walking users through every step to install and set up their website, making the process even simpler.

Design

Hostinger doesn’t come with a website builder by default, but it provides easy integration with Zyro, a third-party website builder. With Zyro, users can enjoy an intuitive interface and a drag-and-drop feature, allowing for easy customization of websites, even for beginners. This integration, coupled with Hostinger’s user-friendly hPanel, ensures users can design and manage their websites effectively.

Value for Money

These features include reliable uptime with at least a 99.9% guarantee per month, adequate storage, daily or weekly backups, and high bandwidth. It also offers security measures such as SSL certificates and DDoS monitoring. Additionally, users have the option to get business-grade email addresses or connect with their domain, as well as customized domains available for free or at subsidized costs on long-term commitments. All these features, coupled with its fast loading times and improved speed thanks to its data centers spread across the globe and the use of LiteSpeed web server, provide excellent value for the price.

Customer Support

Hostinger provides round-the-clock customer support via live chat, although you need to be logged into your account to use this feature. While it doesn’t offer phone support, it boasts a comprehensive knowledge base filled with guides, tutorials, and video walkthroughs on various topics such as site migration, maintenance, and performance. This wealth of resources ensures that users have access to support whenever they need it, whether it’s for resolving issues or learning about the platform.

Pros & Cons

Pros Cons
  • Smooth onboarding process
  • Affordable pricing
  • Availability of multiple data centers
  • Robust web hosting
  • Effective SEO tools
  • Well-suited for smaller websites
  • Absence of an app market for extra functionalities
  • Limited disk space
  • Performance consistency could be better
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Square Online: Best for Artists Expanding their Sales Platforms

Square Online Overview

Square Online harmoniously combines the simplicity of Weebly’s website builder with Square’s advanced eCommerce tools, providing an excellent platform for artists. Designed to simplify digital sales, Square Online makes it effortless to add products, define shipping options, and automatically calculate taxes. It’s perfect for artists who value ease-of-use, efficient eCommerce functions and aim to expand their selling avenues to the digital realm.

Square Online Pricing 

Square Online fuses a straightforward website builder with robust e-commerce capabilities, making it an ideal choice for artists looking to grow their online sales.

  • Free: Great for artists beginning their journey into online sales, offering basic selling features without any monthly fees.
  • Plus ($29 per month): A more comprehensive solution for growing artists who need additional selling features and customizations.
  • Premium (Custom): Aimed at artists or art businesses with a sizable online customer base, offering high-end e-commerce tools and priority customer support.   

Square Online Features

Ease of Use

Square Online presents a user-friendly, intuitive interface, ideal for artists, even those less tech-savvy. Its easy navigation facilitates smooth online store setup and management, letting artists focus more on art creation than website complexities. The platform’s swift setup process enables artists to promptly launch and showcase their work.

Design

Regarding design, Square Online provides customizable templates, enabling artists to shape their unique brand identity in tune with their artistry, and enhancing visitor engagement. Although lacking a traditional blog, it offers a ‘Stories’ section that artists can utilize to share their creative process, thereby forging stronger connections with the audience.

Value for Money

Square Online provides valuable, budget-friendly plans catering to artists at various stages, from emerging to established ones. It allows unlimited artwork listings, enabling artists to showcase their entire portfolio without worrying about extra costs or listing limits.

Customer Support

Square Online’s robust customer support, available 24/7, ensures that artists can receive timely assistance for any issues with their online store. The comprehensive knowledge base empowers artists to troubleshoot independently and learn how to make the most of their online store, enhancing their business and boosting sales.

Pros & Cons

Pros Cons
  • Comprehensive built-in tools for sales and marketing
  • Convenient dashboard for sales monitoring
  • Free-plan sales capability
  • Ideal for beginners
  • Superior sales functionalities
  • Transaction charges for the majority of payment instruments
  • A limited selection of template designs
  • Potential scalability issues
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Pixpa: Best for aesthetic appeal and practical functionality

Pixpa Overview

Pixpa stands out as a website builder for artists, mainly catering to the needs of visual artists and photographers. Over five months of hands-on experience with this web development as an artist website, I’ve appreciated its focus on high-quality visuals and portfolio features. 

Pixpa - Best for aesthetic appeal and practical functionality

The website builder offers a range of stunning, easily customizable templates that emphasize the artist’s work, making it an ideal choice for those looking to showcase their visual artistry.

What sets Pixpa apart from other webs builders as an artist website when anyone asks, “What is the best platform to sell art online?” is its blend of aesthetic appeal and practical functionality for online stores. While using Pixpa, I found the tools of this best website builder for creating image-rich galleries and integrated ecommerce capabilities particularly useful. 

This combination allows artists to present their work, to create an online portfolio and offers a seamless avenue for selling art directly from their websites, a crucial aspect for any artist in the digital age.

Pixpa Pricing

Pixpa - Best for aesthetic appeal and practical functionality

This website builder’s monthly paid plans offer a range of options, no free plan:

  • Basic Plan: At $8/month, this Basic plan is ideal for basic websites, offering essential features such as a mobile-optimized website, 200 images, 10 website pages, and blogging capabilities.
  • Creator Plan: Priced at $15/month, this plan caters to those needing a portfolio website with a store or who love selling art online. It offers unlimited bandwidth, e-commerce capabilities, and marketing tools.
  • Professional Plan: At $20/month, this website builder plan is designed for advanced needs, including everything in the Creator plan plus client galleries and additional marketing features.
  • Advanced Plan: For $25/month, this plan offers comprehensive marketing and e-commerce tools, making it suitable for growing businesses.

Each plan comes with a 15-day free trial and a 30-day money-back guarantee.

Pixpa Features 

Ease of Use

As an e-commerce expert, I found Pixpa, the best website platform for artists, to be an incredibly drag-and-drop editor website builder. Its intuitive interface allows for quick navigation and easy understanding, even for those not technically inclined. Setting up a website feels almost effortless, with clear instructions and drag-and-drop features.

The second aspect of Pixpa’s ease of use is its streamlined process for adding and organizing content for the online store. Throughout my experience, I could upload images, create galleries, and modify pages without hassle to build my personal plan and my image galleries. 

The efficiency of this website builder is particularly beneficial for artists who want to focus more on their craft and less on website management.

Design

Design-wise, Pixpa, a website builder for artists, excels in providing aesthetically pleasing and functional templates. Each design is tailored to showcase art in the best light, with attention to detail that elevates an artist’s website’s overall look and feel. The templates are not only visually appealing but also highly customizable.

Pixpa - Best for aesthetic appeal and practical functionality

In my professional view, this best website builder’s flexibility in design customization is a standout feature. Artists can tweak layouts, color schemes, and fonts to match their unique style, giving each website a personal touch with this one of the website builders. This level of customization is a boon for artists looking to create a distinctive online presence.

For instance, The “Dan Henry New York” website, created using Pixpa, exemplifies Pixpa’s key feature of design excellence. The website showcases a clean and professional layout, highlighting photography services such as boutique weddings and senior portraits. 

This design approach of this best website builder, focusing on visual appeal and straightforward navigation, demonstrates how Pixpa enables artists and photographers to create visually stunning and user-friendly websites, enhancing their online presence​.

Value for Money

From an ecommerce perspective, Pixpa offers excellent value as a website builder for artists. It combines high-quality features with affordable pricing, making it accessible for artists at different stages of their careers. This website builder’s range of plans ensures a suitable option for various budgetary needs, particularly for online stores.

Moreover, the included features of the most popular website builders in each plan are thoughtfully chosen to benefit users most. From essential portfolio needs to advanced ecommerce functionalities, Pixpa’s pricing structure balances cost with the value provided, making it a cost-effective choice for artists.

SEO

SEO (Search Engine Optimization) is crucial for online visibility, and Pixpa, a website builder for artists, does not disappoint. It offers built-in SEO tools that are straightforward to use, enhancing the website’s potential to rank well in search engines. This includes customizable page titles, meta descriptions, free custom domains, and image alt tags.

In my experience as an eCommerce expert for more than 5 years, Pixpa’s SEO capabilities are particularly advantageous for artists looking to increase their online reach. Like other artist websites, this best website builder guides users through optimizing their site, an essential feature for those unfamiliar with the intricacies of SEO site builders.

Sales Feature

Pixpa’s sales features are robust, providing artists with a platform not just to showcase but also to sell their work for online stores. The ecommerce functionality for selling online is integrated seamlessly, allowing for selling digital and physical products. This includes options for pricing, shipping, and tax settings to sell online easily.

I appreciated the ease of this best website builder with which transactions could be managed during my use. The platform supports various payment gateways, ensuring a smooth checkout process for customers. These features are invaluable for artists looking to monetize their work or who love selling art online.

Customer Support

Customer support is critical to any website builder for artists, and Pixpa excels in this area. The support team is responsive and knowledgeable, providing helpful solutions to any issues through the social media accounts. This level of support for the portfolio websites is reassuring for an ecommerce platform, especially for artists who might be new to website creation.

This intuitive website builder also offers many resources, including tutorials and guides, which are particularly beneficial.

The resources of this best website builder are well-structured and informative, enabling users to solve many problems independently and to sell artwork, which is a significant advantage for busy artists.

Pros & Cons

Pros Cons
  • User-friendly interface
  • Drag-and-drop editor
  • High-quality design templates
  • Customization flexibility
  • Integrated ecommerce features
  • Affordable pricing plans
  • Effective SEO tools
  • Responsive customer support
  • Portfolio-centric layout
  • High-resolution image display
  • Diverse range of artistic tools
  • Free domain
  • Limited third-party integrations
  • Restricted advanced features in lower plans
  • Basic blog functionality
  • No free plan
Pixpa - Best for aesthetic appeal and practical functionality
Pixpa - Best for aesthetic appeal and practical functionality
Pixpa - Best for aesthetic appeal and practical functionality
Pixpa - Best for aesthetic appeal and practical functionality

Zenfolio: Best for robust client management and marketing tools

Zenfolio Overview

Zenfolio emerges as a standout website builder for artists, specifically catering to the needs of professional photographers. 

Zenfolio - Best for robust client management and marketing tools

My ecommerce expertise has shown me that Zenfolio’s robust set of features, including advanced photo presentation options and client-proofing tools, make it an ideal choice for photographers looking to showcase, have complete control, and sell their work in a polished, professional manner with their personal plan.

Zenfolio’s second key strength lies in its comprehensive client management system. This best website platform for artists offers streamlined workflows for event and portrait photographers, including online booking, client image galleries, online portfolios, and integrated sales solutions. 

Based on my experience, these features are essential for photographers who manage numerous client projects and need an efficient system to handle their business operations.

Zenfolio Pricing

Zenfolio - Best for robust client management and marketing tools

This website builder offers several monthly paid plans, each with distinct features, no free plan:

  • Portfolio Plan: At $9/month, this basic plan is best for showcasing photography with unlimited uploads and basic website features.
  • PortfolioPlus Plan: Priced at $23/month, it adds advanced marketing tools and client access controls to the Portfolio Plan.
  • ProSuite Plan: For $40/month, this plan includes comprehensive features for professional photographers, such as integrated client management and marketing tools.

Each plan is designed to cater to different levels of professional photography needs, from basic portfolios to full-fledged client and business management. 

Zenfolio Features 

Ease of Use

Zenfolio, as a website builder for artists, particularly photographers, impresses with its ease of use. My e-commerce experience allows me to appreciate the straightforwardness of its interface, which is geared toward photographers without coding knowledge.

Zenfolio - Best for robust client management and marketing tools

As an artist website, this one of the website builders simplifies the process of uploading, organizing, and presenting photos. This drag-and-drop editor extends to setting up galleries and client pages, allowing photographers to efficiently manage their online portfolio and client interactions without technical hurdles.

Design

Regarding website builder for artists, Zenfolio offers a range of elegant, photography-focused free templates. These ecommerce features are designed to bring visual art to the forefront, which, from my ecommerce viewpoint, is crucial for artists to make a strong impression online with this one of the website builders.

The customization options of this best website builder are robust and accessible, allowing photographers to tailor their site to their brand’s aesthetics without needing advanced design skills. This balance of aesthetics and user-friendliness in design is a significant advantage for artists looking to establish a professional online presence.

Into The Green Photography,” crafted with Zenfolio, effectively demonstrates Zenfolio’s strengths in design and presentation. The site’s layout highlights the photographer’s online portfolio, focusing on simplicity and visual appeal, showcasing well-structured and engaging images​​.

Value for Money

From a value perspective, Zenfolio, a website builder for artists, provides a solid balance between cost, features, and hosting services. This best website builder offers various pricing plans, making it accessible for photographers at different stages of their careers, from amateurs to seasoned professionals.

Each plan of this one of the best website builders includes essential features that cater to the needs of photographers, such as unlimited storage and client-proofing tools. This website builder is a cost-effective option for those who want a comprehensive set of tools without breaking the bank and create an artistic website.

SEO

Zenfolio’s SEO capabilities are designed to enhance the online visibility of artists’ websites as a website builder for artists. This one of the best website builders includes essential SEO marketing tools, allowing photographers to optimize their site for search engines and through Google analytics, a vital aspect in the competitive online space.

This one of the best website builders also guides best SEO practices, which is particularly beneficial for artists who may not be well-versed in digital marketing to create the best portfolio website builders. This support can help photographers’ search engines improve their site’s search rankings, increasing their exposure to potential clients.

Sales Feature

Zenfolio, a website builder for artists, excels in its sales features, offering photographers a platform to display and sell their work. The integrated e-commerce tools of this one of the best website builders, including print ordering, digital downloads, and no free version, are easy to set up and manage.

The sales feature of this best website platform for artists supports various pricing models and products, enabling photographers to customize their sales approach and easily sell online with their mobile devices. This flexibility is critical for artists looking to monetize their work differently, from selling prints to licensing images for online stores.

Customer Support

Customer support is where Zenfolio stands out, a better website builder for artists. This is one of the best website builders and offers comprehensive support through various channels, ensuring photographers can get assistance when needed.

Moreover, Zenfolio provides an extensive knowledge base and community forums. These resources of this one of the best website builders are invaluable, especially for artists managing their websites independently with the basic ecommerce functionality, offering solutions and advice for various queries and issues.

Pros & Cons

Pros Cons
  • Professional design templates
  • Advanced photo presentation
  • Client-proofing tools
  • Comprehensive client management
  • Online booking integration
  • Efficient workflow for photographers
  • Unlimited storage options
  • Integrated sales tools
  • Customizable pricing models
  • Comprehensive SEO support
  • Limited template customization
  • Focus primarily on photography
  • Basic blog functionality
  • No free plans
Zenfolio - Best for robust client management and marketing tools
Zenfolio - Best for robust client management and marketing tools
Zenfolio - Best for robust client management and marketing tools

SmugMug Overview

SmugMug is a powerful website builder for artists, particularly favored by both professional and amateur photographers. User reviews often highlight its robust hosting and sharing capabilities, alongside its strong focus on image protection and privacy controls. As an artist website and an ecommerce builder, this makes it a top choice for photographers requiring a secure platform to showcase and distribute their work.

SmugMug - Best for superior image quality and gallery presentation

Additionally, users receive high praise for this website builder’s ease of use, free domain, and customization features. The platform allows for a personalized touch in gallery creation and an online portfolio, with custom domain, themes, and templates that cater to diverse photographic styles. 

These user endorsements underline SmugMug’s commitment to providing a versatile and user-friendly environment for photographers to display their photography portfolios..

SmugMug Pricing

SmugMug - Best for superior image quality and gallery presentation

This best platform to sell art online and to create client galleries offers four monthly paid plans, no free plan:

  • Power Plan: $13/month: including ecommerce features like Unlimited storage – unlimited bandwidth, never delete another photo; Powerful privacy controls; 24/7 live, human support, etc. This one of the website builders is ideal for photographers to prioritize the safety and shareability of their complete photo collection under their own terms.
  • Portfolio: $28/month: all Power features, plus Make money with print and digital download sales; Watermark and photo theft protection tools; Set profit margins and choose specific print products, etc. This one of the website builders is tailored for photographers eager to begin selling their work while maintaining an impeccably organized archive.
  • Pro: $45/month: all Portfolio features, plus Multiple custom pricelists for photos and galleries; Offer marketing coupons and packages to maximize profit; Control when your orders are sent to the lab with Proof Delay, etc. This one of the website builders is perfect for photographers aiming to grow their business, increase photo sales, and leverage SmugMug’s capabilities with unlimited storage..
  • Venture: Customized pricing: all Pro features, plus Hands-on account representative for any SmugMug needs; Custom product integration; Highest tier, dedicated support contacts.  This one of the website builders is suited for professional photographers and businesses seeking specialized, enterprise-level products and features.

SmugMug Features 

Ease of Use

SmugMug, a renowned website builder for artists, offers a user-friendly interface, making it accessible for photographers of all skill levels, without coding skills. Its streamlined uploading and organizing tools simplify managing extensive photo collections with a drag-and-drop editor.

SmugMug - Best for superior image quality and gallery presentation

The platform’s drag-and-drop editor allows for easy customization of galleries. As an ecommerce expert, I appreciate how SmugMug, one of the website builders, balances simplicity with powerful features, catering to amateur and professional photographers to create a solid website builder.

Design

SmugMug is a website builder for artists focusing on sleek, professional designs. The platform offers a range of templates that emphasize visual content, ideal for showcasing photography.

Users can personalize these designs to reflect their artistic style on their own website. My expertise in ecommerce highlights the importance of such customization in building a brand identity.

An example of a SmugMug photography website is the one by Scott Kelby. Scott Kelby’s site demonstrates a key feature of this one of the website builders offering professionally designed, fully functional photography websites. His website, known for its aesthetic appeal and functionality, showcases SmugMug’s ability to support high-quality visual content, reflecting the platform’s focus on serving the needs of professional photographers.

Value for Money

As a website builder for artists, SmugMug presents a compelling value proposition. It offers various pricing tiers, accommodating different budget and feature requirements, but still no free version.

The inclusive features like unlimited storage and robust security options offer significant value. From an ecommerce perspective, this makes SmugMug, as an artist website, a cost-effective choice for photographers.

SEO

SmugMug integrates basic SEO business tools, a vital aspect of web hosting for any primary website builder for artists. These marketing tools assist in improving online visibility, which is essential for reaching a broader audience.

However, the advanced SEO options of this one of the best website builders could be more extensive, which could be a consideration for those heavily reliant on search engine rankings.

Sales Feature

Regarding sales features, SmugMug excels as a website builder for artists. This best website builder offers comprehensive e-commerce solutions, including print sales and digital downloads, with customization for pricing and sales options.

This allows photographers to monetize their work directly through their website (despite of no free version), a key aspect of the best platform to sell art online and for online stores.

Customer Support

SmugMug’s customer support is highly regarded among most website builders. This best website builder provides extensive resources and responsive phone support, essential for artists managing their online presence and their own website.

Additionally, community forums and educational materials of this one of the website builders add value, especially for those new to website management.

Pros & Cons

Pros Cons
  • High-quality image hosting
  • Advanced photo presentation
  • Robust privacy control
  • Drag-and-drop editor
  • Customizable image galleries options, custom domain
  • Strong image protection features
  • Integrated e-commerce tools
  • Unlimited photo uploads to build an art gallery
  • Print fulfillment services
  • Comprehensive client management
  • Basic SEO capabilities
  • Focused primarily on photography
  • Limited blog functionality
  • Fewer third-party integrations
  • No free plan
SmugMug - Best for superior image quality and gallery presentation
SmugMug - Best for superior image quality and gallery presentation
SmugMug - Best for superior image quality and gallery presentation

Fabrik: Best for elegant design and video hosting

Fabrik Overview

Fabrik, a specialized website builder for artists, stands out for filmmakers and elegant visual artists. After two months of exploring this one of the website builders, I found its robust video hosting and sleek online portfolio website layouts ideal for presenting cinematic and graphic work. 

Fabrik - Best for elegant design and video hosting

This ecommerce builder’s focus on high-quality media presentation of simple websites aligns perfectly with the needs of artists whose work is visually driven.

The platform also offers exceptional customization options without compromising on ease of use. From my ecommerce expertise, this is a critical feature for artists who work online and want to create unique, visually impactful websites that can be easily updated and maintained.

Fabrik’s balance of aesthetic flexibility and user-friendly design makes it a compelling choice for artists looking to showcase their creative visions and online portfolio website effectively.

Fabrik Pricing

Fabrik - Best for elegant design and video hosting

Fabrik, the best website builder to create client galleries, offers three monthly pricing plans, no free plans:

  • Personal Plan (£7.5/month billed yearly or £9/month): Includes the ecommerce features like 50 projects, 10 portfolios, unlimited blog posts, 2GB media storage, SSL site security, and customer support.
  • Professional Plan (£11.25/month billed yearly or £13.50/month): Offers 100 projects, 20 portfolios, unlimited storage for blog posts, 5GB media storage, SSL site security, and advanced support.
  • Unlimited Plan (£17.50/month billed yearly or £21/month): Provides unlimited projects and portfolios, blog posts, media storage, SSL site security, and advanced support.

Fabrik Features

Ease of Use

Fabrik, as a website builder for artists, prioritizes ease of use. The platform’s intuitive interface facilitates quick and straightforward site creation, making it accessible for artists of all technological skill levels. While using Fabrik as an artist website, the drag-and-drop editor for adding and organizing content stood out, allowing for a focus on creativity rather than technicalities.

Fabrik - Best for elegant design and video hosting

Navigating Fabrik’s features is straightforward. As an ecommerce expert, I appreciate this website builder’s streamlined process and drag-and-drop editor for uploading media and customizing web pages. It is essential for artists who want the best platform to sell art online.

Design

Fabrik, a website builder for artists, shines in its design capabilities. As an artist website, It offers a range of contemporary templates tailored for various artistic disciplines, providing a visually striking online presence. My experience with this one of the website builders revealed its strong emphasis on aesthetics, which is crucial for artists who wish to showcase their work in the best light.

The customization options within Fabrik, as an artist website, are impressive. Users can easily tailor their own website and own portfolio to reflect their unique style with a drag-and-drop editor, which, from my professional perspective, is invaluable for building a personal brand and attracting the right audience.

Lief, a female-led creative content studio, utilizes the Poplin theme on Fabrik, emphasizing their unique art portfolio website. This example reflects Fabrik’s strength in providing customizable and high-end-looking website designs, allowing creators to showcase their work in a way that aligns with their aesthetic and brand identity. 

Value for Money

Fabrik presents itself as a cost-effective website builder for artists.

This intuitive website builder offers a range of pricing plans (no free plan) to suit different needs and budgets, making it the best website builder for artists at various career stages. My experience with this one of the best website builders showed that despite its affordability, it doesn’t compromise on quality or essential features.

Each pricing tier provides a good balance of features and performance for a professional website with unlimited pages. Fabrik is a wise investment for artists seeking a high-quality website without a hefty price tag, offering tools and services that align with professional needs to sell art online.

SEO

SEO is an integral part of web hosting of any website builder for artists, and Fabrik addresses this need competently. It includes essential SEO marketing tools that help improve a website’s visibility in search engine results, a critical aspect for artists looking to increase their online presence.

However, advanced SEO features could be more extensive on Fabrik. From an ecommerce standpoint, while the available tools are adequate for basic optimization, artists looking for more in-depth SEO strategies might need more support.

Sales Feature

In the realm of sales features, Fabrik offers basic functionalities as a website builder for artists. It allows artists to showcase and promote their work, but the platform primarily focuses on presentation rather than e-commerce. My analysis as an ecommerce expert suggests that while Fabrik, the best website builder, supports portfolio development, there may be other choices for artists needing advanced online selling tools with free versions.

Fabrik, the best website builder, is suitable for artists whose primary goal is to exhibit their work professionally. Those looking to integrate extensive e-commerce capabilities and open online stores might need to supplement this one of the website builders with other sales platforms or tools.

The website Lief on Fabrik also showcases the ability to create highly personalized and visually appealing portfolios.

Customer Support

Customer support is a critical component of any website builder for artists, and Fabrik excels in this area. This best website builder provides timely and helpful support with a drag-and-drop editor, ensuring that any technical issues or queries are addressed promptly. My experience with Fabrik’s customer service was positive, with responsive and knowledgeable support staff.

Additionally, Fabrik, the best website builder, offers a range of resources, such as tutorials and guides, which are particularly useful for artists new to website building. These resources and adequate customer phone support make this one of the website builders user-friendly and accessible, even for those with limited technical experience.

Pros & Cons

Pros Cons
  • High-quality design templates
  • Customization flexibility
  • Ideal for filmmakers and visual artists
  • Drag-and-drop and intuitive editor
  • Portfolio-focused features
  • High-end aesthetic presentation
  • Suitable for diverse creative disciplines
  • Video hosting capabilities
  • Modern website layouts
  • Responsive design options
  • Custom domain
  • Limited e-commerce features
  • Niche-specific functionalities
  • Focused mainly on visual content
  • Limited third-party integrations
  • No free plans
Fabrik - Best for elegant design and video hosting
Fabrik - Best for elegant design and video hosting
Fabrik - Best for elegant design and video hosting
Fabrik - Best for elegant design and video hosting

What About Other Website Builders for Artists?

Format

Primarily targeting photographers but also useful for other artists, Format provides a unique image protection feature, allowing artists to watermark their images. It provides ample space for displaying images with a 1,500-image limit on the most affordable plan. However, considering the limited features, the value-for-money ratio may not be as high. The entry-level plan, priced at $12 per month, doesn’t support video content, making it less versatile compared to other platforms.

Small Victories 

At $4 per month, Small Victories offers a somewhat unconventional approach to website building. It automates the process by gathering media from Dropbox folders and compiling them into a website. This can be advantageous for beginners who prefer a more hands-off approach. The ease of use is notable – you simply need to move all your artwork into a single folder. However, the platform may seem impersonal to some, as it provides little control over the website creation process. Customization is only possible after your content has been uploaded.

Artsy 

Artsy serves as a dynamic hub connecting artists, collectors, and art enthusiasts globally. As a community-driven platform, it offers a vast collection of artwork, informative art news, and events. While it provides broad exposure and industry insights, it lacks the personalization of traditional website builders, operating more like a shared gallery than an individual artist’s portfolio. Pricing information is not publicly disclosed, requiring artists to apply for access.

What to Consider When Choosing a Website Builder for Artists

When determining the best website builder for artists, several factors come into play. Here’s what artists should keep in mind:

  • Design Flexibility: Artists should look for a platform that enables them to construct a unique site that authentically embodies their artistic style. This means the ability to customize layout, color schemes, font, and more to match their aesthetic.
  • Value for Money: Consider if the services provided by the website builder justify its price. Does it offer an array of useful features and functionalities that meet your needs as an artist at an affordable price point?
  • Ease of Use: The platform should cater to users of all technical levels. Artists, particularly those less tech-savvy, should be able to easily navigate the website builder, allowing them to focus more on their art than grappling with complex interfaces.
  • Feature-rich: The platform should include tools that are beneficial to artists. Key features may include design customization, e-commerce functionalities for online art selling and order management, multimedia support for showcasing artwork in various formats, and effective visual portfolio management tools.
  • Customer Support: A reputable website builder should provide robust customer and technical support. Artists should have access to timely and helpful assistance when they encounter issues or have queries about the platform.

Websites For Artists: FAQs

Fine artists often prefer Shopify due to its high-quality design templates and outstanding aesthetic appeal. It offers an array of features that caters specifically to the needs of fine artists, including art-centric templates, excellent image quality, e-commerce functionalities, and more.
Painters, sculptors, photographers, digital artists, and graphic designers have their own websites to showcase their portfolios, sell their work, and connect with audiences. Notable artists with websites include Banksy, David Hockney, and KAWS, but countless emerging and established artists worldwide have a presence online.
Saatchi Art is a website similar to Artsy, providing a platform for artists to showcase and sell their works. It features a wide variety of artworks and connects artists with collectors worldwide.
No. Some artists may still prefer traditional methods of displaying and selling their work, such as physical galleries and exhibitions. However, having a website can significantly enhance an artist’s visibility and accessibility.

Final Thoughts

Choosing the right websites for artists is a crucial step for any artist in today’s digital age. With the information provided, you’re now better equipped to select the best website builder to make your art shine in 2023.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.