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Behind The Screen: Web Developer vs Web Designer Differences

September 06, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This article explores web designers’ and web developers’ roles, skills, and contributions to building a website. 

Key Takeaways

  • Web designers and developers have distinct roles in collaborating to create functional and visually appealing websites.
  • Web designers focus on user experience, user interface, and visual design, while web developers work on the technical aspects of website functionality.
  • Effective collaboration between designers and developers is essential for seamless website creation.

Web Developer vs Web Designer: Key Difference

The key distinction between a web designer and a web developer lies in their areas of expertise and focus. A web designer is primarily concerned with a website’s visual and experiential aspects. They leverage design, typography, color theory, and user experience principles to create visually appealing, user-friendly interfaces. 

On the other hand, a web developer delves into the technical side of bringing those designs to life. They use various programming languages and tools to build, implement, and maintain the website’s functionality. In essence, while the designer crafts the visual blueprint and user journey, the developer translates that vision into a fully functional website.

What Is a Web Designer?

What Is a Web Designer?

Web designers are visionaries who craft the visual identity of a website. A web designer creates visual aspects of websites. They work with clients, collaborate with other designers and programmers, and research web design innovations. 

Their work involves creating an engaging and seamless user experience (UX) through captivating user interface (UI) designs. Web designers utilize various design principles, typography, color palettes, and graphics to create cohesive and engaging layouts. They often use design software like Adobe Photoshop, Illustrator, and Sketch.

Beyond just visuals, a web designer is also concerned with the website’s overall flow and user journey. This means they’ll map out how users navigate from one section to another, ensuring a logical and intuitive progression. Some web designers also have skills in front-end development, enabling them to turn their designs into functional websites using languages like HTML, CSS, and JavaScript.

Different categories of web designers cater to specific aspects of the design process:

User Experience (UX) Designer

UX, which stands for User Experience, refers to how users feel and whether their demands are met after using the website or any other gadget. Essentially, UX designers strive to ensure that users can use websites as efficiently as developers intended.

Rather than just concentrating on the visual elements, a UX Designer delves deep into the psychology and behavior of users to design products that cater to their specific needs and preferences. Their role encompasses understanding and mapping user journeys, creating wireframes and prototypes, conducting user research and testing, and iterating on feedback-based designs. 

In short, UX designers work to make the user’s experience as smooth and enjoyable as possible. A positive user experience on your website can lead to repeat visits and word-of-mouth recommendations. This not only boosts traffic but also fosters community growth and brand loyalty. 

User Interface (UI) Designer

A UI designer who specializes in creating visually appealing graphical user interfaces for various digital products, such as apps, websites, or devices. 

Their main objective is to utilize graphics, illustrations, and typography to enhance these products’ overall display and layout. Tools like Adobe XD, Sketch, Figma, and Illustrator are commonly used in UI design.

To achieve this, UI designers carefully select color schemes, typography, buttons, and other interactive elements that will effectively engage users and improve their overall experience while using the product. 

While a User Experience (UX) Designer concentrates on the overall feel and journey of the product, a UI Designer zeroes in on the look and layout. They work closely with UX Designers to bring wireframes and prototypes to life, adding visual aesthetics without compromising usability. 

In essence, a UI Designer is like a digital graphic designer but specifically focuses on digital interfaces, ensuring they’re both attractive and interactive.

Visual Designer

Visual Designer

Visual designers are like the artists of the internet world. They are responsible for creating the look and feel of websites.

They use colors, pictures, and layout tricks to give each website a unique style that matches the brand. But they do more than make things look nice – they want you to feel the story or the message the brand wants to convey when you visit a website.

They are the magicians who mix creativity with intelligent thinking, making sure the website is easy to use and looks fantastic at the same time. So, next time you enjoy scrolling through a cool website, remember that a visual designer is the one who made it both beautiful and user-friendly.

Web Designer Skills And Software Understanding

Web designers possess a flair for creativity paired with technical skills.  They need to understand user experience, design principles, web programming languages, and web design tools well. 

Proficiency in graphic design tools such as Adobe Creative Suite, familiarity with wireframing and prototyping tools, and understanding of user-centered design principles are key to their success. 

Additionally, knowledge of front-end development languages like HTML and CSS helps bridge the gap between design and functionality.

The Web Design Process

The web design process is a carefully orchestrated journey that involves research, brainstorming, wireframing, prototyping, and refinement. Web designers collaborate closely with clients, stakeholders, and web developers to ensure the final design aligns with aesthetics and functionality.

Here’s the 7-step web design process broken down:

  1. Discovery: Kick off with a discovery workshop.
  2. Wireframes: Outline the homepage’s layout.
  3. Messaging: Craft compelling headlines and text.
  4. Design: Produce detailed, polished designs.
  5. Development: Transform designs into a coded website using a content management system (CMS).
  6. Testing: Ensure smooth performance and fix any glitches.
  7. Launch: Take the site live and plan for ongoing maintenance.

See more: How To Design An Impressive Website | 8 Easy-to-follow Steps

What Is a Web Developer?

What Is a Web Developer?

While web designers focus on the visual aspects, web developers dive into the intricate world of coding and technical functionality. These developers are divided into specialized categories:

Back-End Developer

A back-end web developer’s primary responsibility is to construct and sustain websites utilizing various tools, frameworks, and complex coding languages like PHP, Ruby, Python, Java, and .NET. They must compose high-quality, maintainable code to develop lasting web applications. 

As a skilled troubleshooter, a back-end web developer must identify and resolve glitches while effectively communicating findings to project managers, stakeholders, and QA teams. Offering training and support to junior developers and maintaining seamless workflows with client teams is also vital to their role.

Unlike front-end developers, who deal with a website’s user interface and design, back-end developers handle the ‘behind-the-scenes’ aspects, including servers, databases, and application infrastructure.

In short, a back-end web developer’s role is to develop functional websites using various programming tools. They also spend a lot of time testing and fixing bugs.

Front-End Developer

A front-end developer is a professional responsible for implementing the visual and interactive elements of a website or web application that users engage with directly. They focus on translating UI/UX design wireframes into actual code that produces the visual elements of the platform. 

Using a combination of HTML, CSS, and JavaScript, front-end developers create the layout, features, and aspects of a website or application that users experience directly, such as buttons, fonts, sliders, and forms. 

Their work is instrumental in ensuring a responsive and optimal viewing experience across various devices, from desktops to smartphones. Additionally, front-end developers often collaborate closely with back-end developers. 

In essence, while both back-end and front-end developers have coding expertise, the front-end developers focus on creating interfaces that users directly engage with.

Full-Stack Developer

Full-Stack Developer

Full-stack developers are the versatile architects of the digital world, seamlessly navigating the domains of both front-end and back-end development. They possess a dynamic mastery, capable of orchestrating projects that encompass the creation of captivating user interfaces alongside the intricate construction of databases. What sets them apart is their capacity to synthesize a comprehensive comprehension of the entire web development spectrum.

With their comprehensive understanding of the entire web development spectrum, they can create captivating user interfaces and intricate databases. Their fusion of creative finesse and technical prowess allows them to seamlessly manage the underlying functionality and user experience, conceptualizing, constructing, and refining web applications from conception to deployment.

Web Developer Skills And Software Understanding

A web developer, regardless of their specialization, must possess diverse skills and be proficient in various software tools to ensure top-notch web development. 

Firstly, foundational knowledge in HTML, CSS, and JavaScript is essential, as these are the building blocks of web creation. A deeper understanding of frameworks and languages, such as JavaScript, jQuery for front-end, Python, or PHP for back-end. 

Developers must also use version control tools like Git to manage changes and collaborate on projects. Using systems like MySQL or MongoDB, familiarity with database management is crucial for storing and handling data effectively. 

Additionally, proficiency in web design software such as Adobe XD or Sketch can be beneficial for closer alignment with design teams. Mastery over development environments and tools, like Visual Studio Code or WebStorm, helps streamline the coding process.

Above all, problem-solving skills, a keen eye for detail, and an unyielding curiosity to learn and adapt are the hallmarks of an accomplished web developer.

Web Development Best Practices

Web developers adhere to best practices to ensure optimal website performance, security, and scalability. They optimize code, implement responsive design for various devices, and ensure cross-browser compatibility. Some of the standard web development best practices are:

  1. Speed up pages by compressing images, videos, code, and scripts.
  2. Utilize stateless web servers, avoiding session state or applying distributed cache.
  3. Employ a CDN to cache static file assets.
  4. Adhere to web standards like HTML, CSS, and JavaScript.
  5. Craft clean, maintainable code with appropriate indentation, comments, and naming conventions.
  6. Thoroughly test and debug your web application for functionality, usability, and accessibility.
  7. Stay updated with the latest trends and technologies in web development.

Web Developer vs Web Designer: Overlaps

The lines between web designers and developers are increasingly blurring, particularly with the rise of roles like UI (User Interface) and UX (User Experience) designers. A UI designer, for instance, designs the interfaces and often needs to know some front-end development to execute their vision effectively. Conversely, front-end developers must understand the design principles to translate designs into code accurately.

In essence, while web designers and developers have their specializations, the collaborative nature of web creation means they often work closely together with a shared goal: producing functional, visually pleasing, and user-friendly websites.

When Do You Need A Web Designer?

When Do You Need A Web Designer?

There are several scenarios and factors to consider when determining if you need a web designer. Here’s a breakdown of when hiring a web designer might be the right decision for you:

  • Starting a New Business: If you’re launching a new business, a professionally designed website can help establish your brand identity, attract potential customers, and build visitor trust.
  • Rebranding: If your company is going through a rebranding phase, it’s essential to ensure that the website reflects the new brand identity, values, and messaging. A web designer can help you navigate this transition seamlessly.
  • Outdated Website: Web design trends change over time. If your site looks outdated, lacks responsiveness, or isn’t mobile-friendly, it’s time to engage a web designer.
  • User Experience (UX) Issues: If your site visitors are having trouble navigating your site, finding information, or completing desired actions (like purchasing a product), a web designer can help enhance the user experience.
  • Increasing Website Traffic: A professional web design can boost your website’s credibility and appeal, potentially increasing traffic and conversions.
  • Integrating Advanced Features: If you want to incorporate advanced features, such as animations, interactive elements, or multimedia presentations, a web designer can ensure these are implemented effectively without compromising site performance.
  • Expanding to E-commerce: Moving into online sales requires a well-designed e-commerce platform that’s user-friendly and secure. A web designer can help with this transition.
  • Improving Site Speed: A slow-loading website can frustrate users and negatively impact search engine rankings. A web designer can optimize the design elements to improve site speed.
  • SEO Optimization: While primarily a job for digital marketers or SEO experts, web designers ensure that your site’s design is SEO-friendly, affecting visibility on search engines.

When Do You Need A Web Developer?

When Do You Need A Web Developer?

Determining when to hire a web developer depends on the technical requirements and complexity of your project or problem. Here are some key scenarios when seeking the expertise of a web developer becomes crucial:

  • Custom Functionality: When your website needs specific functionalities unavailable through standard platforms or plugins, a developer can create custom solutions tailored to your needs.
  • Building Web Applications: If you aim to launch a web application, like an online tool or a complex platform, a developer will be essential to bring your idea to life.
  • Integrating Databases: If your website needs to fetch, store, or manipulate large amounts of data, you’ll require a developer to design and manage the necessary databases.
  • API Integration: When you want your website or application to communicate with other services, platforms, or tools, developers can help integrate the necessary APIs.
  • Security Concerns: Protecting your site from hacks, breaches, and vulnerabilities is paramount. Developers can ensure your website is secure, regularly updated, and backed up.
  • Custom Themes or Plugins: While many themes and plugins are available off-the-shelf, you may need something tailor-made for your website. Developers can build these from scratch or modify existing ones.
  • Responsive and Mobile Design: Ensuring your website works flawlessly on all devices, especially mobile, often requires the fine-tuning skills of a developer.
  • E-commerce Solutions: Setting up and managing online stores requires robust development skills, especially with custom features or large product catalogs.
  • Regular Maintenance and Updates: Websites aren’t set-and-forget. They require regular updates, bug fixes, and tweaks, tasks a developer can handle.
  • Building from Scratch: If you want a website built from the ground up without relying on platforms like WordPress or Shopify, you’ll need a developer to code it.

How Much Does A Web Developer vs Web Designer Cost?

The cost of hiring a web designer or developer varies based on factors such as experience, complexity of the project, and geographic location. Designers may charge for their creative expertise, while developers often have hourly or project-based rates. Hiring a web designer costs charges between $20 and $75 an hour to design a website. While a web developer can go up to $150 an hour. 

FAQs

Yes, individuals with diverse skill sets can perform both roles. However, excelling in both design and development is challenging due to the depth of expertise required in each field.
When searching for a designer, it is important to consider their portfolio. A website designer should possess user interface (UI) and visual design skills in order to create attractive and functional web pages. Additionally, HTML, CSS, and JavaScript knowledge is needed to code web pages and add interactivity. Responsive design skills are also crucial to ensure the website adapts to different devices and screen sizes. Lastly, communication and collaboration skills are necessary to work effectively with clients and other web professionals.
If you’re looking for a developer, find someone with experience with the relevant programming languages and frameworks necessary to build functional websites. Additionally, they should possess problem-solving abilities to troubleshoot any issues arising during the development process. It’s also helpful for a developer to have design skills, like understanding user interface design, graphic design, and web design principles. Analytical skills such as debugging, testing, and optimizing web applications are also essential for a successful developer.
It depends on your project’s needs. For a visually striking and user-friendly website, a designer is essential. For a functional and interactive site, a developer’s expertise is critical. Often, a collaboration between both roles yields the best results.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.