Top 7 Video Ecommerce Platforms To Boost Sales In 2024

In this article, we’ll explore the top 7 video ecommerce platforms for businesses seeking to connect with their audience more meaningfully.

What is a Video Ecommerce Platform?

Video ecommerce is a transformative strategy that combines video content with online sales. Positioned at the intersection of video production and ecommerce, it uses videos as an engaging tool for promoting and selling products and services online. This method blends the appeal of visual storytelling with the ease of digital shopping, allowing customers to view and purchase products through various video formats.

Top 7 Video Ecommerce Platforms 

Uncover the leading players in the video ecommerce realm as we delve into the top 7 platforms reshaping how businesses connect with audiences. 

CommentSold 

CommentSold is a place where shopping becomes an effortless joy. You can easily add items to your cart and make them yours with just a click or by expressing your love with a “sold” comment during a live-stream shopping video or post.

Especially, CommentSold introduces you to the magic of Videeo™ for Shopify – a live-selling sensation! In just 5 minutes, you can be all setup and ready to immerse yourself in the excitement of live selling.

Pros & Cons

Pros

• Efficient Order Processing
• Outstanding Customer Service
• Streamlined Invoicing
• Detailed Inventory Tracking
• Seamless Integration with Shopify
• Automated Features for Time Savings
• Accessible Reports for Tax Purposes
• Continuous Bug Fixes and Updates
• Synchronized Website and Customer Shopping Account
• User-Friendly Coupon and Shipping Features

Cons

• Reversed Order Display in Products Section
• Potential Learning Curve for Beginners
• Minor Glitches in Size and Identifying Number Recognition

Pricing

• Starter / Individual: $134/month
• Small Business: $499/month
• Large Business: $999/month

What customers say

According to GetApp reviews:

“The software is amazing!! I cannot say enough good things about your customer service reps. I feel like I’ve got a “friend” out there who handles things ASAP once I send a request. The response time is super fast and the CS reps’ knowledge is unmatched. Excellent company and very well run.” – Ashley G.

“CS is easy to use and has spectacular customer service. The automated invoicing and cost of goods tracking is two of the best features this program has. Automated invoicing is such a huge time saver and it’s very seamless. The automatic messages and the requirement of comment from customers did help boost engagement in our group.” – Leslie M.

Amazon Live

Amazon Live seamlessly blends the excitement of live video with the convenience of online shopping, creating a dynamic and engaging platform. I appreciate the features that enhance this experience, such as product highlighting, live promotions, and the interactive chat feature.

Pros & Cons

Pros

• Interactive shopping experience
• Real-time product showcasing
• Live promotions for added excitement
• Direct communication through interactive chat
• Seamless integration with Amazon’s live-streaming service

Cons

• Extra Fee for Music Unlimited Full Access
• Additional Payment for Some Prime Video Movie Channels

Pricing 

• On-demand: Amazon IVS offers pay-as-you-go pricing for low latency and real-time streaming, where costs are based on the total duration of video input/output and participant hours.
• Free Tier: New AWS customers enjoy a free tier for the first 12 months, including:
  • Five hours of live video input for a basic channel
  • 100 hours of SD live video output per month
  • 20 participant hours per month
  • Five hours of server-side composition encoding per month
  • 13,500 messages sent and 270,000 messages delivered per month.

What customers say

According to Amazon reviews:

“Okay guys, I’m so excited about Amazon Live Shopping!!! It’s free, Super easy to use, I can use the mobile app, or use it on other devices, but honestly I usually put it on my TV and the quality is super clear! (As long as the person streaming the video has a good camera)” – Coral.

Buywith 

I absolutely love how Buywith has transformed my online shopping journey. The ability to multi-stream these videos on various social media channels is a game-changer. It broadens the audience and makes the shopping experience more interactive and fun.

Pros & Cons 

Pros

• Shoppable video integration
• 24/7 live shopping capability
• Multi-streaming on social media
• Enhanced customer engagement
• Higher average order value (AOV)
• 10x sales conversion rates
• Increase in user engagement
• Average 15 minutes spent on live sessions

Cons

• Unwanted Color Change

Pricing 

• Free Installation
• Pay only for transactions and sales generated through our tool.

What customers say

According to Shopify app store reviews: 

“Great app that makes our users shop with their friends and gives us a dashboard to measure it and see the messages. So cool experience for our customers. Thank you for the free trial!” – Julia’s Treasure.

“Really cool app. Only available on mobile version of the e-shop. We like the interaction and the traffic that will lead to our site.” – The Extra Smile.

Bambuser 

Bambuser offers an incredible way to connect with your customers, which I genuinely appreciate. I love the idea of shoppable video calls, as it allows for a closer and more personalized shopping experience. 

The message “bringing products to life through shoppable videos instead of traditional static pages” is exciting, and I like the focus on making them interactive. The option to turn existing videos into shoppable ones is a feature I want to explore further – it adds a dynamic and engaging element to the shopping experience that I believe can significantly boost conversion.

Pros & Cons 

Pros

• Live video streaming enables real-time online shopping.
• Convenient “add to cart” functionality.
• Smooth redirection to the brand’s page after adding items to the cart.

Cons

• Lack of experience with one-to-one shopping.

Pricing

• Starter: $1,100/month
• Advance: Custom
• Scale: Custom

What customers say

According to TrustRadius reviews: 

“I have viewed many live videos streamed by Bambuser to their customers on different websites. I am really impressed by this idea of live shopping wherein it allows us to shop online but with a different experience. I am eager to know if they offer a one-to-one live shopping experience too, always good for introverts.” – Employee in Engineering.

Clicktivated 

I love how Clicktivated‘s cutting-edge video technology can turn any static video, whether new or existing, into an interactive and data-rich experience. Their clean user experience (UX) allows viewers to access information or take actions like booking or reserving by simply clicking while watching.

With their patented technology, I can watch a video or live stream and easily self-select the item – it’s as simple as See-Click-Shop.

Pros & Cons 

Pros

• Cutting-edge video technology
• Transformation of static video into a clickable experience
• Boost in engagement, conversions, and traffic
• Clean user experience (UX)
• Instant access to information and actions by clicking
• Turning video from passive to shoppable
• Self-selection of desired items by consumers
• Seamless transition from desire to purchase

Cons

• No 24/7 Live Support

Pricing

Clicktivated pricing is not publicly listed. For package and pricing details, please get in touch with the vendor directly.

MikMak

I appreciate MikMak‘s focus on ‘shoppable media,’ especially in the consumer packaged goods and grocery industry. The tool’s emphasis on driving online conversions for brands without a direct-to-consumer presence is noteworthy. 

The ability to seamlessly integrate links to popular retailers in various content formats, such as podcasts, influencer-created content, or email newsletters. 

Pros & Cons 

Pros

• High level of customer care
• Ease of use
• Investment in product development
• Advanced analytics
• Wonderful people
• Helpful and useful data
• Inclusion of demographic data

Cons

• Difficulty in keeping up with changes
• Some challenges in streamlining data (e.g., organic and paid social data)
• Implementation can be time-consuming
• Room for error in the implementation process
• Manual and complex labeling of URLs for performance analysis

Pricing

• MikMak does not offer a free trial.
• The pricing details are not publicly listed. To obtain information about packages and pricing, please get in touch with the vendor directly.

What customers say

According to G2 reviews:

“The downside of MikMak is that despite offering increased functionality for analytics, it does not always provide data across all channels and products – meaning that the insights available are relatively limited.” – Tim M.

Instagram 

Instagram Live is a fantastic, authentic method to create excitement and share important updates with followers, especially when launching a new product. I appreciate the immediacy of Live videos, which allow me to express gratitude for milestones or respond quickly to industry events without extensive filming and editing.

Pros & Cons

Pros

• Visual Storytelling
• Enhanced Product Showcase
• Interactive Live Videos
• Direct Customer Interaction

Cons

• Limited Video Duration
• Algorithm Changes Impact Visibility
• In-app Shopping Can Be Distracting

Pricing

Instagram’s pricing structure is not applicable for individual users, as it primarily operates as a free social media platform. 

Businesses and advertisers on Instagram may have associated costs for running ads. Still, Instagram does not charge users for essential features like posting photos videos, or using the platform’s core functionalities. 

What customers say

According to Capterra reviews: 

“As a business owner, Instagram has made my business grow, it has made it easy to connect with people around the world. The Instagram store feature makes it easy to sell anything you wish. but above all, you get to see what your competitors are doing and posting. for any business owner out there, just join Instagram and see your business grow magically.” – Janiffer N.

Livescale

With Livescale, I can elevate my brand, boost sales, and engage with my audience like never before. As I delve into live shopping, I’m empowered to showcase products, tell stories, and interact with my audience in real-time. The platform’s ability to seamlessly integrate live video into the shopping experience creates a unique and compelling way to drive conversions.

Pros & Cons 

Pros

• Third-party integration
• Seamless Checkout
• In-video purchases
• Brand-owned experience control
• Live chat capabilities

Cons

• Web-only platform (not supported on mobile apps)

Pricing

Pricing varies based on your company’s needs; don’t hesitate to contact the vendor for more information.

What customers say

According to Shopify app store reviews: 

“Great experience doing a Live Shopping event using Livescale technology. The audience can shop directly in the video, it’s very powerful (we had a 20% conversion rate during the 30mn live!!). Find your best influenceur and give it a try!” – Boule de neige.

“We LOVE Livescale! We hosted our first event last week and we ended up doubling our sales target. The set-up was super easy, and they have an amazing team who is there for you every step of the way to resolve any technical questions you may have. Livescale is a fantastic way to educate and sell to your customers near and far!” – LOHN.

Benefits Of Using Video on Ecommerce Platforms 

These benefits below contribute to a more robust and successful ecommerce strategy for businesses.

• Increased Engagement: Video content captures and sustains user attention, offering a more immersive experience than static text or images. Users will likely spend more time exploring products and content on your platform.
• Enhanced Product Understanding: Through dynamic visual representation, videos provide a comprehensive understanding of products, highlighting details, features, and practical usage. Customers gain a realistic view of how a product functions or looks in different scenarios.
• Boosted Conversion Rates: The visual appeal and detailed information presented in videos instill confidence in potential buyers, leading to higher conversion rates. Customers feel more informed and decisive about their purchase choices.
• Improved SEO: Search engines often prioritize video content, improving your ecommerce platform’s search rankings. Video-rich pages are more likely to appear in search results, increasing visibility.
• Enhanced Brand Storytelling: Videos are a powerful medium for brands to convey compelling stories and emotionally connect with customers. And brand identity is strengthened as storytelling creates a memorable and unique impression.
• Reduced Product Returns: Clear and informative product videos minimize misunderstandings, setting accurate customer expectations. Customers are less likely to return products due to dissatisfaction or unmet expectations.
• Effective Communication: Videos allow for effective communication, which is particularly beneficial when demonstrating complex products or showcasing real-life usage scenarios. Dynamic visuals and narration communicate product features, benefits, and usage instructions.

Bottom Line 

These video ecommerce platforms offer unique solutions, from shoppable videos to live streaming, providing brands and sellers diverse tools to engage customers, boost conversions, and redefine the shopping experience. 

Video Ecommerce Platforms: FAQs