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5 Best Vacation Rental Website Builders

December 27, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This comprehensive guide will unveil the top 5 vacation rental website builders to elevate your business and captivate potential guests.

Key Takeaways
5 Best Vacation Rental Website Builders:

Benefits Of A Well-Designed Website For A Vacation Rental Business?

Benefits Of A Well-Designed Website For A Vacation Rental Business

A good website builder actually offers multiple benefits:

  • Detailed Information and Visual Appeal: High-quality images, virtual tours, and detailed descriptions of the property can significantly enhance the appeal, helping potential guests visualize their stay and encouraging bookings.
  • Direct Bookings: A user-friendly website with a seamless booking system encourages direct bookings, saving on commission fees from third-party platforms and giving you more control over reservations.
  • Trust and Credibility: A professional website enhances credibility and trust. Displaying reviews, ratings, and testimonials can further reassure potential guests about the quality of the stay.
  • Better Customer Engagement: Integration with social media, blogs, and newsletters can improve engagement with potential and past guests, keeping them informed and connected to your brand. Additionally, websites with features like live chat, contact forms, and responsive customer support create a direct line of communication, allowing potential renters to seek information and receive personalized assistance.

5 Features You Should Look For In A Vacation Rental Website Builder

When selecting a website builder, it’s crucial to prioritize features that align with your target customers’ specific needs and preferences. 

  • Intuitive and Visually Appealing Templates: Opt for a website builder that offers a variety of intuitive and visually appealing templates. These templates should incorporate high-quality images, videos, and virtual tours.
  • Mobile Responsiveness: Given the increasing reliance on mobile devices for travel planning, choosing a website builder that ensures mobile responsiveness is essential.
Features You Should Look For In A Vacation Rental Website Builder
  • Efficient Booking System: Look for a website builder that simplifies the reservation process, allowing potential renters to complete bookings seamlessly.
  • Diverse Secure Payment Methods: Offering options from credit cards to digital wallets ensures convenience and instills trust, enhancing the overall booking experience and positively impacting conversion rates.
  • SEO and Marketing Tools: A robust set of marketing tools is essential for maximizing the online visibility of your rental properties.

Top 5 Vacation Rental Website Builders

Moving to the main part, we now delve into the top 5 vacation rental website builders, unpacking their features and capabilities to empower you to make the optimal choice.


Shopify is a leading and versatile e-commerce platform known for its user-friendly interface. Its robust website building and e-commerce features allow merchants to create and manage an exceptional online presence.

Top 5 Vacation Rental Website Builders Shopify

Standout features:

  • Easy customization: Shopify’s user-friendly platform and drag-and-drop editor empower vacation rental businesses to create a unique website that matches their brand identity. Users can change colors, fonts, and styles with just a few clicks. 
  • Ready-made templates: Shopify offers vacation rental businesses more than 150 professional themes for quick and attractive online storefronts. These ready-made templates cater to various styles, from beachfront properties to urban apartments.
  • Single dashboard management: A centralized hub enables property owners to oversee orders, manage stock, analyze reaching data, and more—all from one location.
  • In-house and third-party payment gateways: Shopify’s in-house payment gateways, which have no transaction fees, make online payments more manageable. It also supports over 100 external payment gateways, offering flexibility to meet regional payment needs.
  • Shopify App Store: Shopify offers rental businesses access to more than 8,000 apps, covering various needs like email marketing, accounting, customer support, etc., to customize and improve their services.
  • Multichannel sales: This feature enables owners to expand their reach beyond the website, selling rental properties across different platforms and channels, enhancing visibility, and increasing booking opportunities.
  • SEO and mobile-friendly: Shopify’s mobile-friendly design caters to the mobile-centric habits of travelers, aligning with Google’s SEO preferences. With built-in SEO features like customizable title tags, businesses can optimize content strategically, enhance visibility, and meet users’ needs. 
  • Currency and language support: Shopify supports up to 133 currencies and 20 languages, which is invaluable for vacation rental businesses catering to an international audience.
Shopify website builder features


Shopify provides 5 subscription plans, 4 of which allow merchants to create a stunning website for their vacation rental business. The price ranges from $39 to $399. You can see our detailed article on Shopify pricing for more information.


Wix has become a highly favored choice for building vacation rental websites, renowned for its user-friendly platform and expansive templates and features. It stands out as the ideal website builder for small businesses and startups. 

Top 5 Vacation Rental Website Builders Wix

Standout features:

  • Drag-and-drop interface: Wix’s intuitive interface is a game-changer for rental businesses. Users, including those without coding skills, can simply place text, images, videos, and buttons where they want them.
  • Multiple pre-designed templates: Wix provides over 900 website templates. It includes a range of “travel & tourism” templates for vacation rental businesses, suitable for everything from single apartments to hotels.
  • Wix App Market: For vacation rental templates, the Wix Hotels app is often built-in, offering tools for property management, online booking, and secure payment processing.
  • Various payment methods: Wix has its native and efficient Wix Payments system. However, recognizing diverse regional preferences, Wix accommodates global users by offering over 80 payment options worldwide.
  • Rental channel management: Wix facilitates seamless management of property details and availability on over 150 services, including Airbnb, Expedia, and Booking.com, through the Channel Manager in the Wix Hotels app. 
  • Built-in membership area: Wix’s built-in membership area empowers rental businesses to create exclusive sections for premium content or subscription services, fostering a sense of community among loyal customers.
Wix Website Builder features


The entry-level Light package, ideal for launching an online personal store, starts at $16 per month. To leverage essential selling tools, you should choose the Core plan, which costs $27 per month.


WordPress, renowned for its flexibility, proves ideal for crafting vacation rental websites. It offers industry-specific templates and plugins featuring essential elements for such services. Being open-source and free, WordPress is a cost-effective choice, and its expansive user and developer community ensures continuous improvement.

Top 5 Vacation Rental Website Builders WordPress

Standout features

  • Vacation rental-specific templates: WordPress provides a diverse range of vacation rental-specific themes, ensuring that property owners can showcase their listings in a visually appealing and industry-relevant manner.
  • Booking Engine Integration: Many WordPress templates for vacation rentals include booking engines. This allows for easy online reservations. Users can check availability, see prices, and book directly on the website.
  • Advanced website security: WordPress prioritizes website security with frequent updates, notifications, and robust features. Security plugins, strong passwords, and best practices further enhance website protection.
  • Effortless multilingual support: WordPress facilitates global outreach through multilingual support via plugins like WPML.
  • Community support: WordPress has a vast and active community of users and developers. Vacation rental businesses can leverage this community to troubleshoot issues, seek advice, and stay informed about industry trends.
WordPress Website Builder features


The platform itself is free to use. However, the fee could range from a few to a thousand dollars to maintain and develop the website. Also, additional plugins could stack up the costs.


Lodgify is a top property management platform providing a comprehensive solution for vacation rental websites. It combines property management and website building, specializing in creating branded booking sites for property owners.

Top 5 Vacation Rental Website Builders Lodgify

Standout features

  • Custom domains and branding: Lodgify allows users to maintain a professional and branded online presence with custom domains.
  • Channel integration for seamless connectivity: Lodgify facilitates automated synchronization of property information with major OTAs like Airbnb and seamless channel integration, ensuring consistency and accuracy across multiple platforms.
  • Efficient review management: Lodgify simplifies the review process by making it easy to request and display reviews from past guests.
  • Direct booking and payment processing: Lodgify enables direct bookings and payments through secure methods like credit cards and PayPal.
  • Rental channel integration and calendar sync: The booking engine seamlessly connects third-party services, synchronizing property availability, reservations, and rates in real time.
  • Comprehensive task management: For larger vacation rental businesses, these tools enhance staff performance and client satisfaction by efficiently organizing tasks associated with property management.
  • Multi-language support: Additionally, the platform supports multi-language capabilities, allowing sites to cater to a diverse audience with templates available in over 30 languages.
  • SEO and marketing tools: Lodgify provides Google Analytics for e-commerce tracking and Facebook Pixel for tailored marketing strategies. These tools empower users to analyze guest behavior and engagement, refining marketing efforts effectively.
Lodgify Website Builder features


The pricing for Lodgify’s premium plan starts at $17 per property, with a decreasing cost per property as you scale and add more to your plan. Subscribing for a yearly or two-year bill offers a discount of up to 25%.

InterCoastal Net Designs

Since 1999, ICND has been a leading developer in vacation rental web development and digital marketing. It offers direct booking websites for all business sizes and types. ICND’s user-friendly solutions are comparable to industry leaders like Wix, providing a smooth experience for both beginners and professionals.

InterCoastal Net Designs

Standout features

  • User-friendly quick search interface: ICND prioritizes a seamless user experience, offering a quick search interface that facilitates effortless navigation from property search to booking, enhancing the likelihood of successful reservations.
  • Comprehensive marketing tools: ICND empowers property owners with robust marketing tools, including email and SMS campaigns, pay-per-click strategies, and social media integration. Automated emails, triggered by property views, serve as effective reminders for potential guests to book.
  • Price alert automation: ICND’s dynamic platform lets property managers automate price change notifications. This feature ensures prospective guests are promptly informed of alterations, contributing to transparency and customer engagement.
  • Stay extension upselling: ICND provides an automated upselling feature, enabling property owners to offer guests the option to extend their stay seamlessly. This proactive approach enhances guest satisfaction while maximizing revenue opportunities.
  • Customizable template options: This feature allows brands with limited budgets to access professional and adaptable website designs.
  • Strategic PMS partnerships: ICND has cultivated strong partnerships with leading property management software providers such as Track, Streamline, Escapia, and Barefoot, ensuring a seamless integration process for booking engines.
  • Cutting-edge booking engine – Axis: Axis boasts a scaled-up admin area interface, granting vacation rental managers unparalleled flexibility to tailor websites according to specific needs and offering an advanced and user-centric booking process.
InterCoastal Net Designs website builder features


The pricing of InterCoastal Net Design is custom quoted based on the level of services the business opts for.

Maximizing Your Vacation Rental Website: Best Practice

Let’s explore the optimization tactics, marketing insights, and user-centric approaches that elevate your vacation rental website to its fullest potential.

  • Website optimization strategies: Improve website speed, optimize images, and ensure a user-friendly interface to create a positive user experience.
  • SEO tips: Optimize content with relevant keywords, create meta tags, and obtain backlinks to improve search engine rankings.
  • Conversion optimization techniques: Optimize the booking process, strategically placing calls to action and creating compelling content that encourages visitors to take desired actions.
  • Integration with social media: Share engaging content, connect with the audience, and use social media platforms as a marketing tool.
  • Utilizing customer reviews: Recognize the influence of customer reviews and effectively showcase guest testimonials. Positive reviews can significantly impact the decision-making process for potential renters.
  • Data analytics and insights: This involves tracking visitor behavior, analyzing conversion rates, and using data-driven approaches to make informed decisions.
  • Content marketing strategies: Create engaging and informative content, such as blog posts, travel guides, and property highlights, to attract and retain visitors.

These practices can create a more effective online presence if applied correctly, attract a larger audience, and ultimately maximize their website’s booking potential.

Wrapping Up

Our top 5 vacation rental website builders cater to the diverse needs of property owners and managers. From the user-friendly appeal of Shopify and Wix to the comprehensive solutions offered by Lodgify and IDN, each platform brings its unique strengths to the table. 


A vacation rental website is a must-have for your business, offering a professional image, direct booking capabilities, and 24/7 accessibility. It enhances visibility, allows for brand customization, and adapts to industry trends, giving your business a competitive edge. With a focus on convenience and customer engagement, a website becomes a pivotal tool for success in the dynamic vacation rental market.
Yes, Shopify is well-suited for short-term rentals, providing a flexible and user-friendly platform. With its customizable themes and user interface, businesses can effectively showcase their rental offerings and streamline the booking process. Moreover, its e-commerce capabilities, secure payment options, and extensive app ecosystem make it a reliable choice for managing reservations and transactions in the short-term rental market.
Fundamentally, your vacation rental website should include essential information such as property details, high-quality images, pricing and availability, booking functionality, contact information, and clear policies. Additionally, consider incorporating guest reviews, local attractions, and a user-friendly interface to enhance the overall guest experience.
Yes, most vacation rental website builders, including popular ones like Wix, Shopify, and Lodgify, offer the capability to integrate booking systems from a wide range of extensions available on the marketplace. This allows you to streamline the reservation process, manage availability, and facilitate direct bookings through your website.
From our standpoint, Shopify and Lodgify are recommended vacation rental website builders for international rentals, offering multilingual support, currency options with various payment methods for many different regions, and channel integrations to effectively cater to a global audience.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.