15 Shopify Useful Apps You Must Have For Your Store in 2024

In this comprehensive guide, we’ll explore 15 Shopify apps essential for your e-commerce success. These apps cover various aspects of your online store, from marketing and customer support to inventory management and website optimization.

Factors To Consider Before Choosing An App

When selecting an app for your Shopify store, consider these factors:

• Compatibility: Ensure the app integrates seamlessly with your store’s theme and works well with other apps you’re using.
• Functionality: Determine if the app has the specific features you need to achieve your goals, whether it’s improving SEO, managing inventory, or enhancing customer service.
• User Experience: Consider the app’s impact on your site’s load time and navigation. A smooth user experience is crucial for retaining customers.
• Support: Look for apps with strong customer support that can assist you promptly if you encounter issues.
• Reviews and Ratings: Read through user feedback to gauge the app’s performance and reliability. High ratings and positive reviews are indicative of a trusted app.
• Updates and Improvements: Choose apps that are regularly updated to keep up with evolving technology and security threats.
• Ease of Use: The app should be user-friendly, allowing you to make changes or updates without needing technical expertise.

The 15 Useful Apps Your Store Needs

PageFly Landing Page Builder

PageFly Landing Page Builder is a dynamic Shopify app that has gained significant traction in the e-commerce world. It empowers developers and e-commerce merchants, regardless of their coding skills, to craft visually appealing and effective landing and product pages. With PageFly, you can effortlessly design pages like pricing pages, FAQs, and ‘about us’ sections. The app boasts a collection of over 70 customizable templates, ensuring your business landing page reflects your brand’s unique identity.

Pros and Cons

Pros	Cons
User-friendly and intuitive	No free trial
No coding skills required	Additional charges may apply
Mobile-responsive design
24/7 customer service support

Pricing: Free to install. Paid plan from $24/month.

Highlight Features

• Code-free page building
• Mobile-responsive design
• A wide range of customizable templates
• 24/7 customer service support
• Versatility in creating various page types (pricing, FAQs, ‘about us,’ etc.)

Ratings: 4.9/5.0 from over 8,500 reviews

Who should use:

• E-commerce entrepreneurs looking to enhance their landing and product pages without the need for coding skills.
• Businesses seeking mobile-responsive and visually appealing design solutions.
• Those in need of 24/7 customer service support for assistance and guidance.

Avada SMS & Email Marketing Automation

Avada Email Marketing & SMS is a powerful tool designed to help e-commerce merchants effectively engage with their customers and build lasting relationships. This app offers a range of features to streamline your marketing efforts. It’s beneficial for businesses looking to follow up and convert customers through omnichannel marketing, including email marketing, SMS, push notifications, and WhatsApp.

Pros and Cons:

Pros:

• Integrated Marketing Channels
• Automation
• Pre-designed Templates
• Free plan available
• User-Friendly Interface

Cons:

• Learning Curve
• Additional costs may apply
• Limited features on the free plan

Pricing: Free plan available. Paid plans are priced from $16/month.

Highlight Features:

• Automation Workflows (Abandoned cart, Abandoned checkout, Welcome subscribers)
• Newsletter campaigns (newsletter pop-up, customer email, email promo)
• Capturing leads via Popup & Forms (popup window, discount pop-up, coupon popup)
• Various email marketing templates: recent templates, fire push templates, shipment
• Personalization (Segment contacts, Product recommendation, order creation SMS)

Ratings: 4.9/5, based on 1,435 reviews. 

Who Should Use:

• Small to medium-sized businesses seeking an all-in-one platform for email and SMS marketing.
• E-commerce stores looking to automate their marketing campaigns with pre-designed templates.
• Businesses who want to segment their audience and personalize communication to enhance customer engagement.
• Store owners prefer a user-friendly interface that requires minimal technical expertise.
• Entrepreneurs looking for cost-effective marketing solutions with a focus on a high return on investment.

Tidio Live Chat & AI Chatbots

Tidio Live Chat & AI Chatbots is a versatile customer experience platform designed to empower online stores by providing excellent customer service and converting passive visitors into active buyers. It offers a range of features, including live chat, AI-driven chatbots, ticketing, email marketing, and more, making it a comprehensive solution for e-commerce businesses. With a focus on user-friendliness and efficiency, Tidio aims to streamline customer communication and boost revenue.

Pros and Cons:

Pros	Cons
User-friendly interface	Limited chat operators in the free plan
High customization options	Higher pricing tiers can be costly
Multilingual support	Some features have additional charges
AI-driven chatbot for automated responses
Integration with Shopify for seamless use

Pricing: Free plan available. 7-day trial for all features. Paid plans start at $25/month or $250/year).

Highlight Features:

• Live chat for real-time customer support
• AI chatbots powered by Lyro for automated responses
• Cart previews, order history checks, and product recommendations within the chat
• Seamless integration with Shopify and other platforms
• Multilingual support in languages like English, German, French, Italian, Portuguese (Brazil), and Spanish

Ratings: 4.7 based on 1,727 reviews.

Who Should Use:

Tidio Live Chat & AI Chatbots is ideal for online store owners who want to enhance customer service, automate responses, and engage visitors in real time. It’s particularly beneficial for small businesses, multilingual stores, and those looking to balance automation and personalized interaction. The free plan and customization options make it accessible to many e-commerce startups.

Joy: Loyalty & Rewards Program

Joy: Loyalty & Rewards Program is designed to boost customer loyalty and engagement. This app provides the tools to create customizable loyalty programs, VIP tiers, and rewards based on customer actions. Whether it’s rewarding customers for signing up, placing orders, writing reviews, or following you on social media, Joy has you covered.

Pros and Cons

Pros	Cons
Customizable loyalty programs	The free plan support only 250 orders/month
POS fully integrated for offline loyalty	Limited features in the free plan
Built-in automated email notifications
Language customization

Pricing: Free plan available. Paid plan is priced at $29 per month.

Highlight Features

• Works with the latest Shopify themes
• Directly accessible in the Shopify admin
• Support for multiple actions (sign-up, orders, reviews, social follows, etc.)
• Customer tiers and mission management
• Built-in email notifications and automation
• Language customization
• Optimized for minimal impact on shop loading speed

Ratings: 4.9 based on 1,260 reviews

Who Should Use

• Retailers looking to build customer loyalty through a rewards program.
• Online stores who want to increase repeat purchases by offering points for actions like account creation and birthdays.
• Brands aim to create a community around their products through referral programs.
• Merchants interested in providing VIP tiers with exclusive benefits to their most loyal customers.
• Businesses desire to customize their loyalty program to match their brand’s look and feel.
• Store owners who want to encourage customer loyalty without investing in complex loyalty software.

PushOwl

PushOwl is a powerful Shopify app designed to help e-commerce businesses recover abandoned carts and retarget store visitors, ultimately turning them into customers. This app leverages web push notifications to engage with potential buyers instantly without requiring personal details like email or phone numbers. PushOwl makes it easy for businesses to send notifications about products and offers directly to subscribers’ device screens, driving more sales and revenue. With its user-friendly features and high-quality performance, PushOwl is an essential tool for any Shopify store owner.

Pros and Cons (Table):

Pros	Cons
Easy recovery of abandoned carts	Limited features on the free plan
Seamless retargeting of visitors
Automated marketing sequences
Personalization options
Detailed performance tracking

Pricing: Free plan available. 14-day free trial. Paid plan starts from $19/month or $180/year.

Highlight Features:

• Collect subscribers instantly with a native opt-in.
• Create web push campaigns quickly using the Campaign Creator.
• Recover abandoned carts with automated sequences.
• Personalize marketing based on customer behavior and cart details.
• Track the performance of web push marketing efforts.

Ratings: 5/5 rating based on 2,765 reviews.

Who Should Use:

PushOwl is recommended for small and large e-commerce stores looking to boost sales, reduce cart abandonment, and engage with customers effectively.

Judge.me Product Reviews

Judge.me Product Reviews is a fast-loading, fully customizable review app in 38 languages. It offers features that make it easy for businesses to gather reviews, both with and without photos and videos, after order fulfillment or delivery. Additionally, you can import reviews from other apps to consolidate your feedback. The app enhances your store’s conversion rate by displaying reviews and user-generated content (UGC) on your website widgets, sharing them on social media, and adding star ratings on Google for improved SEO.

Pros and Cons:

Pros	Cons
Unlimited email review requests	Compatibility issues for some Shopify stores
Display star ratings	Unnecessary features for some users
Share reviews on various platforms	Potential impact on website performance
Engage reviewers with Q&A and more
Syndicate reviews automatically
Seamless integration with Shopify

Pricing: Free plan available. The paid plan is priced at $15 per month.

Highlight Features:

• Unlimited email review requests with photos and videos.
• Display star ratings, store and product reviews, trust badges, and reviews carousel.
• Share reviews on Facebook, Instagram, Twitter, rich snippets, and Google Shopping.
• Engage your reviewers with Q&A, coupons, and email marketing integrations.
• Syndicate product reviews automatically with the Shop app, Facebook, and Instagram.

Ratings: 5/5, based on 19,061 reviews.

Who Should Use:

Businesses of all sizes and niches can benefit from Judge.me Product Reviews. Whether you’re a small startup or an established enterprise, if you want to build trust, enhance your store’s visibility, and boost conversions through user-generated content and reviews, this app is an excellent choice.

Hextom: Ultimate Sales Boost

Hextom’s Ultimate Sales Boost is a feature-rich Shopify app designed to supercharge your e-commerce store’s sales. It provides a wide array of tools and widgets aimed at optimizing your conversion funnel and enhancing the overall shopping experience for your customers. It’s a popular choice among businesses worldwide.

Pros and Cons

Pros	Cons
Comprehensive sales promotion	Advanced features require higher-priced plans
Highly customizable
User-friendly interface
Seamless integration with Shopify
Exceptional customer support

Pricing: Free plan available. Paid plans’ prices start at $9.99/month.

Rating: 4.8 out of 5 based on 8,257 reviews. 

Highlighted Features

• 30+ widgets and tools for sales promotion
• Fully customizable options
• 1-click configuration for ease of use
• Display on every page, including home, collection, product, cart, and checkout pages
• Countdown timer and stock countdown
• Image labels, stickers, and BOGO offers
• Free shipping messages and get-it-by-timers
• Trust badges and payment badges
• Advanced targeting options, including geolocation, customer, page, product targeting, and scheduling.

Who Should Use

This app is ideal for both beginners and experienced e-commerce merchants who are looking to boost their sales and improve their conversion rates. Whether you’re just starting out or seeking advanced features to optimize your sales strategy, Hextom’s “Ultimate Sales Boost” offers the tools and support needed to elevate your e-commerce success.

Instafeed ‑ Instagram Feed

Instafeed – Instagram Feed is a Shopify app designed to help online store owners integrate Instagram feeds seamlessly into their e-commerce websites. It offers an elegant and minimalistic way to showcase Instagram content, including photos, Reels, and videos, directly on your store. This feature enhances your website’s aesthetic appeal and social proof, potentially converting store visitors into customers and Instagram followers.

Pros and Cons:

Pros	Cons
Enhances website aesthetics	No multi-account support
Converts visitors into customers	Limited features on the free plan
Automatic updates	No display of product prices and variants
Responsive customer support

Pricing: Free plan available. 3-day trial. Paid plans are priced from $6/month. 

Highlight Features:

• Display Instagram posts in a grid or slider layout.
• Manual or auto-optimized layout.
• Customize rows and columns for mobile.
• Tag multiple products on your posts, creating shoppable Instagram feeds.
• Filter posts by hashtags for better organization.

Ratings: 4.9 based on 1,366 reviews

Who Should Use:

Merchants looking to enhance their e-commerce website’s visual appeal and engage customers with shoppable Instagram feeds will find Instafeed beneficial. It’s suitable for both beginners and experienced e-commerce businesses seeking to leverage Instagram content to drive conversions and social engagement.

TikTok

TikTok is a dynamic social media platform that allows users to create, share, and discover short-form videos set to music. It has gained immense popularity among a diverse user base worldwide. The app enables businesses to tap into its vast user pool, reaching billions of highly engaged consumers.

Pros and Cons 

Pros	Cons
Free to install	Setup may be overwhelming
High user engagement	Learning curve for beginners
Seamless integration with Shopify
Ability to create TikTok-style ads easily
Direct selling via TikTok Shop

Pricing: Free to install. Additional charges may apply.

Highlight Features 

Key features of the TikTok app for Shopify include:

• Build TikTok-style ads quickly by uploading product images or videos.
• Install the TikTok Pixel with just one click to measure ad performance.
• Manage and track new orders by selling directly via TikTok Shop (available in the US only).

Ratings: 4.8/5 based on 6,860 reviews.

Who Should Use 

TikTok is ideal for Shopify store owners looking to tap into the power of short-form video content and engage with a vast and active user base. It’s particularly valuable for businesses targeting a younger demographic and those aiming to boost their brand visibility through creative video campaigns.

Shopify Inbox

Shopify Inbox is designed to help you connect with shoppers in real time as they browse your online store. What sets it apart is that 70% of all Inbox conversations result in shoppers purchasing, highlighting its impact on conversions. This app empowers you to provide personalized assistance by leveraging live customer information, such as viewed products, cart contents, and past orders. You can even recommend products or offer discounts within the chat interface, increasing order value. Shopify Inbox streamlines customer support with automated replies, FAQs, and a personalized chat experience.

Pros and Cons

Pros	Cons
Free messaging tool with no additional charges	Requires active management for optimal results
Integrates seamlessly with your online store	May require staff assignment for large stores
Live customer information for personalized chats	Some users report occasional spam issues
Product recommendations and discounts within chat	A few users mentioned difficulties with spam

Pricing: Free

Highlight Features

• Seamless integration with your Shopify admin.
• Live chat to engage with customers in real time.
• Utilizes live customer data for personalized assistance.
• Recommends products and offers discounts within the chat interface.
• Automated replies, FAQs, and quick replies for efficient customer support.

Ratings: 4.6/5 based on over 2,000 user reviews.

Who Should Use

Shopify Inbox is ideal for merchants looking to enhance customer communication and improve the overall shopping experience on their website. It’s particularly beneficial for businesses aiming to convert more visitors into customers, provide real-time support, and offer personalized recommendations. Whether you’re a startup or an established e-commerce store, Shopify Inbox can help you connect with your audience effectively.

Boost AI Search & Filter

Boost AI Search & Filter is an advanced search and discovery app for Shopify stores. This app employs artificial intelligence to enhance the shopping experience for your customers. It offers AI-powered search suggestions, typo tolerance, synonyms, and stopwords. The app also provides various recommendation settings for home, collection, product, and cart pages, as well as visual merchandising tools for product placement.

Pros and Cons

Pros	Cons
Lightning-fast search	Monthly pricing may not suit all budgets
Advanced recommendation	Some features may require technical setup
Visual merchandising tools	The free plan can only manage 1,000 products
Custom product filters
Detailed analytics

Pricing: Free plan available. 14-day free trial. Paid plans start at $19/month.

Highlighted Features

Boost AI Search & Filter offers several key features to enhance your Shopify store:

• Lightning-fast AI-powered search bar with search suggestions and typo tolerance.
• Various recommendation settings for home, collection, product, and cart pages.
• Visual merchandising tools for strategic product placement.
• Custom product filters with unlimited filter options, including tags, metafields, and variants.
• Insightful analytics with detailed collection filter and search behavior reports.

Ratings: 4.8/5 based on 1,733 reviews.

Who Should Use

Boost AI Search & Filter is ideal for Shopify store owners looking to maximize sales, enhance the customer experience, and boost conversion rates. It’s particularly beneficial for stores with large inventories and complex product data. If you value efficient search functionality, advanced product recommendations, and seamless product filtering, this app is necessary to take your e-commerce business to the next level.

Vajro ‑ Mobile App Builder

Vajro – Mobile App Builder, a robust mobile app builder, is an indispensable addition to your e-commerce arsenal. It has quickly garnered acclaim for its user-friendly approach, customization capabilities, and seamless integration with Shopify. This mobile app builder empowers businesses to transform their Shopify stores into high-converting mobile apps without coding expertise.

Pros and Cons

Pros	Cons
User-friendly with no coding required	High monthly subscription cost
Seamless integration with Shopify	Not ideal for very small businesses
Live video selling to engage customers	Limited free trial period
Unlimited push notifications
Multi-language and currency options

Pricing: 30-day free trial. Starts at $99/month or $1,068/year.

Highlight Features

• Native iOS and Android app development
• Live video selling for enhanced customer engagement
• App-only discounts and product drops to drive sales
• Integration with product reviews for customer trust
• Multi-language and currency options for global reach
• Unlimited push notifications for personalized marketing
• Native blogs and landing pages for content marketing
• Custom app development using Xtend
• GPS-based push campaigns for location-based marketing
• Marketing automation integrations for streamlined operations

User Ratings: 4.9.5 based on 1,689 reviews.

Who should use

Vajro – Mobile App Builder is ideal for e-commerce businesses seeking to elevate their mobile shopping experience, engage customers effectively, and boost sales. It caters to businesses of various sizes, with plans tailored to different needs. While the monthly subscription cost may not be suitable for tiny businesses, its features make it an excellent choice for mid-sized to large e-commerce enterprises looking to expand their reach, offer a personalized shopping experience, and drive revenue growth.

Printful: Print on Demand

Printful is a versatile print-on-demand (POD) app designed to empower businesses by offering custom product creation and fulfillment services. With a robust array of features and a user-friendly interface, Printful is a valuable addition to the toolkit of entrepreneurs and e-commerce store owners. The app has garnered an impressive reputation in the e-commerce industry for its quality, flexibility, and innovative solutions.

Pros and Cons

Pros	Cons
Quick and easy set-up	Limited customization for some items
User-friendly design tools	Limited product catalog
High-quality products	Shipping costs can be high
Custom branding options
Seamless integration with Shopify

Pricing: 14-day free trial. Free plan available. The paid plan is $24.99/month.

Highlight Features

• Quick set-up for rapid selling initiation.
• User-friendly design tools for creating or uploading custom designs.
• High-quality products that impress customers.
• Custom branding options, including packaging, pack-ins, and packing slips.

Ratings: 4.7 out of 5, based on 4,745 reviews.

Who Should Use

Printful is an ideal solution for entrepreneurs and e-commerce store owners looking to start or expand their online businesses with print-on-demand capabilities. Whether you’re interested in launching a printed or embroidered apparel brand or selling customized products like wall art and blankets, Printful’s user-friendly interface, seamless integration, and high-quality products make it an excellent choice. Furthermore, it offers a free trial to get you started without upfront costs, making it accessible to businesses of various sizes.

ReConvert Post Purchase Upsell

ReConvert Post Purchase Upsell is a versatile app designed to boost your e-commerce revenue by streamlining post-purchase processes and enhancing customer engagement. With its user-friendly interface and powerful features, this app empowers Shopify store owners to create compelling “Thank You” pages, upsell offers, and cross-sell opportunities, ultimately increasing their Average Order Value (AOV).

Pros and Cons:

Pros	Cons
Easy-to-use drag-and-drop interface	Additional charges apply based on revenue
Streamlines post-purchase upsell funnels	Free trial available
Seamless integration with Shopify	Limited free plan for development stores
Valuable analytics and customer insights
Exceptional customer service and support

Pricing: Free plan available. 30-day free trial. Paid plans start at $4.99/month.

Highlight Features:

• Easily design personalized thank you pages.
• Deploy advanced one-click post-purchase upsell funnels.
• Collect valuable data, including customer birthdays and order tracking.
• Offer bundle-style cross-sell opportunities.
• Use a drag-and-drop editor for seamless checkout upsell strategies.
• Segment your audience for targeted offers and upsells.

Ratings: 4.9/5 with 4,225 reviews

Who Should Use:

ReConvert Post Purchase Upsell is recommended for Shopify store owners looking to optimize their post-purchase processes, increase AOV, and provide a seamless shopping experience for their customers. It’s particularly useful for those who value user-friendly interfaces, flexibility in upselling strategies, and exceptional customer service. This app can benefit both small businesses and larger e-commerce operations, making it a valuable addition to your Shopify toolkit.

Wiser ‑Product Recommendations

Wiser – Product Recommendations is a powerful AI-based product recommendations app designed to enhance the performance of your Shopify store. This app offers a range of features to increase your average order value, cart value, and conversion rates. With Wiser, you can provide personalized product recommendations to your customers, improving their shopping experience and boosting your revenue.

Pros and Cons

Pros	Cons
AI-powered product recommendations for enhanced personalization.	Used for Shopify stores only
Post Purchase Upsell, Frequently Bought Together, Cart Drawer Upsell, and more.	Pricing tiers are based on monthly store orders.
In-depth analytics to track ROI by related products, recently viewed products, and upsells.	Free plan available only for stores with up to 50 monthly orders.
Language translation and currency conversion compatibility.
Customizable widgets and intuitive interface.
Responsive and helpful customer support.

Pricing: Free plan available. Paid plans start at $19/month.

Highlight Features

• AI-Powered Recommendations
• Post Purchase Upsell
• Frequently Bought Together
• Cart Drawer Upsell
• Manual Recommendations
• Analytics and ROI Tracking
• Language Translation Compatibility
• Currency Conversion Compatibility

Ratings: 4.8 out of 5, based on 604 reviews. 

Who Should Use

Wiser – Product Recommendations is ideal for Shopify store owners who want to improve their sales and provide a tailored shopping experience for their customers. It suits businesses of all sizes, from startups with minimal monthly orders to established stores with higher order volumes.

Additional Honorable Mentions

In addition to the 15 essential Shopify apps highlighted in this article, there are several other popular and useful apps that can further enhance your e-commerce store’s performance. While we won’t delve deep into each of them, here’s a quick list of these honorable mentions:

• Privy – Pop-Ups, Email & SMS: Boost your subscriber list and capture leads with pop-ups, email, and SMS marketing tools.

• TrustPulse – FOMO & Social Proof: Leverage the fear of missing out (FOMO) and social proof to boost conversions with real-time activity notifications.

• Rebuy Recommendations: Use AI to suggest complementary products to increase your average order value.

• SEO Image Optimizer: Optimize your images for faster loading and improved SEO rankings.

• Recart – Facebook Messenger Marketing: Recover abandoned carts and engage with customers through Facebook Messenger.

Bottom Line

In conclusion, these 15 Shopify apps are indispensable for optimizing your online store’s performance and maximizing your revenue. From product sourcing and SEO optimization to email marketing and customer support, each app plays a vital role in your e-commerce success.

FAQs