Tumblr Statistics | Updated News, Trends & Demographics 2024

Key Takeaways

• Tumblr has a diverse user base with a wide age range and income distribution, mainly using the platform for entertainment. 
• Tumblr’s workforce is unique, with a higher proportion of female employees than men, and is young, with all employees under 30. 
• Despite a downward trend in annual visits, Tumblr remains among the top 103 websites visited globally, with the most traffic from the United States. 
• Blogging on Tumblr is highly dynamic, with about 572 million blogs as of 2023. 

In this article, we delve into the world of Tumblr, dissecting its fascinating statistics to understand its critical demographic data and relevance in today’s digitally-dominated landscape. 

Tumblr Statistics: Highlights

Let’s take a closer look at the most recent data and statistics for Tumblr as of 2023, which detail user demographics, usage patterns, and engagement rates.

1. Tumblr is home to an impressive 572 million blogs on a global scale.
2. Each day, roughly 12.8 million blog posts are published on this platform.
3. Regarding monthly active users, Tumblr ranks as the 10th most frequented social media platform in the U.S.
4. Between 2019 and 2020, Tumblr saw a user growth rate of 4.1%.
5. The 26 to 35-year-old demographic group accounts for 11% of Tumblr’s user base. 
6. The gender distribution on Tumblr sits at an even split, with women representing 50% of users and men the other 50%.
7. The majority of Tumblr’s users, approximately 60%, use the platform for entertainment, while a smaller group, 12%, use it to keep in touch with family and friends.
8. The overwhelming majority of users, 72.3%, access Tumblr via mobile devices.
9. As of the latest count, Tumblr employs a workforce of 2,437 individuals.
10. The ethnic record of Tumblr’s employees shows that 59.2% identify as white.
11. Users on Tumblr can post their blogs in any one of 18 different languages.

Tumblr General Statistics

Below are some key statistics that offer a deeper insight into Tumblr’s performance and reach:

1. Although Tumblr hasn’t disclosed its 2013 revenue, it is estimated to have an annual income of around $65 million. The user engagement rate on Tumblr is currently at -21%.
2. Tumblr holds a market share of 0.55% in North America and 1.16% in South America. Here’s a global breakdown of Tumblr’s market share:

3. The most popular category on Tumblr is ‘Video Games Console and Accessories‘. Here’s a list of the most favored categories on the platform:

• Video Games Console and Accessories
• Adult
• Universities and Colleges
• Computers, Electronics, and Technology
• News and Media

4. News is the most discussed topic on Tumblr, followed by Shopping, Online, Search, and Blogging.
5. Tumblr supports blogging in 18 different languages and ranks 8th in the United States Customer Satisfaction Index with a score of 66. The table below compares various social media platforms based on their Customer Satisfaction Index.

Tumblr Statistics: Demographics

Despite the declining yearly growth rate, Tumblr continues to register a slight increase in its user base. Let’s delve into some critical details about Tumblr’s user demographics.

1. Around the globe, Tumblr boasts a user base of 135 million individuals per month. 
2. Compared with other social media platforms in terms of monthly active users, Tumblr secures the 10th spot in the US.
3. The platform is a favorite among younger users—40% belong to Gen Z, while Millennials account for 30%. 
4. In 2020, Tumblr had an impressive 29.4 million American users.
5. There was a modest increase of 4.1% in Tumblr users from 2019 to 2020. The following table details the growth rate of Tumblr users over the years:

6. Tumblr is particularly popular among those aged 26 to 35 (11%), while only 3% of its users are aged over 56 years. The age breakdown is as follows:

7. Women make up half of Tumblr’s user base.
8. Regarding income, 25% of Tumblr users in the US have an annual income of $80,000 to $100,000, and 15% earn less than $30,000 annually. The income distribution is as follows:

9. Tumblr has a reach of 22% in urban locations and 14% in rural areas.
10. 60% of users engage with Tumblr predominantly for entertainment, while 12% use it to maintain connections with family and friends. 

11. As for usage frequency, 31% of users are on Tumblr daily, 86% weekly, and 88% monthly.
12. Regarding access, 72.3% of users use mobile devices to browse Tumblr, whereas 27.7% use desktop computers.

Sources: Finance Online, Statista.

Tumblr Statistics: Employees

Tumblr is characterized by a highly diverse workforce, with a higher proportion of female employees than men. To give you a clearer picture of its employee demographics, here are some intriguing statistics:

1. Tumblr has a worldwide employee count of 2,437.
2. The gender distribution within the company is as follows: women make up 56.5% of the total workforce, leaving 43.5% to men.
3. Ethnicity-wise, 59.2% of Tumblr employees identify as white.
4. Half of the workforce at Tumblr is proficient in Spanish, making it a common foreign language within the company. Here’s a brief look at the language distribution among Tumblr employees:

5. Regarding academic qualifications:

6. The distribution of academic majors among employees is as follows:

7. Fairfield University and Brown University are the education places for 9.5% and 4.8% of the employees, respectively.
8. All employees at Tumblr are under 30 years of age, distributed as follows:

9. Regarding job engagement at Tumblr:

10. Regarding salary distribution:

Source: Zippia

Tumblr Statistics: Website Traffic 

Tumblr, a popular blogging platform, primarily attracts web traffic organically, although it has been experiencing a downward trend in its annual visits. Here’s a quick recap of some critical stats related to Tumblr’s web traffic:

1. Tumblr falls under the top 103 websites visited globally.
2. As of April 2023, Tumblr records an impressive 222.7 million global visits.
3. However, visits have been a 4.17% dip compared to March 2023.

4. A significant change in Tumblr’s policy in 2018, the ban on adult content, has been identified as a reason for the site’s declining traffic. This decline is evident when comparing traffic data from 2018 to 2023, as shown in the tables below.

5. On average, Tumblr users devote approximately 8 minutes and 46 seconds per visit to the platform. 
6. The percentage of visitors who leave the Tumblr site after only visiting one page is 42.17%. 
7. Nearly half, 46.29%, of all Tumblr traffic originates from the United States. 

8. Tumblr shows slight male dominance, with 58.97% of the traffic being male and 41.03% female.
9. The age demographic of 18 to 24 years significantly contributes to Tumblr’s traffic, accounting for 32.26% of total visits.

10. A striking 99.99% of Tumblr’s traffic originates organically, with a little 0.01% being paid traffic.
11. Direct sources contribute 72.50% of the overall traffic, with mail accounting for 0.51%.
12. Currently, there are about 19.2K identified keywords on Tumblr, with “Tumblr” being the most popular. Here’s a list of the top-ranking keywords on Tumblr:

• Tumblr
• 스즈메의 문단속
• Tumblr login 
• ewby cinder Tumblr
• tumbler 

13. Social media referrals make up 7.89% of Tumblr’s traffic, with Pinterest leading the way by contributing 46.85%, leaving Facebook behind at 3.47%.

Tumblr Statistics: Blogging

1. Current statistics reveal that Tumblr boasts 572 million blogs. 
2. By 2023, Tumblr blogs had doubled in just eight years. 
3. Every day, Tumblr users generate 12.8 million blog posts. 
4. Incredibly, Tumblr sees the creation of 2,000 posts every single second. 

Source: Finance Online.

Frequently Asked Questions:

Final words:

Tumblr’s popularity took a significant hit post-2018, mainly due to implementing a policy banning adult content on its platform. This ban undoubtedly influenced the decrease in user activity on Tumblr. However, there’s potential for Tumblr to come back and reclaim its former glory in the digital arena.