Top 10 Trending Niches with Promising Growth Potential in 2024

This article is all about the trending niches in 2024. We hope these niches can help you ride the latest trends. 

Key Takeaways

• Sustainable, eco-friendly products and digital appliances are still in great demand after the pandemic, with a high volume of turnovers.
• Every ecommerce business should invest into sub-market for less competitors, less marketing fees, larger engaged audiences, and higher brand identity.
• Our 4-method tutorial on how to choose the right niche market may simplify the process of kickstarting and running your own business.

E-Commerce Niches in Post-Pandemic: Which Trends are here to Stay in 2023?

Sustainable, eco-friendly products

As environmental awareness grows, more consumers seek eco-friendly products, spanning green living to sustainable farming. 

A recent survey reveals 66% are ready to pay extra for such products. Thus, this niche offers a promising opportunity for businesses catering to this expanding market.

Digital products

The pandemic brought a significant change, which is digitalization. With schools closed and people working from home (WFH), online courses and Zoom meetings became common. Now, you can still work and learn from anywhere, and this trend will continue.

Moreover, experts say remote work is here to stay, with a mix of offline and online work. Vox reports that 70% of workers will choose to work from home at least 5 days a month.

This trend started during COVID-19 and is a great opportunity for eCommerce owners. You can offer online courses or sell equipment for remote work. Let’s explore this in more detail.

Why Does Your Ecommerce Business Need a Niche?

In a world with millions of online stores selling things, making your ecommerce business unique is tough. Here are more reasons to consider finding a specific niche for your online store.

Face Less Competitors

Choosing a niche has a clear advantage: you’re up against fewer competitors. Some numbers from PipeCandy, an ecommerce market intelligence platform, back this up.

PipeCandy reports that there are 25 million ecommerce brands globally. It’s easy to see that competition becomes even smaller if, like WoodWatch, you target a specific group, such as wooden watch enthusiasts.

Pay Less For Marketing

Focusing on a specific audience can also save you money on your marketing budget.

Here’s a general rule: the smaller your potential audience, the less you need to spend to reach them.

Take a Google Ads campaign, for instance. You can bid on broad keywords with high search volumes or go for long-tail keywords with lower search volumes but more relevance to your audience.

According to Google Keyword Planner, if your brand sells men’s wooden watches, you could bid on the keyword “watch for men.”

That’s a massive audience. But not everyone searching for that keyword might be interested in wooden watches; they might prefer steel or leather watches. So, even if you win the bid, you’d be spending money on people who aren’t really interested in what you’re selling.

On the other hand, a search term like “wooden watches for men” ensures that the searchers are genuinely interested in your product. This increases the chances of making sales from your Google Ads campaign.

Have A More Engaged Audience

The 2021 Meaningful Brands report from Havas Group brought out an interesting finding.

It said that 75% of brands could disappear and be easily replaced. Brands with a clear value proposition appeal more to specific audiences. For instance, a professional pool player might find a cue stick at Amazon or Walmart. 

But a Shopify store dedicated to helping pool players offers equipment and helpful advice. This store provides more value, making it a preferred choice. A focused value proposition makes a brand unique and attracts loyal customers.

Easily Differentiate Your Brand

According to Shopify’s E-commerce Market Credibility study, consumers are four times more likely to buy from a brand with strong values.

The ecommerce market is highly competitive, and only brands with a clear message will build trust and draw in engaged customers. In a market where everyone seems to offer the same things, concentrating on a specific customer group and treating them better than your competitors can be a solid way to set your brand apart.

Niche products are unique and easy for the target audience to recognize. For example, a full-time PC gamer who cares much about quality would rather shop at a store specializing in premium PC gaming gear than a generic store serving a broader gaming audience.

TOP 10 Trending Ecommerce Niches In 2024

Here are the top 10 niches for your next Shopify store.

Fast Fashion

Fast fashion is about quickly producing affordable clothing in response to the latest runway trends. The aim is to let everyday fashion shoppers get the latest hot looks and trends. 

If you’re considering whether fast fashion could be a profitable ecommerce niche, check out these stats:

The global fast fashion market was worth $106.42 billion in 2022, and it’s predicted to reach about $184.96 billion in 2027. 

In simple terms, it will get even more popular in the coming years, so you don’t need to worry about it going out of style (pun intended).

Vegan and Eco-friendly products

Sustainability is becoming a primary concern for customers. 

According to a Neilson survey, 48% of U.S. consumers are willing to change their consumption habits to reduce their environmental impact.

This shift in consumer consciousness has paved the way for eco-friendly, vegan, and cruelty-free versions of many everyday products. When a product is popular in the mass market, a niche of conscious customers is often ready to embrace a greener alternative.

Niche product ideas for conscious consumers include:

• Reusable drinking straws
• Cruelty-free cosmetics
• Vegan-friendly clothing
• Menstrual cups

Pet owners

Total spending in the U.S. on pet-related businesses reached around $75.38 billion in 2019. There are still many opportunities to carve out a niche in this market, considering the diverse lifestyles, different types of pets, and more.

Take Patricia’s Couture, for example. They’ve found their niche by selling personalized items like pillows, blankets, and kaftans that feature your pet’s images. Beyond the more common dogs, cats, and fish, there are unique pets like lizards, horses, chickens, or turtles, each offering its own potential.

Niche product ideas for pet owners include:

• Pet cameras for checking and interacting with pets when you’re not at home.
• GPS pet trackers.
• Personalized items featuring your pet’s images.
• Organic pet treats and food.
• Pet accessories and clothing.

Machine Learning, Robotics

Robotics and machine learning are leading trends in tech today. They focus on areas like robotic process automation (RPA) and using AI for task automation.

Remote workers and Freelancers

The number of remote workers and freelancers is increasing, driven by a desire for better productivity and job satisfaction. Such individuals are often more engaged, commonly working 40 hours a week. They cherish the freedom and work-life balance this setup provides.

Some excellent product ideas for remote workers include:

• Desk toys or decorations.
• Home office decor.
• Laptop accessories for those who prefer working from coffee shops.

Print-On-Demand

Print-on-demand is an ecommerce model where you partner with a third-party supplier, add your designs to their products, and then sell them. It’s attractive because you only pay for the product once it’s sold. 

Like many ecommerce niches, Print-on-Demand got a big boost during the pandemic, and it’s still trendy, according to Google Trends. Approximately 48% of customers are willing to wait for a personalized product, and a Print-on-Demand store can meet this demand.

Eyewear

Around 4 billion people worldwide wear eyeglasses, which is half the global population. Data Bridge Market Research shows the eyewear market is set to hit $194.72 billion by 2029. Yet, the eyewear market is broad. So, how can you narrow it down?

With the rise of remote work, remote workers have more screen time. This has made anti-blue light glasses a valuable niche because these workers want to protect their eyes. Anti-blue light glasses have special lenses to block the blue light from digital screens. Their popularity has risen in recent years, as seen on Google Trends.

Gamers

“Gamers” is known as a catch-all term, including various subsets, like PC gamers, mobile gamers, tabletop gamers, console gamers, and many more. There remain over 2.3 billion active gamers worldwide, and nearly half are spending money on their favorite, adding USD 137.9 billion to the industry in 2018.

For example, Shazim Mohammad had an online store, Glorious PC Gaming Race, for PC gamers. Mobile gaming dominates with 91% of the market. The gaming market is diverse, with both male and female players, and the trend is growing. Within this category, you can specialize based on popular game genres or consoles.

Niche product ideas for gamers consist of:

• Ergonomic gaming session items, including chairs, controllers, and blue-light-blocking glasses.
• Decals to personalize controllers and consoles
• Accessories for mobile gamers
• T-shirt referencing aspects of gamer culture

Travelers

Online sales in the travel industry rose to over 10 percent in 2018, reaching an estimated $694.41 billion. With air travel costs consistently decreasing over the past three decades, the customer base has expanded, including regular business travelers and remote workers.

A specific group you can focus on within this niche are digital nomads. The concept of being able to work from anywhere has gained popularity since the pandemic, and the advantages of working from places like Cape Town or Bali are quite appealing.

Niche product ideas for travelers include:

• Smartphone accessories for travel content creators.
• Comfortable and practical athleisure for regular travelers.
• Scratch maps for those who enjoy collecting travel experiences.

Smartphone accessories

The smartphone market’s immense growth has paved the way for submarkets, especially smartphone accessories. While traditional accessories remain in demand, there’s a rising niche of users seeking advanced phone tech.

For instance, BodyGuardz offers tempered glass protectors, offering superior protection compared to thin plastic ones.

How To Choose The Right Niche For Your Ecommerce Store

While these ecommerce niches may seem promising globally, don’t rush into starting an ecommerce store. The following steps will help you in this process.

Identify Your Target Audience

Who’s your target audience?

The beauty of niches is that you can precisely define the specific subgroup within a larger market that will benefit most from your products.

So, you need to consider the travel niche. Travelers come from various backgrounds – business travelers, individuals seeking better opportunities abroad, and more. However, by concentrating on digital nomads, you can market products and produce content that resonates easily with this audience.

Analyze The Market Keywords

Analyzing market keywords can offer valuable insights into the popularity and competitiveness of your niche and its related products.

Two key metrics to monitor are Keyword Volume and Keyword Difficulty.

Keyword Volume indicates how many people search for products in your niche or related topics. On the other hand, Keyword Difficulty informs you about the level of competition you may encounter when trying to rank for a particular keyword with your brand.

Analyze The Competition

The presence or absence of competitors can provide significant insights into the niche you’re considering.

Not finding competitors in your niche isn’t necessarily a bad sign. It could indicate a profitable, untapped opportunity. However, before launching an ecommerce site, ensure there’s a viable opportunity to exploit.

If you do find competitors, study their product and marketing strategies to learn from their successes. Tools like Commerce Inspector can be valuable for this purpose.

Observe Market Trends

Is the popularity of your niche on the rise or declining? 

This is a crucial question, particularly if you have long-term plans for your ecommerce business. You don’t want to invest in a niche that has already peaked.

FAQs

In Conclusion

We hope our guide on trending niches in 2024 helps you confidently choose your niche to start your journey. You’ll have various tasks to handle, such as updating listings, managing inventory, budgeting, tracking shipments, and more.