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Tolstoy App Shopify | Review of Best Shoppable Video & Quiz App (and Stores Using It)

December 20, 2023

Written and researched by experts at AvadaLearn more about our methodology

CEO Avada Commerce

In this article, we’ll explore how the Tolstoy app for Shopify can transform your online store into an engaging and interactive shopping destination. If you’re eager to boost your Shopify shop with exciting videos and quizzes, stay tuned to discover how Tolstoy can make your store shine!

Key Takeaways

The Tolstoy app for Shopify enhances shopping with easy video integration, robust analytics, and diverse features.
Tolstoy offers varied pricing plans, yet comprehensive features may be costly for smaller businesses. Bandwidth limitations exist in some plans, more suitable for high-traffic sites.

Overview

Tolstoy Shoppable Video & Quiz makes it easy to create engaging, shoppable videos. You can quickly import videos from platforms like TikTok and Instagram and add “Add to Cart” or “Buy Now” buttons, letting customers shop directly within the video. This adds a convenient and dynamic aspect to the shopping experience.

With Tolstoy, you can not only display attractive videos and products but also interact with your audience through Video Quizzes. These quizzes are great for learning about your customers and offering personalized suggestions, helping build stronger customer relationships.

This app is perfect for showcasing product demos, video reviews, and user-generated content, enhancing your online store’s appeal. Tolstoy Shoppable Video & Quiz is an excellent way to keep customers on your site longer, increase average order values, and boost your overall investment return, making it a valuable addition to any Shopify store.

Pros & Cons

Pros

Easy Integration: Seamless integration allows effortless incorporation of existing videos from popular platforms like TikTok and Instagram, enabling a swift transition to shoppable content.
Valuable Customer Insights: Robust analytics provide merchants valuable customer data, facilitating personalized recommendations and targeted marketing strategies.
Comprehensive Features: Offers a wide array of features, including product demos, video reviews, and user-generated content displays, enriching the shopping experience.
Versatile Pricing Plans: Provides flexible pricing tiers catering to varying business needs, from startups to enterprise-level businesses.

Cons

Cost Consideration: While offering varied plans, the more comprehensive functionalities come at a higher cost, potentially restricting access for smaller businesses with budget constraints.
Bandwidth Restrictions: Certain pricing plans have limited video views or minutes, which might only suit high-traffic websites opting for more expensive plans.

Main Features

Create On-Site Shoppable Videos

This feature in the Tolstoy Shoppable Video & Quiz app allows users to craft engaging videos that customers can directly interact with while browsing a website. With this feature, users can easily produce videos showcasing their products or services and embed them directly onto their Shopify store pages.

For fashion retailers and boutique shops looking to enhance their Shopify stores, the “Create On-Site Shoppable Videos” feature in Tolstoy Shoppable Video & Quiz is a standout choice. It’s especially useful for those importing content from TikTok and Instagram, allowing them to integrate shoppable videos with a single click.

This feature offers a lively shopping experience by letting customers view and buy products directly through engaging videos, making online stores more visually appealing and interactive.

Video Reviews and UGC Video Feeds

This feature in the Tolstoy Shoppable Video & Quiz app allows users to showcase user-generated content (UGC) and product demonstration videos. Customer reviews directly on their Product Description Pages (PDPs) or specialized video landing pages. This feature enables users to exhibit real customer experiences, demonstrate product usage, and share video-based reviews with prospective buyers, enhancing the shopping journey.

This feature benefits target users such as online shops and businesses immensely. It helps them to present authentic experiences and real customer feedback through videos, assisting potential buyers in making informed purchase decisions.

By showcasing UGC, product demos, and reviews on dedicated landing pages or product pages, users can build trust, engage customers effectively, and create a more immersive shopping environment. Ultimately, this feature increases credibility, engagement, and conversion rates, providing customers a richer and more informative shopping experience.

Collect Data and Give Personalized Recommendations

This feature in Tolstoy Shoppable Video & Quiz serves businesses in health and fitness, especially those providing personalized products or services. This feature allows them to gather valuable customer data using Tolstoy’s Video Quizzes. It’s perfect for delivering customized suggestions, making the shopping experience more personal for customers.

For businesses in health and fitness, this tool becomes crucial. It enables them to create interactive Video Quizzes, aiding in collecting essential information from customers. By understanding individual preferences, businesses can offer tailor-made recommendations, enhancing the overall shopping journey.

Tolstoy’s specialized features help craft a more personalized experience for customers seeking health-related products or services, fostering better engagement and satisfaction.

This feature in Tolstoy Shoppable Video & Quiz is tailored for emerging startups and niche brands seeking to establish a deeper connection with their audience. This feature lets them narrate their distinctive founding stories and address common questions through interactive branching videos.

For startups and niche brands, this feature holds immense value. It allows them to create engaging videos that tell the story behind their brand’s inception, fostering a more personal and relatable connection with their audience. Additionally, by addressing frequently asked questions through branching videos, these businesses can offer informative and engaging content, building trust and credibility among potential customers.

Pricing

Subscription plans and pricing tiers

Starter: Free Forever

Get started with Tolstoy Shoppable Video & Quiz with the Starter plan, which is free forever. This plan is perfect for those who are just beginning their journey and want to explore the power of off-site video messages.

You can easily share your creations through emails, SMS, or social media. Whether you want to upload, record, or import videos from anywhere, the Starter plan provides the essential tools for creating interactive videos, video feeds, stories, and quizzes. Connect seamlessly to your platforms, social media accounts, and tools without cost.

Pro: $19/Month

For brands with under 30,000 visitors per month and video messaging power users, the Pro plan offers a powerful set of features at just $19 monthly. With a 14-day free trial, you get everything available in the free plan, plus the ability to share your videos directly on your site. Enjoy unlimited Tolstoys, custom branding options, advanced analytics, and notifications. The Pro plan is tailored for those looking to enhance their video messaging capabilities, with 5,000 monthly views and a 15-minute recording length flexibility.

Business: $299/Month

The Business plan, priced at $299 per month, is ideal for brands with 30,000 to 100,000 visitors per month and video messaging teams. Start with a free 14-day trial and receive all the features from the Pro plan, including the ability to connect multiple stores, white labeling, personalized onboarding, VIP support, and off-site videos with custom domains. This plan also includes 50,000 views per month. It provides 10 Business seats, making it suitable for growing businesses with expanding video messaging needs.

Enterprise: Let’s Talk

For brands with over 100,000 visitors per month and those in search of an enterprise-grade service level, Tolstoy Shoppable Video & Quiz offers a comprehensive Enterprise plan. With unlimited monthly views, this plan is tailored to accommodate the heightened demands of a rapidly growing business.

Contact their sales team directly to explore the full spectrum of offerings, including a 30-day free trial, fixed pricing, custom analytics, a dedicated Success Manager, and periodic strategy and performance analysis. Discover bespoke solutions to elevate your brand’s video messaging strategy and meet the unique needs of your flourishing enterprise.

Comparison with competitors: Reactive Video Platform

Reactive Video Platform is your go-to app for boosting sales effortlessly with live events and shoppable videos directly on your website.

Thanks to its seamless setup and fully themeable features, it easily converts visitors into customers through impactful shoppable videos, live-streamed shopping events, and influencer marketing campaigns without slowing down your site.

Reactive Video Platform Pricing plan: 4 options

Explorer: Free

A free plan for users to explore the platform with a 14-day free trial.
Notable Features: Includes all shoppable video features, unlimited stored videos, and unlimited video embeds.

Starter: $99/month

Ideal for users requiring up to 10,000 video viewer minutes/month.
Notable Features: Everything in Explorer plus fully themeable, live event capabilities, advanced analytics, and assisted setup.

Professional: $500/month

Best for users with higher needs, offering up to 40,000 video viewer minutes/month.
Notable Features: Everything in Starter plus influencer matchmaking, assisted content creation, and priority support.

Business: $3,000/month

Geared towards businesses with significant video demands, providing up to 300,000 video viewer minutes/month.
Notable Features: Everything in Professional plus priority support, influencer matchmaking, and assisted content creation.

Tolstoy Shoppable Video & Quiz offers diverse features across its plans, targeting users from startups to enterprise-level businesses. Reactive Video Platform, conversely, provides a tiered approach with free and paid plans, catering to users with varying video viewer minute requirements, advanced analytics, and premium support needs. The two would depend on specific business requirements and budget considerations.

User Experience

The Tolstoy Shoppable Video & Quiz Shopify app earns high praise from merchants, boasting an impressive 5/5 stars based on 134 reviews, with an overwhelming majority (133) giving it a perfect 5-star rating.

Merchants highlight the app’s value in enhancing customer engagement and conversion rates through interactive shoppable videos and quizzes. The user-friendly interface and seamless integration are lauded, along with exceptional customer support.

Real User Experience samples

Jemma Cumming from LSKD highlights how Tolstoy helps connect with shoppers through relevant content, boosting brand engagement. Another user, theripplestoreUSA, praises Tolstoy for enhancing their website’s customer journey, noting that customers love the TikTok-style content and its influence on their shopping decisions.

BOHOBLU found Tolstoy user-friendly after initial setup confusion. They appreciate how it adds personality to their site and are excited about its potential to increase sales.

Godess, a newer user, enjoys their experience with Tolstoy, particularly thanks to Niezl’s outstanding customer support. They find the app’s features effective, and Niezl’s quick, helpful responses make their experience smooth and enjoyable.

The Verdict

Tolstoy Shoppable Video & Quiz app is ideal for businesses aiming to integrate one-click shoppable videos seamlessly into their Shopify storefronts, Tolstoy caters to startups, boutique shops, and visually-oriented e-commerce businesses importing content from TikTok and Instagram. It’s a must-have for those seeking to boost engagement, enhance site aesthetics, and drive sales through dynamic, interactive videos.

Moreover, the Tolstoy Shoppable Video & Quiz is best for startup and niche brands, fashion retailers, and online stores seeking an effortless way to incorporate shoppable videos into their Shopify storefronts. It is ideal for those desiring an engaging and visually captivating shopping experience.

Real Stores using this app

Here are the top 5 Shopify Stores using Tolstoy Shoppable Video & Quiz available:

SwimOutlet.com

Dive into a world of swimwear and accessories at SwimOutlet.com, a top Shopify store, using Tolstoy Shoppable Video & Quiz. Explore their extensive range of products with engaging videos and quizzes, making your swimwear shopping experience more interactive.

Anova Culinary

Enhance your culinary adventures with Anova Culinary, a Shopify store that brings precision to your kitchen. Discover their innovative kitchen tools using Tolstoy Shoppable Video & Quiz, providing a seamless way to explore and shop for top-notch culinary devices.

Culture Kings US

Immerse yourself in streetwear and urban fashion at Culture Kings US, a Shopify store known for its trendsetting styles. Experience the latest fashion trends with Tolstoy Shoppable Video & Quiz, making your shopping journey more dynamic and enjoyable.

Lashify

Elevate your beauty routine with Lashify, a Shopify store revolutionizing false eyelashes. Explore their luxurious lash products through engaging videos and quizzes powered by Tolstoy Shoppable Video & Quiz, offering a personalized and interactive shopping experience.

CALPAK

Embark on stylish travels with CALPAK, a Shopify store redefining travel essentials. Explore their travel gear and accessories collection with Tolstoy Shoppable Video & Quiz, making your travel shopping experience informative and visually engaging.

Categories of Shopify stores using this app

Discover the diverse world of Shopify stores using Tolstoy Shoppable Video & Quiz, where engaging content meets interactive shopping experiences across various industry verticals. The top three categories showcase the breadth of products and interests among users.

Apparel (23.9%):

Fashion enthusiasts rejoice as 23.9% of Shopify stores utilizing Tolstoy Shoppable Video & Quiz focus on Apparel. With 735 stores in this category, shoppers can explore various clothing options, trendy outfits, and fashion accessories through captivating videos and interactive quizzes, making the apparel shopping experience both enjoyable and informative.

Beauty & fitness (23.3%):

For those seeking beauty and wellness solutions, 23.3% of Tolstoy-powered Shopify stores, totaling 716, fall under the Beauty & Fitness category. Dive into a world of beauty products and fitness essentials, where engaging videos and quizzes help users discover and select the perfect items to enhance their beauty routines and wellness journeys.

Home & Garden (9.2%):

Home enthusiasts looking to elevate their living spaces will find many options in the Home & Garden category, constituting 9.2% of Tolstoy-equipped Shopify stores. With 283 stores dedicated to home improvement and decor, Tolstoy Shoppable Video & Quiz transforms the shopping experience, allowing users to explore and select the perfect items for their homes in an interactive and visually appealing manner.

Whether searching for the latest fashion trends, beauty essentials, or home decor inspiration, Tolstoy Shoppable Video & Quiz brings a dynamic touch to the Shopify shopping landscape, making each browsing and purchasing journey more engaging and personalized.

FAQs

Tolstoy offers different plans catering to different business sizes. There’s a free Starter plan for those starting out, and paid plans with more features for businesses with specific needs. However, some comprehensive features may be more expensive, potentially limiting smaller businesses with budget constraints.

Tolstoy integrates with various platforms like Wix, Shopify, Squarespace, Webflow, WordPress, and Elementor. They provide installation guides for these platforms to make the process easier. Additionally, Tolstoy can be installed on other platforms effortlessly using embed code.

Absolutely! Tolstoy content can be shared on social media platforms as GIFs. By sharing it as a GIF, viewers can interact with the content, and upon clicking, they’ll be redirected to your designated landing page or website, enabling them to continue the interaction or conversation seamlessly.

Bottom line

Tolstoy App Shopify is a super tool for Shopify shops to make cool shopping videos and quizzes. It costs differently for different shop sizes. It has awesome features like adding videos easily, getting to know customers better, and showing many things in videos. But, some good features cost more and may not suit smaller shops. Still, it’s great for making shops look fancy and attracting more buyers on Shopify.

Sam Nguyen

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.