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TikTok Shop For Shopify: Our Comprehensive Guide

November 02, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Integrating TikTok Shop with Shopify allows e-commerce businesses to tap into a vibrant audience. Discover the seamless merging of these platforms to enhance your online selling experience.

What is TikTok Shop?

TikTok Shop is a game-changing addition to the TikTok platform, transforming it into a one-stop shop for content creation and online shopping. The TikTok Shop allows users to discover and purchase products from their favorite brand advertisements, creating a seamless and user-friendly shopping experience.

TikTok Shop uses TikTok’s algorithm to suggest products based on user preferences and behavior, increasing the chances of conversions. Because of its focus on users and growing popularity, TikTok Shop is a vital tool for ecommerce businesses seeking to tap into the platform’s immense potential.

So, How do I set up a Shopify TikTok Shop and sell on it?

Certainly! With a few clicks, you can begin selling on Tiktok Shop and launch ad campaigns to attract new customers. After integrating TikTok Shop with Shopify, you can manage your products, orders, and delivery directly from your Shopify dashboard. Moreover, if you have TikTok ad campaigns, you can manage them through Shopify or TikTok Ads Manager.

Setting up TikTok Shop on Shopify Store: A Step-by-step Guide  

So, let’s dive into how to set up TikTok Shop on the Shopify store to increase the conversion rate.


Before using Tiktok Shop, your Shopify store needs to meet the following requirements;

How To Set up TikTok Shop

After meeting the requirements to use TikTok Shop, you need to install the TikTok sales channel and set up TikTok Shop in your Shopify admin.

  • Step 1: In your Shopify admin, click “Settings” > click “ Add Apps.”
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  • Step 2: From the Apps channels pages, click “Shopify App Store.
  • Step 3: Search for “TikTok” in the Shopify App Store to learn more about the sales channel.
  • Step 4: Click the “Install” button.
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  • Step 5: Now, click on “Add sales channel.” 
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  • Step 6: In the Sign Up dialog, you can choose two options: 

If you already have a TikTok for Business account, click “Log in.

To sign up as a TikTok merchant, enter your phone number, email, and password, then select “Register as merchant.”

How To Set up TikTok Shop - 4
  • Step 7: On the TikTok Channel Overview page, you choose “Set up Now” in the TikTok Shop. 
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  • Step 8: On the Set up TikTok Shop page, click “Connect” in the TikTok Shop section.
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  • Step 9: On the Connect to Shopify? Dialog, watch the TikTok Shop Merchant Terms of Service, and click “Connect.”
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  • Step 10: Select “Verify” to open the Seller Verification, where you will be prompted to enter the business information.
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  • Step 11: After completing the business verification step, your Shopify warehouse data will automatically sync. By clicking “Finish setup,” your product catalog will sync from Shopify to TikTok Shop, finalizing the TikTok for Shopify App onboarding. 
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How To Start Selling on TikTok with Shopify 

  • Step 1:  

To begin selling on TikTok, complete the steps called ‘’Mission’ in the Seller Center by clicking “Continue setup” in the TikTok Shop status bar within the TikTok for Shopify App overview. 

If you’re an existing seller, you may have already finished some or all of these steps. Once the status bar reads “read”’, it indicates your TikTok Shop account is approved, all required steps are done, and you’re set to take orders on TikTok.

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  • Step 2:

Upon selecting “continue setup” in the TikTok for Shopify App, you’ll be directed to the Seller Center to finish the ‘Mission’ steps. To log into the Seller Center at https://seller-us.tiktok.com/, you have three options:

  • Using your TikTok for Business credentials.
  • Using your phone number followed by an SMS code.
  • Using your existing TikTok Account.
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  • Step 3: After logging into the Seller Center, you will see the tax information step isn’t completed. Click “Get Started” to fill out the tax form.
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  • Step 4: 

For new TikTok Sellers, we set your default to “TikTok Shipping,” letting you create shipping labels directly in the Seller Center. If you’re already a TikTok Shop seller, your initial shipping preference (“TikTok Shipping” or “Ship by Seller”) remains unchanged.

However, you can change your shipping service by navigating to “Shipping > Shipping Options” at https://seller-us.tiktok.com/logistics/delivery

Note: If you choose “Ship by seller”, you need to add at least one shipping template showing the buyer’s shipping rate.

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  • Step 5: Click “Get started” to link your TikTok account with your TikTok Shop. If you don’t have one, create a new TikTok account to showcase your products, add shoppable videos, show live streams, and start selling on TikTok.
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What are the benefits of TikTok Shop Shopify integration?

Extended Reach and Visibility

TikTok boasts a vast global user base, offering brands an unparalleled opportunity for exposure. Through the TikTok Shop, brands on Shopify can tap into this audience, amplifying their brand and products. For example, by collaborating with a top beauty influencer on TikTok, a cosmetics brand can introduce its products to a wider audience, leading to potential sales.

Insightful Marketing Data 

Through the TikTok Shop, brands obtain crucial insights and data, aiding them in comprehending user behavior. Shopify brands can refine their marketing strategies by evaluating metrics like views and conversion rates. For instance, by studying product performance data, an electronics store can amplify promotions for a product that resonates with the TikTok audience.

Engaging Content Creation

TikTok’s dynamic tools enable brands to create captivating videos. With effects and music, Shopify brands can design content that aligns with their target demographic. 

Viral Challenge Participation 

Brands can capitalize on TikTok’s prevalent challenges, designing their own brand-centric challenges. These not only boost exposure but also foster authentic user recommendations. For example, a Shopify beauty brand might launch a makeup challenge, pushing their products while engaging users.

Enhanced Conversion Opportunities

  • Frictionless Purchasing: TikTok Shop’s direct shopping feature facilitates easy purchasing, leading to increased conversion rates. For instance, a Shopify decor brand can lure users with a makeover video, leading them to buy products directly on TikTok.
  • Shoppable Content: With shoppable ads and product tags, users can shop without leaving TikTok. For example, a tech brand could showcase a gadget, and users can click on product tags to buy instantly.
  • Tailored Recommendations: TikTok’s sophisticated algorithm provides users with personalized product suggestions, increasing conversion probabilities. For instance, a Shopify skincare brand can suggest products tailored to individual user needs based on their content interactions.

TikTok Shop Shopify Integration: FAQs

After setting up TikTok Shop with Shopify, you can manage products, orders, and deliveries right from your Shopify dashboard. If you have TikTok ads, you can manage them either on Shopify or TikTok Ads Manager.
Here are the requirements you need to remember:
  • Your store must be in the US with a confirmed address in your Location settings.
  • Have an online store and a TikTok for Business account.
  • Show a return policy on your online store.
  • Ensure products follow TikTok’s guidelines.
To set up TikTok Shopping Direct integration:
  • Step 1: Create a TikTok business account.
  • Step 2: Go to the TikTok Shop registration page.
  • Step 3: Fill in the required details.
  • Step 4: Wait for approval.
  • Step 5: Once approved, link your account and start adding products.
TikTok Shop offers a blend of direct sales capability, engaging content, and a vast potential audience, making it an attractive platform for businesses aiming to expand their online presence and sales.
  • Wider Audience Reach: TikTok boasts millions of users, allowing businesses to tap into a vast and engaged audience.
  • Engaging Content: TikTok is video-centric. This allows businesses to showcase their products in dynamic, creative, and interactive ways to capture viewers’ attention more effectively than traditional ads.
  • Direct Sales Channel: TikTok Shop provides a platform for direct sales. Viewers can click on products featured in videos and purchase them immediately, streamlining the buying process.
  • Youthful Demographic: A significant portion of TikTok’s user base comprises younger individuals. Brands targeting Gen Z and younger millennials can find a receptive audience on the platform.
  • Boosted Brand Awareness: Being on TikTok Shop allows for increased brand visibility. Engaging content can go viral, leading to rapid brand recognition.
  • Integrated Marketing: Businesses can seamlessly integrate their marketing campaigns between their online store and TikTok, ensuring consistency and maximizing reach.
  • Feedback and Engagement: TikTok’s interactive nature means businesses can get real-time product feedback and engage directly with customers, fostering community and loyalty.

Bottom Line

TikTok Shop’s integration with Shopify offers businesses a seamless way to showcase products to a vast, engaged audience, combining the power of video marketing with easy e-commerce solutions. This partnership amplifies online sales potential by bridging dynamic content creation with a trusted selling platform.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.