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The Best Shopify Wholesale Suppliers To Partner With

October 06, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this comprehensive guide, we’ve scoured the digital landscape to bring you a curated list of the best Shopify wholesale suppliers and the essential factors to consider when choosing your partners.

Key Takeaways

  • Before partnering with a wholesale supplier, conduct in-depth research to assess factors like pricing, product range, reputation, and location to ensure they align with your business needs.
  • Many wholesale suppliers support dropshipping, simplifying inventory management, and handling fulfillment for your store.
  • Some of our suggested wholesale suppliers for your Shopify store are Tundra, Alibaba, Salehoo, DHgate, and Wholesale Central.

What Is A Wholesale Supplier?

A wholesale supplier, often simply referred to as a wholesaler, is a business or entity that sells products or merchandise in bulk quantities to retailers, businesses, or other wholesalers rather than to individual consumers. These wholesalers act as intermediaries between manufacturers or producers and the retailers who sell products directly to consumers.

Wholesale suppliers typically offer products at a lower per-unit cost than retail prices because they sell in larger quantities. This cost advantage allows retailers to purchase goods in bulk, often at a discounted rate, and then resell them to consumers at a higher price, making a profit.

What Is A Wholesale Supplier?

In the context of e-commerce and platforms like Shopify, finding reliable wholesale suppliers is essential for online retailers looking to source products to sell in their online stores.

Advantages Of Working With Wholesalers

Working with wholesalers can provide multiple advantages for businesses, both in traditional brick-and-mortar retail and in the realm of e-commerce.

  • Cost savings: Wholesalers typically offer products at a lower per-unit cost and reduced shipping expenses than what retailers would pay when buying in smaller quantities or directly from manufacturers, allowing merchants to maintain healthier profit margins.
  • Inventory management: By buying in bulk, businesses can reduce the frequency of restocking orders. This helps in efficient inventory management and reduces the risk of running out of popular items, ensuring a more consistent supply to meet customer demand.
  • Convenience: Dealing with wholesalers simplifies the procurement process. Instead of dealing with multiple suppliers or manufacturers individually, retailers can centralize their purchasing through a single wholesaler, saving time and effort.
  • Scalability: Wholesalers can adapt to the evolving needs of a business. As a retailer’s sales grow, they can usually rely on their wholesaler to provide larger quantities or access to a broader range of products.
  • Market insights: Wholesalers are often well-connected within their respective industries and can provide valuable market insights, helping retailers stay competitive.
  • Focus on core competencies: By outsourcing product sourcing and procurement to wholesalers, businesses can focus more on marketing, customer service, and other core aspects of their operations, leading to better overall efficiency.

Potential Challenges and Solutions

Apart from the numerous benefits that partnering with wholesale suppliers can bring your business, it also comes with its own potential challenges.

Dealing with minimum order requirements imposed by wholesalers is one of the most frequent difficulties. These requirements can be burdensome for smaller businesses with limited budgets or storage capacity. Thus, it is crucial to:

  • Negotiate with the wholesaler to explore the possibility of lower initial order quantities, especially if you’re a new or smaller business. 
  • Consider partnering with wholesalers that cater to businesses of your size, as they might offer more flexible terms.

Ensuring the quality and authenticity of products received from a wholesale supplier is crucial for maintaining your brand’s reputation and customer trust. To mitigate: 

  • Request product samples from the supplier before making a large order. 
  • Conduct thorough due diligence by checking the supplier’s reputation, certifications, and reviews. 
  • Establish clear quality standards and return policies within your agreement with the wholesaler to address potential issues.

Miscommunication or language barriers can lead to misunderstandings and order errors when dealing with wholesale suppliers, especially if they are located in different regions or countries. To overcome:

  • Establish clear and effective communication channels with the supplier. 
  • Consider using translation services or working with a bilingual intermediary if language is a barrier. 
  • Document all communications in writing to avoid misunderstandings and provide a written record of agreements.

Product availability fluctuations at wholesale suppliers can disrupt inventory management and contribute to customer unhappiness. To address this challenge, ensure consistency in supply, including:

  • Diversify your supplier base to have backup options in case of shortages. 
  • Maintain open communication with your primary supplier to anticipate potential supply issues and plan accordingly. 
  • Implement effective inventory management practices to mitigate the impact of supply fluctuations.

High shipping or long lead times can affect overall costs and customer satisfaction. To restrict this challenge as much as possible:

  • Explore different shipping options, negotiate bulk shipping rates, or consider working with wholesalers closer to your business to reduce shipping times and costs. 
  • Efficient logistics and supply chain management are essential to address this challenge effectively.

Complicated contracts, terms, and legal obligations with wholesale suppliers are inevitable, and they may involve a variety of legal considerations. Thus, be careful to:

  • Seek legal help to evaluate and negotiate supplier contracts to overcome this difficulty. 
  • Ensure that all terms are clearly specified, including refunds, warranties, dispute resolution procedures, and any legal contingencies that may emerge throughout the relationship.

Market trends can evolve rapidly, and a wholesale supplier’s product offerings may not always meet consumer demands. To overcome this, 

  • Stay vigilant by continuously monitoring market trends and consumer preferences. 
  • Diversify your product offerings and supplier relationships to remain adaptable and responsive to changing demands. 
  • Regularly reassess your product selection to ensure it reflects current market trends.

Dropshipping And Wholesale Suppliers

Dropshipping is a modern e-commerce fulfillment method in which an online retailer does not hold any physical inventory of its products. Instead, the retailer partners with third-party suppliers to dropship certain products, often wholesale suppliers, who stock the products.

Besides the mission of supplying the source of products, wholesalers can also work as fulfillment parties. When a customer places an order on the retailer’s website, the retailer purchases the product from the supplier, who then ships it directly to the customer.

Dropshipping And Wholesale Suppliers

Essentially, the retailer acts as an intermediary between the customer and the supplier, handling product listings, marketing, customer service, and order processing, but the actual product fulfillment is the supplier’s responsibility.

Signs Of Good Wholesale Suppliers To Work With

The signs of a good wholesale supplier to work with come from a broad perspective. We have taken some notable criteria into account, which are:

  • Well-informed: Knowledgeable staff who understand their industry can provide valuable insights, answer questions, and help you make informed decisions about product offerings.
  • Communication and transparency: Effective communication is essential. Good suppliers are responsive to your inquiries and concerns. They also provide timely updates about orders, inventory status, and potential issues.
  • Trust and partnership: A trustworthy supplier views your relationship as a partnership rather than a transaction. They are willing to collaborate, solve problems, and grow together.
  • Efficiency: Efficiency in their processes means faster order processing, quicker shipping, and less administrative overhead for your business. This efficiency translates to smoother operations and better customer experiences. To assess those, placing test orders is a practical approach.
  • Location advantages: A strategically located supplier, such as a middle one in the country, can ship quicker to every corner of the territory and minimize shipping costs and lead times, contributing to cost efficiency and customer satisfaction.
  • Innovation and market awareness: Suppliers who keep up with industry trends and embrace innovation provide you with access to new and exciting products or services, helping you stay competitive in your market.
  • Technology integration: Suppliers offering technological integration options, such as APIs or online ordering systems, help streamline procurement processes and improve efficiency.
  • Positive reputation and references: Positive reviews and references from other businesses in your industry are a testament to a supplier’s reliability and the quality of their products or services.
  • Long-term focus: Suppliers who prioritize building long-term relationships rather than seeking short-term gains are more likely to invest in the success and growth of their business.

If your online business is finding well-performing wholesalers, you may want to explore partnerships with some of the ones listed below.

Tundra

Tundra is an online wholesale marketplace that connects suppliers, primarily in North America, with retailers seeking various products for their businesses. It aims to serve as a convenient one-stop shop for small businesses looking to source products.

Tundra
  • Tundra refrains from imposing transaction or commission fees, ensuring sellers maintain transparent pricing without hidden charges. This commitment means that the displayed price is the final amount, eliminating unexpected fees.
  • It boasts a diverse product range spanning various categories. Like other B2C online shopping sites, users can search for specific products or explore categories such as home, beauty, fashion, children’s items, office supplies, pet products, and many more.
  • While the platform may not have garnered extensive reviews, its reputation benefits from the positive experiences of suppliers and retailers who appreciate its fee-free approach.
  • Tundra primarily serves Canada and the United States. Its regional focus aligns with efficient logistics and quicker shipping within these markets.

Tundra is highly recommended for dropshippers seeking to cut down on shipping expenses. The complimentary shipping benefit has the potential to impact your business significantly.

Alibaba

Alibaba is a renowned global online marketplace that connects buyers and sellers from around the world. It is one of the largest and most diverse e-commerce platforms, encompassing various sectors, including B2B and B2C sales.

Alibaba
  • Suppliers on Alibaba are based in various regions, with a significant presence in China. Alibaba permits them to attain a ‘Verified’ status by passing assessments and inspections of their factories or warehouses, demonstrating the legitimacy of their operations.
  • Alibaba offers the broadest range of products and suppliers available and ensures the security of your purchases through its trade assurance program.
  • It provides secure messaging services and a proficient customer service department to safeguard buyers and ensure smooth and secure transactions.

Alibaba is best suited for experienced dropshippers who seek a wide range of products, are comfortable negotiating with suppliers for competitive prices, and can efficiently manage logistics, including international shipping and customs.

SaleHoo

Established in New Zealand, SaleHoo has evolved into a prominent online directory. It has become a go-to resource for both dropshippers and wholesale businesses, encompassing a vast network of over 8,000 suppliers. These suppliers collectively offer a diverse catalog of over a million branded products, serving a substantial community of paying SaleHoo members.

SaleHoo
  • To access SaleHoo’s shopping features, a membership fee is required, which comes in two options: $67 per month or a one-time payment of $127 for lifetime access.
  • SaleHoo’s product listings include genuine, high-quality brands from the United States, including well-known names like Sony, Disney, Lego, and Adidas.
  • SaleHoo’s commitment to supplier verification contributes to its reputation for reliability. SaleHoo additionally offers a market research tool designed to assist buyers in identifying trends and recognizing seasonal products. Users consistently rate its customer service as excellent.
  • SaleHoo has extended its services to several countries, such as China, the United Kingdom, Canada, and the United States.

If your goal is to create a supplementary income stream through dropshipping, SaleHoo offers an ideal platform. The income generated from dropshipping can serve as valuable capital to kickstart your eCommerce store featuring distinctive and unique products.

DHgate

DHgate, another online marketplace based in China, has been one of the biggest wholesale marketplaces in the world. DHgate serves as a wholesale platform where manufacturers and businesses offer products in large quantities to individuals interested in profiting from retail arbitrage. It aims to facilitate cross-border trade, catering to businesses and individual buyers worldwide.

DHgate
  • DHgate.com only imposes a standard service fee of 3% on sellers for a successful transaction.
  • It offers millions of products in dozens of various categories. DHgate offers competitive pricing on many wholesale products; however, it is notable for featuring a significant inventory of replica items.
  • They utilize an integrated feedback system wherein DHgate showcases supplier reviews, tenure in the marketplace, product quality, customer service performance, annual sales figures, statistics on dispute resolution, and positive feedback percentages.
  • DHgate also offers its iteration of Buyer Protection, which safeguards your funds in escrow until you confirm the receipt of your order.

DHgate is an ideal platform for dropshippers who seek access to a vast array of products at competitive prices. It connects dropshipping entrepreneurs with suppliers willing to fulfill orders directly to customers.

Wholesale Central

WholesaleCentral, one of the oldest wholesale vendors, is a versatile B2B wholesale supplier platform that benefits suppliers and retailers alike. It acts as a bridge, enabling retailers to easily locate suppliers and assisting suppliers in expanding their business reach.

Wholesale Central
  • The listing fee for 6 months is $299, or you can pay $498 for the entire year.
  • The platform’s user-friendly interface allows users to explore various product categories. If you’re searching for elusive products, you can send inquiries to wholesalers within the network, and they will respond to your messages if they meet your specific requirements.
  • The website solely functions as a directory, facilitating connections with suppliers. Interactions such as contacting suppliers, initiating orders, and establishing payment terms occur outside the site.

WholesaleCentral may not be the most suitable choice for newcomers, as it often requires significant effort to establish connections with suppliers. The platform lacks a knowledge base or seminars designed to assist users in curating product selections for their stores.

How to Find Reputable Wholesale Suppliers for Your Shopify Business

To help you navigate this critical aspect of your business, we’ll explore four effective strategies for finding reputable wholesale suppliers for your Shopify venture.

Shopify App Store

The Shopify App Store is a valuable resource for discovering reputable suppliers. Many apps and integrations are designed to connect you with vetted wholesalers. These apps often provide a curated list of trusted suppliers and features for easy product integration, order management, and pricing information. 

Search the keyword “wholesale” and then explore the multiple available apps. Read reviews to select the one that aligns with your niche and business requirements.

Shopify App Store

Directories and Trade Shows

Online directories and trade shows are excellent sources for finding reputable wholesalers. Utilize platforms like SaleHoo, Worldwide Brands, or ThomasNet, which list verified suppliers across various industries. 

Directories and Trade Shows

Attend industry-specific trade shows and exhibitions where you can meet wholesalers in person, inspect products, and establish direct relationships. These events are invaluable for networking and gaining insights into the latest market trends.

Networking and Word of Mouth

Networking within your industry can lead you to trustworthy wholesale suppliers. Attend local business events, join industry-specific forums, and participate in online communities related to your niche. 

Networking and Word of Mouth

Engaging with fellow entrepreneurs can yield valuable recommendations and insights into reliable suppliers they’ve worked with. Word-of-mouth referrals from experienced business owners can be a powerful way to find reputable partners.

Research and Due Diligence

Conduct thorough research and due diligence when evaluating potential suppliers.

  • Start by verifying their credentials, such as business licenses and certifications.
  • Examine their track record, including customer reviews and testimonials. 
  • Check for any red flags, such as unresolved complaints or negative feedback. 
  • Request samples of their products to assess quality firsthand. 
  • Communicate directly with suppliers to discuss pricing, terms, and logistics. 

Investing time in due diligence can mitigate risks and build a solid foundation for a successful partnership.

Key Considerations When Choosing Wholesale Suppliers

When you are able to catch all the signs of a qualified wholesale supplier, what would be the key considerations for making an informed decision?

Pricing and Minimum Order Quantities (MOQ)

Competitive pricing is critical to maintaining healthy profit margins while remaining competitive in your market. It’s essential to strike a balance between affordability and quality. Consider the financial feasibility of working with suppliers whose pricing structures align with your business’s budget. 

Moreover, MOQs can significantly impact your inventory management and cash flow. Opt for suppliers with MOQs that match your sales volume, ensuring you can meet customer demand without overcommitting to excessive inventory.

Product Range and Quality

The product range and quality wholesale suppliers offer directly influence your business’s ability to cater to diverse customer preferences. A broad product selection allows you to expand your catalog and explore different niches, potentially attracting a wider customer base. 

However, quantity should not overshadow quality. Consistency in product quality is paramount to customer satisfaction and brand reputation. Ensure that your chosen suppliers adhere to strict quality standards and provide reliable products that meet or exceed industry expectations.

Shipping and Fulfillment

Efficient shipping and fulfillment processes are critical to meeting customer expectations for prompt deliveries. Assess the supplier’s shipping capabilities, transit times, and shipping options. Reliable and timely shipping can enhance your customer service and overall brand perception. 

Additionally, consider whether the supplier offers dropshipping services. Dropshipping is a valuable option for businesses seeking to minimize inventory costs and streamline order fulfillment. It enables you to fulfill orders directly from the supplier to the customer, reducing the complexities of warehousing and inventory management.

Customer Service and Communication

Customer service and communication are pivotal in maintaining a healthy partnership with wholesale suppliers. Responsive and helpful customer support can save you time and frustration when addressing inquiries or resolving issues. 

Once again, effective communication is equally vital, especially in the context of order processing, inventory updates, and handling any unforeseen challenges. Clear and open lines of communication between your business and the supplier facilitate a smoother working relationship and contribute to the overall efficiency of your operations.

Bottom Line

Each supplier mentioned in this article offers distinct advantages and may cater to different needs, so it’s essential to consider them carefully.

By thoroughly evaluating these options and utilizing the key considerations and useful tips to choose, you can establish fruitful partnerships that drive growth and profitability in your Shopify venture.

FAQs

Yes, you can work with multiple wholesale suppliers to offer your customers a broader range of products. This can help diversify your product catalog and cater to various customer preferences.
To verify a wholesale supplier’s reliability, you can:
  • Check for customer reviews and testimonials.
  • Request product samples to assess quality.
  • Inquire about their shipping and fulfillment processes.
  • Research their reputation within the industry.
  • Ask for references or contact other businesses that have worked with them.
Of course, you can switch to any other wholesale supplier if you’re unsatisfied with the current partnership. However, managing the transition carefully is essential to minimize disruptions to your business and customers.
Inventory management software and tools can help you track stock levels from multiple suppliers efficiently, and there are numerous available options on the Shopify Apps Store. Implementing an organized system and maintaining open communication with suppliers can prevent stockouts and overstock issues.
Yes, marketing strategies such as compelling product descriptions, high-quality images, and engaging content can help showcase products effectively. You can also leverage the built-in marketing tools of Shopify, such as digital marketing channels, social media, and email campaigns, to reach a broader audience.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.