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Shopify vs Neto: What is Trump in the Australian market?

December 07, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This article comprehensively compares the pros and cons of Shopify vs Neto to help business owners determine which platform suits their business needs.

Key Takeaways

  • Neto is best for business owners seeking an all-in-one solution in Australia, helping them to manage their online store, POS system, inventory, and customer relationship. 
  • Shopify is a perfect choice for merchants aiming to sell products internationally. The platform supports multiple languages, currencies, and international payment gateways, making cross-border transactions smoother.

Shopify vs Neto: Quick Comparison

Shopify offers a simple website builder, allowing business owners to quickly set up an online store. They provide a variety of design templates and themes to choose from, making it easy to create an attractive store.

Additionally, Shopify allows users to extend their store’s capabilities by installing third-party plugins, which can enhance sales performance and improve content marketing.

On the other hand, Neto is an Australian-based ecommerce platform designed explicitly for B2B (business-to-business) and multi-channel sales. It provides a comprehensive all-in-one solution, including ecommerce, point of sale (POS), inventory, order management, and shipping labeling creation. 

Shopify vs Neto: Pros and Cons

When comparing Shopify vs Neto as e-commerce platforms, it’s essential to consider their pros and cons. Here is a brief overview of the advantages and disadvantages of each platform.

Shopify 

Pros

  • User-friendly interface
  • Multi-channel sales
  • Excellent SEO and marketing tools
  • A wide range of integrations and apps available
  • Multiple payment gateways 
  • Smart inventory management
  • High level of scalability
  • 24/7 customer support
  • Advanced and detailed reports

Cons

  • Costly transaction fees when using third-party payment gateways
  • Limitations on the number of staff accounts and store locations

Neto

Pros

  • Inventory management 
  • Warehousing and fulfillment 
  • Multiple payments 
  • Third-party integrations 
  • Financial integrations 
  • In-depth analytics 

Cons 

  • Expensive
  • No dropshipping support

Shopify vs Neto: A Detailed Comparison

This in-depth comparison will dive into Shopify and Neto, focusing on 6 highlight features.

Pricing

When comparing Shopify and Neto, pricing is a crucial factor to consider. Both platforms offer various pricing plans, allowing business owners to choose the option that suits their needs. 

Here’s a detailed breakdown of their pricing to help business owners make an informed decision.

Shopify

Shopify offers discounted rates for annual subscriptions, but there are no refunds if you decide to cancel before the contract term ends. They do provide a three-day free trial, allowing merchants to try out the software’s features.

Shopify also provides a variety of pricing plans to suit different business needs. These plans vary in cost from 7 AUD to 575 AUD per month, offering multiple options to accommodate businesses of sizes and needs. 

Neto

Neto doesn’t have a free version but provides a 14-day free trial without needing a contract or credit card. Business owners can choose from three individual plans billed monthly or annually, depending on their requirements.

  • Essential Plan (109 AUD ~ 79 USD per month): This plan help business owners set the first foundation for their online store, with unlimited products and users. 
  • Essential Plus ( 289 AUD ~ 199 USD per month): This plan is a stepping stone for their store’s growth. Merchants can choose appropriate features for selling and shipping to guarantee a smooth and seamless operation.
  • Professional (389 AUD ~ 269 USD per month): This plan suits business owners with significant retail experience. Three sales channels, low stock alerts, and bulk order processing features simplify operations and management.
  • If merchants want more advanced features to support their website, they can choose Enterprise – a custom plan to facilitate growth and provide endless flexibility. 

The Verdict

Considering these factors, it is clear that Shopify offers more advantageous pricing plans than Neto.

When comparing the pricing plans of Shopify and Neto, Shopify’s transparent pricing structure, with no early termination fees and multiple options, makes it the best choice for merchants seeking a cost-effective solution. 

Apps and Add-ons

If themes and customizations shape the appearance of a website, then apps and add-ons represent its capabilities, which affects the functional power of a platform.

Shopify 

With Shopify, store owners can flexibly choose the apps that match their store to support merchants to operate and manage the system easily. 

With over 8,000 apps available, including 6 categories: Finding products, Selling products, Orders and shipping, Store design, Marketing and conversion, and Store management, store owners can enhance the functionality of Shopify stores, improve customer experience, boost sales and streamline various aspects of e-commerce operations. 

  • Marketing and sales apps: Help merchants conduct marketing campaigns and drive sales. These apps include tools for email marketing, social media promotion, SEO optimization, discount and coupon management, upselling, and more.
  • Customer support and communication: Assist store owners in managing customer inquiries, providing live chat support, automating customer service tasks, and sending personalized follow-up messages.
  • Inventory and order management: Manage inventory levels, track stock, handle dropshipping, automate order fulfillment, and integrate with various shipping carriers.
  • Analytics and reporting: Provide valuable insights into store performance, customer behavior, sales trends, and conversion rates, helping merchants make data-driven decisions. 
  • Product page enhancements: Offer different features to improve product presentation, such as image zoom, product customization, and user-generated content integration. 
  • Payment gateways and checkout: Support several payment gateways by default, but additional apps can add more options or enable specific payment features based on regional preferences.
  • Shipping and delivery: Offer shipping rate calculators, order tracking, label printing, and other tools to streamline the shipping process.

Neto 

Neto’s themes are a little more expensive than Shopify, with fewer options. Over 40 Neto themes are created for categories like Fashion, Accounting, Analytics and Optimization, Customer Management, and more.  This helps online business owners choose the best theme for their personality and needs. 

Neto also integrates with over 90 add-ons, such as Inventory management, marketing, product management, payment methods, sale channels, etc. These different apps facilitate business owners flexibly manage and control their business operations and immediately solve serious problems. 

For example, Neto marketing integrations will help store owners create personalized ad campaigns in multiple social media channels, including Google Search, Youtube, Facebook, and Instagram. This help merchants drive traffic to their store, convert visitors into customers, and manage their ads from one simplified dashboard. 

The Verdict

In this comparison, Shopify emerges as the winner due to its lower-cost themes, flexible customization options, and user-friendly interface.

Inventory Management:

Efficient inventory management is vital for an e-commerce business. Let’s compare the inventory management capabilities of Shopify and Neto.

Shopify

Shopify has excellent inventory management solutions. Business owners can:

In the Australian  marketplace, Shopify offers inventory management solutions for business owners to do: 

  • Inventory Tracking: Shopify allows business owners to keep track of their stock quantities, such as what products they have available, what is on hand, what is committed to orders, and what is on its way. This helps them stay organized and never run out of products.
  • Multi-location Inventory: If your business operates from multiple locations, Shopify lets you allocate and manage inventory across up to 1,000 warehouses, fulfillment centers, and stores. This capability ensures you can efficiently fulfill orders from different locations.
  • Purchase Orders:  With the ability to create purchase orders for suppliers, you can stay on top of incoming inventory and make informed decisions when ordering new stock, helping you understand your expenses better.
  • Transfers: Shopify simplifies inventory transfers between sales locations and warehouses, making it easy to balance stock levels and meet customer demand effectively.
  • Inventory automation: Automate inventory management with Shopify Flow to hide out-of-stock products and receive low inventory notifications for smoother operations.
  • Bulk inventory editor: Business owners can easily change and manage inventory for multiple products across different fulfillment locations through simple editing actions.
  • Inventory reports: Show exact information about your stock’s quantities, helping you make well-informed decisions.
  • Shopify mobile app: Use the built-in scanner to track and count quantities and also receive transfers from locations or suppliers. This efficient tool enables business owners to manage their inventory seamlessly on mobile devices.

Neto 

Neto simplifies inventory management by centralizing it across all your online stores, marketplaces, and physical stores. This reduces stock outages and overages, ultimately enhancing customer experiences.

Moreover, Neto inventory streamlines landed cost calculations by integrating purchase expense management, costed stock takes, and adjustments. As a result, you get a more accurate cost of goods sold account, ensuring better financial accuracy.

Neto offers a range of inventory capabilities to assist business owners:

  • Managing inventory across multiple channels: Easily handle your stock across various sales channels, ensuring seamless inventory control.
  • Barcode-driven receipting and packing: Utilize barcodes to efficiently receive and prepare items for delivery, streamlining your fulfillment process.
  • Flexible stock counting cycles: Adjust the frequency of inventory checks as per your specific requirements, providing flexibility in managing stock levels.
  • Perpetual inventory control: Keep a constant and real-time check on your stock levels, ensuring accurate and up-to-date inventory management.
  • Creating purchase orders from reports or CSV imports: Generate purchase orders directly from insightful reports or import them using CSV files, simplifying the ordering process.
  • Importing stock count CSVs for quick inventory checks: Speed up the stock counting process by importing CSV files, making inventory checks faster and more efficient.

The Verdict

Shopify wins this round due to its flexibility and multiple capabilities tailored to varying business requirements. 

Shipping Options

Both Shopify and Neto provide various shipping options and features to assist merchants in handling their shipping process. However, the two platforms’ specific shipping capabilities and integrations may vary. Here is a comparison of shipping options in Shopify vs Neto. 

Shopify 

Shopify helps business owners choose the shipping strategies, models, and pricing that suit their business and easily integrate it with Shopify Shipping or with their existing provider directly in Shopify. 

To be more specific, Shopify Shipping offers pre-negotiated rates and built-in integrations with trusted local or international carriers, like Sendle. Sendle is an eco-friendly shipping service that delivers small and medium businesses packages, making shipping easy, affordable, reliable, and sustainable.

UPS, USPS, DHL Express, and more.  Business owners can also effectively purchase and print up to 100 labels in bulk. Each eligible label bought through Shopify Shopping comes with $200 embedded insurance to protect against damage, loss, and theft. 

Moreover, Shopify accommodates local customers, allowing merchants to choose local delivery or in-store pickup at checkout. 

Neto 

Neto offers comprehensive tools to streamline business owners’ shipping process.  Neto integrates with all the leading carriers, such as Australia Post, eParcel, TNT, Toll, Startrack, AAE, Allied Express, and more. Business owners can easily automatically package their orders into predefined cartons and create the exact number of shipping labels by setting up Maropost Commerce Cloud. 

Moreover, merchants provide their customers and staff with accurate, real-time shipping quotes at the click of a button, helping them manage real-time shipping quotes. Neto also can customize their pick slips and dispatch dockets with full HTML support, allowing merchants to design.

Additionally, with Neto’s in-built labeling and manifesting features, merchants can directly print and manifest their shipping labels for their orders without third-party applications or manual exporting.

The Verdict

When it comes to shipping options, Shopify is ahead. Its solid capabilities and connections with various systems streamline the shipping process and improve customer satisfaction. 

Customer support  

Customer support is vital in the e-commerce platform. Here is a breakdown of the support options offered by Shopify and Neto.

Shopify 

Shopify provides a range of customer service channels, including 24/7 customer support via live chat, email, or phone.

Moreover, Shopify offers a comprehensive help center with guides, tutorials, and a community forum. This ensures business shop owners can easily reach out for help with questions or problems regarding the platform.

Neto 

Neto’s customer service assists merchants via email, phone, and live chat. However, it’s a little different from other platforms, and you should book appointments with one of the supporters you previously worked with. 

The Verdict

Shopify is a winner in terms of help & support. Shopify provides more comprehensive support assistance on a 24/7 basis than Neto, along with live chat capability. 

Which is better – Shopify or Neto for different-sized businesses?

Choosing Shopify or Neto depends on business owners’ requirements and needs.

Smaller brands 

Neto supports shipping integration and rewards features to be suitable for small businesses. However, Shopify’s features, including multi-channel sales and global access, help business owners meet the needs of online businesses. 

In contrast, Neto’s restriction on product listings and annual sales may challenge business expansion.

Medium-to-larger businesses

Shopify offers more than 8,000 apps and third-party services, providing different options to business owners. Shopify helps business owners add various features and functionality to enhance customer experiences.  

From marketing to customer service, SEO, conversion rate optimization, upselling, and cross-selling are free and paid applications on the Shopify app store. As a result, Shopify remains trumps in this area.

Mega large businesses

Shopify is the preferred choice for large online businesses planning a significant expansion. This is due to its impressive global presence, with over a million stores worldwide compared to Neto’s 3000. With a large customer base, Shopify can handle high-traffic periods, such as Black Friday sales, when hundreds of customers flock online. 

Neto vs Shopify: FAQs

Shopify and Neto are capable platforms for larger enterprises, offering customization, scalability, and numerous integrations.
Shopify stands out with its 24/7 customer support, extensive app marketplace for integrations, and high scalability even for global operations. Shopify Plus’s enterprise solution is designed for large and high-volume merchants.
On the other hand, Neto, an Australian company, offers comprehensive customization features, effective handling of complex inventory models, and integrates well with Australian-based services. Its support hours are limited compared to Shopify’s.
Both Shopify and Neto allow you to sell on multiple channels, including online stores, social media platforms, and physical retail locations. This multi-channel approach enables you to reach a broader audience.
Both Shopify and Neto offer customer support services. Shopify provides 24/7 customer support via email, live chat, and phone, while Neto offers phone and email support during weekday business hours.
Both Shopify and Neto provide a wide array of integration options. However, Shopify’s App Store, with thousands of apps with significant marketplaces and different social media platforms, tends to provide more extensive integration possibilities than Neto. 

In Conclusion

Shopify and Neto offer unique benefits for different business sizes in Australia. Shopify owns its user-friendly interface, comprehensive tools, and various themes that enable business owners to excel in the competitive online marketplace.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.