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Top 10 Shopify Themes With Product Videos [Free and Paid]

December 04, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this collection, we present the top 10 Shopify themes featuring seamless integration of product videos  tailored for showcasing your brand’s products in the most compelling way possible.

Key Takeaways

  • Empire: Best for high-volume merchants with large catalogs and a focus on video marketing.
  • Editions: Ideal for creative businesses seeking a spacious and versatile theme to showcase videos and products.
  • Habitat: Perfect for brands looking to tell compelling stories through video and create immersive shopping experiences.
  • Combine: Great for businesses with bulk inventories seeking a visually appealing theme with video capabilities.
  • Mr Parker: Suitable for businesses wanting to display product videos prominently and create an elegant visual presentation.
  • Alchemy: Best for fashion, home decor, and lifestyle brands aiming to inspire customers through captivating video lookbooks.
  • Creator: Best for premium brands or digital product sellers
  • Bazaar: Recommended for luxury or high-end stores offering highly advanced features for visual storytelling.
  • Publisher: Ideal for those experimenting with store design and looking to incorporate engaging product videos at no cost.
  • Taste: Perfect for food and drink businesses wanting a fresh and clean theme to showcase their products with video content.

Why Do Shopify Stores Need A Shopify Theme With Video?

  • Engaging Visual Experience: Product videos bring products to life, offering customers a dynamic and immersive visual experience. They create a memorable impression, making visitors more likely to stay on your website longer.
  • Effective Storytelling: Videos are a powerful storytelling tool. They enable you to showcase your products in action, demonstrate their features, and share your brand’s story in a compelling and emotionally resonant way.
  • Enhanced Product Presentation: With videos, you can present your products from different angles, provide detailed demonstrations, and highlight their unique selling points, making them more appealing to potential buyers.
  • Increased Conversion Rates: By offering a more interactive and informative shopping experience, videos can instill confidence in customers and encourage them to make purchase decisions.

10 Best Shopify Themes that Support Product Videos

Empire

At the top of the list is the Empire Shopify theme, which offers essential features designed to handle large catalog stores effectively.

Overview

Available in the Shopify theme store for $340, Empire is a premium Shopify theme crafted by Pixel Union. With a contemporary design, it radiates an Amazon-style ambiance. The theme offers four preset options for easy customization, ensuring a seamless user experience.

The theme has garnered 79% positive feedback from its users among 356 reviews on the Shopify theme store.

Features

  • Product videos: They allow businesses to showcase products through short videos.
  • Cover image: It serves as a thumbnail for a video. Users can display a high-quality image related to the video or any vivid image that catches the customers’ eyes and makes them watch it.
  • Supporting videos from other platforms: Empire’s users can embed videos from YouTube and Vimeo. This feature can leverage the power of video marketing.

Pros and cons

Pros:

  • Modern design
  • Customization options
  • Mobile-friendly
  • Fantastic features
  • Ease of use
  • Seamless integration

Cons:

  • No live chat support 
  • Not refundable

Who should use the Empire Shopify theme?

  • High-volume stores with extensive catalog sizes
  • Drop shippers
  • Merchants have physical stores
  • Businesses offer a clean and well-functioning design

Editions

Shopify Editions theme is the next recommendation on the list, with its spacious design that caters to featured products.

Overview

The Editions Shopify theme, another Pixel Union product, is a paid theme for $200.  With its sleek and minimalist design, the theme offers a polished and timeless look, adding a touch of luxury and refinement.  The theme comes with three presets that provide easy customization options.

On the Shopify theme store, the Editions theme has 73 reviews, of which 93% are positive.

Features

  • Product videos: The theme supports uploading videos for storytelling.
  • Text overlay: The theme allows users to add text to the video’s cover image. It can effectively transfer the content or message of the brand through the video, grasping the viewer’s attention.
  • Supporting videos from other platforms: As Empire, Editions’s users can embed videos from YouTube and Vimeo through URL links, harnessing the potential of video marketing and high-quality functionality from those platforms.

Pros and cons

Pros:

  • Ideal price
  • Minimalist and timeless design
  • Ease of use
  • Responsive customer support
  • Flexible customization
  • Great for visual products
  • Speed and performance

Cons:

  • Limited advanced functionality
  • No live chat support

Who should use the Editions Shopify theme?

  • Start-ups
  • Brands offer a professional and elegant look
  • Luxury brands or boutique stores
  • Non-profit stores
  • Merchants have brick-and-mortar stores

Habitat

Habitat Shopify theme is the third mention in the list with its robust merchandising features that create a natural environment to showcase products, including videos.

Overview

The Habitat Shopify theme, maintained by Fuel Themes, is a premium theme charging $300. The theme offers a refreshing and nature-inspired vibe, perfect for businesses creating a serene and harmonious online store. It comes with five presets that cater to various styles, aligning with the suitable image for stores.

90% of 21 theme’s reviews are positive, as the Shopify theme store stated.

Features

  • Product videos: The theme allows video uploads on the product page.
  • Video ratio adjustment: This feature ensures that your videos are presented in the most suitable dimensions, maintaining their quality and visual appeal while seamlessly fitting within your chosen layout and design.
  • Before/after image slider: This is another useful visual tool for showcasing transformations, makeovers, or any other visual comparisons by comparing two images side-by-side.

Pros and cons

Pros:

  • Friendly design
  • Easy to setup
  • Multiple customization options
  • Wide range of merchandising features
  • Seamless add-ons
  • Suitable for all merchants

Cons:

  • No live chat support
  • Who should use the Habitat Shopify theme?
  • Stores offer a fresh and friendly look
  • Businesses with all sizes, appropriate for high-volume stores
  • Brands seek extensive visual storytelling tools
  • Merchants have physical stores

Combine

Next on the list is Combine, a Shopify theme equipped with built-in features specifically designed for bundling products.

Overview

Priced at $300, the Combine Shopify theme by Krown Themes is a premium choice, offering a clean and modern design, fostering a seamless shopping experience. With four preset options available, the theme allows for easy customization. Its abundant product features are tailored to support merchant stores with substantial inventories. 

Features

  • Product videos: The theme enables users to showcase engaging videos on the online store effortlessly.
  • Parallax vertical slider: Incorporating this feature creates a dynamic and immersive experience for visitors as they scroll down the page. This captivating visual element adds depth and interactivity to your content, leaving a lasting impression on audiences.
  • Large screen video: The theme provides seamless support for large screen videos, ensuring they are displayed with clarity and impact on wide monitors and high-resolution screens

Pros and cons

Pros:

  • Minimalist and modern design
  • Mobile responsiveness
  • Easy to navigate
  • Rich feature for bundling
  • Customization options
  • Promotional tools

Cons:

  • No live chat support
  • Slow response support

Who should use the Combine Shopify theme?

  • Stores with medium and large inventory sizes
  • A reputable store with storytelling
  • Stores run many promotional campaigns

Mr Parker

Mr. Parker is the fifth Shopify theme that must be mentioned, standing out for its robust features for multiple variants of products.

Overview

Mr Parker, from We are Underground, is the premium Shopify theme priced at $240. The theme brings a modern and clean vibe with a well-structured layout and sharp images, perfect for showcasing products and engaging customers. There are four presets available to choose from.

The theme has 180 reviews on the Shopify theme store. Out of these, 95% are positive.

Features 

  • Product videos: In the theme, you have the flexibility to feature videos for your products in any location throughout your online store. 
  • Image enlarged and Image zoom: The theme offers enlarged product page galleries, allowing customers to view products in their full splendor. Moreover, customers can zoom in on every detail, ensuring the best image clarity with an improved zoom function.

Pros and cons

Pros:

  • Ideal price
  • Versatile and unique design
  • Fast loading speed
  • Customization options
  • Easy to set up
  • Great built-in features

Cons:

  • Take time to customize the page layout.
  • No live chat support

Who should use the Mr Paker Shopify theme?

  • Stores offer an extensive catalog of products and variants. 
  • High-volume stores
  • Stores with multiple physical locations
  • Boutique stores (fashion, accessories, etc.)

Alchemy

Sixthly, the Alchemy Shopify theme is a name that should be on the list with its modern design and functionality to make your products shine.

Overview

Alchemy, authorized by Clean Canvas, is a paid-on Shopify theme for $260.  It empowers users to create an impressive and inviting storefront that elegantly and seamlessly showcases various items throughout your webpage. The theme has three presets that can be easily installed with just a few clicks. 

All 53 theme users who leave feedback on the Shopify theme store are satisfied with it.

Features

  • Product videos: Alchemy users are allowed to tell their narrative in video format by including Youtube/Vimeo URL link
  • Mobile responsiveness: The theme is fully mobile-responsive, ensuring that videos displayed on your online store are optimized for various screen sizes and devices, enhancing the viewing experience. 

Pros and cons

Pros:

  • Intuitive interface
  • Responsive design
  • Comprehensive functionalities
  • Amazing speed
  • SEO-friendly
  • Social media integration

Cons:

  • No 24/24 support in case of urgent issues
  • Lacks advanced features

Who should use the Alchemy Shopify theme?

  • Businesses offer attractive data presentations and big images (F&B, apparel, etc.)
  • High-end and boutique stores
  • Big retailers
  • Drop shipping businesses

Creator

The Creator Shopify theme is a must-try theme uniquely tailored to empower subscription businesses with its specialized design.

Overview

The Creator Shopify theme is a premium offering from Purple Labs, priced at $300. Its bold visual elements and a vibe of creativity and innovation make it perfect for showcasing unique products. The theme offers three preset options, providing versatility and optimizing the user interface for an enhanced shopping experience.

The theme has received two reviews on the Shopify theme store, and both of them expressed delight with the provided features.

Features

  • Product videos: The theme supports high-quality videos for stores to communicate their content to customers.
  • Picture in picture: This feature is used in video players and applications to provide a seamless multitasking experience, enabling users to continue viewing a video while navigating or performing other tasks on the same screen.

Pros and cons

Pros:

  • Modern and creative design
  • Easy to use
  • Promotional tools
  • Customizable layout
  • Digital discovery
  • Mobile-friendly

Cons:

  • No live chat support
  • Lacks some advanced tools

Who should use the Creator Shopify theme?

  • Stores that cater to premium products
  • Promotion-focused brands
  • Stores seek visual storytelling tools

Bazaar

Bazaar is another suggested Shopify theme that embraces highly advanced features and a versatile design for all product types.

Overview

Bazaar, created by QooQee Inc., is a premium Shopify theme costing $320. Its soft color tone and simple and clean layout bring an elegant and sophisticated vibe to the online presence, creating a luxury ambiance. The theme offers only one template option for users.

So far, there aren’t any reviews about the theme on the Shopify marketplace.

Features

  • Products videos: The theme allows for high-quality videos to be displayed on the site to showcase every aspect of the brand’s value.
  • Unique slider & slideshow:  Stores can show products, promotions, or brand imagery in an interactive and eye-catching manner. Moreover, it customizes each slide’s transition effects, timing, and content, providing flexible control over the visual storytelling.

Pros and cons

Pros:

  • Luxury and versatile design
  • Appealing aesthetics
  • Advanced built-in feature
  • Mobile compatibility
  • Social media integration

Cons:

  • No live chat support
  • No template options
  • Lacks some valuable tools, such as mega menu

Who should use the Bazaar Shopify theme?

  • Brands offer high-quality and professional look
  • Stores offer robust visual storytelling tools
  • High-end brands or boutique stores
  • Dropshipping merchants

Publisher

Apart from the paid themes mentioned above, the Publisher Shopify theme is the first on the list that belongs to the free theme group.

Overview

Publisher is introduced as a free theme by Shopify. It is a fantastic choice for those seeking to explore and experiment with their store’s design and features. Combining a gradient backdrop with classic typography makes the products stand out on the home page. There are no available preset options.

The theme hasn’t received any feedback.

Features

  • Product videos: Videos are supported on the collection and product pages.
  • Lookbooks: It is a key feature that many paid themes do not offer.  It is a curated collection of images or photographs, often styled to create a specific theme or aesthetic that inspires the shoppers.

Pros and cons

Pros:

  • Free to use
  • Unconventional layout
  • Excellent performance score
  • Conversion-friendly features
  • Easy to setup
  • Advanced customization options

Cons:

  • No template options
  • Lack of advanced features
  • Only one preset

Who should use the Publisher Shopify theme?

  • Beginner merchants across industries such as books, events, tickets, fashion, digital products, etc.
  • Small and medium businesses
  • Stores offer a quick launch and visual storytelling

Taste

Shopify Taste theme is the last mention in this review due to its effectiveness in running a new store and visualizing the brand’s value.

Overview

Shopify has introduced the Taste theme as a free theme tailored explicitly for the F&B industry.  It boasts a refreshing and classic aesthetic characterized by clean lines and generous white space. Its visually appealing elements and meticulous attention to detail create a seamless shopping experience. The theme has no preset options.

The theme has 3 reviews on the Shopify theme store, of which 67% are satisfied.

Features

  • Product videos: Videos are supported on all pages, enhancing the storytelling style of the brand.
  • Image galleries: Any collection of images is presented in an organized and engaging way, making it easy to explore the brand’s content.
  • Image rollover: When shoppers hover their mouse over it, it causes a smooth transition from one image to another, revealing additional information or showcasing a different view of the same image.

Pros and cons

Pros:

  • No cost needed
  • Clean and roomy layout
  • Customization options
  • Responsive design
  • Product Showcase
  • Primary features provided
  • Easy setup

Cons:

  • Limit functions for advanced needs
  • Only one preset

Who should use the Taste Shopify theme?

  • Starts up in industries like F&B, automotive, accessories, etc.
  • SMEs businesses
  • Merchants with minimalist design preferences
  • Merchants with simple product types

Shopify Themes With Product Videos: FAQs

You can add a product video to a specific page in the following way:
  • From your Shopify admin, choose Products you want to edit.
  • In the Media section, click Add to upload your video file or Add from URL to provide a URL from platforms.
  • Save your changes, and the video will be added to the page.
Shopify supports two video file formats, MP4 and MOV, if you upload your video file.
Yes. According to the Shopify help center, if you upload your video, you must adhere to the regulations that the video length is up to 10 minutes and the size is up to 5GB. There is no need to obey if you embed URLs
Yes. Shopify only supports URLs from YouTube and Vimeo.
Yes, many Shopify themes offer customization options for video playback and controls. The level of customization available may vary depending on the specific theme you are using. It may include autoplay, full-screen mode, looping, mute, etc. 

Final Words

The top 10 Shopify themes above seamlessly integrate videos into your website to create a memorable shopping experience. Whether you’re in any type of business, these themes provide the tools you need to communicate your brand story and drive higher conversions effectively.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.