Home > Articles > Shopify Theme Underground: Signature Themes Of We Are Underground

Shopify Theme Underground: Signature Themes Of We Are Underground

December 08, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Shopify Theme Underground

Key Takeaways

  • We Are Underground stands out as a reliable and innovative Shopify theme creator, emphasizing design aesthetics and functionality.
  • We Are Underground offers clients 8 quality Shopify themes, include Forge, Drop, Foodle, Testament, Icon, Fashionopolism, Vantage, and My Parker.

Overview Of We Are Underground’s Shopify Themes 

Since its inception in 2008, We Are Underground has pioneered the Shopify domain, launching as just the 16th store on the budding platform. Their expertise has grown immensely, notably powering the ecommerce fronts for the DNC, GOP, and even the Presidential inauguration committee. The team consistently refines their themes, maintaining a reputation for feature-rich and scalable designs on Shopify.

They’ve catered to a diverse clientele, spanning various sizes and geographies, including renowned names like the LA Lakers, Marimekko, Cypress Hill, Serena Williams, Garth Brooks, and Kylie Cosmetics. However, We Are Underground’s excellence lies in their commitment to leveling the playing field. They craft ecommerce solutions that allow emerging stores to compete confidently with global brands without breaking the bank.

We Are Underground provides clients with eight premium Shopify themes: Forge, Drop, Foodle, Testament, Icon, Fashionopolism, Vantage, and My Parker.

Top 8 Quality Shopify Themes Of We Are Underground

Forge

Shopify Theme Underground

Key Features & Benefits

  • Product Sets: Organize products into sets or collections
Shopify Theme Underground

Forge allows you to create sets of products that can be bundled together, simplifying the shopping experience for your customers. For merchants who already had a Shopify store, this feature is very advantageous since the product grouping can help save time for setting up new stores. 

  • Feature Product Layouts: Drawing attention to top-selling items
Shopify Theme Underground

The theme offers eye-catching offset grids to showcase products, boosting visibility and inspiring customers. For instance, the clients of Beauty & Cosmetics stores can be attracted to the beautiful visuals of the products they view in the stores.

  • Bespoke Jewelry Features: Customized and visually stunning shopping experience
Shopify Theme Underground

For the jewelry field for specific, Forge includes custom-designed icons tailored specifically for jewelry stores, adding a touch of elegance to your online shop. If you run multiple jewelry stores at once, the feature ensures that your custom-designed icons will remain uniform towards those stores.

  • Quick Add + Quick Shop: Reduce abandonment cart rate
Shopify Theme Underground

With these features, customers can swiftly select products and complete their purchases, making shopping more convenient, especially for those in a hurry. Merchants who run multiple stores at once should take advantage of this feature to optimize the user experience and increase the conversion rate for each store.

  • Product Videos: Deliver informative shopping experience
Shopify Theme Underground

Forge supports product videos, bringing motion and interactivity to your product grid and images, allowing you to showcase your products more effectively. This is crucial for special stores selling precious products like jewelry, boutiques, arts & crafts, luxuries, etc. since clients are likely to purchase items that have appealing visuals & designs.

  • Free Updates & Support: Update theme whenever they need
Shopify Theme Underground

You’ll receive free updates for all future theme releases, ensuring your store stays current, and you’ll have access to free support to assist with any questions or issues you may encounter.

Pros & Cons

Pros

  • The Forge Shopify theme stands out as a versatile choice, excelling in all areas of eCommerce.
  • It’s among the most cost-effective Shopify themes when compared to others with similar attributes.
  • Packed with top-notch functional and design features, it ensures both flexibility in design and improved conversions.
  • Recognized as one of the speediest Shopify themes available.
  • Boasts a variety of imaginatively designed layouts and styles.

Cons

  • Might be too complex for beginners.
  • Design might not fit every brand aesthetic.
  • Some users might find customization limited.

Best for Who?

  • Perfect for visually appealing niches like Fashion & Clothing, Swimwear & Lingerie, Sportswear & Outdoor, Sunglasses & Opticals, Beauty & Cosmetics, Health & Wellness, Food & Drinks, Home Decor, Electronics & Appliances, Arts & Crafts, Luxury products, and more.
  • Best for stores with Small to Medium inventories. Highly favored for Single Product stores due to its striking typography and informative sections.

Store Examples (Real Case studies)

  • Aurozia: This store showcases the Forge theme’s strength in presenting a visually rich experience. The products are displayed in a neat arrangement, highlighting Aurozia’s unique offerings.
  • LIZ RIDEN: Forge theme emphasizes simplicity to build the overall design of this store. LIZ RIDEN benefits from the theme’s minimalist approach, allowing its quality leather goods to stand out without distractions.

Drop

Shopify Theme Underground

Key Features & Benefits

  • Product Drop Countdown: Access new products or exclusive deals
Shopify Theme Underground

Create anticipation and generate buzz for upcoming products and collections with countdown timers, boosting excitement and inbound links. Don’t worry if you run multiple stores simultaneously since this countdown fee can be set up equally between different stores.

  • Flash Sale Countdown: Enjoy limited-time discounts and savings
Shopify Theme Underground

Drive sales by leveraging urgency with flash sale collection countdowns, encouraging customers to act quickly. This benefits merchants who want to run the flash sale program simultaneously in their various stores. Within a few clicks, the flash sale countdown will be set up quickly and effectively.

  • Product Grid Videos: Preview items directly from listings
Shopify Theme Underground

Enrich your product grid by incorporating videos on collection pages and featured collection sections, providing a dynamic shopping experience. This is one of the trending product display strategies that many online retailers use to create an exceptional customer service experience.

  • Product Filtering: Facilitate product discovery
Shopify Theme Underground

Enhance the shopping experience by enabling customers to easily filter your collections into product groups, streamlining their search. The filters can be set up simultaneously towards different stores’ categories like Clothing, Jewelry, Accessories, Shoes, Watches, Sportswear, Cosmetics, etc.

  • Slide-Out Cart: Provide a convenient and accessible cart view
Shopify Theme Underground

Keep customers engaged and shopping with a convenient slide-out cart, ensuring a seamless shopping journey. Several types of stores like Accessories shops, Shoes stores, or Watches brands are applying this functionality to help smoothen users’ buying experience on their sites.

  • Product Upsells: Suggest related or complementary products
Shopify Theme Underground

Increase average order values by promoting additional items and upselling products, encouraging customers to explore more and add to their carts. It can be an advantage of Home Decor & Furnishing stores since these brands can easily add-in additional items and upselling products to their current product list to boost the sales effectively.

Pros & Cons

Pros

  • It’s compatible with Online Store 2.0 and offers an unlimited FREE trial.
  • Offers a range of design choices highlighted by distinct typography.
  • Equipped with features that boost conversions such as a Countdown timer, Quick buy, Mega menu, and In-store pickups.
  • Achieves nearly impeccable performance ratings and ensures swift page load times.
  • Caters to multiple languages, including English, Italian, French, German, and Spanish.
  • Drop is a highly economical Shopify theme, yet it doesn’t skimp on premium features.

Cons

  • Perhaps more suited for fashion, potentially limiting for diverse products.
  • Might have a learning curve for first-time users.
  • Some reports of slow loading with extensive image use.

Best for Who?

  • Drop Shopify Theme best works for several categories like Fashion related products, including Clothing, Jewelry, Accessories, Shoes, Watches, Sportswear, Cosmetics, and Home Decor & Furnishing.

Store Examples (Real Case studies)

  • L’atelier du phoque: This brand effectively utilizes Drop’s fashion-forward design, giving a chic, modern feel to their online storefront.
  • PILLAR Performance: PILLAR Performance’s sporty essence is elevated with Drop’s sleek and responsive design, enhancing user experience.
  • Sworn To Us: Drop complements Sworntous by accentuating their trendy fashion collection through visually appealing layouts.

Foodie

Shopify Theme Underground

Key Features & Benefits

  • Age Checker Popup: Ensure safe and lawful shopping experience
Shopify Theme Underground

The Foodie theme includes an Age Checker popup feature, ensuring that customers are of the appropriate age to shop in your online store. This feature is handy for businesses that sell age-restricted products like Health & Wellness items, helping maintain legal compliance and responsible sales practices. 

  • Collage Style Layout: Make the shopping experience more aesthetically pleasing
Shopify Theme Underground

With the Foodie theme, you can create visually appealing collage-style layouts using the Masonry gallery. This layout option allows you to present your store’s content in an artistic and captivating grid format, making your products more engaging to customers. This layout style can easily be set up towards different online stores using Foodie theme, so users can set up it on multiple stores they operate.

  • Menu Style Collections: Quickly access specific product categories and collections
Shopify Theme Underground

Food businesses can leverage the built-in Menu collection template to present their food products in a traditional menu style. This feature provides a familiar and intuitive navigation experience, making it easier for customers to explore your food offerings and make selections.

  • Product Filtering: Facilitate product discovery
Shopify Theme Underground

The Foodie theme offers robust product filtering capabilities, allowing customers to refine their product searches within collections. Customers can easily sort and categorize products based on specific criteria, enhancing their shopping experience by helping them find exactly what they want. Some stores in the field of Home Decor – Furniture & Ornaments, Outdoor & Sports, Arts & Crafts, Beauty & Cosmetics, Health & Wellness, Organic food, may need to apply this function for better user experience.

  • Slide Out Cart: Provide a convenient and accessible cart view
Shopify Theme Underground

Enhance convenience and encourage continued shopping with the Foodie theme’s slide-out cart feature. Customers can view and manage their cart without leaving the current page, streamlining the shopping and checkout process for improved user experience.

  • Location Showcase: Highlight physical store locations
Shopify Theme Underground

Showcase your store’s physical and retail locations effortlessly with the built-in locations page feature. This allows you to provide valuable information to customers about where they can find your products in person, establishing trust and convenience. This is especially crucial for Arts & Crafts or Organic food stores since customers most likely want to view the products of these stores in real physical locations before making purchases.

Pros & Cons

Pros

  • Designed to enhance conversion rates.
  • Performs excellently in terms of speed and responsiveness.
  • Packed with features, reducing the need for additional Shopify apps.
  • Aligns perfectly with Online Store 2.0, ensuring top-tier build quality.
  • Provides both an unlimited FREE trial and FREE theme download.

Cons

  • Name suggests it’s only for food-based stores, which might deter other businesses.
  • Might not fully cater to larger inventories.
  • Limited built-in color schemes.

Best for Who?

  • Match with categories like Home Decor – Furniture & Ornaments, Outdoor & Sports, Arts & Crafts, Beauty & Cosmetics, and Health & Wellness, Organic food, Print On Demand etc.
  • Ideal for Small to Medium sized inventories.

Store Examples (Real Case studies)

  • Enigma Drinks: With Foodie’s tailored design, Enigmadrinks effectively showcases its beverage line, creating an immersive browsing experience for its customers.
  • AEnons: Aenons uses Foodie to emphasize its organic products, with the theme’s clean layout highlighting each product’s natural qualities.
  • Fuzz Coffee Roasters and Mistral Coffee: Both coffee brands flourish under the Foodie theme, presenting their blends and roasts in an enticing manner that appeals to coffee enthusiasts.

Testament

Shopify Theme Underground

Key Features & Benefits

  • Flexible Product Layouts: Create tailored and visually consistent shopping experience
Shopify Theme Underground

The Testament theme provides flexible product layouts that allow you to choose optional image and description layouts. This flexibility gives you better control over the presentation of your products, enabling you to tailor them to suit your brand’s specific needs and aesthetics. Several brand categories like Fashion & Clothing, Jewelry, Watches, or Beauty & Cosmetics can use this feature to create stunning visuals for their products.

  • Easy Section Editing: Simplify the customizing of different sections
Shopify Theme Underground

Testament simplifies designing your store’s layout with customizable sections integrated into the theme. You can effortlessly set up your ideal layout, add new content, and rearrange elements by dragging and dropping, making it easy to build your store according to your preferences. Merchants who seek for quick and simple designing process can choose the Testament theme for this reason.

  • Product Videos: Form up a special visual for customers

Enhance your product listings with multimedia content by adding images, videos, AR (Augmented Reality), and 3D models. Testament’s built-in theme features allow you to showcase your products more engaging and informatively, providing customers with a comprehensive view of what you offer. It is recommended for Jewelry or Beauty & Cosmetics brands to produce videos that can help introduce everything about their products to help clients get a better understanding towards the products.

  • Collection Page Swatches: Make it easier for customers to select preferred options
Shopify Theme Underground

Improve the shopping experience by showcasing alternative colors of your products directly on collection pages. With hover-to-view selected images, customers can easily see product variations, making it more convenient for them to choose.

  • Quick View: Preview product details easily 
Shopify Theme Underground

Testament includes a Quick View feature that accelerates the shopping process for customers. Built-in popups allow customers to quickly view product details without leaving the current page, leading to faster conversions and a better shopping experience, particularly for those in a hurry. This function is very suitabled for Outdoor & Sports or Footwear shops since clients can quick decide on the wanted products simply through the Quick View mode.

  • Multiple Image Galleries: Showcase products from multiple angles or perspectives
Shopify Theme Underground

Enjoy the flexibility of multiple image galleries and hero sections in Testament. These features enable you to focus on and target your content effectively, ensuring that your products are showcased in the best possible light.

Pros & Cons

Pros

  • It stands out as one of the best for boosting conversions.
  • Versatile, fitting a wide range of products and niches.
  • Boasts attractive product layouts.
  • Highly praised by its users.
  • Comes with an unlimited FREE trial and FREE theme download option.

Cons

  • High-res, large imagery requirement might be problematic for stores with limited media resources.
  • Could be overwhelming for stores with a smaller inventory.
  • Might need additional apps for advanced features, adding to costs.

Best for Who?

  • Showcases products with large visuals, great for special shopping categories like Jewelry, Watches, Home Decor, Beauty & Cosmetics, Health & Wellness, Food & Drinks, Footwear, Outdoor & Sports, Camping products, Custom products, Arts & Crafts, Pet products and others.
  • Fits small to large inventories, including single-product types.

Store Examples (Real Case studies)

  • Koffee Beauty: Testament’s large visual display enhances Koffeebeauty’s premium product imagery, giving customers a closer look at their offerings.
  • Armed With Truth and Cooper & Boo: These brands leverage Testament’s design for a straightforward and clean presentation, allowing their diverse products to shine.
  • Diane Hill London: Testament captures the artistic essence of Diane Hill’s artworks, offering viewers an online gallery-like experience.

Icon

Shopify Theme Underground

Key Features & Benefits

  • Parallax Scrolling Images: Create immersive and visually appealing shopping experience
Shopify Theme Underground

Icon Theme offers the Parallax scrolling effect for large banner images, creating an engaging and dreamy visual experience. This built-in animation enhances the aesthetics of your store and makes your banner images more captivating. Various Fashion & Clothing stores using the Icon theme are applying this functionality to help improve the visualization of the stores in a modern way.

  • Shop the Look: Customers can discover coordinated styles easily
Shopify Theme Underground

With the “Shop the Look” feature, you can highlight products within your images by linking multiple floating hotspots to them. This functionality simplifies the shopping process for customers, allowing them to identify and purchase products featured in your images easily. This is a favorite function of merchants who own numerous Cosmetics stores since it can simplify the purchasing process of users and help them to grab their wanted products within a few clicks only quickly.

  • Product Image Enlarge: Help examine product details more closely
Shopify Theme Underground

Showcase the quality and details of your product images effectively with the “click to enlarge” and zoom-in feature. Customers can get a closer, higher-definition view of your products, improving their confidence in making a purchase. Fashion & Clothing stores are highly recommended in using this function for their stores.

  • Product Tag Filtering: Find products with specific attributes or characteristics
Shopify Theme Underground

Icon Theme provides product tag filtering mode, enabling customers to refine their shopping experience. This feature allows customers to filter your collections into specific groups of products, making it easier for them to find what they’re looking for. It is suggested that multiple-store owners should apply this functionality to their stores to simplify customers’ purchase process.

  • Quick Shop Modal: Shop quickly and efficiently
Shopify Theme Underground

Increase conversion speed and provide fast access to products with the built-in Quick View popups. Customers can quickly view product details without leaving the current page, making their shopping experience more convenient, especially for those in a hurry. This function also exists in other We Are Underground Shopify themes like Forge or Drop.

  • Navigation Mega Menu: Simplify navigation and improve the user experience
Shopify Theme Underground

Icon Theme offers a versatile navigation mega menu that allows you to showcase large blocks of navigation links. You can also use this feature to highlight products from your collections, providing customers easy access to your store’s various sections.

Pros & Cons

Pros

  • Showcases striking visuals.
  • Ranks among the quickest Shopify themes in the Theme Store.
  • Provides flexible layout options.
  • Available at a reasonable price.

Cons

  • Heavily image-centric, might not work well for text-heavy products.
  • Potential for slow loading if not optimized properly.
  • Some users might find it too design-heavy, detracting from product focus.

Best for Who?

  • Some of the niches that best suit this theme include – Fashion & Clothing, Kidswear, Swimwear, Foods & Drinks, Arts & Crafts, Custom Products, Home Decor, Kitchenware, Books & Comics, Digital Products, Cosmetics, Health & Wellness, and others.
  • Tailored for Medium to Large inventories. 

Store Examples (Real Case studies)

  • Must Love Travel Clothing and Made On The Open Road: Icon’s rich visual layout helps these brands narrate their travel-inspired stories, enticing customers with wanderlust.
  • Bryr Clogs and Saltwater Luxe: Both brands, with their distinct fashion offerings, benefit from Icon’s adaptable design that emphasizes product aesthetics.

Fashionopolism

Shopify Theme Underground

Key Features & Benefits

  • Sections Everywhere: Deliver cohesive and well-designed online store
Shopify Theme Underground

Fashionopolism Theme offers a user-friendly experience with its drag-and-drop sections, making it effortless to create and customize page layouts. Users can see changes in real-time, allowing for quick and easy adjustments to page elements. Multiple-store merchants can make use of this feature to create stores with similar sections at ease, if they plan to expand online businesses at fast pace.

  • Product Image Enlarge + Zoom: View products in details at ease
Shopify Theme Underground

This theme enhances product visibility by providing slick product image slideshows with a “click to enlarge” and zoom-in feature. Customers can get a highly detailed view of your products, improving their understanding and confidence in their purchase decisions. Some Clothing, Accessories and Shoes stores using the Fashionopolism theme are applying this feature to boost the comprehension of products among customers. 

  • Customizable Product Sections: Bring a cohesive and engaging product display
Shopify Theme Underground

Fashionopolism offers multiple product page sections that can be customized to emphasize your key selling points. These sections help you build a brand story and effectively showcase your products’ unique aspects. For now, this functionality is most appropriate for clothing & accessories brands to deliver their USP to clients.

  • Multiple Header Layouts: Navigate your store easily 
Shopify Theme Underground

The theme provides ultimate flexibility in designing your header and navigation. You can choose from a variety of header layouts and navigation options to create a layout that aligns with your brand’s identity and meets your customers’ needs.

  • Faceted Product Filtering: Allow customers to refine their search results
Shopify Theme Underground

You can fine-tune product categorization and organization with faceted product filtering. Customers can easily filter products by various attributes, including size, color, type, brand, price, and availability, resulting in a more efficient shopping experience. This is one of the key features that the Fashionopolism theme presents to Fashion & Clothing shops. It is crucial to deliver all of the products’ information to customers for raising the level of confidence among their clients.

  • Predictive Search: Allow faster and more accurate search results
Shopify Theme Underground

Fashionopolism incorporates a predictive search feature that displays recommended results in real-time as customers begin typing in the search bar. This functionality speeds up navigation and helps customers easily find what they want. For merchants who aim to have multiple stores running at once, remember to keep this function available in each of your store.

Pros & Cons

Pros

  • Equipped with a rich set of design and functional features.
  • Exhibits excellent performance in speed, navigation, and mobile adaptability.
  • Offers various design options for different niches and inventory sizes.
  • Test risk-free with the theme’s unlimited free trial; pay only upon publishing.
  • Set at an affordable price point.

Cons

  • Tailored more for fashion, potentially limiting for non-fashion stores.
  • Some users may feel it’s too vibrant, detracting from the products.
  • Advanced features might require a steeper learning curve.

Best for Who?

  • The theme is best suited for Fashion related products (Clothing, Jewelry, Shoes, Watches, Bags, Accessories, and others), Home Decor, Beverages & Packaged foods, Beauty & Cosmetics, Arts & Photography, Sports & Outdoor, and Services based Shopify Stores that require flavor of stunning optics.
  • Versatile for all inventory sizes, from single products to extensive collections.

Store Examples (Real Case studies)

  • Papershire: Papershire’s unique paper products are highlighted with Fashionopolism’s vibrant design, appealing to craft lovers.
  • Citizen Threads and Disciple Threads: These brands utilize Fashionopolism to give a streamlined view of their apparel lines, enhancing the shopping experience.
  • FIDES: Fashionopolism accentuates Fidesjapan’s chic apparel collection, offering a smooth browsing experience for fashionistas.

Vantage

Shopify Theme Underground

Key Features & Benefits

  • Sections Everywhere: Offer flexibility in design and content placement.
Shopify Theme Underground

Vantage Shopify Theme offers a user-friendly experience with its drag-and-drop sections, allowing users to set up their ideal layout with ease. The theme provides customizable sections that enable users to add new content, rearrange elements, and effortlessly create a tailored store design. If merchants aim to open more online stores, this feature will likely help them optimize the designing and customization process of the newly-opened stores.

  • Deep Navigation Options: Explore different sections and products more efficiently
Shopify Theme Underground

Vantage offers ultimate control over your store’s navigation with multiple options for building smart mega-menus and dropdowns. Users can create intuitive and organized navigation menus that enhance the user experience and make it easy for customers to find what they want. The mega menu is very appropriate for stores selling multiple-product options like fashion & clothing, food & drink, electronics, or Home Décor. 

  • Sticky Add to Cart: Encourage quicker purchases
Shopify Theme Underground

To keep the focus on conversions, Vantage includes a sticky “Add to Cart” button that always remains visible on product pages. This feature encourages customers to add products to their carts, streamlining the purchasing process and potentially increasing sales. This is one of the core functions that every store owner should add to their platforms, even with the newly-released stores.

  • Predictive Search: Deliver faster and more accurate search results.
Shopify Theme Underground

Vantage incorporates a predictive search functionality that displays recommended search results in real-time as customers begin typing in the search bar. This feature makes navigation faster and more convenient, helping customers find products quickly. This amazing functionality is best suitable with Automatic & Equipment or Health & Wellness brands since clients may not know the exact name of their needed products, and this feature can solve the problem by suggesting the available names for clients.

  • Enhanced Product Page Layouts: Explore and evaluate products more effectively
Shopify Theme Underground

The theme offers multiple layout options for showcasing product images, ensuring your products are displayed in the highest detail. These layout choices allow you to present your products in the most visually appealing and informative way possible.

  • Faceted Product Filtering: Refine their search results based on specific criteria
Shopify Theme Underground

Vantage provides powerful filtering options within your collections, allowing you to leverage available product properties. Customers can easily filter products based on various attributes, such as size, color, type, and more, making it easier to discover products that match their preferences. The filtering of size, color, type, etc. is most suitable with clothing and accessories brands, especially if it is a Single Product store.

Pros & Cons

Pros

  • Fully compatible with major European languages.
  • Features modern layouts and easy customization.
  • Vantage loads quickly due to its optimized code.
  • Backed by a robust support team.

Cons

  • Might be too simplistic for brands looking for a unique look.
  • Users might experience limitations with built-in design features.
  • Potential compatibility issues with third-party apps. 

Best for Who?

  • The Vantage Shopify theme is best suited for products, including Fashion, Clothing, Food & Drinks, Electronics, Custom Products, Art & Photography, Luxury Goods & Home Décor, Sportswear, Outdoor, Beauty & Cosmetics, Automatic & Equipment, Health & Wellness, and others.
  • Adaptable for all inventory sizes and particularly apt for Single Product stores.

Store Examples (Real Case studies)

  • Threads For Reds: Threadsforreds benefits from Vantage’s versatile design, highlighting their trendy apparel collection.
  • Nomad Wheels: Vantage’s adaptive design complements Nomadwheels, providing a fluid experience for users looking for travel accessories.
  • Ché by Chelsey and Floralia Living: These brands effectively display their diverse product range, thanks to Vantage’s clean and responsive design.

My Parker

Shopify Theme Underground

Key Features & Benefits

  • Versatile Product Page Layouts: Customization to match your brand and product presentation
Shopify Theme Underground

My Parker Shopify Theme offers a range of product page layouts, providing users with the flexibility to choose how they want to showcase their products. These layout options allow users to present their products in the most appealing and effective way, optimizing the product page for conversions. This function is appropriate for stores with a comprehensive product range as it can help the merchants to showcase different product categories in the way they want.

  • Predictive Search: Suggest relevant information to clients’ search
Shopify Theme Underground

My Parker includes a predictive search feature that suggests results to customers as they type in the store’s main search input. This feature enhances the search experience, helping customers find products quickly and efficiently improving user satisfaction. For instance, a client who is in search of a home decor product can search for the name or brand of the product, then the search results will present several available options.

  • Ease of Store Setup: Simplifiy the setup process for your store
Shopify Theme Underground

Setting up your store with My Parker is straightforward, thanks to simple drag-and-drop sections. Users can easily customize their store’s layout and content, enabling fast and hassle-free store builds. This is where multiple-store merchants can take advantage of since they can quickly set up the new stores using the drag-and-drop mode. 

  • Image Enlarge with Zoom: Provide closer look at product details
Shopify Theme Underground

My Parker enhances the product page galleries with a built-in zoom feature, allowing customers to zoom in on product images for ultimate clarity. This feature enables customers to examine product details closely, creating a more engaging shopping experience.

  • Focus on Content: Provide valuable and informative product information
Shopify Theme Underground

My Parker supports the creation of alternate page, product, and collection templates with ease, thanks to Sections everywhere in Shopify OS 2.0. Users can build customized templates that align with their brand and content strategy, ensuring a consistent and appealing look across the store. Users can even keep the consistent and appealing look among different stores in a chain if they apply this My Parker theme into each store they build on the system.

  • Faceted Product Filtering:
Shopify Theme Underground

Shoppers can refine their search with My Parker’s faceted product filtering. This feature enables customers to filter products by various attributes, such as price, availability, type, and color, making finding products that match their specific preferences easier.

Pros & Cons

Pros

  • Provides four distinct presets.
  • Ideal for stores with diverse products and variants.
  • User-friendly with adaptable sections.
  • Exceptional customer support.
  • Enhanced features for showcasing products.
  • Loads swiftly, ensuring a smooth user experience and higher conversions.
  • Unique and flexible product page layouts spotlight products.
  • Supports multiple currencies, appealing to international customers.

Cons

  • Some users might find its design too niche-specific.
  • Might not be ideal for businesses outside of fashion and decor.
  • Potential issues with responsiveness across various devices.

Best for Who?

  • Stores with a comprehensive product range.
  • High-volume fashion outlets.
  • Multi-location sports shops.
  • Home decor chains.

Store Examples (Real Case studies)

  • Mia Vose USA: My Parker enhances Miavose’s sleek product offerings, presenting them in a well-structured layout.
  • Evita Peroni Hair Accessories: The theme complements Evitaperoni’s trendy products, offering users a visually pleasing shopping experience.

User Experience & Feedback

Shopify Theme Underground

Overall, We Are Underground themes receive many good reviews from users. Feedback from actual store owners suggests that the themes can effectively help drive conversions. Positive reviews also emphasize the themes’ speed and efficiency, crucial elements for retaining potential customers on a site.

However, as with any product, there might be occasional feedback on wanting even more customization options or features, but “We Are Underground” seems to be proactive in addressing such needs with regular updates.

In summary, the general consensus among users is that “We Are Underground’s” Shopify themes blend design elegance, functionality, and user-friendliness, making them a reliable choice for a broad range of e-commerce businesses.

Where to Buy We Are Underground’s Shopify Themes

“We are Underground” is a recognized developer of Shopify themes. To purchase themes from “We are Underground”, follow the instructions below:

  • Visit the official Shopify Theme Store.
  • Use the search function to look for “We are Underground” or specific theme names if you have them in mind.
  • Browse through the themes developed by “We are Underground”.
  • Select the theme you are interested in and follow the purchasing instructions.

It’s always a good idea to ensure you’re on the official Shopify Theme Store to avoid any third-party sellers or potential counterfeit products.

FAQs

“We Are Underground” is a team of developers who create premium Shopify themes. They have been working with Shopify since its early days and have developed various themes that are popular among online store owners.
Some of the popular themes by “We Are Underground” include Forge, Drop, Foodie, Testament, Icon, Fashionopolism, Vantage, and My Parker, among others.
Yes, “We Are Underground” designs its Shopify themes to be fully mobile-responsive, ensuring that they provide an optimal viewing experience across various devices, including desktops, tablets, and smartphones.
“We Are Underground” regularly updates its themes to ensure compatibility with the latest Shopify features, fix any bugs, and often introduce new functionalities and improvements to keep up with eCommerce trends.
Yes, you can. Themes from “We Are Underground” come with a range of customization options, allowing store owners to tweak design elements, layouts, and features to align with their brand’s identity and requirements.

Conclusion

“We Are Underground” has firmly established itself as a leading developer of Shopify themes, offering a blend of aesthetics, functionality, and adaptability. As e-commerce continues to evolve, “We Are Underground” remains a go-to choice for store owners seeking themes that resonate with their brand while ensuring a seamless shopping experience.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.