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Top 8 Stunning Shopify Landing Pages You Can Learn From

January 05, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This article will discover the top 8 stunning Shopify landing pages. From minimalistic designs to vibrant colors, these landing pages are sure to inspire you to create a captivating landing page for your Shopify store.

What Is A Landing Page Shopify?

Have you heard about landing pages but are unsure about what they entail on Shopify? Simply put, a Shopify landing page is a finely tuned web page designed to guide your visitors toward a specific action, whether making a purchase, signing up for a newsletter, or engaging with a particular campaign.

Picture it as the virtual storefront entrance to your online shop. It’s not just any entrance; it’s strategically crafted to direct your audience’s attention and encourage them to take a desired step. The purpose lies in its nature, which is focused on precisely showcasing a product or campaign to result in the conversion.

The benefits are clear: enhanced user experience, increased chances of converting visitors into customers, and a measurable way to track the success of your campaigns. A Shopify landing page is your secret weapon for making online interactions purposeful and turning casual browsers into committed customers.

Key Elements Of An Effective Shopify Landing Page

Whether you’re an experienced entrepreneur or a budding e-commerce enthusiast, mastering the art of captivating your audience is the key. Keep in mind the crucial elements of an effective Shopify landing page that we will provide below.

  • Clear Headline: Your headline should be crystal clear and directly related to your product or campaign. For instance, a headline like “Discover Exquisite Handcrafted Jewelry” sets the tone if you’re selling handmade jewelry.
  • Compelling Imagery: Use high-quality, relevant images that showcase your product in its best light. For example, if you’re selling fitness gear, include images of people using your products in action, conveying a sense of lifestyle.
  • Concise Copy: Keep your text short, sweet, and persuasive. Clearly communicate the value of your product or service. For instance, “Revolutionize Your Skincare Routine with Our All-Natural Products.”
  • Call-to-Action (CTA): Your CTA should stand out and be action-oriented. If you want visitors to buy, a “Shop Now” or “Add to Cart” button is effective.
Key Elements Of An Effective Shopify Landing Page
  • User-Friendly Layout: Arrange elements in a way that guides the visitor’s eyes smoothly. For example, a clean and simple layout with the product image on one side and the purchase options on the other.
  • Mobile Responsiveness: Ensure your landing page looks great and functions well on various devices, especially mobile phones. This is crucial for reaching a wide audience.

Remember, to create an effective Shopify landing page, combine these elements seamlessly and customize your store to make a compelling and persuasive online experience for your visitors.

Top 8 Inspiring Shopify Landing Page Examples


Wholier is a health and wellness brand that provides organic plant protein infused with plant-based prebiotics. Their product caters to individuals seeking a holistic approach to nutrition, emphasizing the importance of protein and gut health.


What we love about Wholier’s landing page:

  • Clean Design: The landing page has a clean and visually appealing design. High-quality images and a consistent color scheme contribute to a professional and trustworthy appearance. 
  • Compelling Headline: The headline “Organic Plant Protein with Plant-Based Prebiotics” clearly communicates the primary product offering, helping visitors understand the value proposition immediately.
  • Clear Call-to-Action (CTA): The “Add to Cart” button is prominently displayed, encouraging users to take immediate action. The option to select product quantity and flavor preferences is also user-friendly.
  • Product Information: The landing page provides detailed information about the product, including key features, benefits, and nutritional facts. This transparency is crucial for customers making informed purchasing decisions.
  • Customer Testimonials: Including customer reviews adds a layer of trust. However, the absence of visible testimonials on the landing page could be an area for improvement. Placing positive reviews prominently can enhance credibility.
  • Shipping and Refund Information: While the landing page mentions free shipping, providing more clarity on shipping times and a visible link to the refund policy could enhance customer confidence.

As we dissected Wholier’s landing page, a few key takeaways emerged for optimizing your online presence. First and foremost, leverage the power of social proof – integrate customer testimonials prominently to build trust. Clarify shipping information, providing transparency on delivery times and refund policies to instill confidence in potential buyers. 

Prioritize a strong visual hierarchy to ensure essential information captures immediate attention. Lastly, explore upselling strategies or bundled offerings to maximize the value of each transaction.

Baboon To The Moon 

Baboon To The Moon is a vibrant and adventurous brand that offers durable, stylish, and functional travel gear. Their product line includes backpacks, duffels, and accessories designed for individuals with an on-the-go lifestyle, encouraging a spirit of exploration and boldness in travel.

Baboon To The Moon 

What we love about Baboon To The Moon’s landing page:

  • Energetic Branding: The landing page exudes a lively and dynamic brand image through vibrant colors and playful visuals. The energetic branding aligns well with the adventurous spirit of the products.
  • Clear Product Showcasing: The layout effectively showcases the Spring Collection, featuring high-quality images of the products. The use of lifestyle photos helps customers envision the practicality and style of the gear in real-world scenarios.
  • Concise Product Information: Each product is accompanied by brief, informative descriptions and pricing, making it easy for visitors to quickly understand key features and make purchasing decisions.
  • Intuitive Navigation: The site offers straightforward navigation, allowing users to easily explore different products and collections. The categorized sections contribute to a seamless user experience.
  • Limited Distractions: The landing page focuses on avoiding unnecessary clutter and distractions. This keeps the attention on the products and encourages users to explore further.

Baboon To The Moon’s website offers valuable insights for fashion brands. Their use of bright colors and energetic designs creates a memorable online image. They effectively use lifestyle images to tell a visual story, seamlessly blending products into everyday scenes.

Their website is easy to navigate, highlighting the need for a user-friendly design. Product descriptions are short but informative, aiding customer decision-making. Finally, they cleverly place calls to action, showing how these can boost engagement and sales. This approach demonstrates key elements for a successful online fashion presence.

Pretty Litter

Pretty Litter is a company specializing in cat health through innovative cat litter. Their product is designed for odor control and to monitor feline health by changing color in response to potential health issues, providing pet owners with a unique way to keep tabs on their cat’s well-being.

Pretty Litter

What we love about Pretty Litter’s landing page:

  • Clean and Informative Design: The landing page features a clean and organized design, effectively communicating the product’s unique features and benefits. The use of visuals, concise text, and a consistent color scheme enhances user comprehension.
  • Easy Navigation: The site offers seamless navigation with distinct sections highlighting key aspects such as product features, customer testimonials, and the subscription model. This simplicity contributes to an overall positive user experience.
  • Educational Content: The landing page includes how Pretty Litter works and its health monitoring capabilities. This information helps potential customers understand the uniqueness of the product, fostering informed decision-making.
  • Trust-Building Elements: Besides customer testimonials, endorsements from reputable sources like NAT GEO WILD, Forbes, and others bolster credibility. These features reassure potential customers about the efficacy and safety of Pretty Litter.

When designing a landing page, take inspiration from Pretty Litter’s effective style. Start with a clear value proposition: briefly explaining what makes your product special. Add educational content to help users understand your product’s unique features.

Use a consistent visual theme to give your page a professional look. Build trust by including customer reviews and endorsements from well-known sources like magazines and key opinion leaders. Together, these steps create an engaging user experience and help gain the trust of potential customers.


Huppy is a brand focused on sustainable oral care, offering toothpaste products with eco-friendly packaging and natural ingredients. Their emphasis on reducing plastic waste aligns with a growing consumer interest in eco-conscious products.


What we love about Huppy’s landing page:

  • Clean and Engaging Design: The landing page boasts a clean and visually appealing design, effectively showcasing the product and its features. High-quality images and a consistent color scheme contribute to an overall positive impression.
  • Clear Call-to-Action (CTA): The “Unlock Offer” along with the “Free Toothpaste Travel Packs (10 Pouches)” CTA guides users toward the desired action. It stands out on the page, prompting visitors to explore the bulk offer.
  • TikTok Review Inclusion: The landing page could benefit from incorporating a TikTok review or user-generated content to leverage social proof and engage with a broader audience.
  • Diverse Buying Options: Huppy offers a variety of buying options, providing flexibility for customers. This approach caters to different preferences and aligns with the diverse needs of consumers.
  • Comparison with Competitors: A comparative section with other oral care brands like Bite, Hello, Colgate, Crest, and Sensodyne would add value, helping customers make informed decisions by highlighting Huppy’s unique features and benefits.
  • 100% Huppiness Guaranteed: Emphasizing the “100% Huppiness Guaranteed” assurance enhances customer confidence, reinforcing the brand’s commitment to customer satisfaction and quality.

Looking at Huppy’s impressive landing page, there’s much to learn to improve yours. Use social proof like TikTok reviews and user content to increase trust and community involvement. Offer different buying options to meet the varied needs of consumers, boosting satisfaction.

Add a section to compare with competitors, showing your product’s unique features and benefits. This helps customers make informed choices. Always highlight your Unique Selling Proposition (USP), especially for eco-conscious buyers, to differentiate yourself in the market.

Shop Mr. Beast

Shop Mr. Beast is the official merchandise store for the popular content creator and philanthropist Mr. Beast. Known for his entertaining and charitable YouTube videos, the store offers a variety of branded merchandise, from clothing to accessories, allowing fans to support and engage with the Mr. Beast brand.

Shop Mr. Beast

What we love about Shop Mr. Beast’s landing page:

  • Engaging Visuals and Branding: The landing page immediately captures attention with vibrant visuals and cohesive branding, reflecting the energetic and playful persona associated with Mr. Beast. High-quality images showcase the merchandise effectively.
  • Clear Product Display: Products are presented clearly, with a diverse range of items visible at a glance. The layout lets users quickly explore different categories, fostering an efficient and enjoyable shopping experience.
  • Effective Navigation: The navigation is intuitive, enabling users to easily browse products, access featured collections, and find sizing information. The straightforward menu enhances the overall user experience.
  • Motion Headlines: Emphasizing motion headlines adds a dynamic element to the landing page. This feature enhances user engagement by drawing attention to specific messages, creating an interactive and visually stimulating experience.

You should learn from Shop Mr. Beast’s success in visually aligning their online store with their brand identity for instant recognition. Present your products in a visually engaging, easily navigable format to quickly capture user interest. Prioritize intuitive navigation, ensuring a seamless and enjoyable browsing experience.

Kylie Cosmetics

Kylie Cosmetics is the beauty venture of Kylie Jenner, renowned for her influence in the beauty and fashion industry. The brand specializes in various cosmetic products, including lip kits, eyeshadows, and skincare, and is known for its quality and association with the Kardashian-Jenner empire.

Kylie Cosmetics

What we love about Kylie Cosmetics’s landing page:

  • Visually Striking Design: The landing page is visually captivating, featuring high-quality images and a cohesive aesthetic that reflects the brand’s glamor and sophistication. Kylie Jenner’s imagery establishes an immediate connection with the celebrity’s brand.
  • Efficient Product Showcase: Products are prominently displayed with clear images and concise descriptions. The organized layout allows users to easily browse through various categories, enhancing the efficiency of product discovery.
  • Streamlined Navigation: The site offers a streamlined navigation experience, with intuitive menus that guide users to explore different collections and product categories. This simplicity contributes to an overall positive user experience.
  • Prominent Promotions: Special promotions and new releases are highlighted, drawing attention to limited-time offers and encouraging immediate engagement. This creates a sense of exclusivity and urgency, driving potential customers to explore and make purchases.

Kylie Cosmetics successfully leveraged celeb-centric branding, seamlessly using Kylie Jenner’s image to drive brand recognition. Prioritize efficient product presentation for quick and easy exploration, enhancing user engagement. 

You should take note of the strategic placement of promotions and new releases to boost visibility and encourage immediate customer action. These strategies offer valuable insights for businesses seeking to optimize their online presence in the beauty and cosmetics industry.

Naked Labs

Naked Labs is a technology company offering an innovative fitness solution. Their flagship product, the Naked 3D Fitness Tracker, provides users with a comprehensive body scan, tracking changes in body composition over time. This high-tech device aims to revolutionize how individuals monitor their fitness progress.

Naked Labs

What we love about Naked Labs’s landing page:

  • Striking Visual Presentation: The landing page features a visually appealing design, effectively showcasing the Naked 3D Fitness Tracker. High-quality images and concise animations contribute to a sophisticated and modern aesthetic, aligning with the tech-forward nature of the product.
  • Clear Product Explanation: The product’s functionality is clearly explained through concise text and visuals, ensuring that visitors understand the value proposition of the Naked 3D Fitness Tracker. The landing page effectively communicates how the device works and its benefits.
  • User-Friendly Navigation: The site offers intuitive navigation, allowing users to explore the product’s features, benefits, and pricing effortlessly. The straightforward menu structure facilitates seamless exploration and a positive user experience.

Naked Labs’ landing page combines visual appeal, clear product communication, intuitive navigation, and strategic CTAs to create a compelling user experience. If you want a landing page in the fitness field, Naked Labs might inspire you.

Magic Spoon

Magic Spoon is a unique cereal brand aiming to reinvent the breakfast experience. They specialize in producing cereals that mimic the nostalgic flavors of classic breakfast favorites but with a modern, health-conscious twist. Magic Spoon cereal is known for being high in protein, low in carbs, and free from traditional cereal’s high sugar content.

Magic Spoon

What we love about Magic Spoon’s landing page:

  • Captivating Visual Design: The landing page features a visually appealing design that effectively communicates the brand’s playful and modern identity. High-quality images of the cereal boxes, ingredients, and enticing bowl setups create an engaging presentation.
  • Clear Product Presentation: Magic Spoon presents its cereal varieties clearly, with concise descriptions highlighting key attributes such as high protein and low sugar. The landing page effectively communicates the product’s unique selling points, enticing visitors to explore the different flavors.
  • Interactive and User-Friendly Elements: The landing page incorporates interactive elements, such as the flavor selection tool, which allows users to choose their preferred flavors before exploring the product. These interactive features enhance the overall user experience and make the shopping process more personalized.
  • Transparent Product Information: Magic Spoon is transparent about its product’s nutritional information, showcasing protein content and ingredients. This transparency builds trust with consumers who prioritize health-conscious choices.
  • Compelling Call-to-Action (CTA): The inclusion of the compelling CTA, “Take a bite,” strategically prompts visitors to engage with the product. This adds a playful touch and encourages immediate action, aligning with the brand’s focus on creating an interactive user experience.

After reviewing Magic Spoon’s landing page, several key lessons emerged. Focus on clear and concise product presentations to grab customer attention. Improve the user experience with interactive features, such as flavor selection tools. Be transparent about product details to build trust. These strategies are especially useful for health-focused businesses aiming to enhance their online presence and engage customers effectively.

3 Ways To Create Your Shopify Landing Page

When establishing your online store’s presence, crafting an effective Shopify landing page is key to attracting and retaining customers. The process might seem daunting as a newbie but fear not – here are three beginner-friendly methods and guidance on when and why to choose each.

Build A Page From Your Shopify Admin

This method is ideal for beginners and those seeking a quick and easy solution. Shopify’s built-in themes allow you to create a visually appealing landing page without delving into complex design or coding. Choose this method when you prioritize simplicity and must swiftly set up your landing page.


  • Log in to your Shopify admin.
  • Navigate to “Online Store” and select “Pages.
  • Click “Add Page” and customize the content using the intuitive editor.
  • Save and publish your landing page.

Using Liquid to Create Custom Landing Page Templates

For advanced users seeking complete control over design and functionality, utilizing Liquid, Shopify’s templating language, allows for highly customized landing pages. Opt for this method if you have coding skills and desire a unique and tailored landing page.


  • Access your Shopify admin and go to “Online Store” > “Themes.
  • Choose “Actions” and then “Edit Code.
  • In the “Templates” folder, create a new template or customize an existing one using Liquid code.
  • Save your changes and preview your custom landing page.

Use a Landing Page Builder for Shopify

Ideal for users seeking a balance between customization and ease of use, landing page builder apps provide a user-friendly, drag-and-drop interface for creating visually appealing pages. Choose this method if you want a high level of customization without the need for coding expertise.

Top 3 Landing Page Builder Apps on Shopify App Store:

  • Shogun Landing Page Builder

Shogun Landing Page Builder stands out for its user-friendly interface, offering a drag-and-drop builder that requires no coding. It provides a variety of pre-designed templates and advanced customization options. Shogun’s pricing is subscription-based, with varying tiers to accommodate different business sizes, starting at $99/month with a 10-day free trial. Users appreciate its intuitive design capabilities and responsive features, contributing to a positive user experience.

Shogun Landing Page Builder
  • PageFly Landing Page Builder

PageFly Landing Page Builder is known for its comprehensive features, catering to beginners and advanced users. The app offers a drag-and-drop editor, pre-designed templates, and advanced design elements for customization. PageFly operates on a tiered pricing model, providing a free plan with limited features. Additional charges may apply. Users value PageFly’s rich feature set, responsive design, and user-friendly interface.

PageFly Landing Page Builder
  • GemPages Landing Page Builder:

GemPages Landing Page Builder stands out for its simplicity and accessibility, providing pre-designed templates and an intuitive interface. The app supports drag-and-drop functionality and offers responsive design options. GemPages offers a free plan. Users appreciate GemPages for its user-friendly interface, affordability, and the availability of pre-designed templates, making landing page creation efficient.

GemPages Landing Page Builder

Bottom Line

Whether you’re a beginner or an aspiring entrepreneur, these pages offer inspiration to create a standout online store. Use these insights to build a captivating Shopify landing page that engages visitors, boosts conversions, and leaves a memorable impact on your audience.


Shopify offers various built-in templates that cater to different industries. Explore your Shopify admin’s “Online Store” section to choose a template that aligns with your brand.
Absolutely. The article highlights eight stunning Shopify landing pages, providing valuable examples and insights for creating an effective online storefront.
You can optimize your Shopify landing page for search engines by using Shopify SEO features such as the search engine listing preview. Additionally, you can create separate landing page templates for each page to make them unique and speak to distinct audiences.
While Shopify offers built-in themes for free, some advanced templates may come with a cost. Explore the Shopify Theme Store for various options to suit your budget and requirements.
Utilize user-friendly tools like Shogun, PageFly, or GemPages, which offer a drag-and-drop interface for easy customization. These apps don’t require coding expertise, making landing page design accessible to all.
Common mistakes include cluttered layouts, unclear messaging, and complicated navigation. The showcased examples clarify these pitfalls, emphasizing the importance of simplicity and clarity.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.