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Top 10+ Shopify Cross-Sell Apps In 2024 

February 06, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Let’s deeply dive into the top 10+ Shopify Cross-Sell apps to boost sales and enhance the shopping experience for customers. 

A Quick Comparison

When it comes to choosing the best Shopify Cross-Sell App, it’s vital to consider factors such as ease of use, customization options, and integration capabilities, ensuring that you can find the perfect match for your Shopify store.

App Name Vendor Rating Pricing (Monthly) Logo Action
1. Avada Email Marketing & SMS

👉 More Info

Avada 4.9/5 Free plan: Yes – From $16 Get app!
2. Avada Upsell Cross Sell Bundle

👉 More Info

Avada 4.9/5 Free plan: Yes Get app!
3. Candy Rack | All‑in‑One Upsell

👉 More Info

Digismoothie 45417 Free plan: Yes – From $29.99 Get app!
4. Wiser Post Purchase & Upsell

👉 More Info

Expert Village Media Technologies 4.9/5 Free plan: No – From $9 Get app!
5. UpCart—Cart Drawer Cart Upsell

👉 More Info

AfterSell 4.8/5 Free plan: Yes – From $14.99 Get app!
6. AfterSell Post Purchase Upsell

👉 More Info

AfterSell 4.9/5 Free plan: Yes – From $7.99 Get app!
7. Cross Sell & Upsell Pro

👉 More Info

Buddha Apps (Zero Carbon) 4.7/5 Free plan: Yes – $5.59 Get app!
8. SellUp ‑ Upsell & Add ons

👉 More Info

LAUNCHTIP 4.6/5 Free plan: Yes – $14.99 Get app!
9. Cross Sell & Upsell by SSC

👉 More Info

Cross Sell 4.9/5 Free plan: Yes – From $29.99 Get app!
10. Also Bought Cross Sell

👉 More Info

Arctic Grey 4.7/5 Free plan: No From $7 Get app!

11 Best Shopify Cross-Sell Apps In 2024

 Let’s dive into the detailed exploration of the 11 best Shopify Cross-Sell Apps, including the key features, benefits, and how each agg strategically boosts sales and improves customer experience. 

1. Avada Email Marketing & SMS 

Avada Email Marketing & SMS
  • Rating: 4.9 
  • Total Reviews: 1595 

Avada Email Marketing & SMS is a versatile tool for Shopify store owners focusing on omnichannel marketing strategies. This app, developed by Avada, is well-suited for those looking to engage with customers through various channels, including email marketing, SMS, push notifications, and WhatsApp.

Highlight Features

  • Automated Marketing & CRM: Utilize automated workflows for abandoned carts, checkout processes, and welcoming subscribers.
  • Pre-built Templates: Access a wide range of email marketing templates, including newsletter pop-ups and customer email promotions.
  • Lead Capturing: Implement pop-ups and forms for lead generation, with features like Spin To Win.
  • Personalization: Segment contacts for targeted marketing and product recommendations.
  • Multi-language Support: Primarily in English, the app integrates well with other platforms like MailChimp, Judge.me, and Facebook Ads.

Pros & Cons

Pros

  • Customizable automation workflows, such as welcome emails and abandoned cart reminders.
  • Variety of email and pop-up templates for diverse marketing needs.
  • Responsive and helpful customer support team.
  • Useful performance analytics and mobile management features.
  • Free plan beneficial for new businesses.

Cons

  • Occasional technical issues and lack of immediate support resolution.
  • Limited customization options in the free version.

Pricing

  • Free Plan: Includes basic automation workflows, up to 12,000 emails, 500 contacts, basic templates, and web push notifications.
  • Pro Plan ($16/month): Offers unlimited contacts, emails, advanced automation flows, SMS, WhatsApp, and branding removal.
  • Advanced Plan ($47/month): All Pro features, with up to 18,000 emails per month, Google & Facebook ads integration, account manager, and deliverability support.

Best For

Avada Email Marketing & SMS is ideal for businesses aiming to build long-term customer relationships through diversified marketing channels. It suits those who value detailed analytics and seek a range of customizable templates for different marketing strategies. This app is particularly beneficial for stores that require a robust free plan and those that can scale up to more advanced features as their business grows. 

2. Avada Upsell Cross Sell Bundle

Avada Upsell Cross Sell Bundle
  • Rating: 4.9 
  • Total Reviews: 501

Avada Upsell Cross Sell Bundle has quickly become a popular tool among Shopify store owners. Designed to boost sales and maximize average order values, this app makes upselling and cross-selling a breeze. Its customizable widget allows for the creation of unlimited campaigns, making it a versatile choice for different types of businesses.

Highlight Features

  • Responsive Design: Works seamlessly on any device, ensuring a consistent user experience.
  • Multi-Language Support: Available in 7 languages, catering to a global customer base.
  • Customizable Widgets: Offers flexibility in design including themes, text, colors, and timing.
  • Versatile Campaigns: Allows showing upsell and cross-sell campaigns on both Product and View Cart pages.

Pros & Cons

Pros

  • User-friendly interface, making it easy to set up and manage campaigns.
  • Effective upselling and cross-selling features.
  • Responsive customer support team.
  • Positive impact on sales with its free version.
  • Continuous improvements based on user feedback.

Cons

  • Occasional issues with the installation process.

Pricing

  • Avada Upsell Cross Sell Bundle offers its core functionalities at no cost, making it an accessible option for businesses of all sizes.

Best For

The Avada Upsell Cross Sell Bundle is best suited for Shopify store owners who are looking to implement effective upselling and cross-selling strategies without a significant investment. It is particularly beneficial for businesses that aim to increase their average order value and want a tool that is easy to use and customize. 

3. Candy Rack | All‑in‑One Upsell

Candy Rack | All‑in‑One Upsell
  • Rating: 5
  • Total Reviews: 239

Candy Rack | All‑in‑One Upsell by Digismoothie has become a standout app for Shopify store owners, integrating upselling and cross-selling into the customer’s shopping journey. The app stands out for its simplicity, effectiveness, and ability to blend into the store’s design, offering an intuitive and unobtrusive user experience.

Highlight Features

  • Multiple Upsell Placements: Options include add-to-cart, checkout, post-purchase, and thank you page.
  • Smart Auto-Upsell: Leverages AI to provide relevant, one-click product recommendations.
  • Mobile-First Design: Ensures a smooth experience across all devices.
  • Performance Optimized: Fast load times without slowing down your store.
  • Customizable Design: Tailor the look to match your brand, including themes, text, and colors.

Pros & Cons

Pros

  • Highly praised for its user-friendly interface and ease of customization.
  • Effective in increasing revenues and average order values.
  • Seamless integration with Shopify stores and other apps.
  • Responsive and helpful customer support team.
  • Optimized for speed and performance, ensuring no lag on your site.

Cons

  • Occasional slow customer support

Pricing

  • 14-Day Free Trial: Test all features without any charges.
  • Shopify Basic ($29.99/month): Ideal for stores on the Shopify Basic plan, includes all features.
  • Shopify Standard ($49.99/month): Suited for stores on the Shopify Standard plan, offering full functionality.
  • Shopify Plus ($299.99/month): Designed for high-volume stores on Shopify Plus, encompassing all features.

Best For

Candy Rack | All‑in‑One Upsell is best suited for Shopify store owners who seek a comprehensive, yet sleek solution for boosting sales through upselling and cross-selling. It’s especially ideal for those who prioritize user experience and want an app that blends seamlessly with their store’s design. 

4. Wiser Post Purchase & Upsell

Wiser Post Purchase & Upsell
  • Rating: 4.9 
  • Total Reviews: 624 

Wiser Post Purchase & Upsell is a dynamic AI-based app designed to enhance upselling and cross-selling on Shopify stores, tailored to boost sales by presenting personalized product recommendations throughout the customer’s shopping experience, including post-purchase.

Highlight Features

  • AI-Based Recommendations: Uses AI to suggest relevant products to customers based on their shopping behavior.
  • Flexible Upsell Placements: Features include post-purchase upsells, sliding cart drawers and checkout upsells.
  • Comprehensive Analytics: Track the ROI and effectiveness of your upsell campaigns.
  • Multi-Language Support: Available in English, German, Japanese, Chinese (Traditional and Simplified), and French.
  • Integration Capabilities: Works smoothly with other Shopify apps like Checkout, PageFly, and Klaviyo.

Pros & Cons

Pros

  • Effective in handling cross-sells and upsells, with reports of up to 7% sales increase within a week.
  • AI functionality for automated and manual control over product suggestions.
  • User-friendly interface. 
  • Proactive customer service.
  • Scalable pricing model, especially beneficial for startups and small businesses.
  • Customization options for a seamless integration with store themes.

Cons

  • Long customer service response times during peak periods.
  • Pricing based on store orders may lead to unexpected costs for some businesses

Pricing

  • 30-Day Free Trial: All features unlocked for new users.
  • Free Plan: Suitable for stores with 0 to 50 monthly orders, including all essential features.
  • Startup ($9/month): For stores with 51 to 100 monthly orders, offering comprehensive features.
  • Growth ($19/month): Tailored for stores with 101 to 300 monthly orders, including advanced features.
  • Pro ($49/month): Designed for stores with 301 to 500 monthly orders, with a focus on high-volume capabilities.

Best For

Wiser Post Purchase & Upsell is ideal for Shopify store owners looking for a sophisticated, AI-driven upselling tool that can be tailored to their specific needs. It’s particularly well-suited for businesses that want to increase their average order value and enhance the customer shopping experience with personalized recommendations.

5. UpCart—Cart Drawer Cart Upsell

UpCart—Cart Drawer Cart Upsell
  • Rating: 4.8
  • Total Reviews: 469

UpCart by AfterSell is a Shopify-centric tool designed to transform the cart experience. It enables online stores to implement effective in-cart upselling and cross-selling strategies. UpCart focuses on creating a custom, brand-aligned slide cart that enhances the user experience and also aims to increase the average order value (AOV) through strategically placed upsells and add-ons.

Highlight Features

  • Customizable Cart Experience: Tailor the slide cart to match your store’s branding.
  • Dynamic Upselling and Cross-Selling: Introduce blocks within the cart to promote additional purchases.
  • Promotion Bars: Implement free shipping or discount bars to incentivize customers.
  • Cart Announcements: Share brand updates or information directly in the cart.
  • Sticky Cart Button: Enhance the visibility and accessibility of the cart for better conversion rates.

Pros & Cons

Pros

  • User-friendly interface, making it easy for merchants to manage the app.
  • Effective in increasing conversion rates and AOV.
  • Customizable design seamlessly integrates with various Shopify themes.
  • Responsive and helpful customer service.
  • Provides options for in-cart promotional strategies.

Cons

  • Technical issues during peak shopping times.
  • Occasional delays in customer service responses.

Pricing

  • 7-Day Free Trial: Available for all plans.
  • 0-50 Orders ($14.99/month): Includes all features for small stores with up to 50 monthly orders.
  • 51-200 Orders ($19.99/month): Designed for medium-sized stores, offering additional design and module features.
  • 201-500 Orders ($34.99/month): Suitable for larger stores, providing comprehensive features and customization options.

Best For

UpCart is well-suited for Shopify store owners who are looking to enhance their cart experience with upselling and cross-selling functionalities. It’s ideal for those who value a customizable, on-brand shopping cart and want to increase their AOV through strategic product placements.

6. AfterSell Post Purchase Upsell

AfterSell Post Purchase Upsell
  • Rating: 4.9
  • Total Reviews: 664 

AfterSell Post Purchase Upsell is a cutting-edge Shopify app developed by AfterSell. It’s engineered to enhance Average Order Value (AOV) through post-purchase offers and thank-you page optimization. With features like one-click upsells and checkout edits, AfterSell provides Shopify store owners with an efficient way to boost sales without complicating the customer experience.

Highlight Features

  • One-Click Post-Purchase Offers: Simplify the upsell process, allowing customers to add to their orders without re-entering payment information.
  • Optimized Thank-You Pages: Customize thank-you pages with reviews, FAQs, and upsell options.
  • Checkout Page Editing: (Exclusive to Shopify Plus) Upgrade checkout pages with additional upsell opportunities and social proof elements.
  • A/B Testing: Test different offers to identify the most effective upsell strategies.
  • Multiple Trigger Options: Trigger upsells based on various factors like product selection, cart value, and customer tags.

Pros & Cons

Pros

  • Reported immediate increase in revenue post-installation.
  • User-friendly setup and intuitive interface.
  • Responsive and helpful customer support.
  • Multi-language support caters to international merchants.
  • Effective in boosting AOV with minimal customer input required.

Cons

  • Some users reported billing issues during the trial period.

Pricing

  • 30-Day Free Trial: Test all features without any charge.
  • 0-100 Orders ($7.99/month): Ideal for smaller stores, including all essential features.
  • 101-200 Orders ($14.99/month): Suitable for growing stores, offering expanded capabilities.
  • 201-500 Orders ($29.99/month): Designed for larger stores needing advanced features.
  • Over 500+ Orders: Custom pricing available.

Best For

AfterSell Post Purchase Upsell is best suited for Shopify store owners to increase their AOV through streamlined upselling techniques. This app is particularly beneficial for those who want to enhance their post-purchase customer experience without adding friction to the checkout process.

7. Cross Sell & Upsell Pro

Cross Sell & Upsell Pro
  • Rating: 4.7 
  • Total Reviews: 285 

Cross Sell & Upsell Pro is a versatile Shopify app designed to improve sales through targeted product recommendations. It offers a variety of automated and manual recommendation options to enhance the shopping experience and increase the average order value (AOV).

Highlight Features

  • Automated Recommendations: Includes options like “Also Bought”, “Best Selling”, “Newest Products”, and more.
  • Custom Manual Recommendations: Tailor recommendations for each page, including home, product, and cart pages.
  • Upsell Pop-Ups: Create engaging pop-up recommendations to prompt additional purchases.
  • Design-Focused Approach: Incorporates the latest design trends for an aesthetically pleasing user interface.

Pros & Cons

Pros

  • Intuitive interface and easy installation process.
  • AI-driven recommendations that enhance the shopping experience.
  • Notable increase in order value due to effective upsell functions.
  • Seamless integration with Shopify themes and fast operation.
  • Appreciated for its adaptability and customization options.

Cons

  • Occasional technical glitches, particularly with the add-to-cart button.

Pricing

  • 30-Day Free Trial: Test the app’s features without any charge.
  • Free Plan: Access basic features like ‘Also Bought’, ‘Best Selling’, and simple widget designs.
  • Advanced Plan ($5.95/month): Offers additional features such as manual recommendations and upsell pop-ups.

Best For

Cross Sell & Upsell Pro is best suited for Shopify store owners looking to enhance their customers’ shopping experience through smart product recommendations. It’s particularly beneficial for businesses that want an easy-to-use solution to increase their AOV without compromising on design and user experience.

8. SellUp ‑ Upsell & Add ons

SellUp ‑ Upsell & Add ons
  • Rating: 4.6 
  • Total Reviews: 163 

SellUp by LAUNCHTIP is a Shopify app to boost revenue through upselling and add-on recommendations to enhance the customer buying journey.

Highlight Features

  • Varied Upsell Recommendations: Includes “Also Bought”, “Frequently Bought Together”, and “Related Items”.
  • Customizable Upsell Options: Tailor upsells on product, cart, and thank-you pages.
  • One-Click Upsell Creation: Facilitates quick and easy setup of upsell offers.
  • Analytics Suite: Track and analyze the performance of upsell campaigns.
  • Responsive Design: Ensures compatibility with the latest themes and mobile optimization.

Pros & Cons

Pros

  • Effective at increasing Average Order Value (AOV).
  • Easy to set up and use, even for beginners.
  • Integrates smoothly with various Shopify themes and stores.
  • Responsive and helpful customer support, aiding in problem resolution.
  • The free version is beneficial for new or smaller stores.

Cons

  • Occasional technical glitches when integrating with third-party themes.

Pricing

  • Free tier includes basic upsell features with up to 500 monthly views.
  • Getting Started ($14.99/month): Expands the features, including up to 5000 upsell views and premium support.

Best For

SellUp is best suited for Shopify store owners looking to increase their revenue through strategic upselling and cross-selling. It’s adaptable for a range of store sizes, with a free plan for smaller stores and a reasonably priced plan for more established businesses looking to expand their upselling strategies.

9. Cross Sell & Upsell by SSC

Cross Sell & Upsell by SSC
  • Rating: 4.9  
  • Total Reviews: 956 

Cross Sell & Upsell by SSC drives sales by enabling store owners to tailor cross-sell and upsell recommendations across various stages of the customer journey. Offering eight strategic locations for product recommendations, this app aims to enhance user experience and increase average order value. 

Highlight Features

  • Diverse Locations for Recommendations: Cross-sell on product, cart, checkout, and post-purchase pages.
  • Smart Suggestions: Utilize auto-generated recommendations for upsells and cross-sells.
  • Customizable Displays: Tailor the look of cross-sell sections to match your store’s design.
  • Analytics Tracking: Monitor the performance of your upsell and cross-sell campaigns.
  • One-Click Upsell Options: Simplify the upselling process for customers.

Pros & Cons 

Pros

  • Ease of use and immediate impact on sales.
  • Extensive customization options and seamless store integration.
  • Effective manual assignment of cross-sells and upsells.
  • Responsive and efficient customer support.
  • Increases average order value through its varied upselling features.

Cons

  • Technical issues with product display and app updates.
  • Occasional challenges in app compatibility with third-party themes.

Pricing

  • 14-Day Free Trial: Test the app’s features for two weeks.
  • Free Plan: Limited to product and cart pages with 50 recommendation clicks per month.
  • Startup ($29.99/month): Expands to 2500 recommendation clicks and removes branding.
  • Small Store ($49.99/month): Extends to all available pages with 5000 clicks.
  • Medium Store ($59/month): Includes custom pages and 10000 clicks. 

Best For

Cross Sell & Upsell by SSC is best suited for Shopify store owners looking to enhance their sales strategy through tailored product recommendations that want to increase their AOV and improve the customer shopping experience by offering relevant add-ons and complementary products.

10. Also Bought Cross Sell

Also Bought Cross Sell
  • Rating: 4.7 
  • Total Reviews: 6 

Also Bought Cross Sell is a Shopify app that mimics Amazon’s “Customers who bought this item also bought” feature. It enhances online shopping experiences by offering relevant and personalized product recommendations, boosting sales through effective cross-selling.

Highlight Features

  • Personalized Recommendations: Leverages customer data to suggest relevant products.
  • Customizable Display: Tailor the app’s styling to match your brand for seamless integration.
  • Per-Product Recommendation Control: Allows hand-picking cross-sell items for each product.
  • Simple Installation Process: Quick and user-friendly setup.

Pros & Cons

Pros

  • Relevant product suggestions to boost sales.
  • Praised for its ease of installation and customization options.
  • Responsive and helpful developer support.
  • Successfully replicates the effective Amazon-style recommendation system.
  • Effective on mobile, creating a pleasing aesthetic and functional user experience.

Cons

  • Limited control over which products are shown in the recommendations.

Pricing

  • 14-Day Free Trial: Test the app’s features without any cost.
  • Shopify ($7/month or $60/year): Affordable pricing with an option to save 29% on annual billing.

Best For

Also Bought Cross Sell is ideal for Shopify store owners looking to replicate the sophisticated product recommendation system seen on larger e-commerce platforms like Amazon. Especially, the app’s mobile optimization makes it a great choice for stores with significant mobile traffic.

11. Monk Cart Upsell & Free Gift

Monk Cart Upsell & Free Gift
  • Rating: 4.9 
  • Total Reviews: 382 

Monk Cart Upsell & Free Gift is a versatile Shopify app designed to enhance Average Order Value (AOV) through strategic upselling and free gift campaigns. It offers a range of customizable features, from cart upsells to post-purchase offers, tailored to fit various customer journeys and store designs.

Highlight Features

  • Gift with Purchase Options: Incentivize customers with gifts based on specific products, quantities, or cart values.
  • Comprehensive Upsell Capabilities: Set up upsells, cross-sells, and bundles across the entire buying journey.
  • Customizable Design and Experience: Tailor widgets and popups to match your store’s aesthetic.
  • Tiered Progress Bar: Visual representation of cart upsells to improve conversion.
  • Subscription Upsell in Cart: Encourage one-time buyers to subscribe.

Pros & Cons

Pros

  • Effective in offering free gifts and upselling.
  • Diverse features like gift progress bar and volume discounts.
  • Customization options for enhancing user experience and brand alignment.
  • Affordability for small businesses.
  • Customer support during setup and troubleshooting.

Cons

  • Instances of glitches and inconsistent performance reported.
  • Challenges with integration and compatibility with certain themes.

Pricing

  • 7-Day Free Trial: Explore the app’s features without any cost.
  • Fully Free Plan: Ideal for development, sandbox, and partner stores.
  • Growth I ($30/month): Suitable for stores with up to 500 total orders per month, including cart and product page upsell, free gift, and more.
  • Growth II ($80/month): For stores with 501-1000 total orders per month, offering additional features.

Best For

Monk Cart Upsell & Free Gift is ideal for Shopify store owners who want to enhance their revenue through creative upselling strategies and free gift campaigns. It’s particularly suited for businesses looking for an app that offers a wide range of customizable features to align with their brand and improve customer experience throughout the buying journey.

Wrapping Up

The top 10+ apps we’ve explored today offer a variety of features to enhance your store’s average order value and improve customer satisfaction. Each app brings its unique capabilities to the table, whether it’s through personalized product recommendations, easy-to-use interfaces, or customizable design options. 

Shopify Cross-sell Apps: FAQs 

  • How do I cross-sell on Shopify?

To cross-sell on Shopify, you can utilize dedicated cross-sell apps that allow you to display related or complementary products to customers. These apps enable you to set up product recommendations on various pages of your store, such as product pages, cart pages, or during the checkout process. The goal is to encourage customers to purchase additional products that complement their initial choice.

  • Which free app is used for cross-selling on the Shopify store?

There are several free apps available for cross-selling on Shopify, including “Also Bought Cross Sell” and “Cross Sell & Upsell by SSC.” These apps typically offer basic functionalities in their free plans, with more advanced features available in paid versions.

  • What is a cross-sell application?

A cross-sell application is a software tool designed to increase the average order value by suggesting additional, complementary products to customers during their shopping journey. These applications analyze customer behavior, purchase history, and product relationships to recommend relevant products that customers may be interested in buying alongside their primary purchase. 

  • Can you sell apps on Shopify?

Yes, you can sell apps on Shopify through the Shopify App Store. If you’re a developer, you can create and submit your own apps to the Shopify App Store. Selling apps involves adhering to Shopify’s development guidelines, and there’s a review process before your app can be listed in the store. This provides a platform for developers to reach a wide audience of Shopify store owners looking for tools to enhance their e-commerce operations.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.