Home > Articles > Shopify Collabs Unveiled: The Most Comprehensive Guide

Shopify Collabs Unveiled: The Most Comprehensive Guide

August 21, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we’ll dive into the dynamic world of Shopify Collabs, where innovative partnerships are reshaping the e-commerce landscape.

Key Takeaways

  1. Shopify Collabs merges influencer marketing with the Shopify platform, uniting brands and influencers for precise partner selection and empowering creators to collaborate on exclusive products, resulting in a mutually beneficial synergy.
  2. Shopify Collabs is ideal for: 
  • Fashion & Beauty
  • Home Decor
  • Wellness
  • Tech & Gadgets 
  • Culinary & Dining
  • Travel & Adventure
  • Arts & Crafts
  • Books & Literature
  • Fitness & Lifestyle
  • Pet Products
  • Sustainability

What is Shopify Collabs?

Shopify Collabs is a game-changing influencer marketing software seamlessly integrated within the Shopify platform. This ingenious tool empowers sellers to master the art of influencer collaboration and harness its potential for exponential business growth.

shopify-collabs-1

Benefits of Shopify Collabs

Bringing Brands and Influencers Together

Shopify Collabs serves as a dynamic platform that bridges the gap between brands and influencers. Engineered to facilitate the scalability of e-commerce ventures, this innovative addition leverages the mighty force of influencer marketing. By embedding influencer management directly into the Shopify ecosystem, sellers gain a comprehensive toolkit to oversee their affiliate programs from inception to commission payments.

Empowering Creators

Shopify Collabs is a two-way street. Influencers, creators, and personalities are granted an exciting opportunity to access a repository of Shopify merchants eager to collaborate on exclusive product ventures. Within this repository, creators wield the power to choose the merchants and products that harmonize with their brand and resonate with their followers.

A Win-Win Collaboration

The essence of Shopify Collabs rests in the synergy between brands and creators. This partnership promises mutual benefits, creating a win-win scenario. Brands unlock the potential to amplify product sales through the popularity and reach of creators. On the other side, creators tap into fresh avenues of monetization, enhancing their revenue streams beyond their primary channels.

Key Features of Shopify Collabs

Access to the Shopify creator marketplace

Collaboration is the key to unlocking new opportunities in the business world. With Shopify Collabs, you gain access to the Creator Marketplace, a hub where you can team up with fellow creators, broaden your audience, elevate your products, and foster connections with like-minded entrepreneurs.

shopify-collabs-2
  • Seamless Networking with Creators

Shopify Collabs makes it effortless to connect with creators across diverse niches, all meticulously curated by Shopify experts or endorsed by their own fan base. Instead, you can simply explore their profiles, find potential collaborators, and propose exciting joint projects.

  • Empower Your Brand with Top Creators

The beauty of Shopify Collabs lies in the exceptional content creators it brings within your reach. These creatives become your allies in the journey of brand-building, propelling sales, and expanding your business presence. Their unique expertise enriches your strategies and enhances your growth, offering a win-win synergy for all involved.

Product seeding

Within the captivating realm of Shopify Collabs, a remarkable feature awaits your exploration: Product Seeding. Its essence is that you can send your products or give a promotion in a specific amount of time to influencers or creators who have a significant following. They become storytellers for your brand, experiencing and sharing your products with their followers.

Of course, it’s more than mere gifting; it’s a strategic approach to enhance brand awareness. Thanks to Shopify Collabs, you can effortlessly track these exchanges and seamlessly integrate them into your inventory.

shopify-collabs-3

Product seeding sets off a chain reaction of curiosity among the followers of your brand’s newfound friends. It’s an invitation to be part of a narrative that celebrates creativity, collaboration, and shared discovery. The sharing of influences also raises the audience’s belief about the quality of your products.

With Shopify Collabs, you’re not just sharing products – you’re unveiling your brand’s story, one surprise at a time. This practice nurtures connections, ignites conversations, and fosters growing excitement within this exceptional space of collaboration.

Among the array of dynamic features that Shopify Collabs brings to the table, one stands out as a game-changer for your marketing strategy: Affiliate Links and Discount Codes. This innovative capability delves into the realm of affiliate marketing, offering you a powerful means to collaborate, drive sales, and amplify brand reach.

shopify-collabs-4

Here’s its core concept: you forge partnerships with salespeople or partners who actively promote your products. In return, they earn a share of the sales they contribute to. This is the essence of affiliate marketing – a symbiotic relationship where success is shared.

This platform empowers you to effortlessly establish and manage an army of affiliates. These affiliates become your extended marketing force, seamlessly integrating your store into their online presence, from websites to social media platforms and even email campaigns. Shopify Collabs streamlines operations, allowing you to focus on strategy rather than logistics.

Not only that, Shopify Collabs enables you to design a commission structure that mirrors your objectives. As your affiliates contribute to sales, their earnings follow suit. It’s an incentive-based approach – those who excel receive higher commissions. This dynamic motivator encourages peak performance, inspiring affiliates to strive for excellence.

Analytics data

Analytics Data from Shopify Collabs offers you a comprehensive view of your creator partnerships, enabling you to track performance and gauge success seamlessly, all without leaving your Shopify store.

shopify-collabs-5

Thanks to this, you can effortlessly monitor the impact of your partnerships, gaining insights into key metrics that matter. From the performance of your affiliates to the overall progress of your campaigns, the analytics data provides a detailed overview, guiding your strategic maneuvers.

With Shopify Collabs, this valuable data is also seamlessly integrated into your Shopify store. You don’t need to navigate multiple platforms or systems – it’s all right there at your fingertips.

Are there other tools similar to Shopify Collabs?

In the ever-evolving world of e-commerce and collaboration, there are similar choices to Shopify Collabs. But each option comes with its own strengths and limitations, and no other apps have as many features as Shopify Collabs bring to us. 

Let’s take a closer look:

  • Upfluence
  • HypeAuditor
  • Storyclash
  • PitchBoard
  • Affable.ai
  • Discover.ly

Why should your Shopify brand use Shopify Collabs?

When it comes to propelling your Shopify brand to new heights, the answer lies within Shopify Collabs. Here’s why integrating this dynamic platform can have a profound impact on your business success:

Improve your brand visibility and sales

In a world where brand recognition is paramount, Shopify Collabs offers a remarkable avenue for visibility expansion. By teaming up with influencers and affiliates, your brand gains exposure to their dedicated followers. These influencers serve as conduits, introducing your products in a context that resonates authentically.

As a result, your brand is no longer confined to a single space; it becomes a topic of conversation across diverse platforms. This expanded reach translates into heightened engagement, ultimately leading to increased sales.

But the significance extends beyond the transactional. Collaborations infuse a human touch, transforming your brand into a relatable entity with narratives that linger in the minds of consumers. This emotional connection transcends the ordinary, forging lasting impressions that extend beyond the product itself.

shopify-collabs-6

The driving force behind this elevation is Shopify Collabs’ unique ability to facilitate seamless partnerships. By integrating influencers and affiliates, your brand capitalizes on their established credibility, fostering trust among their followers. The outcome? A harmonious blend of visibility expansion and sales escalation that propels your Shopify brand into a realm of unprecedented growth.

The adoption of Shopify Collabs is an investment in the future of your brand. By harnessing its potential, you’re embarking on a journey where enhanced visibility begets amplified sales, and the narrative of your brand resonates across an expansive canvas of consumer engagement.

Easier payments

In a groundbreaking stride, Shopify has unveiled a seamless solution for affiliate payments – a direct transfer via PayPal. This heralds an era where the hassle of sending checks through convoluted procedures becomes a thing of the past. Say goodbye to the intricacies of collecting personal data or sharing sensitive banking details with your affiliate partners.

This innovation isn’t just a convenience; it’s a transformative boon for both merchants and affiliate partners. Now, payments flow effortlessly, benefiting parties on both ends. What’s more, this mechanism transcends geographical boundaries, enabling swift transactions anywhere across the globe, devoid of any complications.

Incorporating this streamlined payment process into Shopify Collabs not only enhances efficiency but also underscores a commitment to simplicity, security, and global collaboration. Embrace this evolution, and usher in an era where payments become a seamless experience within your brand’s collaborative plan.

Build and execute better influencer marketing campaigns

Within the Shopify Collabs ecosystem, you’re bestowed with an array of tools that empower you to design, refine, and execute influencer marketing campaigns with exquisite precision. 

  • Seamlessly Connect with Influencers

Connecting with influencers aligning with simplicity and precision, Shopify Collabs redefines this reality, streamlining the intricate process of identifying, reaching out to, and partnering with influencers. 

The era of spending endless hours researching potential collaborators or navigating complex social media channels is a thing of the past. With Shopify Collabs, your influencer search is condensed into a few clicks, unveiling a curated selection of influencers that align with your campaign objectives.

shopify-collabs-7
  • Access to Comprehensive Influencer Data

The power of informed decision-making is undeniable, and Shopify Collabs equips you with a treasure trove of influencer insights. It helps you dive into a realm where data becomes your ally, providing you with crucial metrics such as follower counts and estimated reach. T

This data-driven approach empowers you to make choices that resonate with your brand’s vision and objectives. No longer will you venture into collaborations blindly; Shopify Collabs offers a lens of clarity, ensuring that your influencer partnerships are founded on well-informed decisions.

By harnessing Shopify Collabs, you’re not just entering a realm of influencer collaboration; you’re stepping into a space where efficiency meets effectiveness. The journey towards a successful influencer marketing campaign is accelerated, enabling you to focus on what truly matters – crafting resonant narratives and forging impactful connections within your industry.

Install Shopify Collabs to grow your Shopify business today

If you’re ready to unlock a new dimension of growth for your Shopify business, the path starts here – with Shopify Collabs. Follow this comprehensive step-by-step guide to seamlessly integrate this transformative tool into your e-commerce strategy:

Install Shopify Collabs from the Shopify App Store

shopify-collabs-8

Revolutionize your approach by tapping into the Shopify App Store’s treasure trove of innovation. Here’s how:

  1. Go to the Shopify App Store.
  2. Search for “Shopify Collabs.”
  3. Install Shopify Collabs with a simple click, opening the door to a world of collaborative potential.

Create an account

  1. Access your Shopify admin panel.
  2. Click on “Settings” and proceed to “Apps and sales channels.”
  3. Locate “Shopify Collabs” and seamlessly open the app.
  4. Dive into a streamlined account creation process.
  5. Review and embrace the terms and conditions that define your Shopify Collabs journey.
  6. Verify and personalize your pre-filled email address for Collabs notifications, ensuring a direct line of communication.

To supercharge Collabs’ precision, establish the following essential details:

  • Define your brand’s product category.
  • Specify your brand’s primary audience.
  • Indicate the countries you’re eager to engage creators from, aligning with your target markets.
shopify-collabs-9

Setup application page

  1. Go to the Dashboard.
  2. Click the “Get started” section and shape your application page.
  3. Find the “Page design” segment. Upload your logo or brand name, meticulously crafting an aesthetically pleasing layout.
shopify-collabs-10
  1. Explore the “About” section to craft a compelling page title and description.
  2. Read the “Collab benefits” section – unveil a tantalizing list of incentives that await potential collaborators.

Share your application page

With your application page artfully crafted, it’s time to share your narrative with the world.

  1. Navigate to “Your application page is complete!” page.
  2. Access a direct link to your application page, the gateway to your collaborative universe.
  3. Customize a widget through the “Add a widget to your store” section, seamlessly integrating collaboration opportunities into your store’s fabric.

Set up PayPal Payouts

Follow this guide to effortlessly activate manual payments through PayPal and amplify the effectiveness of your collaborations:

  1. Go to the PayPal Developer website.
  2. Clicking “Log in to Dashboard” to get access to the dashboard.
  3. Utilize your PayPal account email address and password to seamlessly log in.
  4. Upon logging in, look at the top right corner and click on your profile name.
  5. From the dropdown menu, select “My Account.”
  6. Navigate downwards to discover the coveted “Payouts” option.
  7. Press “Enable…” to ignite the power of PayPal Payouts.

Now, you might encounter a message urging you to “Contact Us.”

  • If this message arises, rest assured; it’s an opportunity to enhance your PayPal Payouts experience.
  • Follow the guidance provided by PayPal to fulfill any additional requirements and enable Payouts seamlessly.

Shopify Collabs: FAQs 

Engaging in collaborations through Shopify Collabs is a streamlined process that unlocks new dimensions of growth. To get started, follow these steps:

  • Install Shopify Collabs from the Shopify App Store.
  • Create an account by navigating to Settings > Apps and sales channels in your Shopify admin.
  • Customize your application page, sharing enticing details about your brand and collaboration benefits.
  • Share your application page link or embed a widget within your store to invite potential collaborators.

Shopify Collabs is an innovative platform that serves as a bridge between brands and influencers. It enables Shopify merchants to effortlessly connect with influencers who align with their brand’s values and products. This dynamic tool streamlines the process of initiating and managing collaborations, from identifying influencers to tracking campaign progress and facilitating payments.

Yes, Shopify Collabs is free to use, extending its collaborative prowess to Shopify merchants on various plans. Merchants on Shopify, Advanced, or Shopify Plus plans can leverage the power of Shopify Collabs without any additional cost.

However, it’s essential to note that commission payments within this collaboration ecosystem are subject to a payment processing fee of 2.9%, borne by the merchant. Additionally, for international collaborations, potential foreign currency exchange fees may apply, enhancing the global reach of your collaborative efforts while ensuring transparency in financial transactions.

Shopify Collabs made its grand entrance onto the collaborative stage in August 2022.

This pivotal moment marked the inception of a transformative tool that empowers Shopify merchants to embark on a journey of strategic collaborations, amplified visibility, and unparalleled growth within the dynamic e-commerce landscape. Since its launch, Shopify Collabs has been igniting the potential of influencers and brands, shaping the future of collaborative success.

Absolutely. Shopify Collabs offers an array of benefits that can significantly impact your business. By facilitating seamless collaboration with influencers, Shopify Collabs empowers you to enhance brand visibility, drive sales, and forge meaningful connections within your industry. Its ability to streamline influencer management, analytics, and payments adds substantial value to your collaborative efforts.

Collaborations, facilitated by Shopify Collabs, typically involve the following steps:

  • Brands identify influencers who resonate with their products and values.
  • Influencers, selected based on categories, location, and audience size, accept collaboration invitations.
  • Collaborators define campaign terms, expectations, and compensation.
  • Influencers create and share authentic content featuring the brand’s products with their audience.
  • Brands benefit from increased visibility, engagement, and sales as a result of the influencer’s promotion.
  • Payments and rewards are managed seamlessly through Paypal.

Collaborations orchestrated through Shopify Collabs follow a strategic and mutually beneficial process, enabling brands and influencers to amplify their impact and drive meaningful growth.

Final Thoughts

In conclusion, Shopify Collabs redefines collaboration, fueling Shopify businesses with amplified growth and strategic partnerships.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.