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Shopify App Detector – Working App Checker

June 25, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we will explore the world of Shopify apps, why it’s crucial to detect them, and how a Shopify App Detector can empower you with valuable insights.

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App Name Vendor Rating Pricing (Monthly) Logo Action
Free Shopify App Detector Online by PIPIADS

👉 More Info

PIPIADS 4.7 ⭐️ ✔ Free Get app!
Shopify App Detector by EZFY

👉 More Info

EZFY 4.6 ⭐️ ✔ Free Get app!
Shopify App Detector by Koala Inspector

👉 More Info

Koala Inspector 4.6 ⭐️ ✔ From $7.99 Get app!
Shopify Competitor Spy by Reputon

👉 More Info

Reputon 4.4 ⭐️ ✔ Free Get app!
Shopify App Detector

👉 More Info

Shopify App 4.3 ⭐️ ✔ Free Get app!
Shopify App Detector by Fera.ai

👉 More Info

Fera.ai 3.9 ⭐️ ✔ Free Get app!

What Is A Shopify App?

Shopify apps are web applications that expand and enrich the functionality of Shopify stores. They offer merchants the flexibility to customize their Shopify experience according to their requirements and business objectives.

Shopify aims to give retailers a robust e-commerce platform straight out of the box. But, since each retailer is different, their particular requirements frequently call for customized solutions. That’s where Shopify apps are helpful.

Shopify App Detector

Shopify apps come in two main categories, each with its level of accessibility:

  • Public Apps: These apps are available to a wide range of Shopify merchants and can be listed in the App Store, making them accessible to a broader audience. Public apps are created through your Partner Dashboard and can reach a vast customer base.
  • Custom Apps: Custom apps are tailor-made solutions designed for specific merchants. Unlike public apps, custom apps are not listed in the Shopify App Store and are exclusively developed to address the unique needs of individual businesses. These custom solutions are also created via your Partner Dashboard.

There are two more Shopify app types which are Private apps & Draft apps, discover the difference between all types of Shopify app here

Where Can You Get A Shopify App

You can get a Shopify app in the Shopify App Store. It’s a curated marketplace that offers a diverse range of applications designed to address various business needs and challenges. Here’s how you can find and obtain Shopify apps from the Shopify App Store:

  1. Access the Shopify App Store: Visit the Shopify App Store by logging into your Shopify admin dashboard and navigating to the “Apps” section.
  2. Browse or Search: You can explore the wide selection of apps by browsing categories or using the search bar to find specific functionalities or solutions you need.
  3. App Listings: Click on an app listing to view detailed information about its features, pricing, user reviews, and more. This helps you make an informed decision about whether the app is suitable for your store.
  4. Install the App: Once you’ve identified an app that meets your requirements, click the “Add App” or “Install App” button on the app listing. Follow the on-screen instructions to integrate the app with your Shopify store.
  5. Configure and Customize: After installation, you may need to configure the app settings to align it with your business needs. Many apps offer customization options to tailor their functionality to your specific requirements.
  6. Access App Support: Most apps provide customer support, so if you encounter any issues or have questions, you can contact the app developer for assistance.

Remember that the Shopify App Store includes both free and paid apps. Some apps offer a free trial period, allowing you to test their features before committing to a subscription.

What Is A Shopify App Detector

A Shopify App Detector is a specialized tool or service designed to help users identify the Shopify apps that are currently in use on any given Shopify store. Additionally, some of these detectors can also determine the theme that a particular Shopify store is using.

shopify apps detector

During the scanning process, the detector identifies the specific Shopify apps integrated into the website. These apps may include tools for marketing, analytics, customer support, payment processing, and many other functionalities.

After exploring the Shopify App Detector definition, you can further watch “What Shopify theme best aligns with your business’s requirement.

Why Would You Want To Detect A Shopify App

Detecting a Shopify app used by a particular website can provide valuable insights and serve several important purposes for businesses and individuals in the e-commerce world. Here are compelling reasons why you might want to detect a Shopify app:

  • Competitive Analysis: By identifying the apps used by your competitors’ websites, you gain a competitive advantage. Knowing which tools and functionalities they employ can help you make informed decisions about improving your online store’s performance and staying ahead in the market.
  • Benchmarking Success: Successful e-commerce websites often rely on specific apps to achieve their goals. Detecting these apps allows you to benchmark your strategies against industry leaders and adopt best practices that contribute to their success.
  • Inspiration for Improvement: Detecting apps used by top-performing websites can inspire you to enhance your online store. You can explore new features, functionalities, and marketing strategies that have proven effective for others in your niche.
  • Strategic Decision-Making: Understanding the tools and technologies behind a website’s success can guide your strategic decisions. You can invest in apps that align with your business objectives and customer needs, ensuring a more targeted and practical approach.
  • Efficiency and Streamlining: Detecting the apps used by other websites can help you identify tools that streamline various aspects of your e-commerce operations. Whether improving order management, enhancing customer support, or optimizing SEO, the right apps can boost efficiency.
  • Cost Optimization: Identifying apps can also help you assess the cost-effectiveness of specific tools. You can determine if the features offered by a particular app justify its price, allowing you to optimize your app investments.
  • Avoiding Redundancy: Detecting apps can help you avoid redundancy. Another app already provides a similar function, allowing you to consolidate tools and reduce unnecessary expenses.
shopify apps detector

How To Find Out What Shopify App A Website Is Using?

Here’s a step-by-step guide on how to find out what Shopify app a website is using:

  1. Visit the Website: Start by visiting the Shopify-powered website whose apps you want to uncover. It could be a competitor’s site, an industry leader, or any site of interest.
  2. Use a Shopify App Detector: Utilize a Shopify App Detector tool or service. Several online tools and browser extensions are available for this purpose. These detectors work by scanning the website’s code and identifying the Shopify apps integrated into it.
  3. Enter the Website’s URL: In the Shopify App Detector tool, enter the URL of the website you’re interested in. Ensure that you provide a complete and accurate website address.
shopify apps detector
  1. Initiate the Scan: Once you’ve entered the URL, initiate the scan by clicking the appropriate button or option provided by the detector tool. The tool will begin analyzing the website’s code and structure.
  2. Review the Results: After the scan is complete, the Shopify App Detector tool will generate a report that lists the specific Shopify apps detected on the website. This report often includes the names of the apps and sometimes additional information, such as their functionalities or the developer’s name.

Best Shopify App Detector For Your Store

Shopify offers many apps designed to enhance your store’s functionality and performance. Here are some of the best Shopify apps that you can consider for your store:

Free Shopify App Detector Online by Pipiads

Why we like it

Pipiads App Detector by PIPIADS is a powerful artificial intelligence Shopify App detector designed to simplify identifying Shopify apps used by other online stores. This innovative tool harnesses artificial intelligence software to extract valuable information directly from the source code of Shopify stores.

Pipiads is available as a free online Shopify App Detector, and there’s no need to provide credit card information or subscribe to a paid plan. You can use it without any cost. With its advanced artificial intelligence mechanism, PIPIADS ensures accurate app detection. The impressive user base of 100,000+ further attests to its dependability and efficacy.

Rating: 4.7/5

Key features

  • Automatic App Detection: Pipiads can automatically detect Shopify apps and their corresponding app links by analyzing the source code of a competitor’s Shopify store. This lets you gain insights into the apps that power successful online businesses.
  • Multiple Competitor Stores: Pipiads allow you to continue filling in URLs of multiple competitor stores until you obtain information about various apps. This flexibility is valuable for comprehensive competitive analysis.
  • Theme Detection: In addition to app detection, Pipiads can also identify the Shopify theme being used by a store, providing a holistic view of its online presence.
shopify app detector
  • Visible Store Information Discovery: The Free Shopify App Detector by PIPIADS provides a comprehensive overview about any Shopify store. Users gain insight into the operational aspects of a store, further enhancing their knowledge base.
  • Traffic Source and Ad Platform Identification: PIPIADS is not limited to just detecting apps; it goes beyond by revealing the traffic source channels and advertising platforms utilized by a store. This includes popular channels such as Meta (Facebook) Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads, offering users a deeper understanding of a store’s marketing strategies.
  • Shopify Store Sales Tracking: This feature allows users to freely track sales in any Shopify store. Such tracking can offer invaluable data regarding a store’s performance, popular products, and sales trends.
  • Browser-Based Functionality: PIPIADS ensures direct operations from your browser. Without the hassle of downloading or installing any software, users simply enter the Shopify store URL and receive instant results. The app name, generated by AI, promptly appears on your screen.
  • Machine Learning Enhanced Results: With the diversity that Shopify offers, PIPIADS employs machine learning to refine detection results. This ensures that users can keep inputting different Shopify links until they locate the desired app.
  • Extensive App Rules Collection: Boasting tens of thousands of app rules, this detector stands as one of the most powerful Shopify theme and app detectors available. Its expansive rule collection ensures high accuracy in detection.
  • One-Click Best-Selling Products Download: Users benefit from a feature that allows them to download and import top-selling products and associated images with a single click. This facilitates quick access to popular products.
  • Viral Reselling Product Discovery: PIPIADS empowers users to discover trending reselling products advertised on platforms like TikTok and Facebook. When integrated with Pipiads, these viral products can be leveraged for optimal benefits.

Pros and cons

Browser-based functionality
Zero cost utilization
User-friendly interface
Machine learning accuracy
Chrome extension availability
Multiple store scanning
Direct app link access
Robust AI integration
Large, satisfied user base
Shopify-specific limitations
Need for stable internet
Possible repeated detection attempts

Shopify App Detector by EZFY

Why we like it

The Shopify App Detector by EZFY is ideal for those curious about the apps and themes behind successful Shopify stores. This tool is effective and easy to use, and it has a growing user base, meaning it’s useful. Moreover, the simplicity and effectiveness of this tool make it a go-to for quickly gathering competitive intelligence.

Rating: 4.6/5


  • Works right after installation
  • Detects official and customized themes
  • Database of over 200 apps
  • Shows original “myshopify.com” domain
  • Regular updates

Pros and cons

User-friendly interface Regular database updates
Reveals original Shopify domains Simple to use, no learning curve
Chrome extension availability
Chrome-only compatibilityOccasional app detection misses

Shopify App Detector by Koala Inspector Chrome extension

Why we like it

shopify app detector chrome extension

Shopify App Detector by Koala Inspector Chrome extension  unveils Shopify store strategies with a single click. This tool identifies apps, themes, bestsellers, and more, providing a comprehensive view without needing multiple extensions. It simplifies the eCommerce setup process to save valuable time. For current store owners, it’s a tool with the potential to elevate sales.

Rating: 4.6/5


  • Comprehensive Store Insights: At the mere click of a button, users can reveal an array of strategies employed by a store, from the specific apps they utilize to their standout products. Such data-driven insights are instrumental for businesses, enabling them to navigate the dynamic eCommerce space more strategically.
  • Efficient Shopify Data Mining: Designed primarily for extracting data from Shopify platforms, the Koala Inspector stands out in its ability to facilitate exhaustive analyses. The extension delves deeper to discern ad campaigns and break down the nuances of traffic data. This provides users with a holistic understanding of competitor strategies.
  • Integrated Detection System: Within the Koala Inspector, users will find an embedded Shopify app and theme detector. This is no superficial feature. It empowers businesses to discern the exact themes and apps their competitors use, giving them insights into their competitors’ online aesthetic and operational choices.
  • Real-time Competitor Monitoring: One of the standout features of the eCommerce Inspector is the “My Shops” tab. This intuitive segment enables businesses to track, in real-time, the activities of competitor dropshipping stores. And for those looking for an even broader view, the Ultimate Plan subscription extends this tracking capability to 50 stores.
  • Unrestricted Lifetime Access: Users can freely download this tool and enjoy a lifetime of its elite Shopify spying features without incurring any cost. From CSV exports to ad campaign evaluations, the extension comes packed with features, each accompanied by a set number of complimentary credits.
  • Consistent Customer Support: The team behind Koala Inspector ensures that users have access to 24/7 customer support. Any questions, or doubts that might emerge during its usage are promptly addressed.
shopify app detector chrome extension

Pros and cons

Hassle-free user experience
Immediate strategy insights
Comprehensive competitor data access
Utilization of successful tactics
Enhanced niche understanding
Time-efficient operations
Data-driven decision-making support
Potential sales growth
Chrome extension availability
Lacks features of some competitors
Incomplete tool comparisons
Dependence on browser integration

Shopify Competitor Spy | Detect App & Theme by Reputon

Why we like it

shopify app detector chrome extension

Shopify Competitor Spy by Reputon distinguishes itself with a laser focus on app and theme detection. Designed meticulously, it empowers users to decipher the strategies of their competitors by unveiling the specific apps and themes they employ. This precision not only aids in keeping tabs on competitors but also fuels innovative ideas for one’s store.


  • In-depth App Detection: The Reputon tool delves deep into the infrastructure of Shopify stores, identifying not just the apps being used but also discerning the specific versions and configurations of these apps. This granularity allows businesses to see the exact tools competitors employ.
  • Theme Analysis with Precision: When businesses wish to understand the aesthetic choices of competitors, Reputon’s accurate theme detection provides the name, version, and even the customized aspects of the Shopify themes being used. This information assists in strategic design decisions.
  • User-friendly Interface Design: Reputon has invested heavily in ensuring that its interface is intuitive and user-centric. This commitment means that users don’t waste time navigating or interpreting the platform; they get straightforward results every time they use the tool.
  • Real-time Scanning Mechanism: In the digital eCommerce environment, data changes rapidly. Recognizing this, Reputon’s tool works in real-time. As soon as a user enters a competitor’s Shopify URL, the tool initiates its scan, providing up-to-date information almost instantaneously.
  • Cross-device Functionality: The Reputon tool has been designed and tested to work efficiently across a multitude of devices. Whether a business owner is checking on a desktop at the office, a tablet at a meeting, or a mobile on the go, the tool offers consistent, high-quality results.
  • Analytical Insights on Competitors: The tool goes beyond mere detection. It offers analyses based on the detected apps and themes, giving users an understanding of potential strategies, marketing campaigns, or operational efficiencies that competitors might be leveraging.
  • Continuous Database Refresh: To maintain its reputation for accuracy, Reputon frequently refreshes its database, ensuring that new apps, themes, or updates in the Shopify ecosystem are immediately incorporated into its detection algorithms.
  • Guaranteed Data Authenticity: The algorithms underpinning Reputon’s tool prioritize accuracy. This focus ensures that the data users receive is genuine, enabling them to make decisions with confidence.
  • End-to-end Data Protection: Understanding the importance of data security in today’s interconnected world, Reputon implements stringent security protocols. These measures guarantee that user interactions and the data they receive remain confidential and protected from external threats.

Pros and cons

Comprehensive app detection
Precise theme identification
Streamlined user interface
Rapid scanning capability
Broad compatibility across devices
Data-centric competitor insights
Regular updates to database
High reliability in results
Strong security protocols
Chrome extension availability
Limited to Shopify platform
Occasional false positives
Reliance on active store updates

Shopify App Detector

Why we like it

shopify app detector chrome extension

The Shopify App Detector efficiently scans any Shopify Store to reveal the apps they use. This feature provides businesses a quick way to understand their competitors’ tools and strategies without the need for tedious manual research.

A staggering 100,000 active users rely on the Shopify App Detector. Such a vast number stands as a testament to the tool’s reliability and user satisfaction.

Rating: 4.3/5


  • Swift Installation Process: The Shopify App Detector simplifies its setup by eliminating the traditional sign-up phase. Users merely need to click on the designated installation button. Once clicked, the detector integrates into the user’s browser, ready for immediate utilization.
  • Comprehensive Code Scrutiny: This tool operates by conducting an in-depth analysis of the target website’s source code. Through this meticulous process, it retrieves vital information about each embedded Shopify app. It identifies the app’s specific name, discloses its pricing model, and elaborates on the individual features the app brings to that website.
  • Expansive App Recognition: The detector isn’t restricted to identifying just a handful of apps. Its database is vast, regularly updated, and encompasses a wide array of both established and newly-launched Shopify apps. This breadth ensures users are always informed about the most recent app integrations on any store.
  • Intuitive Design and Navigation: The Shopify App Detector’s interface is crafted with clarity in mind. Every feature, button, and function is labeled clearly, ensuring that users, irrespective of their technical proficiency, can derive value without confusion.
  • Immediate Scanning Capabilities: Shopify stores are dynamic, often updating their app integrations. Recognizing this, the detector is built for real-time responsiveness. It scans stores instantly upon command, offering the freshest insights on app integrations at that very moment.
  • Broad Device Compatibility: Whether accessed on a laptop, tablet, or mobile phone, the Shopify App Detector performs consistently. Its adaptive design ensures users receive a uniform experience, regardless of the device in use.
  • Robust Data Protection Protocols: User trust is paramount. The detector has in place stringent security measures. Every scan conducted and insight generated remains a private transaction, ensuring that users’ actions and interests are never compromised.

Pros and cons

Instantaneous scanning capability
Trusted by avast community
Provides competitive edge
User-friendly interface
Accurate app detection
Constantly updated database
Compatible with various devices
Chrome extension availability
Exclusively for Shopify stores
Might not identify some niche apps
Relies on store’s data openness

Shopify App Detector by Fera.ai

Why we like it

The Shopify App Detector by Fera.ai is a powerful tool developed by Fera.ai, an independent software development company specializing in eCommerce extensions and applications. This extension offers a convenient and hassle-free way to identify the themes and plugins (apps) used by any Shopify store. 

With its foundation on an open-source platform, this chrome extension takes a leap ahead in transparency by readily sharing its full source code on Github. Such an approach not only assures users of its credibility but also bolsters security. 

The endorsement and maintenance by both the developer community and Fera.ai itself speak volumes about its reliability. Furthermore, the remarkable user base of over 40,000 is a testament to its widespread acceptance and utility in the Shopify ecosystem.

Key features 

  • App and Theme Detection: This tool detects the Shopify apps and themes used on a specific store. It provides valuable insights into the technologies and software employed by the store, helping you gain a competitive edge and make informed decisions.
  • Open Source Foundation: One of the notable aspects of this plugin is its commitment to transparency and security. The source code for the app is openly available on the developer’s GitHub profile. This transparency allows users to review the code, ensuring that the app operates with the highest level of security and privacy.
  • Community Support: The Shopify App Detector by Fera.ai is built and maintained not only by Fera.ai but also by the developer community. This collaborative effort ensures that the tool remains up-to-date, reliable, and effective.
  • Extensive User Validation: The significant user base, consisting of over 40,000 individuals, offers feedback that the developers regularly incorporate. This continuous interaction ensures that the tool evolves in tandem with user preferences and requirements.
  • Professional Endorsement: Both the Fera.ai team and the broader developer community back this tool. Their expertise in the Shopify domain combined with regular reviews of the tool assures users of its top-tier performance and reliability.
  • Recognition of Custom Themes: The detector boasts advanced scanning capabilities. Even if a store owner has heavily modified a standard Shopify theme, this extension can still accurately pinpoint the base theme. The feature gives users insights into the store’s foundational design.
  • User-friendly Interface Design: Developers of this tool prioritized user experience by crafting an intuitive interface. Even those new to Shopify or e-commerce tools find navigation straightforward, ensuring that insights are easily accessible.
  • Commitment to Upgrades: The Fera.ai team, in collaboration with feedback from its extensive user base, rolls out periodic updates. These enhancements address potential bugs and also introduce new functionalities that the contemporary Shopify ecosystem might demand.
shopify apps detector

Pros and cons

Efficient theme and app detection
Intuitive and user-friendly interface
Valuable tool for competitor analysis
Significant time-saving capabilities
Streamlined work processesEasy app identification without delving into page sources
Empowers users in vendor interactions
Insightful for e-commerce specialists, managers, and dropshippers
Chrome extension availability
Potential trustworthiness concerns
Inconsistencies in app display
Non-interactive popup issues.

Two Types of Shopify Apps

  • Public Apps: These are available to all Shopify merchants in the Shopify App Store. Think of them like off-the-shelf solutions. They’re typically easier to install and more affordable, but they may not offer the same level of customization as custom apps.
    • Examples: Product review apps, social media integration apps, email marketing apps
  • Custom Apps: These are bespoke solutions created specifically for your Shopify store. They’re ideal if you have unique requirements that aren’t met by public apps. However, custom apps generally require development expertise and can be more expensive.
    • Examples: Custom checkout flows, complex integrations with third-party systems, unique loyalty programs

Things to Consider

  • Cost: Apps range from free to hundreds of dollars per month. Factor in the cost when choosing apps.
  • Compatibility: Ensure the app is compatible with your Shopify theme and other installed apps.
  • Reviews: Read reviews from other merchants to get a sense of an app’s performance and support.
  • Don’t Overdo It. While apps can be incredibly beneficial, avoid installing too many. Too many apps can slow down your online store and make it difficult to manage.

Benefits of Using a Shopify App Detector

  1. Competitive Analysis: By seeing what apps competitors use, you can benchmark your online store against theirs and discover new functionalities that can give you a competitive edge.
  2. Discover New Apps: The detector helps you find apps that can enhance your store’s performance, user experience, and sales.
  3. Save Research Time: Instead of manually searching for each app, the detector quickly identifies useful apps, saving you time and effort.
  4. Optimize Store Performance: Understanding the apps used by successful Shopify stores can guide you in selecting proven solutions, improving your store’s performance without extensive trial and error.

Who Benefits from Shopify App Detectors?

  • Store Owners: Identify opportunities to enhance their Shopify store and outpace the competition.
  • Marketers: Discover cutting-edge marketing apps to amplify campaigns and boost conversions.
  • Developers: Gain a deeper understanding of a store’s tech stack for seamless integrations and customizations.
  • E-commerce Consultants: Provide clients with actionable insights and recommendations based on competitor analysis.

Final words

In conclusion, Shopify apps and website technologies are ever-evolving, and a tool like Shopify App Detector provides valuable insights that can shape your e-commerce journey. As you continue your journey in the e-commerce space, leverage these tools and insights to make your online store even more robust, customer-centric, and competitive.


Yes, some Shopify app detectors are really good at spotting custom themes because they can pick up on unique design tweaks and changes. But, finding custom-built apps is trickier. Since these apps aren’t like the standard ones you find in the app store, their code is harder to recognize. Some detectors might give you a hint that there’s custom code, but they can’t always tell you exactly what it is.

Think of a Shopify app detector as a way to peek at what’s working for your competition. By checking out the Shopify apps and Shopify themes they use, you get clues about:
  • Winning app combos:See which apps work well together to get great results.
  • The latest trends: Discover cool new apps before everyone else is using them.
  • How you stack up: Compare your own app choices to the top players in your field to see where you could improve.
  • Ideas for getting better: Get inspired to tweak your online store based on what’s working for others.
All this information can help you make smarter choices about your own apps, add cool features to your Shopify store, and ultimately get more sales and happy customers.

App detectors are super helpful, but they only give you part of the picture. They tell you what tools your competitors are using, but not how they’re using them, what their budget is, or the secret tweaks they’ve made to those apps. It’s like knowing someone’s favorite pizza toppings but not the recipe or how they bake it. To get the full scoop on your competition, you’ll need to use other tricks too, like:
  • Checking out their website traffic: Tools like SimilarWeb or Google Analytics can show you how people are using their site.
  • Doing a SWOT analysis: This means looking at your competitors’ strengths, weaknesses, opportunities, and threats.
  • Keeping an eye on their social media and ads:: This gives you a peek into how they talk to their customers and promote their stuff.

No. While it’s not impossible, most app detectors aren’t designed to find security flaws. They’re focused on finding out which apps are there, not whether those apps are set up securely. If a detector shows that a competitor is using old or known-to-be-risky apps, that could be a sign of potential problems, but it’s not a sure thing. It’s important to remember that using an app detector to try and hack a competitor would be super shady and probably illegal. Use these tools to learn from others, not to mess with them.

No. Generally, using Shopify app detectors to collect info that’s already public is totally fine. But play fair and don’t do anything sneaky like:
  • Trying to access private stuff: Only look at things that are publicly available on their website.
  • Overloading their website: Don’t use automated tools to grab tons of data at once.
  • Pretending to be someone you’re not: Don’t impersonate a competitor or their customers to get information.
If you’re ever unsure about whether a certain app detector is crossing the line, it’s a good idea to talk to a lawyer.

No. Seeing certain types of marketing apps (like email marketing or social media ad tools) can give you a hint that a competitor is spending money in those areas. If they’re using fancy, expensive apps, they might have a bigger budget. But, this is just guesswork. You can’t know their exact budget or all their advertising secrets just by looking at their apps.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.