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Top 10 Shopify Marketing Apps for Ultimate Success

February 06, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we will explore these top 10 marketing apps to drive growth and increase customer engagement by looking into their features, benefits, and which businesses they are best suited for.

App Name Vendor Rating Pricing (Monthly) Logo Action
1. Avada Email Marketing & SMS

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Avada 4.9/5 Free plan available. Additional charges may apply. Get app!
2. SMSBump: SMS Marketing & Email

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SMSBump Ltd 4.9/5 Free plan available. Additional charges may apply. Get app!
3. Automizely Email Marketing,SMS

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AfterShip & Automizely 4.9/5 Free plan available. 7-day free trial. Additional charges may apply. Get app!
4. AI Pop Ups—SMS—Email Marketing

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ONE 4.9/5 Free plan available. 10-day free trial. Additional charges may apply. Get app!
5. Omnisend Email Marketing & SMS

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Omnisend 4.8/5 Free plan available. Additional charges may apply. Get app!
6. Seguno Email Marketing

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Seguno 4.8/5 Free plan available. 10-day free trial. Additional charges may apply. Get app!
7. Recart: SMS Marketing + AI

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Recart 4.8/5 Free plan available. 7-day free trial. Get app!
8. Privy ‑ Pop Ups, Email, & SMS

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Privy Operations 4.6/5 Free plan available. 15-day free trial. Additional charges may apply. Get app!
9. Shopify Email

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Shopify 3.8/5 Free to install. Additional charges may apply. Get app!
10. Mailchimp: Email Marketing

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Mailchimp 3.3/5 Free plan available. Additional charges may apply. Get app!

Top 10 Shopify Marketing Apps

Avada Email Marketing & SMS

Avada Email Marketing & SMS is a comprehensive solution for merchants aiming to convert visitors into loyal customers and nurture lasting relationships. This app enables you to engage and convert customers across multiple channels, such as email, SMS, push notifications, and WhatsApp, offering a truly omnichannel approach.

Rating: 4.9/5

Highlight features

  • Automation Workflows (Abandoned cart, Abandoned checkout, Welcome subscribers)
  • Newsletter campaigns (newsletter pop-up, customer email, email promo)
  • Capturing leads via Popup & Forms (popup window, discount pop-up, coupon popup)
  • Various email marketing templates: recart templates, firepush templates, shipment
  • Personalization (Segment contacts, Product recommendation, order creation SMS)

Pricing: Free plan available. Additional charges may apply.

SMSBump: SMS Marketing & Email

SMSBump: SMS Marketing & Email is a powerful Shopify marketing app that allows you to effortlessly expand your SMS and email lists, reclaim abandoned carts, and dispatch sales-boosting messages. With access to a wide range of effective SMS templates and automation options, Yotpo SMSBump enables you to connect with your customers instantly, enhancing the impact of every interaction and significantly driving up sales.

Rating: 4.9/5

Highlight features

  • Easily craft, personalize, and A/B test campaigns to text and email subscribers.
  • Build SMS flows powered by real-time events and custom conditions.
  • Create hyper-targeted segments to engage subscribers.
  • Flexible and transparent pay-as-you-grow SMS & email pricing plans.

Pricing: Free plan available. Additional charges may apply.

Automizely Email Marketing,SMS

Automizely Email Marketing, SMS is an all-in-one portal that provides not just email and SMS marketing capabilities, but also advanced tools like AI-powered product recommendations, countdown timers, and promotional bars. These features are designed to craft interactive customer experiences that boost sales.

Moreover, the platform is user-friendly, requires minimal effort to utilize effectively, and does not demand technical expertise or additional support, making it an ideal choice for merchants aiming to streamline their marketing efforts efficiently.

Rating: 4.8/5

Highlight features

  • Personalized, automated email flows based on customer shopping behavior
  • Pre-built templates for emails and SMS, and conversion popups like spin wheels
  • A/B tests and easy performance monitoring through one dashboard
  • Built-in CRM to create relevant and meaningful customer segments
  • Functionality of multiple marketing apps in a single no-code, unified platform

Pricing: Free plan available. 7-day free trial. Additional charges may apply.

AI Pop Ups—SMS—Email Marketing

AI Pop Ups—SMS—Email Marketing App emerges as a comprehensive AI marketing solution among the best Shopify marketing apps.

Whether you’re a new brand or an established one, this app leverages AI to convert ad traffic and current customers into repeat buyers, it streamlines various marketing efforts—combining email and SMS marketing, one-page checkout upsells, pop-ups, discounts, rewards, analytics, A/B testing, and more—into a single powerful tool.

Additionally, it offers seamless integration with optional tools like Mailchimp, Klaviyo, SMSBump, Postscript, and Shopify forms. Ideal for both Shopify Plus and Basic stores, this super app personalizes customer journeys effortlessly, making it a standout choice for automating and enhancing your marketing strategy. 

Rating: 4.9/5

Highlight features

  • AI chatbot writes product description, emails, translation
  • Add one-click checkout page, cross-sells & sweet upsell product recommendations
  • Automate shopify email/SMS marketing with cart recovery, SMSbump, Klaviyo mailchimp
  • Activate sales pop up window with e-mail/email pop up, discount spin wheel
  • A/B test coupon codes, buy x get y, gift cards.

Pricing: Free plan available. 10-day free trial. Additional charges may apply.

Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS is a comprehensive Shopify marketing app that combines the power of email and SMS to help businesses engage with their customers effectively.

Designed specifically for Shopify, this app is rich in features that facilitate building an email list through landing pages and popups. It also enables the creation of engaging emails using a variety of ready-made templates. Omnisend enhances email personalization and timing with automated workflows for abandoned carts and welcome messages, aiming to increase sales.

Importantly, the app offers 24/7 support via email and live chat, available to all users, including those on the free plan.

Rating 4.8/5

Highlight features

  • Easily create & send email marketing, newsletters & global SMS campaigns
  • Grow your email list with exit-intent popups, spin-to-win, & more signup forms
  • Ready-made email marketing templates for Summer Sales & more, with no coding needed
  • Easily set up abandoned carts with one click, plus welcome & browse abandonment
  • Use 20+ ready-made automations to personalize better and generate more sales

Pricing: Free plan available. Additional charges may apply.

Seguno: Email Marketing

Seguno: Email Marketing is an innovative Shopify marketing solution for shop owners. Designed exclusively for Shopify, it streamlines email marketing by enabling you to craft engaging emails, automate sends, and monitor success directly within Shopify’s familiar interface. Seguno integrates best practices and instant access to your shop’s data, minimizing the risk of errors and freeing up time to focus on business growth.

Rating: 4.8/5

Highlight features

  • Stay inside Shopify; access your segments, discounts, products, blogs, and more.
  • Use a library of pre-built automation series and Back in Stock restock alerts!
  • Design beautiful emails in minutes with Canva embedded in a full-screen editor.
  • Send securely with built-in deliverability assistance and spam protection.
  • Get custom support quickly from real email experts, no matter your shop size.

Pricing: Free plan available. 10-day free trial. Additional charges may apply.

Recart: SMS Marketing + AI

Recart: SMS Marketing + AI aims to help you spend less and sell more by expanding your email and text lists, creating sophisticated automations, and personalizing campaigns using AI.

With its unique click-only attribution and transparent cost analysis presented in dollars (not credits), it offers reliable analytics you can trust. From the outset, you’re supported by a dedicated Customer Success Manager (CSM) who works with you to strategize, test, and manage your SMS marketing efforts, ensuring you’re set up for real growth.

Rating: 4.8/5

Highlight features

  • Fully-manage service to grow your business through SMS so you don’t have to.
  • Custom popups for desktop & mobile with both direct-to-text + email capture.
  • Automations to welcome subscribers, rescue abandoned carts, and drive reorders.
  • AI tools that create and optimize content + send times to maximize results.
  • Built-in compliance, real-time analytics, and 7-day-click attribution for sales.

Pricing: Free plan available. 7-day free trial.

Privy ‑ Pop Ups, Email, & SMS

Privy – Pop Ups, Email, & SMS stands out as a comprehensive marketing tool for Shopify businesses aiming to expand their email and SMS contact lists, automate their marketing efforts, and boost website conversion rates.

It simplifies the process of creating email newsletters, launching website pop-ups, and automating cart saver texts, making it accessible even to those without prior marketing expertise.

Designed with ease-of-use in mind, it allows business owners to devote more time to growing their ventures. Plus, with supportive customer service teams ready to assist, users are guided through every step of utilizing Privy to its full potential.

Rating: 4.6/5

Highlight features

  • Easy-to-use drag-and-drop email editor with tons of pre-built templates.
  • Send SMS marketing messages after signup and cart-saver texts.
  • Dozens of popup display options to grow your email & SMS marketing lists.
  • Email & SMS automations that work around the clock so you don’t have to.
  • Expert onboarding, support, and 1:1 coaching no matter where you start.

Pricing: Free plan available. 15-day free trial. Additional charges may apply.

Shopify Email

Shopify Email is an app designed for seamless email marketing campaigns. With its intuitive drag-and-drop editor and sales-oriented templates, this app allows you to highlight products, prices, and check out links directly from your store.

Leveraging pre-built automation templates, Shopify Email ensures your messages reach customers at optimal times. Furthermore, its segmentation capabilities enable you to target the most relevant audience. Seamlessly integrated within Shopify, this app empowers you to create, send, and track email campaigns from the Shopify admin, offering a streamlined marketing solution.

Rating 3.8/5

Highlight features:

  • Send branded emails to segments of customers directly from Shopify.
  • Use email templates for products, sales, restocking, holidays, events, and more.
  • Personalize your subject line, preview, and body text with customers’ names.
  • Encourage customers to buy products directly from your emails.
  • Track results like click-through rates, products added to cart, and purchases.

Pricing: Free to install. Additional charges may apply.

Mailchimp: Email Marketing

Mailchimp: Email Marketing offers precision-targeted emails, expert insights, and a robust marketing CRM, providing all the essentials for scaling up and boosting sales. Mailchimp is designed to supercharge your growth efficiently and cost-effectively.

Compatible with both Shopify’s online store and POS, it’s an ideal solution for integrating powerful email marketing strategies into your business operations. Get started with Mailchimp to transform your marketing approach and witness significant growth.

Rating: 3.3/5

Highlight features

  • Launch email automations like abandoned cart, welcome and re-engage customers.
  • Access your creative assets in Content Studio for instant reuse across channels.
  • Make AI-powered improvements to your copy and imagery with Content Optimizer.
  • Leverage insights powered by data from millions of campaigns in your industry.
  • Pop-up forms and landing pages come pre-built and ready to publish in seconds.

Pricing: Free plan available. Additional charges may apply.

5 Factors To Consider When Choosing Marketing App For Your Shopify Store

  • Your Target Audience, Budget, and Marketing Goals: Before selecting any marketing app, you should identify who your target audience is, how much budget you can allocate, and what your marketing goals are. Different apps cater to different demographic groups and offer various pricing models. The marketing app should align with your marketing strategy and help achieve your objectives.
  • App’s Ease of Use: The user interface should be intuitive and easy to navigate. Time spent learning how to use a complicated app can take away from time spent actually marketing your products. Also, consider whether the app is easily installable and how it integrates with your existing Shopify store.
  • Features and Functionalities: Identify the features that are important for your business. For example, you might need features like email marketing, social media integration, SEO tools, customer segmentation, analytics and reporting, etc. Ensure the app you choose offers the functionalities that meet your business requirements.
  • Reviews and Ratings: Check out the app’s reviews and ratings on the Shopify app store. They can give you a good idea of the app’s performance and reliability. Pay close attention to how the app has helped similar businesses and any issues that users have reported.
  • Support and Training: Good customer support is crucial. Check whether the app provider offers prompt and effective support when encountering issues. Additionally, find out if the provider provides training or guides to help you use the app best.

Top 10 Shopify Apps For Marketing: FAQs

Yes, Shopify marketing apps specialize in social media marketing. They help businesses promote products and engage with audiences on platforms like Facebook, Instagram, Twitter, and Pinterest. They offer scheduling, posting, analytics, and targeted ad campaigns. Popular apps include Socialphotos, Kit, Buffer, and Outfy.
To determine if a Shopify marketing app is easy to use, check its user interface, reviews, and support, and try out any available demos or free trials. Smooth integration with your store is also important for ease of use.
Yes, Shopify Marketing apps can help you with your marketing strategy. These apps offer various tools and features to optimize your marketing efforts, such as email marketing, social media marketing, SEO optimization, automation, analytics, and more. By leveraging these tools, you can enhance customer engagement, drive sales, and effectively promote your products or services, ultimately improving your overall marketing strategy and achieving your business goals.
The frequency of updates for Shopify marketing apps can vary depending on the specific app and the developer’s practices. App developers generally release updates regularly to improve functionality, fix bugs, add new features, and ensure compatibility with the latest versions of Shopify and other integrations. It’s recommended to check for updates regularly and keep your Shopify marketing apps up to date to ensure optimal performance and take advantage of the latest enhancements.
To create marketing campaigns on Shopify, follow these steps:
  • Define goals.
  • Choose marketing channels.
  • Plan content.
  • Use Shopify apps.
  • Schedule and automate.
  • Monitor results.

Bottom Line

With the help of these Shopify marketing apps, you can boost your online presence, increase customer engagement, drive sales, and ultimately achieve your business goals. 


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.