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Shopify and NetSuite: Seamless Integration for Success

March 26, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

The integration between Shopify and NetSuite offers an efficient solution for businesses looking to streamline their operations. By connecting these two powerful platforms, merchants can synchronize data, automate processes, and enhance efficiency.

NetSuite – Shopify Integration: Overview

NetSuite Shopify integration enables business owners to connect their ERP software and online store effortlessly, offering immediate access and a unified perspective of their business activities.

Combining NetSuite with Shopify eliminates the need to switch between different systems, ensuring data accuracy and consistency across platforms. As a result, you can unlock the full potential of your e-commerce business, drive growth, and make informed decisions.

Benefits of Shopify and Netsuite Integration

Integrating Shopify and NetSuite offers several benefits that can significantly enhance your business operations.

Accurately track and manage inventory across multiple warehouse locations.

One of the key benefits of this integration is to track and manage inventory accurately. You can effectively monitor and track items across different locations, determining optimal reorder points, controlling safety stock levels, and conducting more precise cycle counts.

Automate order fulfillment

The combination of Shopify and NetSuite significantly enhances order fulfillment automation. Order processing and fulfillment become quicker and more efficient, boosting operational effectiveness and customer happiness.

Especially the integration automatically sends orders from your Shopify online store to third-party logistics providers (3PLs), vendors, or specific warehouse locations. This automated order routing eliminates the need for manual intervention and reduces errors.

The integration also supports the export of existing customers and order history from NetSuite to Shopify, allowing you to maintain a comprehensive customer database on your Shopify store. Additionally, billing information for each sales order can be imported from Shopify to NetSuite, ensuring accurate financial records and streamlined accounting processes.

Simplify accounting 

By automating repetitive tasks related to financial management, such as recording transactions, managing payables and receivables, and closing the books. Business owners can achieve greater efficiency and accuracy in their accounting operations.

Increased visibility and operational streamlining

Merchants can automate and simplify various business processes, improving efficiency and reducing human error. This saves time, reduces costs, and enhances their overall performance in the e-commerce landscape.

How to Integrate Shopify and Netsuite 

When integrating Shopify and NetSuite, business owners have three options, offering advantages and considerations, allowing them to select the best approach. 

Point-to-point integration

This integration allows your Shopify and NetSuite systems to sync data, such as inventory, orders, products, and customer details. In a point-to-point integration, sellers should decide which system will manage specific data types. 

While this provides an “out of the box” solution, it might limit features like exchanging orders between systems.

Point-to-point integration solutions are cost-effective, making them ideal for smaller retailers with limited budgets and less data to manage. These solutions can automate vital procedures and tackle certain operational hurdles.

However, for expanding businesses, this integration does have some notable limitations. The main constraint is the need for greater flexibility. Since the integration only supports a 1:1 relationship between systems, scaling and adapting to evolving business requirements become more complex.

Custom-built integration

A custom-built integration utilizes existing application programming interfaces (APIs) to create bespoke code, which directly interconnects and synchronizes the systems.

Implementing the integration demands a substantial level of technical knowledge in both NetSuite and Shopify. This is due to the requirement for a deep comprehension of how data is transferred and manipulated in each system.

For example, suppose you’ve made specific or proprietary modifications to NetSuite to assist with SKU management or order fulfillment strategies. In that case, a tailor-made solution might be ideal for accommodating these processes.

Crafting – a tailor-made solution might yield more significant benefits in scenarios involving unique processes. This approach guarantees that the integration aligns flawlessly with your exclusive business needs and delivers optimum value.

For instance, if you have tailored NetSuite to accommodate intricate shipping rules or distinctive pricing structures, a custom integration can effortlessly manage these adjustments and guarantee fluid data synchronization between Shopify and NetSuite. 

SaaS-based middleware integration platform

A SaaS-based middleware integration platform is a cloud-based solution that enables businesses to connect multiple cloud-based applications and systems seamlessly. Unlike traditional integration methods that require hardware installations and management, SaaS allows organizations to create workflows and automate data exchange between different applications without complex infrastructure.

The critical advantage of SaaS-based middleware is its cloud technology, which ensures security and scalability. With SaaS, businesses can easily add or remove systems and applications as needed without worrying about physical hardware limitations. The cloud-based nature of SaaS also allows for easy accessibility and collaboration, as it can be accessed from anywhere with an internet connection. 

What Challenges Can You Encounter During Integration

Challenges can arise during Shopify and NetSuite integration, including 

Intricate Manual Integration Process

A significant hurdle in the integration process is manual reconciliation complexion. By employing automated integration, businesses can sidestep the task of manual data entry, reduce dependence on in-house expertise, and minimize human mistakes.

Implementing a dependable automated integration process, like the Shopify NetSuite Integration, is the optimal solution. It guarantees a smooth data interchange and enhances the overall efficiency of operations.

Cumbersome Programmatic Process

Integrating Shopify with NetSuite often involves complex coding, requiring specialized skills or working with advanced development tools. 

To surmount this obstacle, a ready-made solution with built-in APIs or a Shopify NetSuite Connector is the key. These solutions empower users with less technical proficiency to link applications, eliminating extensive coding knowledge.

High Costs

The integration process comes with challenges, including its implementation’s substantial costs. Deploying NetSuite as an ERP system requires a considerable financial commitment. Considering the intricacies of integrating an ERP system with an e-commerce platform, costs like fees for third-party vendors and training for in-house experts can quickly mount up.

The answer lies in choosing a cost-effective integration platform. NetSuite Shopify Integration delivers these advantages at a reasonable and economical price.

Real-Time Data Pipeline

Integration focuses on synchronizing backend ERPs, while the web store serves as the customer-facing platform for sales and order placement. However, consistency can arise when a customer purchases an out-of-stock item. It is crucial to have real-time inventory updates reflected on your Shopify web store to provide accurate availability information to customers.

The solution is a built-in data replication feature. Your integration solution should provide a seamless data sync pipeline that constantly updates Shopify and NetSuite. 

With Shopify Plus NetSuite Integration, you can ensure real-time inventory tracking and eliminate the worry of selling unavailable products. By leveraging built-in data replication capabilities, businesses can maintain accurate and up-to-date information across both platforms, allowing them to focus on sales without the concern of obsolete or unavailable inventory.

Downed Websites, Unhappy Customers, and Lost Sales

Downtime on websites presents a considerable hurdle. It typically happens when a module or plugin fails to interface with backend systems correctly. This disruption can negatively affect business operations and significantly impact sales.

To address this challenge, you should select an integration solution. An efficient strategy is utilizing a component-based integration solution like Shopify. This separates functions into independent components, encounters an issue, and functions seamlessly.

Challenges of Tightly Knit ERP-Ecommerce Integration,

A key challenge of a closely integrated ERP-eCommerce system is its constrained flexibility when modifications are required on the website’s front end without disrupting the backend ERP system’s functionalities.

Addressing this issue requires integration endpoint segregation, particularly detaching Shopify from NetSuite. This approach facilitates businesses to swiftly and smoothly implement modifications to their websites’ user experience, circumventing the necessity for alterations or extra development on the ERP side.

Monitoring and Auditing

Due to the multitude of processes, developers frequently encounter the hurdle of manually examining logs to detect potential failures or problems.

A more efficient solution is using a visual integration platform with built-in monitoring and reporting capabilities. NetSuite Shopify Integration offers such a solution, allowing businesses to comprehensively view all functions in a single visual canvas. This makes tracking and identifying any processes problems.

What Happens After Shopify and Netsuite Integration

Once Shopify and NetSuite successfully integrate, your business will experience a seamless connection between your e-commerce platform and enterprise resource planning system. 

Easy access to data

By seamlessly integrating Shopify and NetSuite, you can easily access all data from a single, centralized location. This integration lets you directly view customer data from your Shopify storefront in real time, eradicating the limitations of standalone systems.

This data centralization enables you to make prompt and informed decisions based on accurate information, boosting agility and eliminating obstacles. Moreover, consolidating all your data in one location eases the process of generating reports and improves tax compliance, making these tasks more efficient and streamlined.


Improvement in productivity

By centralizing all data in one place, merchants can flexibly access information without wasting time reconciling data from different sources. This allows them to focus on more valuable tasks, ultimately boosting organizational productivity.

Enhanced customer experience

Oracle NetSuite ERP Shopify integration enhances customer experience. With improved productivity and streamlined processes, you can provide accurate shipping updates, automate payment options, and deliver quick customer updates. 

The integration strengthens your CRM capabilities, allowing you to offer a seamless and personalized experience that enhances customer satisfaction and loyalty.

Reduced cost

With accurate inventory tracking and just-in-time inventory management, you can optimize your stock levels, minimizing excess inventory and saving valuable capital. This leads to cost savings and improved financial efficiency for your business.

FAQs: Shopify and Netsuite Integration

If you’re a current Shopify merchant, integrating your e-commerce platform with NetSuite offers a range of benefits to enhance your business operations. 

You can streamline your order management processes, ensuring that your inventory is always current and that orders are processed and fulfilled promptly.

Furthermore, the integration gives you a centralized view of customer data. This holistic view of customer data lets you personalize marketing efforts, provide better customer support, and build stronger customer relationships.

A few prerequisites exist to integrate Shopify with NetSuite:
  • **An active Shopify account**: You should have one available for your e-commerce store to manage your products, inventory, orders, and customer information.
  • **An active NetSuite account**: You need a valid NetSuite account and an enterprise resource planning (ERP) system. NetSuite handles various aspects of your business, such as financial management, inventory management, and order fulfillment.
Various data types can be synchronized between the two platforms, ensuring smooth data transfer and consistency:
  • Orders: Customer information, shipping addresses, payment details, and order statuses modified between Shopify and NetSuite. This allows for accurate order tracking, inventory management, and streamlined fulfillment.
  • Customers: Customer profiles, contact information, purchase history, and preferences can flexibly change and ensure a unified view of customer data and personalized experiences across both platforms.
  • Inventory: Shopify and NetSuite can synchronize stock levels, product quantities, and availability information to check accurate inventory management and prevent overselling or stockouts.
  • Fulfillment: Shipment tracking numbers, carrier information, and fulfillment statuses provide real-time visibility into the process and enable timely customer updates regarding order status and shipping details.
You can automate the synchronization process between Shopify and NetSuite. You can set up data synchronization by implementing an integration solution. 

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Final Thoughts

In conclusion, integrating Shopify with NetSuite is a strategic move for current Shopify merchants who seek to optimize their online store operations.  Merchants can unlock the full potential of their business, deliver exceptional customer experiences, and achieve long-term success in the highly competitive e-commerce market.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.