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Semrush Pricing Review: What to Know Before Buying Semrush

September 07, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Semrush Pricing

In this article, we’ll dive deep into Semrush pricing for 2023 to help you find the best plan for your needs and budget.

Key Takeaways

  • Semrush offers three main pricing plans, ranging from $129.95/month to $499.95/month. 
  • You can make your Semrush plan even better by adding extra features. These can range from $20/month for listing management to $200/month for advanced features like Semrush Trends.

Semrush Pricing Overview

Semrush has three main plans you can choose from, and each is designed for different needs and sizes of online marketing work. Here’s a quick breakdown:

PlanMonthly CostAnnual Cost (17% discount)
Pro Plan$129.95$108.33/month
Guru Plan$249.95$208.33/month
Business Plan$499.95416.66/month
Bonus tip: Semrush gives you an extra 17% off if you pay for a whole year in one go.

Semrush Free Trial Plan

Good news! 

Along with its paid plans, Semrush also offers a 7-day free trial. This lets you try out all the excellent features to see if it’s a good fit for you. 

Semrush Pricing Breakdown (Comparison)

Here’s a simple table to help you understand the differences between the three Semrush plans:

FeaturePro PlanGuru PlanBusiness Plan
Target audienceBeginners & small teamsMid-size businesses & agenciesEnterprises & large agencies
Pricing (per month)$129.95$249.95$499.95
Keyword, Backlink & Domain Analytics✔️✔️✔️
Historical Data✔️✔️
Content Marketing Platform✔️✔️
API Access✔️
Reports Per Day3,0005,00010,000
Projects51540
Targets Per Project110Unlimited
Scheduled PDF Reports52050
SEO Content Templates8002,000
Plagiarism Checks (Per Month)510
Looker Studio Integration✔️✔️
Mobile Rankings✔️✔️✔️

So, each plan has its own features and pricing. Use this table to figure out which plan best suits your needs. Pretty straightforward, isn’t it?

Semrush Pro Plan

The Semrush Pro Plan is like the starter pack of Semrush’s services. It’s a basic plan that gives you a little bit of everything the platform offers. The Semrush cheap price for this plan is $129.95 per month, but if you decide to pay for an entire year all at once, you get a 17% discount. That means you’ll pay $108.33 each month instead.

Semrush Pro Plan allows you to:

  • Manage up to 5 Projects: You can keep tabs on 5 websites or marketing campaigns.
  • Track 500 Keywords: Keep an eye on how well 500 different keywords perform in search results.
  • Generate 10,000 Results Per Report: You get a lot of data points every time you run an analysis.
  • Access to Key Tools: You can use various Semrush tools for SEO, PPC, and social media. This includes tools for keyword research, analyzing websites, and checking the health of your site, among others.
Semrush Pricing

This plan is a good fit if:

  • You’re new to SEO
  • You’re just getting started in digital marketing
  • You have a small team

Even though it might not offer everything, the Semrush Pro Plan provides many features to help you get going. If you’re new or just scratching the surface of digital marketing, this plan will likely have more than enough to meet your needs.

Semrush Guru Plan

The Semrush Guru Plan is the next level up and offers more features than the Pro Plan. This plan costs $249.95 per month. But, if you pay for the entire year upfront, you get a 17% discount. This brings the monthly Semrush cost down to $208.33.

Semrush Guru Plan allows you to:

  • Manage up to 15 Projects: You can oversee more websites and campaigns than the Pro Plan.
  • Track 1,500 Keywords: You can monitor the performance of up to 1,500 different search terms.
  • Generate 30,000 Results Per Report: You get more data points in each analysis.

Additional Features:

  • Content Marketing Toolkit
  • Access to historical data
  • GDS (Google Data Studio) integration
Semrush Pricing

This plan might be a good fit if:

  • You run a mid-sized agency or have an in-house SEO team.
  • You manage several SEO projects at once.
  • You have a more extensive website and must curate content based on more data.

In summary, if you’re beyond the beginner stage and need more advanced tools and data, the Semrush Guru Plan will likely suit your needs better than the Pro Plan.

Semrush Business Plan

The Semrush Business Plan is for the big players in the game. If you’re a large SEO agency or a business with many clients, this is the plan you should be looking at. It’s the priciest option, costing $499.95 per month. However, if you pay for the whole year in one go, the monthly cost drops to $416.66.

Semrush Business Plan allows you to:

  • Manage Up to 40 Projects: This allows you to efficiently juggle multiple websites or campaigns.
  • Track 5,000 Keywords: Use many search terms to fine-tune your SEO strategies.
  • Generate 50,000 Results Per Report: This gives you a lot of data for each analysis you run.
Semrush Pricing

Consider this plan if:

  • You have a large SEO agency with many clients.
  • You need to analyze a lot of marketing data regularly.
  • You are a well-established business with a large-scale marketing operation.

In short, if you’re looking for the most comprehensive tools and reports, the Semrush Business Plan is designed to meet your needs.

Add-ons with Semrush Plans

If you’re looking to boost the features in your Semrush plan, you can do so with add-ons. But remember, these extra perks will cost you more money.

Pricing for Add-ons:

  1. Listing Management: No matter your plan, adding this feature will cost an extra $20 per month.
  2. Extra Users: Each Semrush account allows only one user. If you want to add more people, the Semrush cost varies by plan:
  • Pro Plan: $45 per extra user per month
  • Guru Plan: $80 per extra user per month
  • Business Plan: $100 per extra user per month
  1. Semrush Trends: This feature will set you back an additional $200 monthly.
  2. Agency Growth Kit: This kit costs an extra $150 per month for those looking to grow their agency.
  3. Impact Hero Service: If you opt for this service, it costs $200 per month.

These add-ons are perfect for those looking to get a little more out of their Semrush plan, whether it’s more users, extra features, or specialized services.

Semrush Pricing

Which Semrush Plan is Best?

When it comes to choosing the best Semrush plan, in my opinion, the Guru plan takes the cake. Here’s why:

  • Experimentation: Guru allows you to try different SEO and marketing strategies.
  • Scale: It provides detailed domain analytics that help you grow your online presence.
  • Content Management: With this plan, you can easily create content that draws people to your site.
  • Historical Data: You also get past data that can help you understand your SEO performance better.

The Guru plan offers a complete set of tools to build a full-fledged SEO strategy, promising you steady growth and more website traffic.

FAQs On Semrush Pricing

In the US, you can pick from three Semrush plans. The Pro plan is $129.95 a month, the Guru plan is $249.95 monthly, and the Business plan is $499.95 monthly.

Whether Semrush is worth the cost depends on your needs. If you’re serious about SEO and digital marketing, many users find the toolset valuable for tracking keywords, analyzing websites, and much more.

Yes, Semrush does offer a free plan. Features of a free account include keyword research, competitor analysis, keyword rank tracking, website audit, and more.

Semrush might seem costly, but it offers a wide range of SEO, PPC, and content marketing features. It’s an all-in-one tool that helps businesses and marketers streamline their online activities, saving time and money in the long run.

Calling Semrush the “best” SEO tool can be subjective, depending on your specific needs. However, it is a comprehensive tool widely used for various SEO tasks, including keyword tracking, site audits, and competitor analysis.

Both SimilarWeb and Semrush offer valuable insights, but they serve different purposes. SimilarWeb focuses more on web analytics and traffic stats, while Semrush provides a broader range of SEO and digital marketing tools. Your choice depends on what specific data and functionalities you need.

Conclusion: Semrush Pricing (2023)

In 2023, Semrush offers a variety of pricing plans to fit different needs and budgets, whether you’re concerned about Semrush costs, seeking Semrush API pricing details, or looking for a cheap price. With options ranging from the Pro plan for beginners to the Business plan for large agencies, Semrush provides the flexibility to find the right tool at a cost that suits you.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.