7 Best Website Builders For Real Estate In 2024

In 2023, the real estate industry continues to evolve, and having an effective online presence is crucial – let’s delve into the 7 best website builders tailored for real estate professionals.

Key Takeaways

• The top 7 ecommerce website builders for real estate businesses are Shopify, Wix, Squarespace, WordPress, Square Online, GoDaddy, and Hostinger.
• Among them, Shopify stands out as the best choice thanks to its user-friendly interface, powerful features, and seamless integration with tools dedicated to real estate, helping businesses create and manage successful online stores effectively.

Top 7 Platforms To Create A Real Estate Website

Shopify

In the realm of real estate, establishing a strong online presence is crucial. Shopify is a versatile platform that extends beyond traditional e-commerce, offering an array of tools that can be harnessed to build a full-function real estate website.

Pros and Cons of Shopify for Real Estate

Pros:

• Versatility: Adapt Shopify’s features for real estate purposes, including property listings and lead management.
• Customization: Tailor your real estate website to reflect your brand identity and aesthetics.
• Scalability: Shopify’s packages cater to businesses of various sizes and growth stages.
• Ready-made Themes: Choose from an array of pre-designed themes optimized for real estate presentation.

Cons:

• Learning Curve: Advanced customization might require familiarity with coding or third-party apps.

Pricing

Shopify offers five plans, four of which allow you to create stunning websites with prices ranging from $39 to $2000+ a month. Shopify businesses can save 25% if they opt for annual subscriptions.

Before making a commitment, real estate entrepreneurs can try Shopify for free for the first 3 days, testing how well the service fits their needs. Furthermore, Shopify often introduces hot deals, such as discounts on annual subscriptions and limited-time offers like three months of use for just $1.

Ease of use

Shopify offers a seamless user experience with its intuitive drag-and-drop interface, allowing effortless website building. Through straightforward customization options, which involve editing blocks, text, animations, and all website elements without requiring coding skills, businesses can finely tailor their site to mirror their distinct brand identity.

Shopify also has a Theme Store comprising more than 150 pre-designed themes, streamlining the design process and expediting the setup of a professional-looking website. Shopify’s loading speed optimization, including image enhancement, high-quality code, and responsiveness, guarantees efficient website performance, resulting in visitors’ seamless and pleasurable browsing experiences.

Outstanding Features Tailored for Real Estate

Shopify is built with outstanding features that cater to the unique needs of real estate businesses, providing valuable tools to streamline operations and enhance customer engagement. With IDX/MLS functionality, real estate professionals can seamlessly integrate property listings from multiple sources, simplifying the process of showcasing available properties to potential buyers. 

The platform’s robust product management system allows easy organization of property listings and detailed descriptions, ensuring a user-friendly experience for visitors.

Viewing booking management helps real estate agents efficiently schedule property viewings, minimizing scheduling conflicts and ensuring a smooth client experience. 

Email marketing and rich customer profile features enable businesses to nurture leads effectively with targeted email campaigns and personalized communication.

The flexible payment system accommodates various payment methods, making it convenient for property buyers to complete transactions securely. Contact and appointment forms play a vital role in gathering leads, allowing businesses to capture essential information from potential clients.

Custom URLs contribute to branding and improved user experience, while SEO optimization ensures better visibility in search engines, driving more organic traffic to the website. Social media integration enables real estate businesses to leverage social platforms for wider exposure and engagement with their target audience.

Shopify’s vast array of app integrations, with over 8,000 options, empowers real estate professionals to tailor their websites with specialized tools for enhanced functionality. 

Moreover, support for videos, slide shows, and high-resolution images provides an engaging way to showcase properties, making it easier to attract and impress potential buyers. 

These features collectively equip real estate businesses with a robust and effective online presence, maximizing their potential for success in the competitive market.

Wix

Wix is a popular website builder that empowers users to easily create stunning websites, offering a range of features and customization options.

Pros and cons

Pros:

• Versatile and easy-to-use
• The extensive app market for added functionality
• Beautiful templates
• Drag and drop interface
• Built-in membership area

Cons:

• Limited design flexibility in certain templates
• Advertisements on the free plan

Pricing

Wix offers various pricing plans, from $16 to $159. Users can take advantage of a 14-day free trial to explore the platform.

Ease of use

Wix is really easy to use for both beginners and experienced users. It has a drag-and-drop tool that makes building websites easy and enjoyable. This smart feature lets you easily change and improve different parts of your site, like pictures and videos, without needing to know complicated code. Wix also makes it simple to make your website look just the way you want. You can easily match your website’s look to your brand by using things like colors, fonts, and layouts that represent your unique style.

What’s cool is that Wix has more than 900 ready-made designs you can choose from. Each design is like a blank canvas that you can customize. These designs aren’t just about looks – they give you a starting point to add your own personal touch and still keep a professional look. And there’s more! Wix lets you create special areas on your site just for members. You can control who gets access and how they interact. This is great for businesses and creators who want to offer special content to their subscribers or manage who sees what. This makes the experience even better for users.

Outstanding features

Wix’s features are valuable assets for real estate stores, enabling them to showcase properties effectively and engage potential buyers. The integration of IDX/MLS functionality allows a seamless display of property listings from various sources. The platform supports videos and interactive 360-degree images, providing immersive property viewing experiences.

Marketing features such as contact forms, dynamic maps, Mailchimp emails, and social media integrations enable real estate businesses to reach and connect with their target audience effectively. The viewing arrangements feature facilitates easy scheduling of property visits, streamlining the process for agents and clients. Additionally, personalized recommendations enhance user experience and cater to individual preferences.

With built-in SEO optimization, Wix helps real estate websites rank higher in search engine results, boosting online visibility and organic traffic. These outstanding features and Wix’s user-friendly interface make it a valuable tool for real estate businesses looking to establish a strong online presence and attract potential buyers.

Squarespace

Squarespace is a renowned website builder offering an all-in-one platform to create visually appealing websites suitable for various businesses, including real estate.

Pros and cons

Pros:

• Beautiful and modern templates
• User-friendly drag-and-drop interface
• Seamless customization to reflect branding identity
• Built-in membership area

Cons:

• Limited third-party app integrations
• Learning curve for beginners

Pricing

Squarespace offers a range of pricing plans from $23 to $65, providing options that cater to different business needs. Users can use a 14-day free trial to explore the platform’s capabilities and benefit from up to 30% annual subscription discounts for added savings.

Ease of use

Squarespace’s drag-and-drop interface serves as a gateway to boundless creativity. With this intuitive feature, users can seamlessly arrange images, text, and multimedia, effortlessly shaping their digital canvas without any coding knowledge. This streamlined approach to design ensures that crafting and refining a website remains accessible, offering both efficiency and a sense of empowerment.

Squarespace prioritizes your brand’s visual identity through intuitive tools that effortlessly align your website’s aesthetics with your brand’s character, creating a seamless blend.

Squarespace has over 100 exquisitely designed templates thoughtfully crafted to encompass contemporary design sensibilities and user-friendly layouts. These templates offer a solid foundation that can be effortlessly customized to evoke your unique vision, ensuring a website that stands out and exudes a professional polish.

Outstanding features

Squarespace’s outstanding features cater to the needs of real estate stores, providing essential tools to showcase properties effectively. The platform allows users to embed interactive maps, enabling potential buyers to explore locations and nearby amenities easily.

Property listings with search filters make it convenient for visitors to find specific properties of interest. Squarespace’s integration with MLS databases ensures seamless synchronization of property data, keeping listings up-to-date.

The platform also supports videos and high-quality images, enabling real estate businesses to showcase properties in their best light, captivating potential buyers. Additionally, integrations like Mailchimp facilitate email marketing efforts, allowing real estate professionals to stay in touch with clients and nurture leads effectively. 

Overall, Squarespace’s impressive features provide real estate businesses the tools to create an engaging and informative website, driving growth and success in the competitive market.

WordPress

WordPress is a popular content management system (CMS) known for its versatility, powering various websites, including real estate businesses.

Pros and cons

Pros:

• High level of customization
• Vast plugin library for added functionalities
• Large community and support
• Scalable and adaptable for complex websites

Cons:

• Steeper learning curve for beginners
• Requires regular updates and maintenance

Pricing

WordPress is a free, open-source platform, but users can opt for paid plans that provide custom hosting and domain, with monthly prices ranging from $9 to $70.

Users can also explore various themes and plugins for added functionality, some of which may require separate payments.

Ease of use

While WordPress is user-friendly, some users might find certain aspects complex, especially for advanced customizations beyond basic features. In-depth modifications or specialized functions could require coding expertise, posing a learning curve for intricate designs.

Unlike some platforms, WordPress lacks a drag-and-drop interface for design. It compensates with a wide range of themes and plugins, allowing varied designs and functions. Users used to drag-and-drop may need to adapt to WordPress’s approach.

WordPress’s versatility is enhanced by plugins, offering extended functions. Yet, this involves installing plugins, potentially adding complexity. Users should navigate the plugin ecosystem for advanced features beyond core offerings.

Outstanding features

WordPress offers essential features that cater to the needs of real estate businesses. The ability to add custom fields for properties enables detailed and structured property listings, providing potential buyers with comprehensive information.

Flexible search functionality allows visitors to refine property searches based on specific criteria, improving the user experience. User profiles for customers facilitate communication and interaction with potential buyers.

WordPress’s payment methods integration ensures secure transactions for property buyers, enhancing trust and convenience. Email listing alerts inform potential clients about new properties that match their preferences.

The platform supports various media types, including galleries, videos, and 360 virtual tours, enabling real estate businesses to showcase properties more vividly. Integration with IDX plugins enables a seamless display of MLS listings on the website, expanding the range of available properties.

Lastly, WordPress’s SEO optimization capabilities empower real estate businesses to improve their website’s search engine visibility, driving more organic traffic and potential leads. While it may require technical know-how, WordPress’s powerful features make it a valuable choice for real estate professionals seeking a highly customizable and feature-rich online presence.

Square Online

Square Online is a powerful ecommerce platform that empowers businesses to create and manage online stores easily and efficiently.

Pros and cons

Pros:

• User-friendly drag-and-drop interface
• Seamless customization to reflect branding identity
• Ready-made themes available on the Plus plan
• Square’s reliable payment processing system

Cons:

• IDX or MLS integrations may require developer assistance
• Limited customization options on the basic plan

Pricing

Square Online offers a free plan and 2 paid ones with monthly fees of $29 and $79, providing various features and support levels to suit different business needs.

Ease of use

Square Online offers an intuitive drag-and-drop interface, empowering users to build and customize websites effortlessly by arranging elements like images, text, and media. This eliminates coding and ensures a productive and enjoyable creative process.

Users can customize the site, seamlessly integrating brand-specific elements such as color schemes and fonts, guaranteeing a consistent online presence.

Square Online’s Plus plan introduces a range of pre-made themes that act as flexible blueprints for stunning websites, speeding up the creation process and allowing easy personalization to match individual visions.

Outstanding features

Square Online offers valuable features for real estate stores to enhance their online presence and sales. While IDX or MLS integrations may require developer assistance, they allow a seamless display of property listings, providing potential buyers with up-to-date and relevant information.

Professional product photos are essential for real estate businesses to showcase properties effectively, enticing potential buyers. Checkout links enable quick and easy transactions, reducing friction for buyers during the purchase process.

The integration of Merchant Account/Card Reader enables secure and convenient payment processing, instilling customer confidence. 

The Square Appointments feature facilitates smooth property viewings and consultations scheduling, enhancing customer experience.

Live Customer Messaging helps businesses engage with potential buyers in real time, promptly addressing their inquiries and concerns. These outstanding features collectively contribute to a robust online store, helping real estate businesses showcase properties effectively, connect with customers, and drive sales in a competitive market.

GoDaddy

GoDaddy is a well-known website builder that offers a range of plans to help businesses establish a strong online presence without technical expertise.

Pros and cons

Pros:

• User-friendly design and interface
• Single dashboard for efficient website management
• Real estate industry templates for a professional look

Cons:

• Limited advanced customization options
• Some features may require additional fees

Pricing

GoDaddy’s pricing plans range from $9.99 to $29.99 per month, providing various features and options for users. Customers can explore the platform with a free trial and annual subscription discounts.

Ease of use

GoDaddy’s user-centric design emphasizes simplicity without sacrificing functionality. Its interface is intuitively crafted, enabling effortless navigation through features and tools, fostering confidence for individuals and businesses in their digital journey.

A standout feature is GoDaddy’s single dashboard management, consolidating essential functions and controls for websites, domains, hosting, and more. This unified approach enhances efficiency and streamlines workflow by offering all key elements in one place.

GoDaddy caters to diverse industries, including real estate, with industry-specific templates. These templates are tailored to real estate’s unique needs and aesthetics, providing a customizable foundation to showcase properties while aligning with individual branding.

Outstanding features

GoDaddy’s outstanding features cater to the unique requirements of real estate stores, enhancing their capabilities to attract and engage potential buyers. The integration of IDX or MLS real estate listings ensures a seamless and up-to-date display of property information, keeping potential buyers informed about available listings.

Email marketing tools enable real estate businesses to send targeted campaigns, keeping leads engaged and nurturing client relationships. Social media integration allows for broader reach and increased exposure on popular platforms.

The booking viewings feature streamlines the scheduling of property visits, making it convenient for both agents and clients. Newsletter sign-ups help build a subscriber base and inform interested parties about property updates and market trends.

GoDaddy’s SEO optimization tools help real estate websites rank higher in search engine results, driving more organic traffic and potential leads. With these powerful features and user-friendly interface, GoDaddy empowers real estate businesses to establish a strong online presence, generate leads, and drive growth in the competitive real estate market.

Hostinger

Hostinger is a popular web hosting provider that offers website-building solutions, providing users with the tools to create professional websites effortlessly.

Pros and cons

Pros:

• Affordable pricing starting from $2.99
• User-friendly drag-and-drop interface
• Fully customizable design options
• Access to ready-made templates

Cons:

• Limited advanced features on lower-tier plans
• Some features may require technical knowledge

Pricing

Hostinger offers budget-friendly pricing, with plans starting from $2.99 per month, making it an attractive choice for businesses on a tight budget.

Ease of use

Hostinger’s standout feature is its diverse collection of ready-made templates, catering to various styles and industries. These professionally designed templates offer users a time-saving starting point, serving as a foundation that can be customized to match brand aesthetics.

Hostinger prioritizes customization, extending beyond templates. From colors and fonts to layouts and interactive elements, users can fully tailor their website’s design. This ensures a unique online presence that resonates with its audience.

Central to Hostinger’s user-friendly approach is its intuitive drag-and-drop functionality. This tool streamlines website creation, allowing effortless arrangement of elements like images, text, and widgets. Creative freedom, precision, and elimination of complex coding contribute to a smooth and efficient design process.

Outstanding features

Hostinger’s outstanding features support real estate businesses seeking to build a professional and efficient online presence. While third-party installation of IDX may require technical assistance, it enables seamless integration of real estate listings, providing visitors with up-to-date property information.

The platform’s SEO optimization tools help real estate websites rank higher in search engine results, increasing online visibility and attracting potential buyers. Social media and marketing features facilitate seamless integration with popular platforms, extending reach and engagement with the target audience.

Hostinger’s access to various SEO apps further enhances website performance and search engine ranking, empowering real estate businesses to stand out in a competitive market. With these features and an easy-to-use interface, Hostinger enables real estate stores to create compelling and effective websites, fostering growth and success in the digital landscape.

Other Real Estate Website Builders

Apart from the ones mentioned earlier, several other real estate website builders cater to the industry’s specific needs. Some notable ones include Placester, Intagent, Propertybase, RealtorMint, AgentFire, Realtyna, and Ylopo. Each platform offers unique features and functionalities tailored to real estate professionals, providing a wide range of options based on individual business requirements.

How to Choose the Best Real Estate Website Builder

Choosing the best real estate website builder is crucial for creating a professional and effective online presence for your real estate business. To ensure you select the right platform, consider the following factors:

• Access to IDX listings and the MLS

Ensure that the real estate website builder you choose offers seamless integration with IDX listings and the Multiple Listing Service (MLS). This feature lets you display up-to-date property listings on your website, giving potential clients easy access to the latest available properties.

• SEO (Search Engine Optimization)

A website’s visibility on search engines is crucial for attracting organic traffic and potential leads. Look for a website builder that provides robust SEO features, including customizable meta tags, optimized URL structures, sitemaps, and other tools to improve your website’s search engine rankings.

• Lead Capture and Nurture 

Generating and managing leads is vital for a successful real estate business. Choose a website builder that offers lead capture forms, pop-ups, or other lead-generation tools to attract potential clients. Additionally, consider platforms that support lead nurturing features like email marketing integration or CRM systems to maintain engagement with your leads.

• Help and Support

Reliable customer support is essential, especially when technical issues arise. Opt for a real estate website builder that provides excellent customer support through multiple channels, such as live chat, email, or phone, to ensure you receive timely assistance whenever needed.

• Images and Videos

Visual content is a cornerstone of any real estate website. Look for a website builder that allows you to upload and showcase high-quality images and videos of properties easily. Features like image galleries and virtual tours can significantly enhance the user experience.

• Ease of Use

A user-friendly website builder is crucial, especially if you don’t have extensive technical expertise. Look for a platform that offers an intuitive and straightforward interface, drag-and-drop functionality, and pre-designed templates that simplify the website creation process. A user-friendly builder allows you to quickly add and edit content, manage listings, and make updates without coding knowledge, saving you time and effort.

• Customization

Your real estate website should reflect your brand’s identity and stand out from competitors. A website builder that offers robust customization options is essential for achieving this. Look for a platform that allows you to customize colors, fonts, layouts, and design elements to match your brand. Additionally, ensure you can add your logo, create unique page layouts, and easily organize and display property listings to enhance the overall user experience.

• Integration Capabilities: 

The website builder should support seamless integration with various third-party tools and services to streamline your real estate business operations. For example, when selecting the best real estate website builder for your business, consider a platform that offers seamless integration with the Oregon Real Estate Agency‘s databases, ensuring access to the most up-to-date listings and regulatory information crucial for professionals operating in the state. This will enable you to manage leads, automate marketing efforts, and synchronize data across different platforms, ultimately improving efficiency and productivity.

FAQs: Best Real Estate Website Builders

Bottom Line

As mentioned above, each of these 7 best real estate website builders offers unique advantages. Our research on the top real estate website builders positions Shopify as the top pick due to its user-friendly and customizable templates, robust SEO tools, and exceptional features.