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Pursuit Shopify Theme: Comprehensive review

December 21, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Let’s see how Pursuit Shopify Theme is suitable for your online stores by understanding its features, design, and pros and cons via this article.

Key Takeaways

  • Pursuit Shopify theme best suits medium-large businesses that sell sports, lifestyle, electronic products, and more.
  • Pursuit Shopify Theme offers features like filtering, swatches, upsells, product tabs, and galleries, helping showcase your products in an engaging and visually appealing way.

An Overview Of Pursuit Shopify Theme

The Pursuit Shopify Theme is a premium theme for Shopify merchants selling sports, lifestyle, and electronic products. It offers a sleek, modern, and professional design that brings a dynamic vibe to your store.

The theme also includes money-saving features such as swatches, upsells, filtering, product tabs, galleries, and “shop the look” to help merchants showcase their products and increase sales.

An Overview Of Pursuit Shopify Theme

How Much Does Shopify Pursuit Theme Cost?

Shopify Pursuit Theme costs $300 for a one-time payment with free updates and a non-expiring license for one store.

The theme also comes with an unlimited free trial, allowing you to fully test and evaluate the theme before making a financial commitment. You only need to pay for the theme when you are ready to publish it. This means that you can take your time to explore all of the features and capabilities of the theme to ensure that it meets your needs and expectations.

Where To Purchase The Pursuit Shopify Theme?

The Shopify Theme Store is a must-go place to find a theme for your store. You can access it from your Shopify admin dashboard or the Shopify website. If you’re looking for the Pursuit theme, you can find it on the developer’s website, Mile High Themes. Clicking “Try theme” will take you to the theme’s page in the Shopify Theme Store.

Shopify Theme Pursuit: Pros and Cons

Pros Cons
  • Offering sleek design and powerful features
  • Highly Customizable for layouts, fonts, colors, etc.
  • SEO-friendly
  • Smooth browsing, speed, and performance
  • Multilingual Support
  • High price for small businesses or startups
  • Potential for Slow Load Times when adding all features

3 Presets of Shopify Pursuit Theme


The Aspen preset is an excellent choice for businesses looking to enhance their online presence with a modern and dynamic look. This theme provides animations, interactive features, a minimalist layout, and high-quality images. It would enhance a store’s appearance by adding a professional, engaging touch. It focuses attention on products and uses visuals to promote sales.


The dynamic and clean aesthetic can bring out the excitement and wonder of outdoor exploration. Furthermore, such a theme might also be suitable for any businesses that want to create an impression of activity, movement, and freshness. This could include sports equipment stores, fitness apparel brands, and eco-friendly product lines.


The Shopify Pursuit Vail theme preset is modern and intelligent, with a product-centric focus. It provides a layout with large product images, sleek lines, and minimalist design elements. The modern design gives your store a contemporary and trendy feel, which can appeal to a broad range of customers.


The theme focus on product details would be perfect for highlighting the features of sports equipment, apparel, and accessories. It might also suit tech-focused businesses, home decor shops, or any other business that wants to showcase its products with a modern, clever design.


The Telluride preset is appealing, clear, modern, and user-friendly. The theme is easy to navigate, focusing on clear visuals, featuring large, high-quality product images, minimalistic elements, and a streamlined color palette. An appealing and modern design would make your store more attractive, encouraging visitors to stay longer and explore more.


The theme would suit businesses selling hiking boots, outdoor jackets, camping gear, and other adventure-related clothing. Its clear and modern design would allow the unique features and quality of these products to stand out.

5 Reasons Why You Should Use Shopify Pursuit Theme 

A Design That Highlights Your Products

The Shopify Pursuit Theme is a feature-rich solution designed to emphasize your products in the best possible light. Ideal for businesses like sports goods stores, its intuitive design ensures easy navigation, allowing customers to find products and information effortlessly.

High-resolution image and video support offer a chance to vividly depict your items, appealing to customers and enhancing purchase potential. With a user-friendly drag-and-drop interface, customization becomes a breeze, granting complete control over the store’s look and layout. Image galleries add an immersive element, showcasing your products from various angles or displaying different variants. 

The theme’s animation options add a lively touch, enriching the visual appeal and modernizing the shopping experience. The Shopify Pursuit Theme skillfully combines functionality and aesthetics, making your products the show’s star.

The Pursuit Shopify Theme features easy navigation and search options to help customers find what they’re looking for quickly and easily. The theme includes collection page navigation, enhanced search, a mega menu, and product filtering and sorting options. These features can help customers navigate your store and find the products they need with ease.  For example, customers can easily find categories like “Athletic Apparel,” “Fitness Equipment,” “Outdoor Gear,” or “Team Sports.”

Easy Navigation & Search

For example, a sports goods store that sells equipment for various activities could benefit from using the Pursuit Shopify Theme. The theme’s collection page navigation, enhanced search, mega menu, and product filtering and sorting options would allow customers to easily browse through the store’s offerings and find the products they need. This can help improve the shopping experience for customers and increase sales for the store.

Boosted Conversion

The Pursuit Shopify Theme includes features designed to boost conversion rates for your store. These features include quick buy, slide-out cart, sticky cart, promo banners, recommended products, and a stock counter. These features can help improve the shopping experience for customers and increase the likelihood of them making a purchase.

  • Quick Buy: This feature allows customers to add products to their cart directly from the product listing, reducing the steps to checkout. For instance, a customer could quickly add a yoga mat to their cart without navigating to the product page.
  • Slide-out Cart: The slide-out cart feature summarizes the items in the customer’s cart without leaving the current page, making the shopping experience smooth and hassle-free. For sports product stores, this allows customers to quickly review their selected items, make adjustments, and proceed to checkout seamlessly, thereby reducing friction in the purchasing process.
  • Sticky Cart: The sticky cart stays visible as customers scroll down the page. This means they can always see their selected items and total cost and are just a click away from completing the purchase, which can increase conversion rates. 
Boosted Conversion
  • Promo Banners: The theme provides dedicated sections for promo banners, allowing sports product stores to highlight ongoing sales, special offers, or new product launches. These eye-catching banners grab the attention of customers and encourage them to explore further or make a purchase. This feature is particularly useful for sports products, where seasonal discounts, limited-time promotions, or new equipment releases are common.
  • Recommended Products: This feature suggests related or complementary products to customers. For example, if a customer buys a tennis racket, they might be shown tennis balls or grip tape as recommended products.
  • Stock Counter: The stock counter displays the remaining quantity of a product. This is especially important for sports products that may have high demand or limited stock, creating a sense of urgency and motivating customers to complete their purchases promptly. If a popular running shoe is low in stock, for instance, the stock counter can create a sense of urgency and prompt customers to buy before it runs out. 

Support Omnichannel Selling

Pursuit Theme on Shopify supports omnichannel selling, making it a practical choice for sports goods stores operating across multiple sales channels. 

The in-store pickup feature allows customers to place orders online and conveniently collect their purchases from a physical store location. This is particularly advantageous for sports stores as it offers several benefits: 

  • Customers can browse and purchase sports products from the comfort of their homes, knowing they can quickly pick up their items when they visit the store. This saves them time and effort, providing a seamless shopping experience.
  • Sports enthusiasts often have specific requirements or preferences for their equipment, such as trying on shoes or testing out sports gear. In-store pickups allow customers to have immediate access to the products, enabling them to make informed decisions and ensuring customer satisfaction.
  • When customers visit the store for pickups, store staff members have the opportunity to provide personalized assistance. They can offer expert advice, answer questions, and suggest complementary products, fostering a positive and helpful shopping environment.

Additionally, Social Media Buttons link to your profiles, allowing customers to see your sports gear in action on Instagram and buy directly. Store Locator helps customers find your physical stores to check out products in person.

These features actually boost customer engagement and experience. For example, a customer can order a pair of basketball shoes online and collect them at their convenience from their nearest store to try on. It works to transform your performance.

Seamless Shopping Experience

Last but not least, Shopify Pursuit Theme offers a seamless shopping experience, making it a go-to for sports goods stores. A Back-to-Top Button ensures easy navigation. Customers browsing through a long list of basketballs, for example, can quickly jump back to the top of the page.

With Infinite Scroll, customers can fluidly go through your products, like endlessly scrolling through a range of workout apparel without loading new pages. 

Seamless Shopping Experience

The support for Multiple Languages caters to an international audience. Forr example, customers from Germany can enjoy the shopping experience fully in German. The theme’s Mobile Responsiveness guarantees a smooth shopping experience, whether a customer is searching for golf clubs on a tablet or purchasing sports gear from their phone.

Who Is Shopify Pursuit Theme For?

The Shopify Pursuit theme is the best option for 

  • Medium and large Shopify online stores selling outdoor adventures, sports goods, sports apparel, tech-focused businesses, home decor shops, or any other business that wants to showcase its products in dynamic, modern, and smart ways. 

What Do Users Say About The Shopify Pursuit  Theme?

According to the reviews, the Pursuit theme has received positive user feedback. It has 35 reviews and 94% are positive, with just 2 negative reviews. 

Customers mentioned that they loved the theme’s simplicity and how easy it was to use. It was a very delicate theme; they used to contact support all the time for one problem or the other. The theme best suits those nurturing bold and adventurous brands with medium to large catalog sizes.

What Do Users Say About The Shopify Pursuit  Theme?

These two negative reviews mentioned that they have had issues with the Pursuit Shopify theme and its support like header options, layout shift, product card alignment,

Overall, users have had positive experiences with the Pursuit Shopify theme and appreciate its design, features, and ease of use.

3 Successful Stores Using Shopify Pursuit Theme


NOVOO is a company that sells computer and technology accessories. Their products are designed to be easy and fun to use. On their website, you’ll find a clean and modern design with great pictures and videos that show their products. The website uses a special design called the Pursuit Theme, which makes it easy for customers to navigate, view high-quality images and videos, customize their options, see image collections, and enjoy animated features. This makes shopping a fun and pleasant experience.



Apollo Industries sells bearings, oil seals, and other power transmission products. They offer these products at wholesale prices and only carry high-quality brands. You’ll see a clean and organized design when you visit their website. It’s easy to find what you’re looking for because they have simple navigation and search options. The website uses the Pursuit Theme, which helps customers navigate different product collections, provides an enhanced search feature, a mega menu for easy access, and options to filter and sort products. These features work together to create a smooth and hassle-free shopping experience.


RKP Outdoors 

RKP Outdoors is a company that focuses on providing top-notch gear and resources to float anglers across North America. Their website has a clean and modern design, with high-quality images that showcase their products. The Pursuit Theme used on their website has an easy-to-use design, supports high-resolution images, allows for easy customization, provides image galleries, and includes animation features. All of these elements combine to create an enjoyable shopping experience for customers.

RKP Outdoors 

Ending Words

Shopify Pursuit theme is the best theme for any Shopify merchant wanting to build a strong online store. With its dynamic and modern design, robust features, and mobile-friendly layout, the Pursuit theme can help you transform performance by using a user-friendly interface. 

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.