Strategic Choices: 15 Private Label Products To Sell Online

This article will dive into the 15 best private-label products to sell online and discover the potential goldmines in branded e-commerce.

What Are Private Label Products?

Private labeling is a practice where a manufacturer produces goods intended to be branded and marketed by another company. In this process, the selling merchants can affix their own logos and branding to the products, effectively making them “private labeled.” 

You might be surprised how often you’ve bought these products. When shopping at big retailers like Walmart, Target, or Costco, you’ve likely come across their “store brands” or “generic brands.” These aren’t made by the stores themselves but are produced by a third-party manufacturer. The retailer simply puts its name and branding on the product.

This allows the retailers to offer lower prices, often giving brands a run for their money.

White label products vs. Private label products

Private Labeling: Personalized Production

Private labeling lets business owners control the product details. Here’s how it works: You hire a manufacturer to make your product exactly how you want it. For example, if you have a special cookie recipe but can’t make it in large amounts, you’d use private labeling. You’d work with a manufacturer to make lots of these cookies, using your recipe and design for the packaging. This way, you decide everything about the product.

White Labeling: Ready-to-Brand

White labeling is a bit different. With this, the product is already made, and you just add your brand. Let’s say you want to sell a homemade-style cookie, but you don’t have a specific recipe in mind. You’d find a manufacturer who already makes great cookies. They’d make the cookie, and you’d choose the packaging and put your brand on it. That’s white labeling.

Which One to Choose? 

If you have a clear product idea and just need help making it go for private labeling. But if you want something that’s already good and just needs your branding, white labeling might be the way to go.

Top 15 Private Label Products To Sell

#1 Eyewear

Eyewear is a fantastic addition to your private-label product lineup. It has the potential to skyrocket your online business, mainly because eyewear is a necessity for many people. 

It’s a year-round necessity, ensuring consistent sales. You can target various niches within the eyewear market, such as reading glasses, sunglasses, or blue light-blocking glasses. However, the challenge lies in the competitive nature of the eyewear industry, demanding strict quality control and the need to stay updated with current trends.

The demand for eyewear extends beyond mere vision correction. People view eyewear as a fashion statement, and the need for high-quality, stylish frames remains constant. Whether reading glasses, sunglasses, or blue light-blocking eyewear, the market encompasses various niches catering to diverse consumer preferences.

Consider niches like eco-friendly frames, innovative lens technologies, or specialty sports eyewear to excel in the eyewear market. Building a dedicated audience within these niches can set your private-label eyewear brand apart in this competitive industry.

#2 Cosmetics

The beauty industry is one of the largest in e-commerce, making cosmetics a prime choice for private-label products. Its continued growth means there are ample opportunities to succeed.

Customers in this industry seek trending and innovative products. Extensive research and investment in uniqueness are essential. Avoid creating generic products that already flood the market.

The beauty industry continues to flourish as consumers seek novel products and trends. To succeed in private label cosmetics, identify unique ideas that distinguish your brand. Customers in this industry are drawn to trending products and innovative offerings.

Consider niches such as cruelty-free cosmetics, organic formulations, or unique packaging designs. These niches allow you to target specific consumer preferences and build a loyal following for your private-label cosmetics brand.

#3 Essential Oils

Essential oils have witnessed rapid growth in popularity, creating a category of their own. They are used not only for aromatherapy but also for various health and wellness purposes.

Essential oils tap into the growing market focused on mental well-being. They are relatively inexpensive to produce but can command substantial prices if of high quality. However, ensuring quality is crucial, and competition can be fierce.

Niche down by offering essential oils tailored to specific purposes, such as stress relief, sleep improvement, or skin care. Building a niche audience passionate about holistic well-being can drive the success of your private-label essential oils brand.

#4 Yoga Mats

Yoga mats are a versatile and in-demand product category closely aligned with the rising interest in health and well-being. As people focus on their fitness and mindfulness, yoga mats play an essential role.

With over 300 million yoga practitioners worldwide, the potential market for yoga mats is substantial. What makes them appealing as private label products is their ease of manufacturing and the opportunity to customize materials and designs.

Yoga mats offer quick, easy, and cost-effective manufacturing options. Serious yogis are willing to invest in quality mats, making this a potentially profitable venture. Challenges include price competition and logistics.

#5 Organic Foods

Organic foods have gained immense popularity as consumers become more health-conscious and environmentally aware. The private-label organic foods sector offers a promising avenue for e-commerce entrepreneurs.

Organic foods offer a chance to cater to health-conscious consumers. You’ll need to focus on sourcing high-quality organic products and building trust with your audience. Navigating certifications and regulations is also essential.

Consider niches like organic baby food, gluten-free snacks, or specialty organic products. Tailoring your offerings to specific dietary needs or preferences can help you carve a niche within the organic foods market.

#6 Fitness Equipment

The fitness equipment market is booming, thanks to the worldwide push for health. For online sellers, private-label fitness gear is a golden ticket.

More people are working out at home, pushing up the demand for fitness tools. They want quality gear that won’t break the bank.

People wanting a healthier life are your audience. They’re after a range of items, from simple resistance bands to high-end treadmills. They value quality, safety, and helpful advice.

To make your mark, focus on niche products like adjustable dumbbells or small cardio machines. Address specific fitness goals, and you’ll draw in a loyal customer base from the vast fitness market.

#8 Coffee and Tea

Coffee and tea are beloved beverages worldwide, making them excellent choices for private-label products.

The love for coffee and tea is universal, and consumers are increasingly seeking artisanal and specialty blends. The market is dynamic, with room for creativity in flavors and packaging.

Coffee and tea enthusiasts are eager to explore unique flavors and blends. Creating customized roasts or tea blends can set you apart. However, competition is fierce, so branding and marketing are vital.

Consider niche markets like organic coffee, single-origin teas, or specialty flavor combinations. Niche products can attract dedicated coffee and tea enthusiasts.

#9 Apparel and Fashion Accessories

Fashion is a dynamic industry, and private-label apparel allows you to tap into the latest trends.

Fashion is highly trend-driven, so staying updated is crucial. You can create clothing, accessories, or even niche items like eco-friendly fashion. Sourcing quality materials and offering a wide range of sizes are essential considerations.

Apparel and fashion accessories remain a thriving e-commerce sector. Consumers value style, quality, and personal expression, making this market evergreen.

Explore niches like sustainable fashion, vintage-inspired accessories, or specialized clothing for particular demographics. Finding your niche audience can set your private-label fashion brand apart.

#10 Kitchen Gadgets

Kitchen gadgets have become essential tools for culinary enthusiasts. Private-label kitchen gadgets offer a chance to provide innovative, time-saving solutions to home cooks.

Kitchen gadgets simplify cooking and resonate with home chefs. The kitchen gadget market offers opportunities to innovate. You can focus on specific niches, such as baking or meal prep gadgets. Quality and practicality are key as customers seek functional solutions.

Consider niches like eco-friendly kitchen gadgets, specialized baking tools, or gadgets for particular cuisines. Finding a niche within the kitchen gadget market can help you attract a dedicated customer base.

#11 Outdoor Gear

With the growing interest in outdoor activities, outdoor gear is in high demand. The outdoor gear market remains robust, with consumers looking for durable, reliable, and innovative products for various outdoor activities.

Targeting specific outdoor hobbies can help you cater to a dedicated audience. Quality and durability are paramount, considering the rugged nature of outdoor use.

Explore niches like eco-friendly outdoor gear, hiking-specific equipment, or gear for water sports. Specializing in a niche can help you build a dedicated customer base.

#12 Water Bottles

The shift toward sustainability has boosted the reusable water bottle market. Consumers seek alternatives to single-use plastics, making the reusable water bottle market highly relevant. The market offers various niches to explore.

Reusable water bottles offer versatility in targeting different niches. You can create bottles for athletes, hikers, or office workers. Customization, branding, and material quality are key selling points.

Consider niches like insulated water bottles, bottles for specific activities (e.g., sports or hiking), or customizable bottles. Tailoring your offerings to specific needs can attract dedicated customers.

#13 Furniture

Furniture is an evergreen product category, offering a wide range of options for private-label brands. The need for furniture remains constant as people decorate their homes.

Furniture is a staple in every household, and consumers are continually looking for stylish, functional, and affordable pieces. The furniture market is diverse, catering to various tastes and needs.

Furniture offers diverse niches to explore, from flat-pack options to specific styles and price points. Innovating in flat-pack furniture assembly can differentiate your brand. Quality, aesthetics, and shipping logistics are critical considerations.

Consider niches like space-saving furniture, sustainable or eco-friendly pieces, or customized furniture for specific rooms. Focusing on a niche can help you stand out in the competitive furniture market.

#14 Gardening Tools

Gardening tools are essential for green thumbs and outdoor enthusiasts. Private-label gardening tools offer an opportunity to cater to a growing interest in gardening.

The gardening tools market is thriving, with consumers seeking durable, efficient, and ergonomic tools for maintaining their gardens.

Gardening tools can range from flowerpots to specialized tools. Seasonality might affect sales, with peaks in the spring and summer. Offering quality and durability is essential, as gardeners rely on reliable tools.

Explore niches like organic gardening tools, compact or specialized tools for specific plants, or tools for particular gardening styles (e.g., urban gardening). Niche specialization can attract dedicated gardeners.

#15 Electronics Accessories

Electronics accessories encompass a wide range of products, from smartphone cases to laptop stands. Private label electronics accessories offer versatility and customization.

Consumers constantly seek accessories that enhance their digital experiences. The electronics accessory market includes various niches and products.

Electronic accessories allow for customization and branding. Stay updated with the latest devices and trends to offer relevant products. Quality and compatibility with popular devices are crucial.

Consider niches like eco-friendly electronics accessories, gaming accessories, or accessories for specific device brands (e.g., Apple or Samsung). Specializing in a niche can help you target a dedicated customer base.

How To Sell Private Label Products

1. Choose Your Products and Niche

• Begin by deciding which products you want to sell under your private label. Take your time to select items that align with your interests and expertise.
• Research and identify a niche within your chosen product category. A well-defined niche allows you to target a specific audience effectively.

2. Competitor Analysis

• Study your online competitors within your chosen niche. Analyze their strategies, product offerings, and customer interactions.
• Identify areas where your competitors excel and take notes on opportunities for improvement or differentiation.

3. Find a Reliable Manufacturer or Supplier

• Explore options for sourcing your products. You can either connect with manufacturers directly or utilize wholesale supplier platforms like Thomasnet or Alibaba.
• Ensure your chosen manufacturer or supplier meets your quality and reliability standards.

4. Order and Test Samples

• Before committing to large orders, request samples of your chosen products. This step allows you to assess the quality and suitability of the items.
• Confirm that the samples meet your design, functionality, and quality expectations.

5. Develop Your Brand Identity

• Create a unique brand identity that sets you apart from competitors. Define your brand’s colors, fonts, logos, and overall aesthetic.
• Your brand identity should resonate with your target audience and convey trust and professionalism.

6. Build Your Online Store

• Select an e-commerce platform to host your online store. Popular options include Wix, Shopify, and Squarespace.
• Customize your store’s design and layout to align with your brand identity and enhance the shopping experience for customers.

7. Create Compelling Product Listings

• Craft detailed and persuasive product listings for your items. Include high-quality images that showcase your products from multiple angles.
• Write comprehensive product descriptions that highlight key features, benefits, and any unique selling points.

8. Promote Your Online Store

• Develop a comprehensive marketing strategy to promote your online store and products. Consider using social media marketing, search engine optimization (SEO), pay-per-click advertising, and email marketing.

Tailor your promotional efforts to reach your target audience effectively.

How To Sell Private Label Products On Amazon

Selling your private-label products on Amazon can be a strategic choice because it is one of the world’s largest international marketplaces. Amazon provides access to a vast, pre-existing customer base.

For newcomers to e-commerce, Amazon is a reliable platform to start with, especially if you’re still building your brand reputation and audience. Its reputation and reach make it an appealing choice.

However, it’s crucial to recognize that on Amazon, your most significant competitor is often Amazon itself. Amazon has ventured into creating and selling its own branded products. This means you must strategically navigate the challenge of surpassing or matching Amazon in terms of product quality and pricing.

To ease operations, think about using Amazon’s FBA. With this, you store your items in Amazon’s warehouses, and they handle orders, from packing to shipping. This can boost your operational efficiency and improve customer satisfaction.

Selling private label products on Amazon offers exposure to a massive audience but requires careful planning and competitive strategies to thrive in a marketplace dominated by the e-commerce giant itself.

How To Sell Private Label Products On Shopify

If you’re interested in selling your private label products independently, Shopify provides an excellent platform for your e-commerce venture.

Shopify empowers you to create a customized online store to showcase your brand and products. It’s an ideal choice for those who want full control over their branding and customer experience.

With Shopify, you can establish a unique brand identity. Customize your store’s appearance, use your domain name, and create a personalized shopping experience.

Marketing and Customer Engagement: Shopify offers various marketing tools and integrations to help you reach your target audience effectively. Engage with customers through email marketing, social media, and other channels.

Managing order fulfillment is in your hands when you sell on Shopify. You can choose your preferred shipping methods and maintain control over the packing and shipping process.

Challenges and Benefits: While Shopify provides flexibility and branding control, it’s essential to note that you’ll need to build your audience and reputation independently. However, the benefits of customization and control can outweigh these challenges.

Bottom Line

With the insights provided, you should now be better equipped to decide if private-label selling suits you. If you choose to venture into it, remember the importance of selecting the right products, tailoring your branding, and crafting robust marketing tactics. With the right approach, you can thrive in this competitive arena.