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Maximize Sales with the Prestige Shopify Theme: Our Deep Dive

May 01, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

If you’re searching for a sophisticated Shopify theme that exudes premium and luxury vibes while also maximizing your sales, look no further than the Prestige theme Shopify!

In this guide, you’ll learn everything about this theme, including:

  • our favorite features of this Shopify theme
  • its benefits
  • its pros and cons
Key Takeaways
  • Shopify Prestige Theme is a paid Shopify theme with clean lines, ample white space, and minimalist typography.
  • The Prestige theme is an ideal choice for luxury brands or any brand seeking a premium aesthetic.

A Quick Look At the Shopify Prestige Theme

What is the Shopify Prestige Theme?

The Shopify Prestige Theme is a premium Shopify theme designed specifically for high-end fashion and luxury brands. The Prestige theme boasts a sophisticated and upscale appearance that exudes luxury and exclusivity.


Prestige is one of the pricier Shopify themes available in the Shopify Theme Store, with a one-time purchase cost of $320.

However, the Prestige theme offers an unlimited free trial, enabling you to explore its features and capabilities fully before making a purchase decision. You only need to pay when you decide to publish the theme on your site

In addition, there is a demo store available, providing a preview of how the theme will function on your site, making it easier for you to make an informed decision

You can click here to find Prestige in the Shopify Theme Store.

Pros and Cons of the Shopify Prestige Theme

The Shopify Prestige theme comes with its own set of advantages and disadvantages that are worth considering before deciding if it’s the right fit for your business.

Pros of the Shopify Prestige theme

  • High-end, clean design that can turn your store page into a modern and luxurious product showcase.
  • Many bundled features, such as Color Swatch, Mega Menu, and pop-ups that can save money on apps.
  • Excellent customer support services from Maestrooo, who can quickly solve your problems and provide guidelines for different Shopify Prestige theme features.

Cons of the Shopify Prestige theme

  • The Prestige theme may require high-quality images to look its best, which can slow down your page’s loading time.
  • Customization is still limited, and editing your theme code requires certain coding knowledge.
  • The theme sometimes is not up-to-date immediately to Shopify and is costly for some users, although Maestrooo is currently working on a major update that will be free for existing users.

Three Main Theme Styles

The Prestige theme offers three styles to choose from: Couture, Allure and Vogue.


Couture is all about elegance and sophistication. The design is clean and minimal, with lots of white space, making the Couture style perfect for luxury brands that want to show off their exclusive products. The font is thin and delicate, adding to the refined look, and the use of black and white as primary colors gives a sense of class that will never go out of style.


Allure, on the other hand, is bold and eye-catching, with bright colors and large images that grab your attention right away. The font is modern and bold, creating a feeling of energy and excitement. The Allure style is perfect for businesses that want to make a statement and appeal to a younger audience, like trendy clothing brands, cosmetics, or technology gadgets.


Vogue is the perfect combination of modern and classic design elements. The font is sleek and contemporary, and the use of soft pastel colors creates a feeling of elegance and femininity. The Vogue style is great for brands that want to show off their sophistication and glamor, and it’s ideal for businesses that sell products that appeal to women, like beauty products, fashion accessories, or home decor.

Key Features of the Prestige Shopify Theme

Mega Menu

The Mega Menu feature in the Prestige theme allows you to organize your products and collections in a way that is easy to navigate, making it simple for your customers to find what they are looking for quickly. With its clear and organized layout, you can showcase your products in a way that will increase their visibility and drive more sales.

Image Hotspot Linking

Image Hotspot Linking in the Prestige Shopify theme is a fantastic feature that lets you add clickable hotspots to your images, enabling you to highlight specific features or products in your images. By providing a more interactive experience, you can create a more engaging user experience for your customers, which can lead to increased sales and customer loyalty.

Slide-Out Cart

The Prestige Shopify theme includes the Slide-Out Cart feature. With its sleek and modern design, customers can easily add items to their cart without leaving the page they are currently on. This feature reduces the number of clicks required to complete a purchase, making the checkout process faster and more streamlined, leading to higher conversion rates.


The Timeline feature in the Prestige theme allows you to display your products in a timeline format, making it easy for customers to view the history of your products or brand. This feature is particularly useful for brands that have a strong story or heritage, as it enables you to showcase your brand’s evolution over time, providing your customers with a deeper connection to your brand.

Color Swatch

The Color Swatch feature in the Prestige theme allows your customers to view your products in different colors, making it easier for them to select the perfect option. This feature is particularly useful for businesses that sell products in multiple colors, as it provides an intuitive way for customers to compare and select their desired product variations.

Buy It With

The Prestige theme’s “Buy It With” feature suggests additional products to customers that complement their current purchase, increasing the chances of upselling and boosting your average order value. This feature is perfect for businesses that sell products that are often purchased together, such as accessories or complementary items.

Product Inventory

The Product Inventory feature in the Prestige theme lets you keep track of your inventory levels, ensuring that you never sell products that are out of stock. With real-time inventory updates, you can keep your customers informed about product availability, leading to a better customer experience and increased trust in your brand.


The Pop-Up feature in the Prestige Shopify theme is an excellent way to capture the attention of your customers and increase conversions. You can use this feature to promote special offers, highlight new products, or encourage customers to sign up for your newsletter. By providing value to your customers through these pop-ups, you can build a stronger relationship with them and increase their loyalty to your brand.

Shopify Prestige theme examples: Top 5 businesses using the Prestige theme

Here are five amazing online Shopify stores that use the Prestige theme to showcase their brand and products in a stunning way.

Example #1: Beauty Box

Industry: Beauty and skincare

Beauty Box is an online retailer which features a clean and minimalistic design with plenty of white space and beautiful product images. Thanks to the Prestige theme’s sophisticated and elegant design, their high-end beauty products look even more luxurious and exclusive.

Example #2: The Feed Feed Shop

Industry: Food, snacks, condiments, and meal kits

The Feed Feed Shop is an ecommerce store that sells a deliciously curated selection of food and cooking products. Their store’s design is bold and modern, with bright colors and eye-catching product images. The Prestige theme’s stunning and unique design captures their brand perfectly and showcases its products in the best possible way.

Example #3: Keter

Industry: Home and garden, outdoor furniture, storage solutions, and gardening tools

Keter is an online retailer that sells an amazing range of outdoor furniture and accessories. Their store’s design is sleek and minimalistic, with beautiful product images and plenty of white space. With the Prestige theme’s sophisticated and elegant design, their high-quality outdoor products look even more stunning and inviting.

Example #4: Toad & Co

Industry: Fashion, sustainable and eco-friendly clothing

Toad & Co is an online store that sells stylish and sustainable clothing and accessories for both men and women. Their store’s design is simple and modern, with a focus on beautiful product images and easy navigation. With the Prestige theme’s sleek and contemporary design, their sustainable and fashionable products look even more stunning and chic.

Example #5: Current/Elliott

Industry: Fashion, denim, and clothing items

Current/Elliott is an ecommerce store that sells a range of trendy denim and clothing products for women. Their store’s design is chic and stylish, with a focus on beautiful product images and easy navigation. With the Prestige theme’s modern and stylish design, their denim and clothing products look even more appealing and fashionable.

Prestige vs other Shopify themes: Why it is technically better

Now, let’s take a closer look at the Prestige theme’s technical performance and accessibility to see how it stacks up against other Shopify themes.

Technical Performance

A website’s performance is impacted by various factors beyond the theme, such as apps, scripts, and images.

To evaluate the Prestige theme’s technical performance, we started with Liquid—the templating language used in Shopify themes. Poorly written Liquid can impact the time it takes to render the Liquid, resulting in slow page load times. We used the Shopify Theme Inspector tool to measure a given page’s total time to render Liquid.

We compared Prestige’s Allure preset with Shopify’s own Online Store 2.0 theme and found that Prestige’s average load time was faster: 155 ms compared to 177 ms on Dawn (Shopify’s reference theme). Of course, this metric is heavily reliant on the type of sections and blocks that are in use and also varies slightly each time a page is profiled since the rendering depends on Shopify’s servers.

When it comes to poor performance, images are often the biggest culprit. However, the Prestige theme solves this issue by utilizing resolution switching, which allows the browsers to select different image sizes based on the screen width. The theme also provides recommended image sizes in the Customizer to encourage users to upload large enough images but not so large that they slow everything down.

The Prestige theme does a good job of loading non-critical scripts asynchronously.

Ongoing performance measures include taking great care when adding new apps, as these can often have a big impact on performance, systematically resizing and compressing images before uploading them, and thinking through new content to avoid unnecessary slideshows, large images, videos, or GIFs.


Maestrooo has made great efforts to ensure that the Prestige theme is accessible to all users, including those who use screen readers or navigate the web with a keyboard alone.

For example, it’s possible to access all the content in dropdowns and mega-menus in the header, and the focus is both visible and logical. The product page can be navigated and interacted with by keyboard alone. Maestrooo has also added screen reader-only labels when the additional context is needed, such as in the language dropdowns.

Progressive Enhancement

Progressive enhancement is the practice of ensuring that a website is usable without JavaScript and then using JavaScript to further enhance the experience. This is especially important for e-commerce websites, as between 1% and 2% of users could be navigating the web without JavaScript.

Maestrooo has clearly worked hard to ensure that the majority of Prestige’s functionality is available to users who have disabled JavaScript. Progressive enhancement is an ongoing effort that all developers should consider in order to make their websites accessible to a wider range of users.

How to make the most of the Shopify Prestige Theme

To build a unique ecommerce store with the Shopify Prestige theme, you need to consider the following steps:

Step 1: Before you build

  • Ensure all images are uploaded in JPG format.
  • Use recommended dimensions for blog posts and collection photos (1800x1000) and product photos (1800x1800 for square images or 1200x1700 for vertical images).
  • Follow Maestrooo’s guidance for recommended image sizes for other images.
  • Customize the header by adding a logo, sticky header, transparent header, navigation, and mega menu with two images for the menu.
  • Add currency and language selector settings in the header and footer.
  • Customize the footer section by adding text/social media, footer menu, or newsletter forms in four columns.
  • Consider choosing a third-party pop-up application for better options.
  • Customize the sidebar menu for mobile devices and other small-screen devices.
  • Customize the overall website’s colors, fonts, social media, and animation settings under the Theme Settings tab.

Step 2: Build a Homepage with the Shopify Prestige theme

  • Use reasonably sized images for the slideshow to display the full information that needs to be conveyed.
  • Consider adding up to five slides to the Prestige theme slideshow.
  • Add featured collections or products with color swatches to all products.
  • Customize the Shop the Look section using two slide buttons to adjust the hotspot’s horizontal and vertical position on the image.
  • Customize the timeline section by adding individual timelines, images, and content to milestones.
  • Use silent background videos but keep their size small to avoid interfering with the user’s experience.

Step 3: Build a Product page with the Shopify Prestige theme

  • Hide/show product information such as vendor, SKU, inventory quantity, and more in the Product page section.
  • Adjust the product image’s size in the MEDIA section or turn off the slide-out car functio
  • Use Tabs to organize product information.

Prestige Theme Shopify: FAQs

Yes, Prestige is a highly-rated theme on the Shopify Theme Store, with many positive reviews from users. It is a modern, stylish, and versatile theme that offers a wide range of features, making it suitable for various types of e-commerce businesses. The Prestige theme offers customizable homepage sections, product filtering options, a multi-column menu, and social media integration. Additionally, it has a clean and intuitive interface, making it easy for merchants to manage their ecommerce stores.

No, Prestige is not a free Shopify theme. Instead, it is a premium Shopify theme that requires a one-time payment of $320. However, merchants who purchase the Prestige theme receive free updates and support for as long as they use the theme on their Shopify store.

The speed of the Shopify Prestige theme depends on various factors, such as the size and complexity of the ecommerce store, the quality of hosting, and content optimization. However, the Prestige theme is designed with speed in mind and optimized for quick page load times. Additionally, the Prestige theme is built with mobile-first design principles, ensuring fast load times on mobile devices.

Based on our analysis and customer feedback, the Shopify Prestige theme is considered to be a high-converting theme. Its clean and modern design, easy-to-navigate layout, and customization options make it an attractive option for ecommerce stores looking to increase conversions and sales.
However, it’s important to note that conversion rates can vary based on a variety of factors, such as the products being sold, marketing strategies, and target audience. Ultimately, it’s up to the store owner to optimize their website for maximum conversions.


In conclusion, the Prestige theme Shopify is an excellent choice for anyone looking to create a professional and visually stunning online store. With its numerous features, customization options, and user-friendly interface, it’s no wonder why so many Shopify store owners have chosen this theme.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.