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Shopify vs Pietra: A Comprehensive Comparison for Online Business Success

Last updated: September 28, 2023
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology





In this article, we’ll delve deep into the Pietra vs Shopify debate, guiding you towards the best choice for your online venture.

Key Takeaways

  • Pietra is best suited for creators and brands desiring an all-in-one merchandise solution.
  • Shopify is the optimal choice for entrepreneurs seeking versatility in both online and offline selling venues.

Shopify vs Pietra: Key Difference

The fundamental difference in nature between Shopify and Pietra lies in their approach to the e-commerce journey. While Shopify provides tools for businesses to create and manage an online storefront, emphasizing adaptability and customization, Pietra offers a vertically integrated solution that handles both product creation and selling. 

Specifically, Pietra connects brands directly with a network of vetted factories and logistics specialists, making it a one-stop-shop from product conception to delivery. In essence, Shopify is about crafting the online store, whereas Pietra integrates the entire product development and selling process.

Shopify vs Pietra: Pros and Cons

Shopify Pros and Cons

pietra vs shopify

Pros 👍

  • Diverse Toolkit: Shopify offers a comprehensive set of tools suitable for various business types.
  • Product Versatility: It allows merchants to sell both digital and physical products. Moreover, entrepreneurs can choose between producing the items themselves or employing drop shipping methods.
  • Collaborative Community: The platform boasts an extensive network of contributors and collaborators, which can be invaluable for newcomers.
  • App Store: Merchants can tap into a vast store of third-party apps and plugins to enhance their store functionality.
  • Inventory Management: Shopify provides tools for stock management, order processing, and delivering goods.
  • SEO and Blogging: The platform comes with in-built SEO tools and features for blogging, aiding in online visibility.
  • Payment Options: While Shopify supports multiple payment methods, including Apple Pay, users should note that some might incur additional fees.
  • Customer Support: Recognized for its robust customer help and support system, ensuring smooth business operations.

Cons 👎

  • Scaling Issues: As businesses grow, scaling up with Shopify, especially for very large storefronts, can become challenging and expensive.
  • Design Limitations: Customizing layouts and styles might not always be straightforward and can pose challenges for certain businesses.
  • Transaction Fees: Though it provides multiple payment processors, most of these charge transaction fees, adding to the operational costs.

Pietra Pros and Cons

pietra vs shopify

Pros 👍

  • Dropshipping Mastery: Pietra provides a built-in dropshipping feature, connecting merchants with top-tier manufacturers.
  • Complete Fulfillment Solution: Merchants benefit from an all-encompassing solution for fulfillment, storage, and shipping management.
  • Seamless Integration: The platform enables connections with existing stores and essential business tools.
  • Beginner Support: Pietra offers 1:1 workshops and dedicated assistance, catering especially to newcomers.
  • Multichannel Sales: Merchants can diversify their sales avenues with support for various sales channels.
  • Fee-free Payment Options: Unlike some competitors, Pietra offers a plethora of payment options without imposing service fees.
  • Unified Asset Management: Pietra streamlines business operations by centralizing production processes.
  • Expert Assistance: The service team at Pietra provides unparalleled support to ensure smooth business transactions.
  • Supplier Management: A standout feature, Pietra offers an efficient solution for managing suppliers.

Cons 👎

  • Dropshipping Emphasis: Its primary focus on the dropshipping model might not cater to businesses with other operational designs.
  • Data Limitations: The platform provides limited access to analytical data, which might hinder comprehensive reporting and analysis.
  • Pricing Challenges: Setting appropriate price points for products can be a complex task within the Pietra ecosystem.

Pietra vs Shopify: Pricing Structures and Plans


pietra vs shopify

Shopify plans include:

Basic Shopify:

  • Price: $39 monthly or a discounted $29 monthly with annual payment.
  • Transaction Fees: 2.9% + 30 cents per transaction. This is standard for starter plans in the eCommerce industry.
  • Features:
    • Abandoned Cart Recovery: A vital tool to regain potential lost sales by reminding customers of items they left behind.
    • Website Builder: A user-friendly tool that makes store setup straightforward, even for those without technical expertise.
    • Discount Codes: Essential for promotions and marketing campaigns.
    • Free SSL: Ensures your website is secure, fostering trust with your customers.
    • Blogging Tools: Helps with SEO and engaging potential clients.
    • Staff Accounts: Limiting to 2 accounts, this is more suited to smaller operations or startups.
    • Shopify POS: Allows for physical sales, linking in-store and online inventories seamlessly.


  • Price: $105 monthly or $79 monthly with an annual commitment.
  • Transaction Fees: Reduced to 2.6% + 30 cents per transaction, giving a slight saving on larger sales volumes.
  • Features:
    • Incorporates Basic Features: It includes everything from the Basic plan, making it a natural progression.
    • Additional Staff Access: With 5 staff accounts, medium-sized teams can operate efficiently.
    • Shipping Discounts: The 88% shipping discount can lead to significant savings, especially for businesses with heavy shipping needs.
    • Professional Reports: Vital for understanding business trends and customer behaviors.

Advanced Shopify:

  • Price: At $399 monthly (or $299 with an annual commitment), this is a significant investment.
  • Transaction Fees: Further reduced to 2.4% + 30 cents, maximizing profitability for high-volume sellers.
  • Features:
    • Extended Staff Access: Allowing up to 15 accounts, this is suited for larger operations.
    • Gift Cards: Provides an additional revenue stream and can help with customer retention.
    • Custom Report Tool: Tailor your analytics to get the exact insights you need.
    • Enhanced Customization: Greater flexibility to make the store truly yours, enhancing brand identity.

Shopify Plus:

  • Price: A custom-tailored pricing model starting roughly at $2,000 monthly.
  • Features:
    • Enterprise-level Customization: Catered to large businesses with specific needs.
    • Enhanced Uptime & Security: Critical for businesses that can’t afford any downtime or breaches.
    • Headless Commerce: Offers flexibility in design and functionality without being restricted by the platform’s front-end system.
    • Varied Delivery Options: Cater to a broader audience with multiple delivery and pickup options.

To learn more about Shopify pricing and find out which one is right for you, click here


pietra vs shopify

Pietra plans include:

Free Plan:

  • Price: $0 – An attractive proposition for those testing the waters.
  • Features:
    • Made-to-Order Shop: Allows businesses to set up a shop without the pressure of inventory management.
    • Workshops and Resources: A great stepping stone for beginners, offering guidance to navigate the eCommerce landscape.
    • Business Plans: These can be instrumental in laying down a roadmap for growth. However, sourcing manufacturers directly is not an option here.


  • Price: $39 monthly or a discounted $29 monthly with an annual commitment.
  • Features:
    • Comprehensive Supplier Access: Connects businesses with over 1000 custom product and packaging suppliers.
    • Secure Invoicing: Streamlines the payment process, ensuring financial transactions remain seamless and safe.
    • Discounted Shipping: Vital for businesses that are shipping-intensive.
    • Communication Management: Keeps all your business communications organized and in one place.
    • Full Logistics Support: Takes the hassle out of fulfillment and logistics.
    • Site Integration: The ability to connect an existing site can be crucial for businesses transitioning to Pietra.
    • Email Support: Provides a line of assistance for any queries.
    • Factory Network & Fulfillment Center: Access to Pietra’s vast factory network and private fulfillment center ensures product consistency and reliable delivery.
    • E-commerce & Marketing Tools: Vital for driving sales and promotions.
    • Free Business Workshops & Webinars: Continuous learning opportunities to enhance business strategies.


  • Price: $199 monthly or $149 monthly with an annual commitment.
  • Features:
    • All Beginner Features: Inclusivity of all the features provided in the Beginner plan ensures continuity and progression.
    • Premium Customer Support: Enhanced support for all your queries and challenges.
    • Pietra Specialists: A dedicated team to assist in production, fulfillment, and sales, ensuring optimal business operations.


  • Price: Custom-tailored, ensuring large businesses get value for their unique requirements.
  • Features:
    • Advanced Support: Tailored to meet the demands and intricacies of enterprise-level operations.
    • Customized Storage & Shipping Rates: Offers flexibility and cost-efficiency in logistics.
    • Special Discounts: Ensures sourcing costs are optimized, a major boon for high-volume businesses.

The Winner

Shopify is the winner due to its versatility, catering to a broad spectrum from newbies to large enterprises. 

Pietra, while offering unique advantages especially for dropshippers and its compelling free plan, doesn’t match the expansive range that Shopify presents. However, the best choice heavily leans on the specific business model and individual needs.

Shopify vs Pietra: Ecommerce Features and Store Design

While Shopify allows companies and business owners to create virtually any kind of store, Pietra focuses primarily on the dropshipping landscape.


pietra vs shopify
  • Storefront Themes & Customization: Shopify provides over 100 professional, mobile-responsive themes, ensuring businesses have a wide range of aesthetic options that align with their brand identity. This extensive collection from the Shopify Theme Store makes it effortless for businesses to design an appealing store that offers an optimal user experience.
  • Marketing & SEO:  With robust SEO tools, Shopify ensures that stores rank well on search engines. The platform’s marketing features like product reviews, gift cards, and discount codes enhance customer engagement and retention. Moreover, integrations with prominent social media channels expand the sales horizon, enabling businesses to tap into audiences from platforms like Facebook, Instagram, and Pinterest.
  • Product & Inventory Management:  Shopify’s platform supports the listing of unlimited products, accommodating different product variations. The back-end management tools enable efficient tracking of inventory and stock. The import/export capability using CSV files further streamlines product management.
  • Analytics: Shopify’s intuitive dashboard offers a snapshot of critical metrics, such as sales reports and visitor data, allowing businesses to make informed decisions. Its financial and product reports give deeper insights, helping businesses understand sales trends and popular products.
  • Comprehensive Website Builder: Shopify’s website builder is both comprehensive and user-friendly, offering a plethora of tools to enhance store aesthetics and functionality. From drag-and-drop customization to the integration of various selling options and dropshipping solutions, Shopify caters to diverse e-commerce needs. 
  • Blogging Capabilities: Beyond just selling products, Shopify understands the power of content. With built-in blogging features, businesses can craft engaging content, establishing authority in their niche and fostering deeper connections with their audience.
  • Wholesale and B2B Features: Recognizing the unique needs of B2B and wholesale businesses, Shopify offers dedicated features. Custom pricing structures and bulk ordering options ensure these businesses can operate efficiently.


pietra vs shopify

Alternatively, Pietra positions itself as a prime facilitator for both budding and established brands, providing a platform to source and manage fulfillment providers and dropshippers. Here’s a detailed breakdown of Pietra’s features:

  • Merch Store Building and Supplier Management: Pietra allows users to establish their merch stores. While customization might be limited, the platform boasts a vast ecosystem of custom product and packaging suppliers. A distinguishing feature is the ability to incorporate your chosen suppliers, centralizing communications and payments.
  • Product Variations: With Pietra, businesses can effortlessly introduce a myriad of product variations, be it in terms of size, color, or any other specification. This ensures customers have a personalized shopping experience tailored to their preferences.
  • Multi-language Support: For brands with a global footprint, Pietra’s multi-language support is invaluable. It breaks down language barriers, ensuring brands can communicate and connect with a diversified and expansive audience.
  • Sales Tools: Pietra acts as a one-stop solution for sales, allowing brands to amplify their reach across various channels like Amazon, Instagram, and Google. With Pietra orchestrating order fulfillment, brands can focus on scaling, ensuring a seamless expansion across these platforms.
  • Marketing Tools: Pietra eliminates the guesswork in marketing by offering core marketing tools as part of its package. Brands no longer need to invest time and resources sifting through a plethora of tools. With Pietra, they have direct access to tried-and-tested marketing instruments.

The Winner

Shopify is the winner as it is the more versatile contender. 

While Pietra is an exemplary platform for dropshipping and offers robust tools for that specific model, those seeking a comprehensive e-commerce solution with greater flexibility will find Shopify to be the more fitting choice.

Shopify vs Pietra: Fulfillment and Logistics

Another area where Shopify and Pietra overlap is in the delivery of fulfilment and logistics tools. Both services come with a back-end environment where you can track communications with your suppliers, keep an eye on inventory levels, and manage stock according to your specific needs.


pietra vs shopify
  • Shipping & Security: Shopify ensures the safety of transactions by providing a free SSL certificate to all stores. Automated shipping rates are offered from major shipping providers such as FedEx, USPS, and UPS. Additionally, the platform can automatically manage tax rates based on location, offers the option of free shipping to customers at specific price points, and is compatible with over 50 languages to cater to global customers.
  • Abandoned Cart Recovery: A crucial revenue-generating tool, Shopify’s abandoned cart recovery sends automated reminders to customers who leave their cart without making a purchase. This helps in recapturing potential lost sales.
  • Payment Gateway: Apart from having integrations with over 100 payment gateways, Shopify boasts its own payment solution, powered by Stripe. This means merchants can avoid transaction fees, and they can also benefit from reduced credit card charges.
  • Store Management: Shopify’s management tools provide insights into customer shopping behaviors, enabling merchants to foster customer loyalty. It supports both guest and account-based checkouts. Furthermore, Shopify simplifies the refunding process and syncs it with inventory updates. Its dropshipping features, integrated through apps like Ordoro, eCommHub, and Inventory Source, allow businesses to operate without maintaining their own inventory.
  • Inventory Forecasting: An advanced feature in Shopify’s arsenal, inventory forecasting aids in optimizing stock levels, ensuring merchants neither overstock nor run out of products.
  • Third-party Integrations: Beyond its vast app marketplace, Shopify excels in allowing easy integration with various third-party tools and services, which can enhance a store’s functionality and streamline processes.
  • Comprehensive Tools: Shopify goes beyond basic tools by offering VAT and tax calculations, comprehensive financial reports, and detailed analytics that assist businesses in growth and development.
  • Built-in Shipping Assistance: Shopify offers a holistic shipping experience, guiding businesses throughout the logistics process. This includes access to discounted shipping and recommendations on logistics providers.


pietra vs shopify
  • Integrated Fulfillment Solutions: Pietra centralizes its fulfillment operations, offering a unique advantage for businesses that want to handle multiple aspects, such as storage, product photography, and packaging, all in one place. This reduces the need for businesses to manage multiple service providers, leading to efficient operations and potentially lowering overhead costs.
  • Specialized Support: Pietra provides access to logistics specialists who can manage end-to-end freight shipments. This tailored support ensures that businesses can navigate complex shipping and freight logistics without necessarily having internal expertise, reducing potential shipment errors and inefficiencies.
  • Logistics & Fulfillment: Pietra’s 3PL (third-party logistics) system is adaptable, catering to the diverse needs of direct-to-consumer brands. Whether a brand is in its infancy or is scaling on a global level, Pietra’s infrastructure promises to accommodate its logistics demands.
  • Order and Inventory Tracking: Both Pietra and Shopify provide order and inventory tracking, in addition to calculators for shipping discounts to aid in budget planning. For businesses moving over 2,000 units monthly, Pietra offers tailored rates covering logistics, storage, freight, and fulfillment.
  • Sourcing & Manufacturing: Streamlining the sourcing process, Pietra connects businesses to a global array of vetted factories and service providers. Furthermore, the platform provides software solutions for handling POs, payments, and asset management, even when working with pre-existing suppliers.
  • Order Fulfillment: Pietra’s 3PL services ensure products stored in Pietra warehouses are directly shipped to customers. This comprehensive solution allows users to create orders, monitor inventory, organize shipments, use kitting services, create shipping labels, and review their shipping label history. However, while these fulfillment services are available to those on a paid Pietra subscription, the exact rates are dependent on the selected plan.

The Winner

Pietra is the winner with its comprehensive, integrated solutions that cover everything from sourcing to shipping within a unified system. 

While Shopify provides a wide array of third-party integrations and tools, Pietra’s emphasis on a holistic approach, tailored support, and special rates for high-volume sellers positions it as the more robust choice for businesses prioritizing fulfillment and logistics efficiency.

Shopify vs Pietra: Customer Support 


pietra vs shopify

When diving into the world of e-commerce, robust customer support is paramount to ease the journey for beginners and seasoned sellers alike. Recognizing this, Shopify has taken steps to ensure its users are never left in the dark.

  • Comprehensive Help Center: At the heart of its support ecosystem is Shopify’s Help Center. This vast resource is brimming with articles and guides, meticulously curated to cover every facet of store management. From the very basics of store setup to intricate operational challenges, there’s guidance available for every need. And if ever there’s a requirement for specialized help, the Shopify Experts are there to step in.
  • 24/7 Customer Support: Shopify guarantees accessibility with its 24/7 customer support. Whether it’s through email, phone, or live chat, users can expect prompt and actionable solutions, underscoring Shopify’s commitment to its clientele.
  • Live Chat & Phone Support: Shopify’s live chat and phone support ensure that users receive personalized and real-time assistance. Whether it’s a minor query or a pressing technical concern, users can rest assured knowing they have an expert on the other end ready to assist.
  • Community Engagement: Beyond formal channels, Shopify fosters a vibrant community through its forums and discussions. This peer-to-peer platform is a treasure trove of shared experiences, hacks, and solutions. For many, the collective wisdom of fellow users proves to be an invaluable resource.


pietra vs shopify

Pietra’s commitment to support is evident in the variety of avenues they’ve designed for user assistance, but their approach leans more towards tiered service, ensuring specialized solutions for users based on their chosen plans.

  • Help Center Resources: Recognizing the importance of self-help tools, Pietra boasts a detailed Help Center. This repository is replete with articles, how-to guides, and step-by-step tutorials that aim to answer a broad spectrum of queries. Whether a user is just starting out or is troubleshooting an intricate challenge, Pietra’s resources aim to provide clarity and guidance.
  • Email Support: As a foundational layer of assistance, all Pietra plans offer email support. This ensures that users can reach out with their queries and expect a detailed, tailored response that addresses their specific concerns.
  • Tiered Support System: Pietra’s approach to support becomes particularly interesting when considering their tiered offerings. While basic email support is universally available, those opting for premium plans can unlock a higher echelon of assistance. This includes specialized support for complex areas like production, logistics, and freight
  • Community Forums: Beyond formal avenues of assistance, Pietra, much like Shopify, taps into the collective wisdom of its user base through community forums. This space allows for the exchange of experiences, solutions, and innovative ideas that often prove invaluable.
  • Ticketing System: In instances where problems demand a structured approach to resolution, Pietra’s ticketing system comes into play. This system ensures that intricate technical issues are logged, tracked, and resolved in a methodical manner, allowing businesses to keep abreast of the resolution process.

The Winner

Winner: Shopify.

Its commitment to user support is evident in the breadth and depth of resources available. With 24/7 support across multiple channels, including phone, live chat, and a comprehensive help center, users have a variety of avenues to seek assistance whenever they face challenges. 

Moreover, Shopify’s active community forums offer a space for both new and experienced users to collaborate and share insights. 

In contrast, while Pietra offers commendable support, especially for premium users, its offerings aren’t as extensive or readily available as Shopify’s. 

Pietra vs Shopify: Table Comparison

Features Shopify Pietra Winner
Pricing and Plans
  • Basic Shopify: $39/mo (or $29/mo annually)
  • Shopify: $105/mo (or $79/mo annually)
  • Advanced Shopify: $399/mo (or $299/mo annually)
  • Shopify Plus: Starting around $2,000/mo
  • Free Plan
  • Beginner: $39/mo (or $29/mo annually)
  • Professional: $199/mo (or $149/mo annually)
  • Enterprise: Custom-tailored
  • Shopify
    Ecommerce and Store Building
  • 100+ professional themes
  • Robust SEO tools
  • Product reviews, gift cards, discount codes
  • Unlimited products & efficient tracking
  • Sales & visitor analytics
  • Comprehensive website builder
  • Built-in blogging
  • Wholesale & B2B features
  • Limited store customization
  • Custom product & packaging suppliers
  • Product variation options
  • Multi-language support
  • Integrated sales tools across channels
  • Core marketing toolkit
  • Shopify
    Fulfillment and Logistics
  • Free SSL certificate & shipping rates
  • Abandoned cart recovery
  • Customer shopping behavior insights
  • Vast third-party integrations
  • VAT, tax calculations & detailed analytics
  • Built-in shipping assistance
  • Centralized fulfillment operations
  • Specialized logistics support
  • Adaptable 3PL system
  • Order & inventory tracking with tailored rates
  • Connection to global vetted factories
  • Comprehensive 3PL order fulfillment
  • Pietra
    Customer Support and Guidance
  • Comprehensive Help Center
  • 24/7 customer support via email, phone, and live chat
  • Live chat & phone support for real-time assistance
  • Vibrant community forums and discussions
  • Detailed Help Center resources
  • Basic email support across all plans
  • Tiered specialized support system
  • User-driven community forums
  • Structured ticketing system for technical issues
  • Shopify

    Pietra vs Shopify: Overall Winner – Shopify

    Shopify emerges as the overall winner in terms of versatility, maturity, and adaptability in the e-commerce space. Its expansive ecosystem, with a vast array of tools and third-party integrations, caters to a broader spectrum of businesses from startups to large enterprises. 

    Furthermore, its established presence and reputation in the e-commerce world have created a trust factor that newer platforms like Pietra are still building. For a more holistic and adaptable e-commerce experience, Shopify stands out.

    Pietra vs Shopify: Which is for you?

    You Should Use Pietra If…

    • Fashion & Jewelry Designers: Pietra’s specialized platform is ideal for independent designers looking to bring unique products to market without the complexities of sourcing and logistics.
    • Emerging Brands: New brands that want an all-in-one solution for product creation, sourcing, and sales will find Pietra’s integrated fulfillment services invaluable.
    • Product Curators: Those who curate bespoke and customized product collections can leverage Pietra’s extensive factory network for a diverse product range.
    • Supply Chain Managers: Professionals seeking centralized operations for storage, product photography, packaging, and more will appreciate Pietra’s integrated fulfillment solutions.
    • Artisanal and Handmade Producers: For those emphasizing the uniqueness and craftsmanship of their products, Pietra offers an ecosystem that champions individuality and custom-made items.
    • Entrepreneurs Without Manufacturing Contacts: Newcomers to the e-commerce world without established contacts can utilize Pietra’s global array of vetted factories and service providers.
    • Business Consultants: Professionals advising on e-commerce strategy, particularly around sourcing and fulfillment, will find Pietra’s specialized tools and support particularly beneficial.

    You Should Use Shopify If…

    • Retail Businesses: Traditional brick-and-mortar stores looking to venture into online selling can leverage Shopify’s POS system to unify in-store and online sales.
    • General E-commerce Startups: Entrepreneurs starting with a broad range of products or those without a niche focus will find Shopify’s flexibility and app integrations ideal.
    • Dropshipping Ventures: Individuals or businesses interested in dropshipping can tap into Shopify’s numerous integrations with platforms like Oberlo or AliExpress.
    • Digital Marketers: Those with a strong focus on digital advertising and SEO will appreciate Shopify’s advanced marketing tools and integration capabilities.
    • Brands Focusing on Global Reach: With support for over 50 languages and multiple currencies, Shopify caters to businesses aiming for a worldwide audience.
    • Tech-savvy Merchants: Individuals with a bit of technical know-how can exploit Shopify’s customization possibilities, including tweaking code and adjusting store designs.
    • Franchise Operations: Larger enterprises or franchise systems looking for a scalable solution with extensive features will benefit from Shopify’s advanced and enterprise-level plans.
    • Bloggers and Content Creators: Those emphasizing content marketing or storytelling alongside product sales can utilize Shopify’s built-in blogging tools for an integrated approach.

    Pietra vs Shopify: Final Words

    The Pietra vs Shopify debate brings to light the unique offerings each platform provides. While Pietra is tailored for creators and branded merchandise, Shopify stands out with its versatility for a broader range of sellers.

    Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. Sam aims to support more than a million online businesses to grow and develop.

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