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8 Steps to Building a Personal Website: The Ultimate Guide

August 07, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we’ll walk you through the step-by-step process of building your own personal website. Let’s get started!

Key Takeaways

8 steps to create a personal website:

  1. Decide What You Want To Achieve With Your Personal Website
  2. Get Your Own Website Domain
  3. Choose a Website Builder
  4. Pick An Eye Catching Design For Your Personal Website
  5. Add Content to Your Site
  6. Install Apps To Add Some Cool Features
  7. Promote Your Website
  8. Keep Your Site Up-To-Date

1. Decide What You Want To Achieve With Your Personal Website

Before starting, it’s a must to define the goal for your personal website clearly. To set an effective goal, consider this process carefully: SMART, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound, respectively. 

For example: 

“Increase online sales for an eCommerce website by 20% within the next three months.”

  • S: The goal is clear and Specific. The objective is to achieve a 20% increase in online sales for the eCommerce website within the next three months.
  • M: The goal is Measurable. Progress of 20% can be tracked using key performance indicators (KPIs). 
  • A: The goal appears to be Achievable. The website’s sales history and current performance would need to be analyzed to determine if a 20% increase in sales is reasonable within the given timeframe. 
  • R: The goal is Relevant to the eCommerce website’s business objectives. Increasing online sales is a crucial aspect of business growth and profitability. As an eCommerce website, the primary focus is generating revenue, making this goal highly relevant to its overall success.
  • T: The goal is Time-Bound, with a specific timeframe of three months. This time constraint adds a sense of urgency and encourages the team to implement effective strategies promptly. 

Moreover, not only the captivating presence but also the content you should consider sharing on your website. Some questions you should consider: 

  • What is the purpose of your website? 
  • Who is your target audience? What should be done to draw their attention? 
  • What type of content do you want to showcase?
  • How do you want to monetize your website? 

2. Get Your Own Website Domain

The next crucial step in creating your own website is to purchase a domain name. Your domain name serves as your online address, making it easier for visitors to find and remember your site. When choosing a domain name, follow these essential tips:

  • Keep it short and simple: A concise domain name is more accessible for visitors to remember and type into their browsers. Avoid long and complicated phrases.
  • Make it easy to spell and pronounce: Choose commonly understood and straightforward words. Avoid complex or unusual terms that might confuse your audience.
  • Use relevant keywords: Incorporate keywords related to your website’s content or business niche. This can help improve your website’s visibility in search engine results.
  • Avoid numbers and hyphens: Including hyphens or numbers in your domain name can lead to confusion and make it less memorable. Stick to letters only.
  • Consider the extension: Select a domain extension that aligns with your website’s purpose and target audience. The most common and widely recognized extension is .com, but other options like .org, .net, or location-specific extensions (.co.uk, .us) may also be suitable.
  • Research trademark and copyright issues: Before finalizing your domain name, check for any existing trademarks or copyrights that might be associated with it. Avoid any potential legal issues by ensuring your chosen name is not infringing on others’ intellectual property.

3. Choose a Website Builder

With your domain ready, it’s time to pick a website builder that suits your needs. You can now explore various website builders to find the one that best aligns with your specific needs and goals. 

Here are some popular website builders that are highly recommended:

  • Wix:

Wix is a user-friendly and versatile website builder that caters to a wide range of users, from beginners to experienced developers. It offers a drag-and-drop interface, allowing you to easily customize your website’s design and layout without any coding knowledge. 

Wix provides a vast collection of customizable templates, making it easy to create a visually stunning website for various purposes, such as personal blogs, portfolios, online stores, and more. It also comes with various built-in features and apps, enabling you to enhance your website’s functionality without external plugins.

  • Squarespace:

Squarespace is a popular choice for creative professionals and businesses looking to showcase their work in an elegant and visually appealing manner. It offers beautifully designed templates that are fully customizable to create a polished and professional website. 

While Squarespace may have a steeper learning curve compared to some other builders, it provides a more refined and polished look for artistic portfolios, online stores, and business websites. The platform also includes integrated e-commerce features, making it suitable for entrepreneurs looking to sell products online.

  • GoDaddy Website Builder:

GoDaddy is a famous domain registrar, and its website builder is a straightforward option for beginners who want to quickly create a basic website. While it may not have the same design flexibility as other builders, it’s a simple and easy-to-use platform with drag-and-drop functionality. 

GoDaddy’s website builder offers a selection of templates suitable for various industries and purposes, making it suitable for small businesses and personal projects.

Useful tips: 

  • When choosing a website builder, consider factors such as your website’s purpose, level of customization needed, e-commerce capabilities (if applicable), pricing, and customer support
  • Take advantage of free trials or demos offered by these website builders to explore their features and see which one feels the most intuitive and suitable for your project. 

Ultimately, selecting the right website builder will empower you to create a stunning and functional website that represents your brand or ideas effectively.

4. Pick An Eye-Catching Design For Your Personal Website

Once you’ve chosen a website builder, finding the right template is crucial for a visually appealing and user-friendly site. Consider these key elements when selecting a template:

  • Compatibility: Ensure the template is responsive and looks good on all devices – desktops, laptops, tablets, and smartphones.
  • Load Speed: Opt for a well-optimized template that ensures quick website loading for a better user experience.
  • Navigation: Choose a template with intuitive navigation for easy access to different sections of your site.

Other factors to consider:

  • Visual Appeal: Look for visually appealing layouts, colors, and fonts that match your brand’s style.
  • Customizability: Choose a template that allows sufficient customization to make your website unique.
  • Content Presentation: Consider how the template showcases your content, such as blog posts, images, and products.
  • Support for Features: Verify that the template supports specific features you need, like contact forms or social media integration. 

Examples of templates

Wix offers a Religious Blog and Podcast Template, which is well-suited for religious organizations, bloggers, and faith-based entities. Its bright and calming design serves as inspiration for online communities.

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GoDaddy provides the GX Carriers Template, which creates a dynamic atmosphere with its captivating full-width images and eye-catching photo gallery. The inclusion of email signup and downloadable content sections encourages visitors to explore further.

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Squarespace presents the Carmine Template, specifically designed for designers with an artistic mindset. 

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5. Add Content to Your Site

Now it’s time to create your pages, write content and make your website your own 

Here are some tips to consider when creating and adding content to your website:

  • Start with Static Content: you can begin by adding important static pages like the homepage, about, and contact pages, providing a solid foundation for your website and communicating your brand and offerings.
  • Showcase Your Best Work: To showcase your expertise effectively, highlight your top portfolio items, products, or services using high-quality images and videos. 
  • Utilize Testimonials: Credibility can be boosted by strategically displaying positive customer testimonials throughout your site, particularly on relevant product or service pages.
  • Focus on Visuals: To capture visitors’ attention, utilize visually appealing images, graphics, and icons that align with your brand and complement your written content.
  • Organize Your Content: You should arrange your content in a clear and logical manner, using headings, subheadings, and bullet points for easier navigation and engagement.
  • Optimize for SEO: Incorporate relevant keywords naturally, especially in headings and meta tags, to enhance your website’s visibility in search engine results.
  • Maintain Brand Consistency: Using cohesive colors, fonts, and visual elements ensures your website maintains a consistent brand identity. 
  • Use Effective CTAs: Include clear and compelling calls to action throughout your website to prompt visitors to take desired actions, such as signing up for newsletters or making purchases.

6. Install Apps To Add Some Cool Features

Now, let’s delve into how you can enhance your personal website’s functionality by adding apps. These versatile tools extend the capabilities of your website, providing a wide range of features, including: 

  • analytics, 
  • SEO, 
  • social media integration, 
  • ecommerce, 
  • security, 
  • performance optimization, and 
  • design enhancements.

Carefully selecting and adding the right apps can significantly improve your website’s appeal and user experience. However, it’s essential to be selective and only install the apps that align with your specific needs and objectives. Integrating too many apps can impact your website’s speed and performance negatively.

If ecommerce is something you want to do in the long run, you could choose Shopify to create your personal website. It offers robust ecommerce features, plus various elegant-looking templates, which would be an approach “killing two birds with one stone”.

As we progress in the blog, you’ll discover how these apps can play a pivotal role in creating a captivating and successful personal website. Remember, the key is to strike a balance between adding valuable functionalities and maintaining optimal website performance.

7. Promote Your Website

You may wonder How to bring your website to your target group of people. To achieve this, you can implement various digital marketing strategies. Here are more details on the recommended top digital marketing tips to increase your website’s visibility:

  • Search Engine Optimization (SEO): SEO is the process of optimizing your website to improve its rankings in search engine results. To achieve this, focus on incorporating relevant keywords into your content, meta tags, and headings. Additionally, create high-quality, valuable content that resonates with your target audience, attracting organic traffic to your site. 
  • Social Media Marketing: Use popular social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote your website and engage with your audience. Regularly share your content, interact with followers, and run targeted advertising campaigns to reach a wider audience and increase brand visibility.
  • Email Marketing: It’s suggested to develop an email list of interested users and consistently send them newsletters, updates, and promotions, personalize your emails and provide valuable content to encourage user engagement and drive traffic back to your website, fostering customer loyalty and retention.
  • Search Engine Marketing (SEM): SEM involves paid advertising on search engines like Google Ads. By targeting specific keywords and creating compelling ad copy, you can attract potential customers to your website quickly, making SEM a valuable strategy, especially during the initial stages of your website’s launch.
  • Influencer Marketing: you can partner with influencers and industry experts in your niche to promote your website. Influencers possess a dedicated and engaged following, and their endorsement can significantly elevate your website’s visibility, credibility, and reach within your target audience.

8. Keep Your Site Up-To-Date

Last but not least, remember that a successful website requires regular maintenance. Here are more details on how to keep your website in top shape:

  • Enhance Your Site’s Performance and Loading Times: To ensure a seamless user experience, you can implement enhancements such as image optimization, file compression, and caching, which will significantly boost your website’s loading times. An agile and efficient website not only elevates user experience but also contributes to improved search engine rankings.
  • Add Fresh and Relevant Content: To engage visitors and entice new audiences, you should continuously refresh your website with valuable and current content by publishing frequent blog posts, articles, or product updates that showcase your expertise and maintain industry relevance is essential. 
  • Maintain a Solid User Experience: As the website owner, prioritizing user experience is crucial. Regularly testing your website’s navigation, forms, and interactive features is necessary to ensure that all components function seamlessly and maintain a user-friendly interface. Addressing any broken links or outdated elements promptly enhances the overall user experience for visitors.
  • Regular Backups: You should frequently back up your website’s data and files to safeguard against potential technical issues or cyber threats. Securing backups off-site or utilizing reputable cloud-based backup solutions helps protect your website’s valuable information and ensures its continuous availability.
  • Review Analytics and Metrics: Utilizing website analytics and metrics is essential for gaining valuable insights into user behavior, traffic patterns, and conversion rates. As the website owner, leveraging this data empowers you to make informed decisions to improve your website’s performance and enhance its effectiveness in reaching your goals.

By consistently optimizing, updating, and maintaining your website, you can ensure it remains user-friendly, relevant, and secure. This ongoing commitment will contribute to your online presence’s long-term success and effectiveness.

Personal Website Creation: FAQs

The three main types of personal websites are:

  • Personal Blogs: Websites where individuals share their thoughts, experiences, and expertise on specific topics.
  • Personal Portfolios: Websites showcasing an individual’s work, projects, skills, and achievements, often used by creatives and professionals.
  • Personal Branding Sites: Websites built to establish and promote an individual’s brand, including their skills, expertise, and accomplishments.
A personal website is an online platform an individual creates to showcase their identity, skills, work, interests, or thoughts. It serves as a digital representation of the individual’s personality, achievements, and expertise. Personal websites can be used for various purposes, such as blogging, portfolio showcasing, personal branding, or networking.

How to Start a Personal Website: Summary

  1. Decide What You Want To Achieve With Your Personal Website: Define the purpose, target audience, and content you want to showcase on your website. Make sure your goal is SMART.
  2. Get Your Own Website Domain: Choose a relevant, easy-to-remember domain name for your website from reputable platforms like GoDaddy, Namecheap, or Google Domains.
  3. Choose a Website Builder: Select a user-friendly website builder that suits your needs, such as Wix, Squarespace, Shopify, or GoDaddy.
  4. Pick An Eyecatching Design For Your Personal Website: Pick a template that aligns with your website’s style, ensuring compatibility with different devices, fast load speed, and intuitive navigation. Consider visual appeal and customizability.
  5. Add Content to Your Site: Start by adding essential static content, showcase your best work, include testimonials, focus on visuals, and structure your content to enhance user experience.
  6. Install Apps To Add Some Cool Features: Extend your website’s functionality by installing apps or plugins that serve various purposes, but be cautious not to overload your site.
  7. Promote Your Website: Use digital marketing strategies like SEO, social media marketing, email marketing, relevant linking, SEM, and influencer marketing to promote your website and reach your target audience.
  8. Keep Your Site Up-To-Date: Regularly optimize your website’s performance, add fresh content, maintain a solid user experience, perform regular backups, and analyze website analytics to improve its overall performance.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.