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Top 10+ Online Selling Platforms In UAE In 2024

December 27, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Top 10+ Online Selling Platforms In UAE In 2024
Top 10+ Online Selling Platforms In UAE In 2024

This article will review 10+ of the best online-selling platforms in the UAE in 2024 based on their features, benefits, and drawbacks. We have tested all of these platforms in the last 3 years, and here is our gathering information.

Key Takeaways

  • UAE has a thriving e-commerce market, with many local and international players competing for customers.
  • Some factors to consider when choosing an online selling platform are the product range, the delivery speed, the customer service, the payment options, and the security.

10+ Of The Best Online Selling Platforms In UAE

1. Apple.com

Founded

Apple.com was established in 1979, providing a longstanding and trusted platform for sellers to showcase and sell their products.

Industry

Dedicated exclusively to Apple products, the platform focuses on a niche market, creating a targeted space for sellers dealing with Apple-related merchandise.

Main points

  • Global Presence: With a worldwide reach, Apple.com offers sellers the opportunity to tap into a vast and diverse customer base.
Apple.com connects sellers with a broad, global customer base.
Apple.com connects sellers with a broad, global customer base.

  • Brand Credibility: Being associated with the Apple brand lends credibility to the products, enhancing their market appeal.
Aligning with Apple enhances product appeal.
Aligning with Apple enhances product appeal.

  • User-Friendly Interface: The website’s user-friendly design makes it easy for sellers to list and manage their products efficiently.

Pros

  • High Visibility
  • Trustworthiness
  • Targeted Market

Cons

  • Limited to Apple Products
  • Competition
  • Stringent Approval

2. Amazon.ae

Founded

Amazon.ae was established in 1994, making it a well-established and reputable platform for sellers to showcase and sell their products.

Industry

Operating in various industries such as General E-commerce, Cloud Computing, Artificial Intelligence, Smart Cars, Consumer Goods, Consumer Electronics, Entertainment, Supermart, Apparel, Gourmet Foods, Beauty Products, Health and Wellness, etc., Amazon.ae caters to a diverse market, providing sellers with ample opportunities.

Main points

  • Global Reach: With a worldwide service area, Amazon.ae enables sellers to access a vast and international customer base.
Amazon.ae connects sellers to a vast international customer base.
Amazon.ae connects sellers to a vast international customer base.

  • Diverse Product Categories: The platform covers various industries, allowing sellers to showcase and sell products in multiple categories.
Sellers can showcase and sell products across various industries on the platform.
Sellers can showcase and sell products across various industries on the platform.

  • Efficient Fulfillment Services: The platform offers efficient one-hour delivery on 90% of items through Amazon Logistics hub and strategically located warehouses, enhancing customer satisfaction.

Pros

  • Large Customer Base
  • Industry Diversity
  • Fast Delivery Services

Cons

  • Competition
  • Strict Approval Process
  • Varied Industries

3. Ounass.ae

Founded

Established in 1979, Ounass.ae has a long history of providing sellers with a well-established platform to showcase and sell their products.

Industry

Specializing in Fashion E-commerce, Ounass.ae caters to a specific market, allowing sellers to tap into the fashion industry and reach a targeted audience.

Main points

  • Comprehensive Marketplace: Ounass.ae is a one-stop online marketplace that allows sellers to present their products in a user-friendly environment.
Ounass.ae offers a user-friendly platform for sellers to showcase products.
Ounass.ae offers a user-friendly platform for sellers to showcase products.

  • Innovative Technology: The platform employs innovative technology, enabling sellers to benefit from discounts of up to 70% on their products from various retailers across the region.
  • Diverse Options: With a wide array of options, sellers can attract customers looking for various fashion items.
Sellers attract customers with a wide range of fashion items and more.
Sellers attract customers with a wide range of fashion items and more.

Pros

  • Established History
  • Targeted Market
  • Innovative Discounts

Cons

  • Niche Market
  • Competition
  • Limited Service Area

4. Groupon.ae

Founded

Groupon.ae, established in 2008, allows sellers to showcase and sell their products on a platform that has been in operation for several years.

Industry

Operating in the online deal marketplace, Groupon.ae caters to a diverse market, making it a suitable platform for sellers looking to reach a broad audience interested in discounted deals.

Main points

  • Global Presence: As part of the worldwide Groupon network, Groupon.ae allows sellers to access a broad and international customer base.
Groupon.ae connects sellers to a worldwide customer base.
Groupon.ae connects sellers to a worldwide customer base.

  • Daily Deals: Groupon.ae’s main feature is offering daily deals at discounted rates, attracting customers seeking value for their money.
  • Diverse Offerings: Sellers can showcase various products, services, and experiences, contributing to a diverse and dynamic marketplace.
Diverse Offerings
Diverse Offerings

Pros

  • Established Platform
  • Exposure
  • Marketing Support

Cons

  • Discount Expectations
  • Competition
  • Deal Dependency

5. Namshi.com

Founded

Established in 2011, Namshi.com provides sellers with a platform with a solid foundation and years of experience in the Fashion E-commerce industry.

Industry

Specializing in Fashion E-commerce, Namshi.com caters to a specific market, making it a fitting platform for sellers looking to reach fashion-conscious consumers.

Main points

  • Consistent Ranking: Namshi.com has consistently secured a position among the top 10 eCommerce companies for over five years, ensuring seller visibility and exposure.
Namshi.com consistently ranks in the top 10 eCommerce, boosting seller visibility.
Namshi.com consistently ranks in the top 10 eCommerce, boosting seller visibility.

  • Wide Product Range: Known for its diverse product range, the platform offers sellers the opportunity to showcase various fashion items to a broad audience.
  • User-Friendly Interface: With a simple interface, Namshi.com makes it easy for sellers to list and manage their products efficiently.
Namshi.com simplifies product listing for sellers with its user-friendly interface.
Namshi.com simplifies product listing for sellers with its user-friendly interface.

Pros

  • Established Reputation
  • Global Reach
  • Customer Convenience

Cons

  • Competition
  • Fashion-Centric
  • Market Constraints

6. Sharafdg.com

Founded

Established in 2005, Sharafdg.com provides sellers with a platform that has a substantial history and experience in the General E-commerce industry.

Industry

Operating in the General E-commerce sector, Sharafdg.com caters to a broad market, making it a suitable platform for sellers aiming to reach a diverse audience.

Main points

  • Large User Base: With over 12.5 million users and 5 million monthly orders, Sharafdg.com offers sellers access to a vast and active customer base.
  • Best Deals Concept: Starting with the idea of providing the best deals from top E-Commerce companies in the U.A.E., Sharafdg.com positions itself as a platform for consumers looking for high-quality brands, good values, and competitive prices.
Your hub for top deals on quality brands from leading UAE E-Commerce.
Your hub for top deals on quality brands from leading UAE E-Commerce.

  • Diverse Product Range: Expanding its offerings to include fashion and lifestyle products, the platform allows sellers to showcase various products.
Diverse Selection
Diverse Selection

Pros

  • Established History
  • Market Expansion
  • Quality Assurance Algorithm

Cons

  • Competition
  • Market Specifics
  • Diverse Market Challenges

7. Noon.com

Founded

Since its establishment in 2016, Noon.com has provided sellers with a platform that has become a prominent player in the General E-commerce industry in a relatively short period.

Industry

Positioned in the General E-commerce sector, Noon.com caters to a broad market, making it an attractive platform for sellers aiming to reach a diverse audience.

Main points

  • Online Prominence: Recognized by influential publications like Forbes, GQ, and Conde Nast Traveller, Noon.com has solidified its status as one of the leading E-commerce companies in the U.A.E.
  • User-Friendly Lists: The regularly updated top 10 lists on Noon.com facilitate the discovery of new online stores, allowing sellers to gain visibility among potential customers.
  • Rapid Growth: Noon.com’s commitment to customer service and competitive pricing has fueled its rapid growth, creating a thriving marketplace with over 8 million products and 450,000 deals.

Pros

  • Credibility
  • Wide Reach
  • Diverse Offerings

Cons

  • Competition
  • Market Specifics
  • Marketplace Dynamics

8. LetsTango.com

Founded

Established in 2013, LetsTango.com provides sellers with a platform that has become a leading player in the General E-commerce industry within a relatively short time.

Industry

 Operating in the General E-commerce sector, LetsTango.com caters to a broad market, making it an attractive platform for sellers aiming to reach a diverse audience.

Main points

  • Core Pillars: LetsTango.com operates on six core pillars, including General Strategy, Advertising, Community Building, Customer Support, Technology and innovation, and Development and expansion, showcasing a comprehensive approach to its operations.
  • Geographical Presence: With approximately fifty employees across offices in Dubai, Sharjah, and Abu Dhabi, LetsTango.com strategically positions itself to cover critical areas for marketing, advertising, and community-building activities.
Geographical Presence
Geographical Presence

  • Customer-Centric Approach: LetsTango.com offers competitive prices, fast shipping, and a user-friendly shopping experience, enhancing overall customer satisfaction.
Offering competitive prices, fast shipping, and a user-friendly shopping experience
Offering competitive prices, fast shipping, and a user-friendly shopping experience

Pros

  • Established History
  • Comprehensive Operations: The platform’s focus on various core pillars indicates a well-rounded approach to business, contributing to its appeal to sellers.
  • Geographical Reach: With offices in key locations, LetsTango.com allows sellers to access a diverse and strategically important market in the UAE.

Cons

  • Competition
  • Limited Service Area
  • Operational Complexity

9. Souq.com

Founded

Established in 2005, Souq.com provides sellers with a platform that has been a critical player in the General E-commerce industry for many years.

Industry

Operating in the General E-commerce sector, Souq.com caters to a broad market in the Arab world, making it an attractive platform for sellers aiming to reach a diverse audience.

Main points

  • Leading Position: Souq.com holds the top among UAE-based eCommerce companies, offering sellers visibility and access to a significant customer base.
  • Extensive Product Range: With nearly 7 million products from over 1,500 brands, Souq.com allows sellers to showcase a wide variety of offerings.
Extensive Product Range
Extensive Product Range

  • User-Friendly Services: Souq.com allows users to shop conveniently from their homes or offices, enhancing the overall shopping experience and potentially increasing sales.
User-Friendly Services
User-Friendly Services

Pros

  • Established History
  • Diverse Categories
  • Acquired by Amazon

Cons

  • Competition
  • Market Specifics
  • Operational Dynamics

10. Basharacare.com

Founded

In 2012, Basharacare.com emerged as a platform that sellers can leverage to showcase and sell body and skincare products.

Industry

In the skincare/body care sector, Basharacare.com caters to a niche market, providing sellers with a platform tailored to beauty and wellness offerings.

Main points

  • Global Sourcing: Basharacare.com stands out by offering a diverse range of beauty essentials sourced globally, allowing sellers to showcase unique and international products.
Basharacare.com features a unique array of globally sourced beauty essentials for sellers.
Basharacare.com features a unique array of globally sourced beauty essentials for sellers.

  • Quality Assurance: With a commitment to high-quality products, Basharacare.com ensures that all items undergo stringent quality control, assuring authenticity. This emphasis on quality can enhance the reputation of products sold on the platform.
  • Growing Presence: Experiencing significant growth, Basharacare.com attracts a growing number of customers monthly, expanding the potential customer base for sellers.
Basharacare.com’s growth broadens seller opportunities.

Pros

  • Established Presence
  • Global Accessibility
  • Focused Niche

Cons

  • Competition
  • Niche Limitations
  • Market-Specific Reach

FAQs

Popular platforms such as Souq.com (now Amazon.ae), Noon, and Dubizzle are excellent starting points for beginners in the UAE. These platforms offer user-friendly interfaces, extensive customer bases, and resources to help new sellers get started.
Sellers in the UAE often face challenges such as increased competition, navigating local regulations, and adapting to varying consumer preferences. To overcome these challenges, sellers must stay informed, leverage marketing strategies, and provide excellent customer service.
Optimizing product listings involves using high-quality images, writing compelling product descriptions, and incorporating relevant keywords. Additionally, sellers should consider utilizing sponsored listings and promotions the platforms offer to enhance visibility.
Yes, sellers must be aware of and comply with local regulations governing e-commerce activities in the UAE. This includes obtaining necessary licenses, adhering to tax regulations, and ensuring product compliance. Platforms are often guides to help sellers navigate these regulatory requirements.
Social media plays a significant role in promoting products on online selling platforms in the UAE. Sellers can leverage platforms like Instagram and Facebook to create brand awareness, engage with customers, and drive traffic to their online stores. Integration with social media can enhance the overall marketing strategy for sellers.

Bottom line

In summarizing the top online selling platforms in the UAE for 2024, it’s evident that each caters to different needs, as highlighted by real user experiences and expert insights. This guide will equip you with the knowledge to select the best platform for your e-commerce endeavors in the UAE’s evolving digital market.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.