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5 Best Online Selling Platforms In Nigeria: Unlocking Business Opportunities!

January 05, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Dive into the details of these top 5 online selling platforms in Nigeria, and pick the one that clicks for your new store.

Key Takeaways
5 Best Online Selling Platforms In Nigeria:
  • Shopify: Global reach and versatile selling options.
  • Kusnap: Localized flavor with social commerce integration.
  • Jiji: Extensive user base and a marketplace giant.
  • Konga: All-in-one solution with fulfillment services.
  • Ebeosi: Emphasis on local products and secure transactions.


Shopify is a widely used e-commerce platform that enables users to set up online stores and sell products. In Nigeria, it provides a robust framework for businesses to establish an online presence. 


What Makes Shopify Stand Out 

  • Marketing Report: Shopify’s like your online hype buddy. It throws these reports at you, telling you what’s hot and not in your shop. It’s like having a backstage pass to the concert of your sales – you see the hits and the ones that need an encore. You get these reports that spill the tea on who loves your stuff, including the average order count, average order totals, and returning customers.
Shopify Marketing Report
  • Inventory Report: Keeping track of your goods is smoother than a dance move with Shopify. They give you this cool dashboard to see what’s in stock, what’s running low, and what’s partying too hard on the shelves.
  • Marketing and E-commerce Automation: Shopify’s the lazy genius of the e-commerce world. It does the work for you with marketing and e-commerce automation. It’s like having a virtual assistant that sends emails, promotes stuff, and does all the behind-the-scenes magic. Less work, more chill.
Shopify Marketing and E-commerce Automation
  • Return Management: Oops, someone changed their mind? No biggie. Shopify’s return management is like a superhero cape. It helps you handle returns without tearing your hair out. It’s like having a sidekick that deals with the tricky stuff.
  • Sales Channels: Shopify’s your online nomad. It takes your products to all the cool spots – not just your store but Facebook, Instagram, and beyond. It’s like having your shop at the hottest parties, where everyone can snag your goodies.

How to sell on Shopify 

To sell online using Shopify in Nigeria, follow these steps:

  • Step 1: Visit the Shopify website and click “Start free trial.
How to sell on Shopify-1
  • Step 2: Select the option to sign up and provide the information needed.
How to sell on Shopify-2
  • Step 3: Customize your store by selecting a theme from the available options or uploading your own. You can customize the theme by changing colors, fonts, and layouts.
How to sell on Shopify-3
  • Step 4: Add your products by clicking on the “Products” tab and selecting “Add Product.” Fill in the details, including title, description, price, and images. You can also categorize your products and add variants, such as different sizes or colors.
How to sell on Shopify-4
  • Step 5: Set up your payment gateway by going to “Settings” and selecting “Payment Providers.” Choose a payment method that suits your needs, such as Shopify Payments, PayPal, or Stripe. Configure the settings and connect your account.
How to sell on Shopify-5
  • Step 6: Configure your shipping settings by selecting “Settings” and selecting “Shipping and Delivery.” Set up shipping rates based on your preferences, such as flat, weight-based, or carrier-calculated rates. You can also set up free shipping or offer local pickup options.
How to sell on Shopify-6
  • Step 7: Launch your store by connecting your custom domain or using the provided Shopify domain. You can also set up email marketing, create discount codes, and enable customer reviews.
How to sell on Shopify-7
  • Step 8: Promote your store through various marketing channels, such as social media and email campaigns. Use Shopify’s built-in marketing tools or integrate with third-party apps to drive traffic and increase sales.

Pros & Cons

Explore the advantages and challenges of using Shopify for online selling in Nigeria, from its global reach to considerations like costs and learning curves.


  • Global Market Access
  • Customization Capabilities
  • Seamless Payment Integration
  • Diverse App Support
  • Responsive Customer Assistance


  • Subscription and Transaction Costs
  • Learning Complexity

Successful Case Studies


  • Industry: Online Grocery and Household Essentials
  • Description: Meet Supermart.ng, your one-stop shop for groceries and household essentials. Navigating the hustle is easy with Supermart.ng’s user-friendly platform, offering a wide array of products to keep your kitchen stocked and your home running smoothly. From fresh produce to daily necessities, Supermart.ng has got your back. 


  • Industry: Fashion and Lifestyle
  • Description: Step into the stylish sector of Obeezi.com, a Shopify store that caters to your fashion cravings. Discover a diverse collection of trendy clothing, accessories, and lifestyle essentials. Obeezi.com is not just a store; it’s a fashion playground where you can explore the latest trends and elevate your style.


Kusnap is a Nigerian online selling platform designed for simplicity and efficiency, catering to local sellers and buyers. 


What Makes Kusnap Stand Out 

  • Transaction Trustworthiness: Trust is Kusnap’s forte. Your transactions are guarded like a personal finance superhero, ensuring a smooth and worry-free online shopping expedition.
  • Tailored Shopping Magic: Kusnap is your style whisperer. With a personal touch, it recommends items based on your preferences. It’s like having a savvy friend who always knows what’s hot.
  • Savvy Deals and Surprises: Kusnap is the maestro of sweet deals. Prices are always pleasantly surprising, creating a vibe like being part of an exclusive club with unbeatable bargains.
  • Local Delivery Ease: Kusnap understands the Nigerian hustle. Local delivery options are the game-changer, ensuring your goodies reach you hassle-free. It’s like having your local delivery dream team.
  • Social Shopping Fiesta: Kusnap turns your social hangouts into a shopping spree. Buying directly on Instagram and WhatsApp is like bringing the marketplace to your social circle, making shopping a seamless experience.

How to sell on Kusnap 

To start selling online with Kusnap in Nigeria, here’s what you need to do:

  • Step 1: Create an account on the Kusnap website or download the Kusnap app from the App Store or Google Play Store. Sign up for an account by providing your email address.
Create an account on the Kusnap website
Create an account on the Kusnap website-1
  • Step 2: From the Dashboard, choose “Manage Shop” and then select “Create a shop”. Fill out information about your store, such as shop name, description, phone number, and shop address.
Create a shop
  • Step 3: To upload your product, choose “Manage product” from the Dashboard and then select “Add product”. 
Manage product, Add product
Cover image
  • Step 4: Upload product information such as title, description, and price. Be descriptive and highlight the key features and benefits of your products.
Upload product information
  • Step 5: Share your products on social media platforms to increase visibility and attract potential buyers. Utilize hashtags, engage with relevant communities, and encourage sharing to reach a wider audience.
  • Step 7: Respond promptly to inquiries and negotiate prices with interested buyers. Be open to bargaining and offer discounts or bundle deals to encourage purchases.
  • Step 8: Arrange for shipping or meet up with buyers to complete the transaction. Ensure secure payment methods and provide clear instructions for shipping or meeting up. Request feedback from buyers to build a positive reputation on the platform.

Pros & Cons

Let’s delve into the strengths and limitations of Kusnap.


  • Localized Selling Emphasis
  • User-Friendly Approach
  • Convenient Payment Options
  • Responsive Support


  • Limited Global Exposure
  • Scaling Challenges

Successful Case Studies

Elizabeth Nkem

Elizabeth Nkem
  • Industry: Fashion
  • Description: Step into Elizabeth Nkem’s Kusnap store, a fashion paradise. Discover a curated collection of women’s clothes that blend style and comfort. Each piece tells a story of elegance, making your wardrobe a canvas of timeless fashion.

Esteem Media-pro

Esteem Media-pro
  • Industry: Electronics
  • Description: Dive into Esteem Media Pro’s Kusnap store, your tech haven. From cutting-edge gadgets to electronic essentials, they redefine digital experiences. Explore innovation, quality, and tech brilliance in every click.


Jiji is a prominent online marketplace in Nigeria, connecting buyers and sellers for various products and services.

What Makes Jiji Stand Out 

  • Wide reach and user base: Jiji stands as one of Nigeria’s largest classifieds platforms, providing sellers access to an extensive customer base. It’s like setting up your shop in the most bustling market in town where everyone’s ready to shop.
  • Local pickup and delivery: Jiji supports local pickup and delivery options, allowing sellers to manage logistics efficiently, either handling it themselves or relying on local courier services. Your products smoothly finding their way to customers.
  • Negotiable pricing: Jiji embraces Nigeria’s bargaining culture, enabling sellers to negotiate prices directly with buyers. It’s like bringing the local market’s lively, haggling spirit into your online store.

How to sell on Jiji 

To sell online using Jiji in Nigeria, follow these simple steps:

  • Step 1: Visit the Jiji website and register for an account using your email address.
How to sell on Jiji -1
  • Step 2: On the top right of the website, choose “Sell”. Click on “Post Ad” and select the appropriate category for your product. Choose the most relevant category to ensure your products are visible to the right audience.
How to sell on Jiji -2
  • Step 3: Fill in the details for your product, such as title, description, and price. Be detailed and accurate to provide potential buyers with the necessary information.
How to sell on Jiji - 3
  • Step 4: Upload high-quality photos of your product to attract potential buyers. Use good lighting and showcase different angles to give your product a clear view.
  • Step 5: Choose whether you want to offer delivery or meet up with buyers for the transaction. If you provide delivery, specify the shipping cost and estimated delivery time.
  • Step 6: Monitor your ads and respond promptly to inquiries from interested buyers. Be courteous and provide helpful information to address any questions or concerns.

Pros & Cons

Discover the pros and cons of Jiji, Nigeria’s prominent online marketplace, connecting buyers and sellers across diverse product categories.


  • Market Leadership
  • Varied Product Categories
  • Direct Buyer-Seller Communication
  • Localized Selling Platform


  • Increasing Seller Competition
  • Quality Control Concerns

Successful Case Studies

Louis Akpokonyan 

Louis Akpokonyan
  • Industry: Fashion – men’s shoes and watches
  • Description: Louis Akpokonyan is all about dapper vibes. From men’s shoes that elevate your style game to watches that add flair, they’ve got you covered. With 98% good feedback, it’s a fashion haven where quality meets satisfaction.

Yemzee’s Touch 

Yemzee's Touch 
  • Industry: Jewelry
  • Description: Dive into the artistic world of Yemzee’s Touch, a creative powerhouse crafting handmade jewelry, dazzling costume pieces, sparkling cubic zirconias, autogele, turbanators, fascinators, and wedding rings. It’s not just a store; it’s a treasure trove of uniquely designed accessories that add a touch of elegance to any occasion.


Konga is one of Nigeria’s leading e-commerce platforms, offering customers diverse products and services. 


What Makes Konga Stand Out 

  • Fulfillment services: Konga offers fulfillment services, letting sellers store their products in Konga’s warehouses and handling direct shipping to customers. 
  • Multiple payment options: Konga provides flexibility with various payment options, including the widely preferred cash on delivery, catering to the diverse preferences of Nigerian customers. Pay however you like; they’ve got it covered.
  • Seller support: Konga is not just a platform; it’s your business ally. With seller support covering everything from optimizing listings to marketing assistance, it’s like having a dedicated team backing up your hustle.

How to sell on Konga 

To get started with selling online on Konga in Nigeria, here’s what you should do:

  • Step 1: Visit the Konga website and click on “Sell on Konga.”
How to sell on Konga 
  • Step 2: Choose “Register now” to sign up for an account. Provide your email address, password, and store name. You will also need to provide your contact information and business details.
How to sell on Konga -1
  • Step 3: Fill in your store details, such as contact information and business type. Provide accurate information to build trust with potential buyers.
  • Step 4: Add your products by clicking on “Add Products” and filling in the required details, such as title, description, and price. Include high-quality images that showcase your products effectively.
  • Step 5: Set up your payment options by selecting from the available methods, such as KongaPay or bank transfer. Configure the settings and connect your account to receive payments.
  • Step 6: Configure your shipping settings by selecting your preferred delivery method and setting up shipping rates. Specify whether you offer free shipping, local pickup, or charge shipping fees based on weight or location.
  • Step 7: Launch your store by completing the necessary verification steps and publishing your products. Ensure all information is accurate and up to date.
  • Step 8: Promote your store through Konga’s marketing channels and engage with potential buyers through the platform’s messaging system. Respond promptly to inquiries and provide excellent customer service to build a loyal customer base.

Pros & Cons

Examine the benefits and drawbacks of Konga, a major player in Nigeria’s e-commerce, providing an extensive range of products and services.


  • Established Market Presence
  • Diverse Product Range
  • Efficient Delivery Services
  • Regular Promotions


  • Intense Competition
  • Potential Delivery Delays

Successful Case Studies

Oyinkan Stores 

Oyinkan Stores
  • Industry: Home and Kitchen
  • Description: Meet Oyinkan, the seasoned Konga seller with 7 years of expertise. Oyinkan has become a trusted name in the online shopping sector, offering a diverse array of products. From electronics to everyday essentials, Oyinkan is a reliable choice for customers seeking quality and a rich shopping experience.

Crown Palace 

Crown Palace 
  • Industry: Fashion
  • Description: Step into Crown Palace, a fashion haven on Konga with 5 years of selling finesse. Specializing in trendy apparel and chic accessories, Crown Palace has carved a niche in the fashion sector.


Ebeosi is an emerging online selling platform in Nigeria, that aims to provide a unique and efficient marketplace experience. 


What Makes Ebeosi Stand Out 

  • Local product discovery: Ebeosi spotlights locally made products in Nigeria, creating an ideal platform for sellers offering homegrown goods. It’s like a stage set exclusively for showcasing Nigerian craftsmanship.
  • Social sharing: Ebeosi facilitates easy sharing of products on social media platforms, expanding sellers’ reach and engaging a wider audience. It’s like throwing a digital party and inviting the internet to check out your products.
  • Secure transactions: Ebeosi ensures secure transactions through integrated payment gateways, providing a safe environment for Nigerian sellers. Trustworthy dealings with a built-in security detail for peace of mind.

How to sell on Ebeosi 

To sell your products online using Ebeosi in Nigeria, follow these steps:

  • Step 1: Visit the Ebeosi website and sign up for an account using your email address.
  • Step 2: Click on “Sell on Ebeosi” and fill in your store details, such as store name and description. Provide detailed and accurate information to attract potential buyers.
  • Step 3: Upload high-quality photos of your handmade products and provide detailed descriptions. Showcase the unique features and craftsmanship of your products.
  • Step 4: Set your prices and choose whether to offer shipping or local pickup options. Specify the shipping costs and estimated delivery time if applicable.
  • Step 5: Promote your products by sharing them on social media platforms and engaging with the Ebeosi community. Utilize hashtags, collaborate with influencers, and participate in relevant discussions to increase visibility.
  • Step 6: Respond to inquiries and messages from potential buyers promptly. Provide helpful information and address any concerns or questions to build trust and encourage purchases.
  • Step 7: Arrange for payment and shipping or meet up with buyers to complete the transaction. Use secure payment methods and follow safe transaction practices.
  • Step 8: Encourage satisfied customers to leave reviews and ratings to build your reputation on the platform. Respond to feedback and continuously improve your products and customer service to attract more buyers.

Remember to regularly update your listings, respond to customer inquiries, and provide excellent customer service to maximize your online selling success on these platforms.

Pros & Cons

Explore the positive aspects and challenges of Ebeosi, an emerging online selling platform in Nigeria, focusing on promoting local sellers and innovative features.


  • Local Market Emphasis
  • User-friendly interface
  • Innovative Selling Features
  • Flexible Payment Methods


  • Limited Brand Recognition
  • Evolving Seller Ecosystem

Successful Case Studies


  • Industry: Health and Wellness
  • Description: Friska brings a breath of freshness to Ebeosi, specializing in selling healthy teas. Dive into a wellness world with Friska, where each tea blend is crafted to nourish and uplift. From soothing herbal concoctions to invigorating blends, Friska is your go-to for a healthier, tea-infused lifestyle.

Bottom Line

Explore these platforms’ diverse features and find the perfect fit for your online selling aspirations in the Nigerian market. Armed with this information on the top five online selling platforms in Nigeria, we believe you can confidently make an informed decision to embark on your online selling journey. 

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.