10 Best Monthly Newsletter Examples for Inspiration in 2024
By Sam Nguyen
In this article, we’ll explore monthly newsletter examples that have set the standard for effective communication in their respective industries
Key Takeaways
- Airbnb: Best for travel and hospitality businesses.
- Headspace: Best for wellness and personal development businesses.
- Bon Appetit: Best for culinary and food industry businesses.
- Grammarly: Best for educational and content creation businesses.
- The Hustle: Best for entrepreneurs and business professionals.
- Huckberry: Best for lifestyle and men’s apparel businesses.
- Really Good Emails: Best for marketing and design-focused businesses.
- Patagonia: Best for outdoor gear and sustainability-focused businesses.
- Casper: Best for home and bedding businesses.
- charity: water: Best for nonprofit organizations and humanitarian causes.
The Benefits of Monthly Newsletters
Here are several benefits of monthly newsletters:
Engaging Your Customers
Monthly newsletters serve as a consistent touchpoint, placing your brand prominently in the minds of your subscribers. This regular engagement fosters a deeper connection, enhancing the positive perceptions your customers hold about your brand. Over time, this consistent communication cultivates loyalty, ensuring that customers feel valued and involved with your brand’s journey.
Driving Traffic to Your Website
One of the primary utilities of newsletters is their ability to direct readers back to your primary platform: your website. By strategically embedding links – whether they point to informative blog posts, special promotions, or the launch of a new product – newsletters act as a conduit, ushering readers to explore and engage with your online content more extensively.
Boosting Sales
The power of a well-placed Call-to-Action (CTA) in newsletters cannot be understated. Coupled with exclusive discounts and special deals available only to newsletter subscribers, these CTAs become irresistible invitations. They not only highlight new offerings but also motivate subscribers to take actionable steps. As a result, businesses can effectively promote their latest products or services and achieve, or even exceed, their sales and revenue objectives.
Gathering Valuable Feedback
Beyond being a one-way communication tool, newsletters can also facilitate a two-way dialogue. By integrating surveys or feedback forms within your newsletters, businesses open a direct channel to gain insights into their customers’ needs, desires, and preferences. This feedback is invaluable, guiding product enhancements, brand evolution, and enabling a more personalized marketing approach.
Monthly Newsletter Ideas
When it comes to keeping in touch with your customers, monthly newsletters can be a great tool. They help share news, give updates, and let your audience know what’s new. Here are three main types of newsletters to consider for your business:
- Promotional Newsletters: This type is all about showing off what your business has to offer. Use these newsletters to talk about new products, special deals, or upcoming sales. It’s a way to tell your customers, “Hey, look at the cool stuff we have!”
- Educational Newsletters: Instead of selling, these newsletters aim to teach. You can share helpful guides, step-by-step tutorials, or interesting news about your field. It’s a way of giving your readers useful information they can use.
- Curated Newsletters: These are a mix of content from different places. Maybe you found some great articles, blog posts, or social media posts that your customers might like. The key is to pick things that your readers will find interesting or useful.
9 Inspiring Monthly Newsletter Examples
1. Airbnb
Airbnb has brilliantly changed how we think about travel. Their way of talking to their large group of users through their newsletter is just as amazing.
At the core of Airbnb’s newsletters are captivating images of properties and destinations. These visually striking photos not only serve as a window to potential adventures but also subtly nudge subscribers towards the listings available on their platform.
Their design approach leans towards simplicity and elegance. By using high-quality images paired with brief text, they ensure that the content is both beautiful to look at and quick to understand. In doing so, they cater to the fast-paced digital reader who prefers concise yet impactful content.
Apart from showing beautiful places, Airbnb also tells readers about updates to their service. This way, everyone knows what’s new, even if they’re not planning to travel right now.
2. Headspace
Headspace, known for its guided meditation app, offers a newsletter that strikes the right balance between engagement and information. Their emphasis isn’t solely on pushing their app but rather on conveying the genuine benefits of meditation.
What sets their newsletters apart is the wealth of added value they bring to the readers. By sharing useful tips and essential insights, Headspace ensures even a casual reader can embark on a meditation journey using their app.
Visually, the newsletters align perfectly with Headspace’s established branding. This consistent design strengthens brand recognition among subscribers. Furthermore, their strategic use of clear call-to-actions (CTAs) guides readers effortlessly, encouraging them to delve deeper into the meditation experience.
3. Bon Appetit
Bon Appétit’s newsletter serves up a rich mix of recipes, handy cooking tips, and insightful food articles. It’s tailored to satiate the appetites of all readers, from seasoned kitchen experts to those just beginning to explore the world of cooking.
Each newsletter is thoughtfully themed, perhaps around morning meals or evening drinks. It teases readers with two engaging article snippets right at the start. These snippets might delve into educational topics, share a tantalizing recipe, or even touch upon cultural food stories. Following these excerpts, subscribers are treated to additional recipes that pair perfectly with the topics explored earlier.
It’s noteworthy that Bon Appétit’s journey began as a traditional print magazine. Today, they’ve diversified, enveloping newer platforms like newsletters, podcasts (notably the Foodcast), a robust website, and an engaging presence on YouTube. This modern approach, fused with their culinary expertise, ensures readers are always equipped with the knowledge to master their kitchens and craft delightful dishes.
4. Grammarly
Grammarly, renowned for its role as a digital writing guide, has crafted a newsletter that’s more than just a promotional tool. It stands as a resource, offering subscribers not only insights into the app’s latest features but also valuable writing advice.
Each newsletter comes packed with useful writing tips, updates about the app, and essential information. This approach ensures that readers not only stay informed about Grammarly’s offerings but also gather insights to elevate their writing.
Visually, the newsletter mirrors Grammarly’s recognized branding, fostering consistent brand recall among its users. Furthermore, the strategically placed call-to-actions (CTAs) guide readers, making it straightforward for them to engage further with the content or the app.
5. The Hustle
The Hustle has established itself as a go-to daily newsletter, serving up bite-sized and sharp updates from various professional realms. Whether it’s tech, stock market movements, corporate controversies, or any other significant business event, The Hustle ensures its readers are well-informed.
What sets The Hustle apart is its unique voice. Opting for a conversational tone, it feels more like a chat with a knowledgeable friend than a formal news dispatch. This style resonates particularly well with millennials and gen Xers, making the content both relatable and engaging.
Beyond its daily snippets, The Hustle occasionally dives deeper, offering comprehensive pieces on prevailing trends or noteworthy events. This variety ensures readers always find something fresh and relevant.
6. Huckberry
Huckberry, a distinguished online purveyor of men’s clothing, outdoor equipment, and lifestyle goods, excels in the art of audience engagement through their newsletters. Not only do they highlight their newest offerings, but they also provide a window into the broader outdoor and lifestyle worlds.
Their newsletters extend beyond mere product features. They embrace a holistic approach, blending in content on travel and daily living, transforming their newsletters into an essence of a lifestyle magazine. Adding to this rich content palette is where readers find a curated list of recommended reads, intriguing podcasts, and captivating videos from various corners of the internet.
Visually, Huckberry ensures a cohesive look by aligning their newsletter design with their core branding, reinforcing their strong brand image with every edition.
7. Really Good Emails
Really Good Emails stands out as a premier platform dedicated to spotlighting exceptional email designs and strategies. Their vast repository of newsletter samples provides insights into the latest trends, releases, and updates across numerous sectors.
What’s notable about their newsletters is the engaging and interactive design. By posing questions or urging subscribers to undertake a specific action—be it a simple reply or a click-through to their main site—they ensure a dynamic reader experience. For those keen on consistent updates, Really Good Emails offers a subscription, delivering handpicked email designs and related content straight to the inbox twice weekly.
8. Patagonia
Patagonia, a renowned brand in the outdoor apparel and gear sphere, goes beyond mere product promotion in its newsletters. Instead, it crafts a narrative that intertwines its offerings with its profound commitment to environmental preservation.
Those who subscribe to Patagonia’s newsletters are treated to more than just product spotlights or sales alerts. They are immersed in a holistic experience that includes tales and videos from brand ambassadors, as well as pressing environmental action alerts. This comprehensive approach to content truly resonates with Patagonia’s guiding principles: delivering outstanding products, minimizing harm, and leveraging their business platform to champion environmental solutions.
9. Casper
Casper, a leading name in the mattress industry, truly understands the nuances of crafting compelling email newsletters. Their strategy is clear and straightforward: to blend captivating graphics with informative content that delves into the science and success stories behind their mattresses.
A prime example of their innovative approach is their holiday newsletter campaign. Here, Casper cleverly tapped into the sentiments of subscribers contemplating holiday travels, offering them timely and relevant content. Furthermore, their prowess in designing ‘abandoned cart’ emails stands out. By combining catchy text with distinct CTA buttons, they effectively guide potential buyers back to their shopping journey.
All in all, Casper’s newsletters are not merely about promotions; they’re about education, engagement, and conversion, making them a sterling sample monthly newsletter in the realm of email marketing.
10. charity: water
charity:water is a nonprofit that aims to provide clean drinking water to people in developing countries. Their newsletters stand out because of how they tell stories. They keep things simple, often with just a short paragraph and a clear call to action.
Each email shares a story about someone who has benefited from their work. These stories, along with meaningful pictures, help readers see the real difference the organization is making.
So, when charity:water asks for donations, readers remember these stories and the images they’ve seen, encouraging them to help. This method not only keeps readers interested but also shows them how their donations can make a real change in someone’s life.
FAQs: Monthly Newsletter
Summary: Monthly Newsletter
In the age of digital noise, a well-crafted monthly newsletter stands out, offering brands a chance to connect deeply with their audience. Drawing inspiration from industry leaders, businesses can craft newsletters that not only inform but also inspire, engage, and convert.
