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Maximize Your Sales with the Shopify “Buy X Get Y” Apps

May 01, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Are you looking to enhance your Shopify store’s sales and customer experience? One effective strategy is to offer “Buy X Get Y” deals, where customers can enjoy special promotions and incentives. In this article, we will explore the concept of “Buy X Get Y” discounts and introduce you to the top Shopify apps that can help you implement these offers seamlessly.

Key Takeaways

  • [Vitals: All‑in‑One Marketing]: Best for merchants who want a comprehensive marketing solution including social proof, urgency, and loyalty programs to optimize conversions and increase sales. 
  • [BOGOS: Free gift & Buy X Get Y]: Best for merchants who want to implement enticing promotions like buy one, get one (BOGO) or free gift offers to attract and retain customers and boost sales. 
  • [Amai Quantity Breaks and Gifts]: Best for merchants who want to offer quantity-based discounts, bundle deals, and free gifts to incentivize customers to buy more and increase their average order value. 
  • [Upsellio ‑ Discounted Upsells]: Best for merchants who want to implement upsell strategies by offering discounted upsells, bundle options, and buy X get Y type offers to increase revenue and maximize customer value. 
  • [Fast Bundle | Product Bundles]: Best for merchants who want to create customizable product bundles and offer them attractive package deals to increase sales and provide value to their customers.

How to Create Buy X Get Y Discounts on Shopify 

To create “Buy X Get Y” discounts on your Shopify store, follow these simple steps:

Step 1: Login

Login into your Shopify store using your credentials.

Step 2: Go to Discounts

Once you log in to your Shopify admin interface, you’ll notice a list on the left side of the screen. Look for the “Discounts” option, represented by an icon with a percentage badge. Simply click on it, and we can proceed with the next steps.

Step 3: Click Create discount

After you have gone to the Discount section, proceed by clicking on the “Create discount” button located at the top right corner to commence the process of creating a new discount.

Step 4: Configure the new discount’s attributes

Now it’s time to configure the attributes of the discount. This involves several aspects, as outlined below:

  • Discount Code: Specify the code customers will enter to access the offer. You can choose to have the code generated automatically if desired.
  • Options: Select the “Buy X Get Y” option under the discount type.
  • Customer Buys: Choose the specific products or collections and set the required quantities in the customer’s cart to qualify for the discount.
  • Customer Gets: Determine what the customer will receive once they meet the specified requirements from the previous step.
  • At a Discounted Value: Enter the discounted price at which the “customer gets” products will be offered.
  • Set a Maximum Number of Uses per Order: Select the maximum number of times a customer can utilize this offer within a single cart.
  • Customer Eligibility: Choose the customers or customer groups who can apply the discount to their cart. If the available list doesn’t include the desired customers, you may need to create a new list.
  • Usage Limits: To restrict the usage of the discount within a specific timeframe, you can check one or both boxes in this section.
  • Determine the number of times your customers can use this offer. Regardless of the number of customers or the frequency of usage by each eligible customer, this limit will apply. Alternatively, you can limit the discount to only one use per customer.
  • Active Dates: Decide on the start date and duration of the discount, specifying when the offer begins and how long it will remain active.
  • By carefully configuring these attributes, you can create a customized and effective discount for your customers.

Step 5: Click Save discount

Once you click on “Save” and confirm your settings, the discount will be displayed in the discount list. You can further review and adjust specific details of the discount by clicking on it. 

Within this section, you will find the “Promote” option provided by Shopify, which allows you to share and advertise your new discount to customers. By clicking on “Promote,” you can explore various options to promote your discount and reach a wider audience effectively.

5 Best Shopify Shipping Apps 

If you’re looking for the best Shopify shipping apps to streamline your order fulfillment process, consider the following options:

Shopify Subscription AppFree VersionStarting PriceShopify Rating 
BOGOS: Free gift & Buy X Get YYes$29.99/month4.8/5.0
Vitals: All‑in‑One MarketingYes$29.99/month5.0/5.0
Amai Quantity Breaks and GiftsYes$7.95/month4.5/5.0
Upsellio ‑ Discounted UpsellsYes$5.99/month4.6/5.0
Fast Bundle | Product BundlesYes$14.99/month4.8/5.0

1. Vitals: All‑in‑One Marketing

Vitals: All‑in‑One Marketing is a powerful app that optimizes conversion rates and enhances the customer journey. With seamless integration and over 40 conversion-boosting tools, Vitals enables you to import product reviews, implement upsells and bundles, utilize pop-ups for email list growth, and create an engaging online store. 

From Wishlist functionality to urgency notifications, email marketing to live chat support, Vitals offers a comprehensive set of features to drive sales and deliver a superior shopping experience.

Rating:

  • Score: 5.0/5.0 with 5,308 reviews on Shopify

Key Features: 

Vitals: All‑in‑One Marketing offers a comprehensive set of key features to enhance your Shopify store:

  • Product Reviews: Easily import product reviews from AliExpress and other websites, acquiring them through email. This feature helps build trust and social proof by showcasing honest customer feedback.
  • Incentive Creation: With Vitals, you can effortlessly create various incentives such as product packs, volume discounts, Buy One Get One (BOGO) offers, free gifts, and goal-based promotions. These incentives attract customers and drive sales.
  • Visitor Replays: Gain valuable insights into user behavior with the visitor replay feature. Capture and replay visitor actions, including clicks, scrolls, and typing, to understand how users interact with your website and optimize their experience accordingly.
  • Email and Push Campaigns: Utilize Vitals’ email and push notification campaigns to create automated customer feeds. This feature enables you to engage customers effectively, nurture leads, and drive conversions.
  • Plus: Vitals offers additional features like wishlist functionality, the ability to add stickers, trust badges, currency converters, and more. These additional features enhance the shopping experience and increase customer satisfaction and sales.

Pros & Cons

Pros

  • Create product bundles for upselling and clearing slow-moving inventory.
  • Add volume discounts, tiered pricing, and Buy X Get Y offers for increased customer engagement.
  • Offers a variety of general marketing features in addition to upselling capabilities.

Cons

  • Only one pricing tier available at $29.99/month.
  • A wide range of features may require a learning curve to utilize and implement efficiently fully.

Who is it for 

Business Size: Vitals: All‑in‑One Marketing caters to businesses of all sizes, from small startups to large enterprises, providing them with a comprehensive suite of marketing tools and features.
Business Area: Vitals: All‑in‑One Marketing suits businesses in various industries, including e-commerce, retail, fashion, beauty, and more, offering versatile marketing solutions tailored to their needs.

2. BOGOS: Free gift & Buy X Get Y

Convert your store’s visitors into loyal customers and boost sales by enticing them with free gift offers using BOGOS: Free gift & Buy X Get Y

This flexible gifting solution offers a range of customizable options, including free gifts, BOGO deals, buy X get Y promotions, gift with purchase, buy 1 get 1, and more. Seamlessly integrate these offers into your store with numerous customizable features, and rest assured knowing our live chat support team is ready to assist you ev

Rating

  • Score: 4.8/5.0 with 1,2176 reviews on Shopify

Key Features

BOGOS: Free gift & Buy X Get Y offers several key features to enhance your Shopify store:

  • Free gifts: Incentivize customers to spend a specified amount, such as $200, to receive a free gift. This encourages higher order values and increases customer satisfaction.
  • Gift with purchase: Encourage customers to purchase a specific product (Product A) for a complimentary gift (Gift B). This strategy drives sales and provides additional value to customers.
  • BOGO (Buy One Get One): Automatically add another product to the customer’s cart when they purchase a specific item. This promotional tactic encourages repeat purchases and boosts customer loyalty.
  • Auto-add free gift to the cart: Simplify the customer experience by automatically adding a free gift to their cart. This saves time and eliminates the need for manual selection.
  • Use alongside discount code: BOGOS allows customers to apply discount codes while taking advantage of promotional offers. This flexibility maximizes savings for customers and encourages conversions.

By leveraging these features, BOGOS: Free gift & Buy X Get Y enhances customer engagement, drives sales, and provides a seamless shopping experience.

Pros & Cons

Pros

  • Easy gift configuration
  • Flexible offer options
  • Boost in sales and customer loyalty
  • User-friendly interface

Cons

  • Language limitation
  • Limited pricing tiers

Who is it for 

Business Size: This app is designed to cater to businesses of all sizes, including small enterprises and large corporations. It offers comprehensive marketing solutions that can address the diverse needs and objectives of businesses, regardless of their size.


Business Are: Applicable to various industries and sectors looking to optimize conversions and customer engagement.

3. Amai Quantity Breaks and Gifts

Elevate your sales strategy with Amai Quantity Breaks and Gifts. This powerful app enables you to generate custom tiered discounts effortlessly, provide free gifts, cross-sell complementary products, and implement Buy X Get Y promotions. 

With its intuitive interface and customizable features, Amai Quantity Breaks and Gifts empowers you to optimize your store and drive increased sales.

Rating

  • Score: 4.8/5.0 with 1,216 reviews on Shopify

Key Features:

Here are the key features of Amai Quantity Breaks and Gifts

  • Tiered discounts: Increase customers’ discounts as they purchase more items, encouraging larger orders and repeat purchases.
  • Cross-sell: Display related items on product pages, showcasing complementary products to increase the likelihood of additional purchases.
  • Giveaways/BOGO: Enhance customer satisfaction and value by offering free gifts or buy-one-get-one (BOGO) deals, incentivizing customers to purchase.
  • Mix & Match: Offer discounts when customers purchase a combination of items, allowing them to create personalized bundles and save money.
  • 24/7 live chat and developer support: Access round-the-clock live chat support and dedicated assistance from developers to address any inquiries or technical issues promptly and efficiently.

Pros & Cons

Pros

  • Easy gift configuration
  • Flexible offer options
  • Boost in sales and customer loyalty
  • User-friendly interface

Cons

  • Language limitation
  • Limited pricing tiers

Who is it for 

Business Size: Amai Quantity Breaks and Gifts caters to businesses of all sizes, ranging from small and medium-sized enterprises (SMEs) to large corporations. Whether you’re a budding startup or an established brand, this app provides the flexibility and tools to implement effective quantity-based pricing strategies and maximize sales.

Business Area: Amai Quantity Breaks and Gifts is designed for businesses operating in various sectors, including retail, e-commerce, and wholesale. Regardless of your industry, if you want to incentivize bulk purchases, offer enticing discounts based on quantity, and enhance your revenue potential, this app is a valuable asset for driving growth and profitability.

4. Upsellio ‑ Discounted Upsells

Upsellio – Discounted Upsells is a powerful Shopify app that enables you to create various enticing offers such as Buy One Get One, Free Gifts, Cart Upsell & Cross Sell, and Buy X Get Y discounts. With Upsellio, you can easily set up and customize these offers, whether it’s a flash sale, discounted upsell, or product bundle. 

The app provides analytics tracking, allowing you to monitor your sales and conversions, ensuring a positive return on investment. By incorporating Upsellio into your store, you can strategically display upsell and cross-sell options on different pages, boosting your sales and driving revenue growth.

Rating

  • Score: 4.6/5.0 with 123 reviews on Shopify

Key Features: 

  • Effortlessly create Buy X Get Y offers and free gifts for cart upsells: Effortlessly create enticing offers where customers can get additional products or free gifts when they make a purchase, boosting sales and customer satisfaction.
  • Customize upsell and cross-sell offers with ease using pop-up and embed display modes:  Choose between pop-up or embedded display modes to showcase upsell and cross-sell offers, with the flexibility to customize them according to your store’s branding and design.
  • Track conversions and analyze ROI in the app’s Analytics section: Easily monitor and analyze the performance of your upsell offers and track the return on investment (ROI) through the app’s analytics section, enabling data-driven decision-making for optimization.
  • Boost AOV and increase conversion rates with seamless BOGO offers: Seamlessly create and implement buy-one-get-one (BOGO) offers to drive higher average order value (AOV) and increase conversion rates, enticing customers with compelling promotions.
  • Upsell products in bundles with cart upsell bundle options: Maximize sales opportunities by offering products as upsells directly in the shopping cart, encouraging customers to add more items and increasing overall order value.

Pros

  • Easy gift configuration
  • Flexible offer options
  • Boost in sales and customer loyalty
  • User-friendly interface

Cons

  • Language limitation
  • Limited pricing tiers

Who is it for 

Business Size: Upsellio – Discounted Upsells caters to businesses of all sizes, from small online stores to large-scale enterprises. It is designed to provide effective upselling strategies that benefit businesses at any growth stage.

Business Area: Upsellio – Discounted Upsells is particularly well-suited for businesses in the e-commerce industry, regardless of the specific niche or product category. Whether you sell clothing, electronics, beauty products, or other goods, this app offers valuable features to enhance sales performance and drive customer engagement. 

5. Fast Bundle | Product Bundles

Fast Bundle | Product Bundles is a powerful app that takes your average order value (AOV) to the next level by allowing you to create enticing product packages. 

With Fast Bundle, you can benefit from your sales in a cost-saving way. By creating attractive packages and strategically positioning them in your store, you can increase your conversion rate and AOV. 

Its flexibility in providing custom solutions tailored to your store needs sets Fast Bundle apart. With Fast Bundle | Product Bundles, you have the tools to drive sales and maximize your revenue potential.

Rating

  • Score: 4.8/5.0 with 258 reviews on Shopify

Key Features: 

  • Diverse Offerings: Bundle products, create assortments, promote frequently bought together items, provide volume discounts, and offer buy-one-get-one (BOGO) deals.
  • Combined Product Creation: Easily assemble packages, kits, or groups of products, perfect for creating cohesive product bundles or curated sets.
  • Package Builder: Select desired items from a specific collection to build customized packages tailored to your customer’s preferences.
  • Packages Page Showcase: Display all your bundled packages on a dedicated page, making it convenient for customers to explore and choose their preferred packages.
  • Advanced Capabilities: Benefit from advanced features such as multi-language and multi-currency support, packet detection for efficient order processing, and the ability to combine discounts for even more enticing offers.

Pros & Cons

Pros

  • Easy gift configuration
  • Flexible offer options
  • Boost in sales and customer loyalty
  • User-friendly interface

Cons

  • Language limitation
  • Limited pricing tiers

Who is it for 

Business Size: 

Fast Bundle | Product Bundles cater to businesses of all sizes, from small startups to large enterprises, allowing them to create enticing product bundles and boost sales.

Business Area: 

Fast Bundle | Product Bundles is a valuable tool for businesses operating in various industries within the e-commerce sector. Whether you’re selling fashion and apparel, electronics, home goods, or any other product type, this app can enhance your sales strategy by offering customizable product bundles. 

FAQs: Shopify buy X get Y apps 

A ‘Buy X Get Y’ app on Shopify is an application that enables merchants to offer promotions where customers receive a specific item or benefit (Y) when they purchase a certain quantity or spend a specific amount (X) on their Shopify store.
‘Buy X Get Y’ apps benefit your Shopify store by providing a powerful marketing tool to incentivize customers to make larger purchases, increase average order value (AOV), and drive customer engagement and loyalty. These apps can help boost sales, attract new customers, and create value and excitement around your products.

Yes, you can customize the ‘Buy X Get Y’ deals on your Shopify store with the help of these apps. They typically offer a range of customization options, allowing you to set specific conditions, choose the items to offer as gifts or discounts, define the quantities or spend thresholds, and tailor the promotions to align with your business goals and customer preferences.

Several ‘Buy X Get Y’ apps are available for Shopify, each with features and capabilities. The choice of app to use for your store depends on your specific needs and preferences. It is recommended to explore different apps, and compare their features, pricing plans, user reviews, and integrations with other Shopify tools to find the one that best suits your business requirements.

Final Thoughts 

Implementing a Buy X Get Y Shopify app can significantly impact your sales, average order value, and customer satisfaction. By offering attractive promotions, customizing discounts, and leveraging upselling opportunities, you can enhance the shopping experience and drive more revenue for your Shopify store. 


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.