Top 10 Ecommerce Platforms In Malaysia

In this article, we delve into the dynamic landscape of Malaysia’s ecommerce platform, exploring the top 10 popular platforms that have become the cornerstone of online shopping in the country. 

10 Best Ecommerce Platforms In Malaysia

Drawing upon years of practical knowledge in the ecommerce sector, this guide is crafted to offer genuine, user-focused advice, helping Malaysian entrepreneurs and businesses make informed decisions in their digital commerce journey. 

Zalora

Established in 2012, Zalora is one of Southeast Asia’s largest ecommerce platforms in Malaysia, offering a wide range of products from brands like Gucci, Michael Kors, and Longchamp. The ecommerce website boasts a modern aesthetic and caters to diverse fashion preferences.

Zalora is the go-to place for fashion in Malaysia’s online ecommerce market. It brings the latest trends in clothing, accessories, and footwear right to your fingertips.

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The focus of Zalora is on providing a seamless online shopping platform for those interested in luxury items.

Key features

• Fashion Variety: Zalora offers a wide range of local and international brands to keep us on trend. This app is trusted by thousands of genZ – who want to follow the trend outside their borders.
• Easy Shopping: The website is easy to use, making finding and buying your favorite fashion items simple.
• Quick Delivery and Returns: Zalora ensures fast delivery and a hassle-free return process, making your shopping experience convenient.

• Great Deals: Regularly enjoy special discounts and promotions, making Zalora an affordable choice for quality fashion. According to statistics, most young people on this site wait for big shopping occasions like 12.12 and Black Friday;…
• Personalized Suggestions: Zalora uses innovative technology to suggest fashion items tailored to your preferences and browsing history.

Pros

• Diverse fashion choices from Zalora’s comprehensive collection as a convenient one-stop destination for your fashion requirements.
• The responsive and efficient customer service team for every issue and concern.
• A selection of secure payment methods, including credit cards, online gateways, and cash on delivery.
• Trend updates to keep us informed about the latest fashion trends.

Cons

• Limited non-fashion variety.
• Remote area delivery delays.

Verdict

Zalora is perfect for fashion lovers who want a diverse collection of clothing, accessories, and footwear. It’s user-friendly and offers personalized shopping and exclusive deals, making it the ideal choice for us looking to up our fashion game in Malaysia’s e-commerce scene.

GoShop

GoShop, an eCommerce platform in Malaysia, operates 24/7 on the TV shopping channel, making it an emerging and popular site with a large customer base and high visit rates. In addition to the website, it provides a continuous shopping experience via satellite channels and multichannel selling. 

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GoShop caters to diverse needs, offering everything from electronics to beauty, fashion accessories, and wellness products.

Key features

• Wide Range of Products: GoShop shines with its vast catalog, covering a variety of products to meet different customer needs.

• Live TV Shopping: An exciting feature is live TV shopping, providing an interactive and engaging way for us to make informed decisions.
• Exclusive Brands and Deals: Discover exclusive brands and enjoy special deals, ensuring you to save costs.
• Easy Payments: GoShop provides secure and convenient payment options, making transactions hassle-free.
• Prompt Delivery: Committed to timely deliveries, GoShop ensures we receive our orders promptly.

Pros

• Diverse product choices from GoShop’s one-stop destination status.
• Engaging the overall experience from the TV shopping feature.
• Enhancing our shopping experience with exclusive promotions offered by GoShop.
• Reliable and secure payment options for a worry-free experience.

Cons

• Limitation pf the Fashio- focus compared to dedicated fashion platforms.
• Be less appealing to those who prefer a purely online shopping experience because it relies on live TV shopping.

Verdict

GoShop is perfect for merchants seeking a diverse and engaging shopping experience beyond traditional e-commerce. It caters to those who value convenience, live TV shopping, and a broad product selection from electronics to beauty items. GoShop is the ideal platform for Malaysian shoppers looking for a comprehensive and interactive online shopping destination.

PrestoMall

Formerly known as 11Street Malaysia, PrestoMall is a well-liked online ecommerce platform in Malaysia, operating on both consumer-to-consumer (C2C) and business-to-consumer (B2C) fronts. The company adopts a business model where traders are charged a commission for successful sales. Additionally, PrestoMall generates extra revenue through the deployment of sponsored ads.

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Explore the convenience of PrestoMall, a top online selling platform Malaysia that offers a broad range of products, from electronics to fashion lifestyle products.

Key features

• User-friendly design: The website’s user experience (UX) incorporates intuitive search features, allowing customers to easily access the most relevant and helpful reviews with minimal effort.
• Wide Product Selection: PrestoMall stands out with its diverse marketplace, providing various products to suit different preferences.
• Flash Deals and Promotions: Stay tuned for exclusive deals and promotions with great discounts and special offers.
• Seller Ratings and Reviews: Make informed choices with trustworthy ratings and reviews.

• Secure Payments: PrestoMall ensures secure transactions with multiple payment options. Most users are reported to pay their orders through payment gateways as its sale code when using these payment options. 
• Efficient Deliveries: Committed to prompt deliveries, PrestoMall ensures timely receipt of your purchases.

Pros

• Diverse product catering for gadgets, fashion, and more.
• Enjoying quality items at budget-friendly prices through exclusive discounts and promotions on PrestoMall.
• Transparent shopping environment through seller ratings and reviews, enabling informed choices.
• Enhanced shopping experience with PrestoMall’s easy navigation adds.

Cons

• Intense seller competition by the presence of numerous sellers; users need to select based on ratings and reviews carefully.
• Occasional delivery delays despite efforts for prompt delivery, especially during peak periods.

Verdict

PrestoMall is ideal for Malaysian shoppers seeking a one-stop platform with diverse products. PrestoMall is perfect for those valuing exclusive deals, transparent shopping through seller ratings, and a user-friendly interface. It’s the go-to for a reliable online shopping experience in Malaysia.

Ezbuy

Ezbuy, a prominent player in Malaysia’s e-commerce platform, offers a straightforward and convenient platform for online shoppers. Ezbuy allows Malaysian buyers to purchase products that aren’t typically shipped to Malaysia, serving as a third-party bridge for items available on platforms like Amazon US, Amazon Japan, and Tmall. The website charges buyers a service fee based on the purchased item’s retail price.

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Discover simplicity with Ezbuy, a unique platform in Malaysia that specializes in hassle-free cross-border shopping, connecting Malaysians to international products effortlessly.

Key features

• Worldwide Access: Ezbuy makes global shopping easy, letting Malaysians explore and buy products worldwide.

• Affordable Shipping: Enjoy cost-effective and efficient shipping options for your international purchases with Ezbuy’s streamlined services.

• Special Deals: Unlock exclusive deals and discounts, ensuring great value for your money.
• Personal Shopper Service: Get guided assistance with Ezbuy’s personal shopper service, making international shopping a personalized experience.

Pros

• Lots of global products, making international brands accessible.
• Affordable cross-border shipping, enhancing accessibility to cross-border shopping.
• Special deals enjoyment to add extra value to your international shopping experience.
• Personal shopper guidance throughout your shopping journey.

Cons

• Limited local item choice as Ezbuy’s focus on international products.
• Extended international purchase duration due to shipping distances and customs processing.

Verdict

Ezbuy is perfect for Malaysians wanting a convenient entry into global shopping. It caters to those seeking international products, exclusive deals, and personalized assistance. Ezbuy is the ideal platform for Malaysians who are eager to explore the world of cross-border commerce.

Shopee

As of 2021, Shopee is the leading eCommerce platform in Malaysia, boasting a recorded revenue of $139 million. The platform features a substantial product assortment, including imports from China and offerings from numerous local sellers.

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Shopee stands out by offering a wide range of products, from electronics and fashion to home essentials, creating a convenient one-stop shop for all your needs.

Key features

• User-friendly design: Shopee emphasizes delivering a mobile shopping experience to its diverse user base. This mobile-first approach is evident in its user experience (UX) design, characterized by simplicity, effective navigation, and responsive icons.
• A commoditized and algorithm-driven eCommerce environment: This encompasses the entire customer journey, from the initial product discovery to the moment they make their first purchase.
• Vast Product Variety: Shopee’s extensive marketplace caters to diverse preferences, providing a wide selection of products.

• Shopee Mall: Explore the premium Shopee Mall for authentic products from official ecommerce stores and renowned brands.
• Shopee Live: Engage in real-time interactions with sellers through Shopee Live, enhancing your shopping experience.
• Secure Payment Options: Shopee ensures secure transactions with various payment methods for your convenience.
• Flash Sales and Promotions: Benefit from frequent flash sales and promotions, offering discounts and exclusive deals.

Pros

• Comprehensive shopping destination with a diverse selection of products, meeting various needs of shoppers.
• Experiencing a high-quality and authentic shopping journey in Shopee Mall, where genuine products are guaranteed.
• Interactive shopping with Shopee live, enabling real-time connections with sellers for well-informed purchase decisions.
• Secure Payment Methods for User Convenience.

Cons

• Intense marketplace competition due to its popularity.
• Variable delivery times based on location and demand.

Verdict

Shopee is perfect for Malaysians seeking a versatile and interactive online shopping experience. It’s ideal for those valuing diverse product choices, authenticity through Shopee Mall, and interactive engagement via Shopee Live. Shopee is the preferred platform for Malaysians looking for a reliable and comprehensive online shopping destination and online retailers.

Lazada

Launched in 2012, Lazada has become one of the largest eCommerce platforms in Southeast Asia. After being acquired by the Alibaba Group, Lazada continues offering advanced fulfillment and shipping options, a comprehensive product assortment, and various flexible payment methods.

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Lazada is your go-to place, offering a wide range of products to meet all your needs, from electronics such as home appliances to fashion and beauty.

Key features

• Diverse Product Range: Lazada has a vast marketplace, providing a variety of products for different preferences.

• LazMall: Explore LazMall for an enhanced shopping experience with official stores and authentic products.
• Flash Sales and Vouchers: Enjoy frequent discounts and exclusive promotions through flash sales and vouchers.
• Efficient Deliveries: Lazada ensures your purchases arrive on time, making the shopping experience reliable.
• Lazada Live: Engage with sellers in real-time through Lazada Live, making shopping interactive with live demonstrations and chats.

Pros

• Comprehensive shopping experience.
• LazMall, where official stores offer genuine and high-quality products.
• Money-saving opportunities through frequent discounts, vouchers, and exclusive promotions.
• Efficient and reliable deliveries as you rely on Lazada for delivery services.

Cons

• Intense competition from the popularity of Lazada.
• Variable seller performance.

Verdict

Lazada is perfect for Malaysians who want a reliable and varied online shopping experience. Whether you value a diverse product selection, authenticity through LazMall, or interactive shopping through Lazada Live, Lazada is the platform for a trustworthy and comprehensive online shopping journey in Malaysia.

Lelong

Lelong stands as one of the most popular local eCommerce platforms in Malaysia. It was launched in 2007 as a B2C marketplace. The site records an average monthly traffic of 5.4 million visits.

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Lelong promotes local commerce, giving Malaysian sellers a platform to showcase their products to a broader audience.

Key features

The website operates on an ecommerce business model where sellers are charged a commission for every sale, and sponsored ads are sold for product promotion.

• Local Marketplace Emphasis: Lelong puts Malaysian sellers in the spotlight, supporting local businesses and entrepreneurs.
• Diverse Product Categories: Explore various products, from handmade crafts to electronics, showcasing Malaysia’s multiple offerings.
• Secure Escrow Services: Lelong ensures secure transactions with escrow services, providing a safety net for both buyers and sellers.
• Deal & Bargain Zone: Engage in negotiations and find exclusive deals in the Deal & Bargain Zone, offering users the chance to get the best prices.

Pros

• Advocacy for local businesses, allowing them to reach a broader market.
• Diverse shopping options that reflect Malaysia’s rich cultural and commercial landscape.
• Enhanced transaction security by Lelong’s escrow services, fostering trust between buyers and sellers.
• Negotiation opportunities in the Deal & Bargain Zone.

Cons

• Limited international product offerings due to Lelong’s emphasis on local businesses.
• Varied seller performance, emphasizing the importance of paying attention to ratings and reviews.

Verdict

Lelong is perfect for Malaysians supporting local businesses and exploring the diverse products made within the country. It caters to those valuing secure transactions, various local offerings, and the opportunity to negotiate prices for a personalized shopping experience in Malaysia.

eBay

The eBay Malaysia version, established in 2004, has grown substantially, your go-to online selling platform in Malaysia for a diverse and global shopping experience. Originally hailing from the US, eBay commenced as an auction and used-products marketplace but later evolved into the world’s third-largest general eCommerce platform.

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Discover eBay, a popular e-commerce platform in Malaysia, connects buyers and sellers globally. eBay offers various products, from electronics to fashion and collectibles.

Key features

• Global Marketplace: eBay links Malaysians to a vast international network, providing access to products worldwide.

• Auction-style Listings: Engage in dynamic auctions, allowing buyers to bid on items and sellers to have a flexible selling online platform.
• Buyer and Seller Protection: eBay prioritizes safety, ensuring secure transactions through robust buyer and seller protection policies.
• eBay Deals: Explore special discounts through eBay Deals, offering savings on various products.

Pros

• Malaysians’s access to a wide range of international products.
• Exciting auction-style listings, allowing users to bid and potentially secure great deals.
• Enhanced transaction security by eBay’s buyer and seller protection policies.
• Diverse discount opportunities on various products.

Cons

• Extended shipping times due to eBay’s international nature.
• Varied seller performance, necessitating attention to seller ratings and reviews.

Verdict

eBay is perfect for Malaysians seeking a global shopping experience. It caters to those who enjoy auctions, want access to a diverse range of international products, and value secure transactions. eBay is the go-to platform for individuals seeking a dynamic and expansive online marketplace in Malaysia.

Hermo

Launched in 2012 as a Malaysia ecommerce platform specializing in Korean skincare and makeup; Hermo later expanded its product range to include non-Korean brands, establishing itself as a comprehensive eCommerce platform for general beauty products. The website averages 718,000 user visits monthly.

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Discover beauty with Hermo, Malaysia’s top e-commerce platform specializing in skincare and cosmetics. Hermo exclusively focuses on beauty, offering a curated selection of high-quality products.

Key features

• Beauty-Centric Marketplace: Hermo dedicates itself to beauty, providing a platform where Malaysians can find diverse cosmetics and skincare products.
• Curated Product Selection: Hermo carefully selects its products, ensuring users can access trendy, high-quality beauty items.
• Exclusive Brands and Promotions: Explore exclusive beauty brands and enjoy special promotions, creating a premium beauty shopping experience.
• Product Reviews and Recommendations: Benefit from product reviews and recommendations, helping users make informed decisions about beauty purchases.
• Tutorials and experts: The unique feature of Hermo Live enables users to watch beauty tutorials and interact with beauty experts.

Pros

• Hermo’s specialization in beauty as a dedicated platform for a focused beauty shopping experience.
• Quality and trending beauty products, keeping users abreast of the latest beauty trends.
• Exclusive beauty promotions, adding value to beauty investments.
• Informative Beauty Reviews.

Cons

• Limited beauty product range in comparison with general e-commerce platforms.
• Variable beauty product shipping times based on location and demand.

Verdict

Hermo is perfect for Malaysians who love beauty and skincare. It caters to those seeking a dedicated beauty platform, high-quality products, and exclusive promotions. Hermo is the ideal destination for those wanting a specialized and curated beauty shopping experience in Malaysia.

Qoo10

Qoo10 is a major player in Malaysia’s e-commerce platform. Qoo10 stands out as an online marketplace that connects buyers and sellers, offering a diverse range of products in a user-friendly environment.

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Qoo10 stands out by offering a diverse marketplace that connects buyers and sellers, covering a wide range of products, from electronics to fashion.

Key features

• Multifaceted Marketplace: Qoo10’s diverse marketplace ensures Malaysians find what they need with various product listings.

• LiveCast: exclusive deals that only appear in Live, and the live is hosted by KOLs or celebrities. 
• Flash Deals and Time Sale: Explore exclusive flash deals and time-limited sales, allowing users to grab discounts on various products.
• Global Platform Connectivity: Qoo10 links buyers and sellers globally, providing Malaysians access to many international products.
• User-Friendly Interface: Navigate seamlessly through Qoo10’s user-friendly interface for an enhanced shopping experience.

Pros

• Diverse product selection on Qoo10 for diverse needs and preferences of Malaysian shoppers.
• Exclusive deals on a range of products by taking advantage of flash deals and time-limited sales.
• Global connectivity on Qoo10 by allowing access to international products.
• Ease of use on Qoo10.

Cons

• Intense competition on Qoo10 among sellers, requiring us to choose carefully based on ratings and reviews.
• Shipping times for international products on Qoo10 based on location and demand.

Verdict

Qoo10 is perfect for Malaysians seeking a versatile and global online shopping experience. It caters to those valuing a diverse product selection, exclusive deals through flash sales, and connectivity to international products. Qoo10 is the go-to platform for individuals in Malaysia looking for a comprehensive and user-friendly e-commerce destination.

FAQs

Bottom line

In summarizing the exploration of Malaysia’s ten renowned ecommerce platforms, it’s clear that each offers unique features and opportunities tailored to the diverse needs of Malaysian businesses and entrepreneurs.