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Loft Shopify Theme: The Best Theme For Promotion-focused Brands

November 30, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

This article will explore the unparalleled benefits and capabilities of the Loft Shopify theme and discover why it stands out as the best theme for brands to drive promotion strategies.

Key Takeaways

  • The Loft Shopify theme is designed with a modern look that caters to many brands seeking a storytelling tool for their products.
  • The theme empowers promotion-focused brands with optimized promotion tools, customization options, easy navigation, visually appealing media, and upselling capabilities. 

An Overview Of Loft Shopify Theme

The Loft Shopify theme is a premium theme from Trailblaze Media. The theme offers a modern and dynamic vibe optimized for many possible layouts with multiple selections for different styles. This flexibility can effectively catch up with the customers’ tastes, captivating more concerns and elevating the brand’s promotions.

loft theme shopify

The theme has many promotional features, making it a powerful mechanism to boost sales strategies such as up-selling tools, striking banners and tiles, diverse visual image appealing options, and many more.

How Much Does Shopify Loft Theme Cost?

The Loft Shopify theme costs $280 for a one-time payment. You have the right to use it forever once you purchase it. Free updates and support from the developer are available when you own the theme.

An Unlimited free trial is supported, allowing you to test its suitability with your brands and products thoroughly. The cost only takes effect when you decide to publish the demo store.

Where To Purchase The Loft Shopify Theme?

You can quickly get the Loft Shopify theme by

Loft Shopify Theme: Pros and Cons

Pros Cons
  • Modern design
  • Ease of use
  • Promotion-focused features
  • Customization options
  • Mobile responsiveness
  • Social media integration
  • In compliance with Online store 2.0 version
  • Unlimited support
  • No live chat support
  • Lacks some key features (slide-out cards, lookbooks, etc.)

3 Presets of Shopify Loft Theme


The Nashville preset exudes a minimalist and polished vibe. With its bold title, neutral color palette, and mix of different layouts, Nashville adds a touch of sophistication to your store. 

This preset is well-suited for fashion boutiques, lifestyle brands, or any business aiming to showcase a contemporary and stylish image.

loft theme shopify

Kansas City

Kansas City is greeted with a dynamic and colorful atmosphere. It features a vibrant color scheme, a simple layout, and hierarchal typography, making it a friendly design for shoppers. 

This preset could be ideal for brands focusing on energetic aesthetics, such as products related to children or pets.

loft theme shopify


Lawrence is another minimalist preset that offers a more lively and spirited vibe. The preset incorporates a mix of bright and neutral colors with elegant typography, making it suitable for any type of business sector, from clothing brands to technology industries.

loft theme shopify

5 Outstanding Features Of Shopify Loft Theme 

Optimized For Promotions

This feature is a strength of the Loft Shopify theme. It has provided some critical tools, ensuring it can work effectively during promotion periods.

  • In-menu promos: A clever and effective way to display promotions directly within the navigation menu ensures that visitors can quickly spot ongoing promotions and special offers as soon as they land on the website. Thus, merchants can increase the likelihood of engagement in their campaigns, such as when a shopper looking for a T-shirt category is captivated by the new arrival summer collection promo displayed on the menu section during searching.
loft theme shopify
  • Promo banners: The theme includes eye-catching promo banners that can be strategically placed on the homepage, ensuring shoppers can catch the special offer of the day or the brand’s campaign once they visit the store. Those can be customized to match multiple goals. This visual element allows for immediate impact, so it should be utilized to showcase the brand’s specialization in the short run.
  • Promo tiles: Shopify’s Loft theme offers promo tiles, which are versatile to present different types of deals, such as limited-time offers, discounts on specific products, bundle deals, or seasonal sales, to both desktop and mobile users. The flexibility ensures that merchants can experiment with different promotional strategies to find what resonates best with their audience, then focus on the most effective ones.
loft theme shopify
  • Stock counter: By showcasing the limited availability of a product, the stock counter taps into the psychological principle of scarcity, which can motivate customers to take action and complete their purchase before the item becomes unavailable. For example, when a product is displayed with a stock counter indicating “Only 5 left,” it creates a perception of exclusivity and encourages customers to act promptly to secure the item. This leads to increased conversion rates and sales during promotional periods.

High Customization Option

The Loft Shopify theme offers a remarkable level of customization, allowing merchants to personalize their online store to suit their brand requirements, enhancing sales efficiency.

  • Preset options: With three templates at its disposal, the promotion-focused brand can select the one that best aligns with its brand identity and messaging. This helps create a unique and visually appealing online store that resonates with the target audience, helping to establish a strong brand presence in the market.
  • Easy to customize with a drag-and-drop interface: Through this intuitive interface, merchants can effortlessly modify the layout, colors, fonts, and other design elements of their online store by simply dragging and dropping elements into place. This is a leverage point for brands to add new products, update promotions, or fine-tune the store’s design with ease.

Easy Navigation

A user-friendly and intuitive navigation system is crucial for guiding visitors effortlessly through the website. Making a comfortable and convenient shopping experience highly impresses users about the brand.

  • Collection page navigation: Products are grouped logically into relevant categories based on attributes such as type, brand, size, or color, enabling customers to quickly find the promoted items they are interested in without the need to browse through the entire product catalog.
  • Mega menu:  The feature creates a comprehensive dropdown menu that displays their top promotions, featured products, and popular categories. This prominent presentation ensures that customers are immediately exposed to the current promotions upon visiting the site, increasing the likelihood of them engaging with the promotional content and purchasing.
loft theme shopify
  • Product filtering and sorting: During shopping, customers may be looking for specific deals, discounts, or product attributes. The theme’s product filtering and sorting options enable the brand to offer a seamless search experience. Customers can easily filter products based on price, discounts, availability, or other attributes that are relevant to the promotion. 
  • Enhanced search: A promotion-focused brand understands the importance of helping customers find what they are looking for quickly. This feature enhances the search experience by providing real-time suggestions and displaying relevant products as customers type their queries. It ensures that the most relevant and discounted products are prominently displayed, increasing the chances of conversion.

Visually Appealing Media

The visually appealing media features of Shopify’s Loft theme greatly benefit merchants running many promotion campaigns.

  • Image galleries: The image galleries feature allows merchants to display multiple images of their promoted products in a slideshow format, presenting them from various angles, in different settings, or showcasing various color options. It generates more appeal among customers for your products.
loft theme shopify
  • Image rollover: When customers hover their mouse over a product image, the feature can display alternate views, additional product details, or even reveal discounted prices or special offers. This interactive experience keeps customers engaged and informed, encouraging them to explore more products and discover the promotions available.
  • Image zoom: Giving customers a closer look at the products can be a decisive factor in their purchase decisions. The feature allows customers to magnify product images, enabling them to examine product details, textures, and quality more closely. Merchants can instill confidence in customers about the product’s value and condition, leading to increased trust.


  • Recommended products: The theme allows stores to suggest additional items that customers may be interested in based on their browsing behavior or previous purchases. For example, if a customer is exploring a discounted dress, the theme can display matching accessories or shoes as recommended products. This personalized approach entices customers to consider additional items, leading to more significant sales and a higher overall cart value.
loft theme shopify
  • Product reviews: The theme’s integration of product reviews allows customers to read feedback and experiences from previous buyers. Positive reviews can reinforce the value and quality of the products, alleviating any hesitations customers may have about purchasing during the promotion period. Trustworthy product reviews are more likely to convert potential customers into buyers, increasing sales and customer satisfaction.
loft theme shopify

Who Is Loft Shopify Theme For?

The Loft Shopify theme is designed for many promotion-focused features that can be well-suited for businesses across industries, particularly for

  • Shopify brands seeking a promotion tool and optimized storytelling content for their products
  • Shopify SMEs need to boost sales
  • Shopify businesses offer diverse visual storytelling methods.

3 Successful Stores Using Shopify Loft Theme

Norse Interiors

Norse Interiors is a company that specializes in creating high-quality and customizable furniture components and accessories for IKEA furniture. A simple layout of multiple blocks of images and a neutral color palette create a superior look for the site.

loft theme shopify

Tom & Sheri’s

The brand is well-known for its plant-based wrinkle releaser spray products for clothing. The theme’s layout is clean and user-friendly, with a white backdrop, making it easy for customers to navigate and explore their products.

loft theme shopify


Mugon, a fashion brand, caters to chic and trendy styles. Its use of black and white tones and classic typography effectively reflect the brand’s value through pieces of storytelling.

loft theme shopify

Ending Words

With its premium design, attention-grabbing promotional features, and a strong focus on helping merchants succeed, the Loft Shopify theme is the ultimate choice for promotion-focused brands. 

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.