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Lingerie Store Names Generator | 30 Fascinating Ideas 

November 30, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Meta Description: Discover unique and catchy lingerie store name ideas that will draw attention and set your business apart in the competitive retail industry. 

lingerie store names

In this article, we will explore 30 fascinating ideas for lingerie store names that will help you stand out in the market.

Key Takeaways

  • When coming up with potential names for your store that will genuinely reflect its identity and make impactful impressions, there are several things to consider – such as how iconic or straightforward it is, how easy it might be pronounced by new customers, or if there are any double meanings that could grab someone’s attention.
  • Try to avoid certain key points when naming your lingerie store, including misleading, ordinary, or difficult-to-spell names.

30 Lingerie Store Name ideas to apply

Refer to the below lingerie business name ideas as inspiration when you start your new lingerie company:

  1. Best Behavior: This name suggests high-quality lingerie that brings out your best.
  2. Faire la Fête: A French name that translates to “party,” perfect for festive, fun designs.
  3. Refine: Suggests sophisticated, elegant lingerie that enhances your inner beauty.
  4. Tempest: This name speaks to a brand that is as powerful and unpredictable as a storm.
  5. Undermine: A rebellious brand that challenges the norms of traditional lingerie.
  6. Lonesome: A brand that caters to the independent woman who enjoys her own company.
  7. Sugar + Spice: A brand that offers a mix of sweet, innocent designs and fiery, bold ones.
  8. Heroine: Empowering and strong, this brand is for the modern woman who is her hero.
  9. Assassina: A fierce and bold brand name, perfect for statement designs.
  10. Do Not Disturb: This name suggests a brand that values privacy and personal time.
  11. Pajama Party: A fun, playful brand catering to sleepwear and lounging needs.
  12. Sheer Intimates: This name implies a brand offering delicate, transparent lingerie for a sultry look.
  13. Formative: A brand that celebrates all body shapes and sizes, promoting self-love and confidence.
  14. Seamless: As the name suggests, this brand focuses on comfort, offering seamless lingerie that feels like a second skin.
  15. Nightcap Silk: This brand could specialize in luxurious silk nightwear.
  16. Hera Lingerie: Named after the Greek goddess of women, this brand could deliver divine, empowering designs.
  17. Fit + Flair: This name suggests a brand offering well-fitted lingerie with a touch of flair.
  18. Sheath: A brand offering lingerie designed to envelop and enhance every body shape comfortably.
  19. Classified Intimates: This name suggests a brand offering exclusive, high-end lingerie.
  20. Bebrief: A clever play on words, this could be a brand focusing on comfortable, stylish briefs.
  21. Beaubelle: A French-inspired name suggesting a brand offering beautiful, feminine lingerie.
  22. Monfleur: Translates to ‘my flower’ in French, implying a delicate, floral-themed lingerie brand.
  23. Lovelace: This brand could use lacework in its designs to add a touch of romance.
  24. Damselle: A brand catering to the young-hearted, offering fun, quirky designs.
  25. Air Lur: This brand might offer light, breathable lingerie for maximum comfort.
  26. Romantica: A brand offering romantic, feminine designs for the modern woman.
  27. Bacione: Translates to ‘big kiss’ in Italian, this brand could offer flirty, playful designs.
  28. Secludé Lingerie: This name implies a brand offering intimate wear for those special, secluded moments.
  29. Corsette: As the name suggests, this brand could specialize in corsets, delivering a blend of tradition and modern style.
  30. Heartless: A brand that breaks the stereotypes and empowers through bold and fearless designs.

When it comes to lingerie, some brands are simply iconic. Any of these brands could be the perfect inspiration for your own lingerie store name – just imagine the possibilities.

Victoria’s Secret

lingerie store names

The name Victoria’s Secret, with its allusions to royal refinement and hidden intimate garments from the Victorian era, successfully captures the elusive allure of lingerie. This allure of exclusivity and secrecy resonates with customers globally, making it a successful name for the lingerie business.

Cuup

lingerie store names

Cuup, co-founded by Abby Morgan and Kearnon O’Molony, offers a solution to the widespread demand for comfortable yet stylish lingerie. The brand’s name uses clever wordplay to reference women’s bodies and the structure of bras, making it a memorable and intriguing business name in the lingerie market.

Agent Provocateur

lingerie store names

Agent Provocateur, a luxury British lingerie brand founded by Joseph Corré and Serena Rees in 1994, uses a name that suggests daring and sensuality, reflecting the brand’s offering of chic, expensive undergarments that empower women.

La Senza

lingerie store names

La Senza takes its name from the Italian word for “without,” suggesting a concept of wearing lingerie with confidence and the idea of bareness. This foreign language name enhances the brand’s exotic allure, a common theme in successful lingerie brands.

Atelier Bordelle

lingerie store names

Atelier Bordelle, founded by Alexandra Popa and Javier Suarez in 2007, brings together luxury and innovation in their lingerie designs. The brand’s name, inspired by the German word for “brothels,” creates a provocative, risqué image that has found favor with celebrities like Rihanna, Monica Bellucci, and Lady Gaga.

How to create appealing Lingerie Store Names

lingerie store names

Harness the Power of Brainstorming

You can begin your brainstorming process by jotting down words that you’d like to be synonymous with your lingerie brand. This includes words that reflect your uniqueness and the distinctiveness of your company. Use these words to generate a plethora of unique business names. 

Identify Your Lingerie Specialization

Like other businesses, particularly those in the apparel and fashion industry, it’s essential to comprehend where your lingerie business fits within the larger market. For instance, a lingerie store focusing on pink, silky negligees will appeal to a different audience than one offering burlesque corsets.

While offering a diverse range of lingerie styles is perfectly fine, identifying your niche will assist you not only in selecting your initial stock but also in refining your list of potential business names.

Keep Your Lingerie Business Name Easy To Remember

Short and sweet names are easier to remember, and that’s precisely the kind of recall you want for your business name. Make your name snappy and impactful by using easy-to-remember phrases, unique words, or catchy, compact names.

Let Your Lingerie Brand Name Exude Luxury

lingerie store names

Lingerie inherently hints at romance and sensuality, and it’s often purchased as a self-indulgence or a gift for a loved one. Therefore, choose a brand name communicating this concept to your target customers.

You can choose a name that encapsulates the sheer luxury of lingerie, with a particular emphasis on its lavish aspect to attract customers. Focusing on a specific opulent component, such as lace or silk, can help you achieve this. This not only references a crucial aspect of your designs but also offers a creative alternative to the word “lingerie”. For instance, “Hera Lingerie” could be transformed into “Hera Silk”.

Leverage Shopify’s Lingerie Business Name Generator

Lastly, our lingerie store name generator is a fantastic tool that can assist you in picking an ideal name for your lingerie business. Just input words from your earlier list and be amazed by the beautiful name suggestions it generates!

Step 1: Discover

Leverage Shopify’s proprietary lingerie business name generator to browse potential names and verify domain accessibility instantly.

Step 2: Choose

Secure a domain name that aligns with both the ethos of your lingerie company and your personal flair before it gets snapped up by someone else.

Step 3: Market

Transition from the brand name generator to your complimentary trial period and start selling.

What to avoid when giving your Lingerie Store name?

Avoid these things when Naming Your Lingerie Business:

lingerie store names

Don’t opt for ordinary names

Your business name should capture its unique identity or mission. An ordinary or generic name lacks distinctiveness which is critical in setting your lingerie business apart.

Avoid complex names

Names that are tough to spell, pronounce or read are harder to remember and share, which is crucial for word-of-mouth advertising. Your goal is to retain customers who have a 60-70% likelihood of repeat purchases.

Skip misleading names

A name that does not align with what your business offers will attract the wrong clientele. For instance, a name like ‘Apron’ for an art studio can be confusing as it is often associated with cooking. Use tools like Related Words to gather synonyms and related concepts to your potential name.

Steer clear of names with double entendres

Names with hidden meanings, especially those that could be seen as inappropriate or offensive in other cultures, can give a completely different impression than intended. For example, when Coca-Cola first launched in China, the characters used for its name had an unappealing meaning.

Don’t mimic your competitors

A name that’s too similar to a competitor’s can harm your brand’s reputation and make it harder to stand out. For instance, a restaurant named ‘Chile’s’ could be seen as a rip-off of ‘Chili’s.’ Before finalizing a name, conduct a comprehensive competitor analysis and check domain availability to ensure you differentiate yourself effectively.

Lingerie Store Names FAQs

Each state has a secretary of state or equivalent agency that manages business entity filings. Most of these agencies provide an online tool for checking entity names on their websites, which can be used to determine whether your desired business name is already in use. If you encounter a business with a similar-sounding name, it’s advisable to review your state’s business name regulations to see if this similarity could prevent you from using your chosen name.
Yes, Shopify’s lingerie business name generator is free to use. Businesses and entrepreneurs are encouraged to conduct as many searches as they need to find the perfect name for their store.
When naming a lingerie business or clothing line, consider using common associations related to undergarments, like sensuality, sleekness, and softness.
You can employ several creative techniques to generate unique and memorable lingerie brand names. Consider using alliteration (e.g., “Beautiful Bra Boutique”), acronyms (e.g., “X.O Lingerie”), rhymes (e.g., “Grace & Lace”), or abbreviations (e.g., “The Lingerie Co.”).

Bottom line

To devise a compelling name for your lingerie venture, it’s essential to understand the preferences of your potential clientele. The objective is to create unique and striking lingerie brand names that resonate with your customers and stick in their minds. Choose terminology that will be easily understood and appreciated by your target demographic. 


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.