Top 30+ Largest Ecommerce Platforms In 2024

In this article, we explore some of the top 30+ largest ecommerce platforms, like Amazon and Alibaba, that shape how millions shop online globally by offering convenient services and vast product selections that influence economies and consumer behavior worldwide. 

30+ Largest Ecommerce Platforms To Visit In 2024

As a professional eCommerce expert with around ten years of experience in the field, I have experienced and sampled all of the 30 platforms presented in this article. I understand the stories behind their success and how to lead their brands to the right path.

Amazon

1. Founded: 1994
2. Niche: General, wide range
3. Features:
   • Vast product selection: Amazon offers an extensive range of products across multiple categories.
   • Prime membership benefits: Provides exclusive benefits like fast shipping, streaming, and more for Prime members.
   • Advanced logistics network: Features a highly efficient logistics system for quick and reliable delivery.

Alibaba

1. Founded: 1999
2. Niche: B2B, wholesale
3. Features:
   • Global supplier marketplace: Connects buyers with suppliers worldwide for wholesale trade.
   • Trade assurance: Offers a service that protects orders from payment to delivery.
   • Bulk purchasing: Facilitates purchasing products in large quantities at wholesale prices.

JD.com

1. Founded: 1998
2. Niche: General, electronics
3. Features:
   • Wide product range: Provides a comprehensive selection of products, especially electronics.
   • Direct sales model: Sells products directly to consumers, ensuring quality and authenticity.
   • Rapid delivery services: Offers quick and reliable delivery options.

Pinduoduo

1. Founded: 2015
2. Niche: Group buying, discounts
3. Features:
   • Social shopping experience: Integrates social elements for a more engaging shopping experience.
   • Discounted products: Offers products at significantly reduced prices.
   • Interactive buying process: Encourages users to participate in group buying for better deals.

Sea Limited

1. Founded: 2009
2. Niche: Digital entertainment, e-commerce
3. Features:
   • Gaming platform Garena: Provides a popular gaming platform for digital entertainment.
   • E-commerce platform Shopee: Offers an e-commerce service for a wide range of products.
   • Digital financial services: Includes digital payment and financial services.

Walmart

1. Founded: 1962
2. Niche: General, retail
3. Features:
   • Wide array of products: Offers a broad selection of goods, from groceries to electronics.
   • Physical and online stores: Operates both brick-and-mortar stores and an online shopping platform.
   • Competitive pricing: Known for offering products at competitive prices.

Meituan

1. Founded: 2010
2. Niche: Local services, food delivery
3. Features:
   • Local service deals: Provides discounts and deals on local services and activities.
   • Food delivery: Offers a convenient food delivery service from local restaurants.
   • Travel booking: Includes options for booking travel-related services like hotels.

Otto Group

1. Founded: 1949
2. Niche: Fashion, lifestyle
3. Features:
   • Diverse brand portfolio: Features a wide range of brands under its umbrella.
   • Sustainable products: Focuses on offering products that are environmentally friendly.
   • Online retail and services: Provides a variety of e-commerce services and online retail options.

MercadoLibre

1. Founded: 1999
2. Niche: General, Latin America
3. Features:
   • Online marketplace: A leading e-commerce platform in Latin America.
   • Payment solutions with MercadoPago: Offers its own payment service for secure transactions.
   • E-commerce services: Provides a range of services to facilitate online selling and buying.

eBay

1. Founded: 1995
2. Niche: Auctions, general
3. Features:
   • Auction-style listings: Specializes in auction-based sales alongside traditional buy-it-now options.
   • Wide variety of products: Offers a diverse range of products from various sellers.
   • Global buying and selling: Facilitates a worldwide marketplace for users to buy and sell.

Suning.com

1. Founded: 1990
2. Niche: General, electronics
3. Features:
   • Electronics and appliances focus: Known for its wide range of electronic products and home appliances.
   • Online and offline retail integration: Combines online shopping with physical store experiences.
   • Wide product range: Offers a broad selection of goods in various categories.

Chewy

1. Founded: 2011
2. Niche: Pet products
3. Features:
   • Wide range of pet supplies: Specializes in a comprehensive selection of pet products.
   • Subscription services for regular deliveries: Offers convenient auto-ship options for pet essentials.
   • Customer-centric services: Known for its excellent customer service and support.

Coupang

1. Founded: 2010
2. Niche: General, South Korea
3. Features:
   • Fast delivery services: Notable for its rapid and reliable delivery options.
   • Diverse product range: Provides a wide variety of products across multiple categories.
   • User-friendly mobile app: Offers a convenient and easy-to-use mobile shopping experience.

ASOS.com

1. Founded: 2000
2. Niche: Fashion, beauty
3. Features:
   • Trendy clothing and accessories: Focuses on fashionable apparel and accessories for young adults.
   • Global fashion destination: A popular online destination for the latest fashion trends.
   • Private labels and top brands: Features a mix of its own brands and well-known fashion labels.

Shopify

1. Founded: 2006
2. Niche: Customizable e-commerce stores
3. Features:
   • Easy-to-use online store builder: Allows users to create and customize their own e-commerce stores easily.
   • Extensive app marketplace: Provides a wide range of apps and integrations for enhanced store functionality.
   • Scalable solutions for businesses: Offers solutions that cater to businesses of all sizes.

Wayfair

1. Founded: 2002
2. Niche: Furniture, home goods
3. Features:
   • Vast selection of home products: Specializes in a wide range of furniture and home decor items.
   • Online-only retail: Operates exclusively online, without traditional brick-and-mortar stores.
   • Visual and interactive shopping tools: Provides tools like room planners for an enhanced shopping experience.

Zalando

1. Founded: 2008
2. Niche: Fashion, lifestyle
3. Features:
   • Wide range of fashion brands: Offers a vast selection of clothing and accessories from various brands.
   • Customer-friendly return policies: Known for its easy and free return policies.
   • Focus on European markets: Primarily serves customers in European countries.

Rakuten

1. Founded: 1997
2. Niche: General, Japan
3. Features:
   • Loyalty program with cashback: Features a rewards program that offers cashback on purchases.
   • Diverse product and service offerings: Provides a wide range of products and services, including digital content.
   • Strong presence in Japanese market: A leading e-commerce platform in Japan.

Wish

1. Founded: 2010
2. Niche: Discounted goods, variety
3. Features:
   • Low-cost products: Known for offering a wide range of products at very low prices.
   • Mobile-first shopping platform: Primarily operates through its mobile app for a convenient shopping experience.
   • Global reach with a focus on affordability: Attracts a global customer base with its competitive pricing.

Wildberries

1. Founded: 2004
2. Niche: General, Russia
3. Features:
   • Largest Russian online retailer: A major e-commerce platform in Russia, offering a wide range of products.
   • Wide assortment of products: Features a diverse selection of goods, from fashion to electronics.
   • Convenient order and pickup options: Provides various options for ordering and receiving products.

Fanatics

1. Founded: 1995
2. Niche: Sports merchandise
3. Features:
   • Official sports apparel and gear: Specializes in licensed sports merchandise and apparel.
   • Partnerships with major sports leagues: Collaborates with sports leagues for official merchandise.
   • Fan-centric products and services: Focuses on products that appeal to sports fans.

Overstock

1. Founded: 1999
2. Niche: Furniture, home goods, closeouts
3. Features:
   • Deals on surplus and returned items: Offers discounted prices on surplus and returned merchandise.
   • Focus on home decor and furniture: Specializes in furniture and home goods at affordable prices.
   • Online liquidation marketplace: Functions as a marketplace for liquidation and closeout merchandise.

Farfetch

1. Founded: 2007
2. Niche: Luxury fashion
3. Features:
   • Designer clothing and high-end fashion: Offers luxury fashion products from top designers and brands.
   • Global marketplace for boutiques: Connects customers with a network of global luxury boutiques.
   • Exclusive collaborations and collections: Features unique collaborations and limited-edition collections.

Groupon

1. Founded: 2008
2. Niche: Deals and local experiences
3. Features:
   • Discounts on services, experiences, and goods: Provides deals and discounts on a variety of services and products.
   • Local and travel deals: Offers discounts on local activities and travel experiences.
   • User-friendly mobile app: Allows easy access to deals and discounts through its mobile application.

Newegg

1. Founded: 2001
2. Niche: Electronics, computer hardware
3. Features:
   • Specializes in tech and electronic products: Known for its wide selection of electronics and computer hardware.
   • Comprehensive product details and reviews: Provides detailed information and customer reviews for informed purchasing.
   • B2B and B2C sales channels: Serves both business and consumer markets.

Carvana

1. Founded: 2012
2. Niche: Used cars, online auto sales
3. Features:
   • Online-only used car dealer: Specializes in buying and selling used cars online.
   • Car vending machine concept: Innovative car vending machines for a unique car buying experience.
   • Innovative car buying experience: Streamlines the car buying process with online tools and home delivery.

Coolblue

1. Founded: 1999
2. Niche: Electronics, white goods
3. Features:
   • Focus on customer service: Known for its exceptional customer service and support.
   • Integrated online and physical retail: Combines e-commerce with physical store experiences.
   • Strong presence in the Benelux region: A leading electronics and appliance retailer in the Benelux countries.

Etsy

1. Founded: 2005
2. Niche: Handmade, vintage, unique items
3. Features:
   • Marketplace for artisan and vintage products: Specializes in handmade, vintage, and unique items.
   • Community-focused platform: Supports a community of independent artists and crafters.
   • Support for small independent sellers: Provides a platform for small businesses and individual creators.

DoorDash

1. Founded: 2013
2. Niche: Food delivery, local services
3. Features:
   • On-demand restaurant food delivery: Offers food delivery services from a wide range of restaurants.
   • Expanding to grocery and convenience items: Broadening its delivery services to include groceries and other items.
   • Strong presence in North America: A leading food delivery service in the United States and Canada.

Copart

1. Founded: 1982
2. Niche: Online auto auctions
3. Features:
   • Online vehicle auctions for used, salvage, and repairable vehicles: Specializes in the auction of various types of vehicles.
   • Extensive inventory: Offers a large selection of vehicles for bidding.
   • Services for buyers and sellers globally: Provides a platform for international vehicle trading and transactions.

Shein

1. Founded: 2008
2. Niche: Fast fashion, affordability
3. Features:
   • Trendy, affordable clothing: Known for offering a wide range of fashionable clothing at low prices.
   • Rapid product turnover: Frequently updates its product lineup to keep up with the latest fashion trends.
   • Global reach with a focus on young consumers: Targets a worldwide audience, particularly appealing to younger shoppers.

Vroom.com

1. Founded: 2013
2. Niche: Online car sales
3. Features:
   • E-commerce platform for buying and selling used cars: Provides an online marketplace for pre-owned vehicles.
   • Home delivery option: Offers the convenience of delivering purchased vehicles directly to the buyer’s home.
   • Hassle-free car buying experience: Aims to simplify the car buying process with easy-to-use online tools.

WooCommerce

1. Founded: 2011
2. Niche: Customizable e-commerce for WordPress
3. Features:
   • Flexible, open-source e-commerce solution: A customizable and open-source e-commerce plugin for WordPress.
   • Deep integration with WordPress: Seamlessly integrates with WordPress websites for easy e-commerce setup.
   • Extensive customization options: Offers a wide range of customization options to tailor online stores.

Magento

1. Founded: 2008
2. Niche: Customizable e-commerce, large-scale businesses
3. Features:
   • Highly customizable and scalable platform: Provides extensive customization and scalability for e-commerce websites.
   • Rich set of features for large businesses: Offers a comprehensive set of features suitable for large-scale online businesses.
   • Strong community and marketplace for extensions: Supported by a robust community and a marketplace for additional extensions.

BigCommerce

1. Founded: 2009
2. Niche: Scalable e-commerce, various sizes of businesses
3. Features:
   • Scalable SaaS e-commerce platform: A cloud-based platform that scales with the growth of businesses.
   • Wide range of built-in features: Comes with a variety of built-in features for e-commerce management.
   • Integration with multiple sales channels: Allows integration with various sales channels and marketplaces.

Shift4Shop

1. Founded: 1997
2. Niche: Comprehensive e-commerce solution
3. Features:
   • All-in-one e-commerce platform: Provides a comprehensive solution for building and managing online stores.
   • Customizable templates: Offers a range of customizable templates for different business needs.
   • Built-in SEO and marketing tools: Includes tools for SEO and marketing to enhance online store visibility.

Salesforce

1. Founded: 1999 (as Demandware)
2. Niche: Enterprise e-commerce, CRM
3. Features:
   • Cloud-based enterprise e-commerce solution: Offers a cloud-based solution for enterprise-level e-commerce management.
   • Integration with Salesforce’s CRM platform: Seamlessly integrates with Salesforce CRM for enhanced customer relationship management.
   • Personalized customer experiences: Enables the creation of personalized shopping experiences for customers.

Squarespace

1. Founded: 2004
2. Niche: Website building, small businesses
3. Features:
   • User-friendly website builder: Known for its intuitive website building tools and sleek design templates.
   • Aesthetically pleasing design templates: Offers a range of stylish and modern design options.
   • Integrated e-commerce capabilities: Includes e-commerce features for building and managing online stores.

Square Online

1. Founded: 2009 (Square), 2019 (Square Online)
2. Niche: Small business e-commerce
3. Features:
   • Integrated with Square’s payment system: Seamlessly integrates with Square for easy payment processing.
   • Easy-to-use online store builder: Provides user-friendly tools for building online stores.
   • Ideal for small businesses and individual sellers: Suitable for small businesses and entrepreneurs looking to sell online.

Ozon

1. Founded: 1998
2. Niche: General, Russian market
3. Features:
   • One of the largest e-commerce platforms in Russia: A leading online retailer in Russia with a wide range of products.
   • Wide range of products: Offers a diverse selection of items across various categories.
   • Growing logistics network: Expanding its logistics capabilities to improve delivery and service.

FAQs

Bottom line

The 30+ biggest ecommerce platforms in the world above offer a diverse range of options to cater to various user needs, from small startups to large enterprises. My experience, reinforced by expert reviews, suggests that platforms like Shopify, Magento, and Amazon stand out for their robust features and scalability. Choose your favorite global ecommerce platform to start your eCommerce journey today.