Jungle Scout vs. Viral Launch: Which Tool Is Best For You

Navigating the vast Amazon marketplace can be daunting, but having the right tools can turn it into a thrilling adventure. Jungle Scout and Viral Launch are like two trusty compasses, each offering a unique set of features to guide you toward success in your Amazon business. 

But which tool is right for you? Let’s take a closer look at the detailed comparison between these two platforms to help you make the final decision.

Pros & Cons

Jungle Scout

Pros

• Comprehensive Amazon product research tools
• Strong data quality
• Intuitive user interface
• Accurate sales estimates
• Resources for education

Cons

• No free trial available 
• Data discrepancies​ (occasional)
• Limited features for listing optimization

Viral Launch

Pros

• Powerful product launch tools
• Keyword research and tracking
• Competitor monitoring
• Comprehensive product listing analysis
• 88% accuracy in data

Cons

• Pricing can be complex for beginners
• Steep learning curve

Jungle Scout vs. Viral Lunch: A Detailed Comparison

Let’s quickly compare the key features of the two platforms before we head to the detailed analysis:

Product research

Jungle Scout

Jungle Scout offers a comprehensive suite of product research features, including tools like product database, product tracker, opportunity finder, and category trends. These tools reveal product trends, search volumes, competition levels, and profit margins, helping you unearth hidden gems with high demand and low competition for maximum profitability.

Viral Launch

Viral Launch features robust tools for product discovery, keyword research, and listing optimization alongside comprehensive competitor intelligence. Although it may have a steeper learning curve compared to Jungle Scout, its in-depth market analysis and detailed insights make it a preferred choice for experienced sellers looking to gain a competitive edge. 

Viral Launch’s emphasis on thorough data and strategic planning helps sellers identify lucrative opportunities and fine-tune their product development strategies for maximum impact.

The Verdict

Jungle Scout wins this battle since it can provide precise information on product demand, competition, and market trends. It also offers an integrated suite of tools, including the Product Database and Opportunity Finder, that Viral Launch can not offer. 

Keyword research

Jungle Scout

Similar to the product research feature, Jungle Scout also provides a series of tools to support key research tasks, consisting of Keyword Scout, Keyword Lists, Listing Builder, and Rank Tracker. 

For instance, the Keyword Scout tool provides information on search volume while keeping a watch on sponsored and organic ranks in order to tell Jungle Scout users about market rivalry and potential difficulties in rising up the ranks for a certain term.

Viral Launch

With the help of Viral Launch’s keyword research tools, retailers can maximize the exposure of their advertising campaigns and product listings. 

Users can utilize tools like Keyword Research, Keyword Manager, Listing Builder, and Listing Analyzer to monitor search trends, pinpoint high-converting keywords, and fine-tune their SEO strategy using tools.

The Verdict

Viral Launch is the winner of the keyword research battle, offering more comprehensive keyword tracking and analysis tools than Jungle Scout. 

Viral Launch provides deeper insights into keyword trends, search volume, and competitor rankings, empowering sellers to make more informed decisions about their product listings and PPC campaigns.

Market Analysis

Jungle Scout

Jungle Scout’s Market Analysis feature provides in-depth insights into market demand, competition levels, and seasonal fluctuations.  Sellers can gauge a product’s potential profitability, track competitor performance, and uncover emerging trends, allowing them to make data-driven decisions and stay ahead of the curve.

Viral Launch

Viral Launch gives sellers access to tools that provide insightful data on market demand, competitiveness, and income potential. From then, sellers are able to strategically modify their product offers and make well-informed judgments by having access to historical data and current market information. 

In the field of market research tools, Viral Launch stands out for its dedication to providing sellers with useful data, which helps users remain ahead of the competition and optimize their chances of success on Amazon.

The Verdict

Viral Launch is a better choice for market analysis than Jungle Scout, as it offers more granular data and customizable filtering options than Jungle Scout. Its market Intelligence feature gives users access to historical data, sales estimates, and market trends, helping sellers identify lucrative opportunities and potential risks. 

Data Accuracy

Before moving on to this comparison, I have placed a simple test for the two platforms. To be more specific, I experimented with rank tracking and sales estimates for three arbitrary Amazon goods on Jungle Scout and Viral Launch to see which platform provides more accurate data results. These are the results of both software: 

Jungle Scout

With a very little margin of error, Jungle Scout accurately anticipated the amount of Amazon sales in my experiments. In the worst-case situation, it achieved an accuracy of 83%, and in the best-case scenario, 98%. These are both excellent outcomes! Additionally, it tracked the product’s keyword ranks perfectly. 

Outside of these experiments, it’s encouraging to know that Jungle Scout consistently updates its machine learning models, which use Amazon data analysis to produce precise hidden insights.

Viral Launch

In our testing, Viral Launch proved to be just as accurate as Jungle Scout when it came to tracking keyword rankings, which is a crucial aspect of Amazon SEO. However, it stumbled a bit in the sales projection department, not quite matching Jungle Scout’s accuracy.  

While Viral Launch sometimes got close to the actual sales figures, it often overestimated, leading to a potential overestimation of revenue for sellers relying solely on its data.

The Verdict

The winner is Jungle Scout, as the platform frequently updates its extensive database, ensuring that users have access to the latest sales figures, market trends, and keyword data. This reliability allows sellers to trust the insights they gain from Jungle Scout.

Pay-per-click advertising

Jungle Scout

As of right now, Jungle Scout’s platform does not include a PPC (Pay-per-click) tool. Although many of the PPC metrics on Jungle Scout come directly from Seller Central, logging in is required to do anything on PPC other than tracking general success. 

Consequently, vendors wishing to do advertising would have to handle it independently.

Viral Launch

Kinetic PPC, a feature-rich PPC management solution from Viral Launch, enables retailers to effectively optimize their Amazon advertising campaigns. To optimize ROI, Kinetic PPC offers sophisticated tools, including bid management, campaign analysis, and keyword optimization. 

Viral Launch’s PPC software assists merchants in increasing sales on the Amazon marketplace by directing targeted traffic to their listings through an easy-to-use interface and actionable data.

The Verdict

Viral Launch emerges as the winner for pay-per-click advertising due to its advanced Kinetic PPC tool, which offers automation, in-depth analysis, and optimization capabilities. Jungle Scout, on the other hand, currently lacks a dedicated PPC tool, making Viral Launch the superior choice for sellers who want to streamline their advertising efforts and maximize their return on investment.

Ease of use

Jungle Scout

Jungle Scout is widely praised for its ease of use, making it an ideal choice for both beginners and experienced Amazon sellers. The platform features a user-friendly interface with intuitive navigation, allowing users to quickly access and utilize its comprehensive suite of tools. 

Whether conducting product research, managing PPC campaigns, or analyzing market trends, Jungle Scout’s straightforward design ensures that users can efficiently perform tasks without a steep learning curve. 

Viral Launch

Viral Launch, while powerful and feature-rich, may have a steeper learning curve compared to Jungle Scout. Its interface is packed with advanced tools for market analysis, keyword research, and competitor tracking, which might require some time for new users to fully grasp. 

However, for those willing to invest the effort, Viral Launch offers extensive resources, including detailed guides, tutorials, and responsive customer support, to help users navigate and maximize the platform’s capabilities. 

The Verdict

Jungle Scout wins the ease-of-use category with its more intuitive interface and user-friendly design. The platform’s clean layout and well-organized features make it easier for both beginners and experienced sellers to navigate and utilize its tools effectively, compared to Viral Launch’s steeper learning curve.

Customer support

Jungle Scout

Jungle Scout’s customer support is like having a knowledgeable friend in your corner, ready to assist whenever you need it. They offer not only live chat and email support but also a phone number for those who prefer a more personal touch. 

Plus, their extensive collection of webinars, tutorials, and guides is like having a personal Amazon selling coach, ensuring you get the most out of the platform and overcome any obstacles that come your way.

Viral Launch

Viral Launch, much like Jungle Scout, offers a helping hand through email and live chat support with agents who are known for their quick responses and problem-solving skills. Plus, they have plenty of educational resources, including webinars, blog posts, and tutorials, empowering you to master their platform and become an Amazon selling pro. 

However, if phone support is your preferred method of communication, it’s worth noting that Viral Launch doesn’t emphasize it as much as Jungle Scout.

The Verdict

Jungle Scout outplays Viral Launch in the customer support battle, offering phone support in addition to live chat and email, catering to various communication preferences. Their support agents are renowned for their in-depth knowledge and quick response times, ensuring that sellers receive timely and effective assistance.

Customer ratings

Jungle Scout

• 4.8 rating
• 3,804 Reviews

Viral Launch

• 4.5 Rating 
• 220 Reviews

The Verdict

Jungle Scout is the better choice in terms of customer ratings, boasting a higher average rating and more positive reviews overall compared to Viral Launch. Users frequently praise Jungle Scout’s user-friendly interface, comprehensive features, and responsive customer support, contributing to its higher satisfaction rate among Amazon sellers.

Jungle Scout vs. Viral Lunch: Pricing

Jungle Scout

• Starter Plan: $49/month or $29/month (billed annually)
• Growth Accelerator Plan: $79/month or $49/month (billed annually)
• Brand Owner Plan: $199/month or $129/month (billed annually)
• Cobalt Plan: Custom pricing based on your business

Viral Launch

• Essentials Plan: $69/month or $690/year
• Pro Plan: $99/month or $990/year
• Pro Plus Ads Plan: $199/month or $1,995/year

The Verdict

Jungle Scout offers more affordable pricing plans than Viral Launch, making it a more accessible option for budget-conscious sellers, especially those just starting their Amazon journey. They also provide a wider range of pricing tiers, allowing sellers to choose a plan that best fits their specific needs and budget.

Jungle Scout vs. Viral Lunch: Who is it for?

Jungle Scout

• Amazon sellers: Jungle Scout empowers Amazon sellers to optimize their listings, track competitors, and uncover profitable product opportunities.
• E-commerce entrepreneurs: Jungle Scout provides comprehensive tools for e-commerce entrepreneurs to validate product ideas, analyze market trends, and launch successful products on Amazon.
• Product researchers: Jungle Scout offers in-depth product data and keyword research tools, enabling product researchers to identify high-demand, low-competition niches for potential profit.

Viral Launch

• Expert Amazon sellers: Compared to Jungle Scout, Viral Launch’s arsenal of Amazon dominance tools is far more extensive. Viral Launch provides you with the ability to source, launch, optimize, and dominate.

So, which is the better choice?

From the above analysis plus my experience, Jungle Scout is the better choice than Viral Launch for most Amazon sellers.

First, its interface is more intuitive and user-friendly, making it easier to navigate and understand the data presented. I’ve found that Jungle Scout’s data tends to be more accurate and reliable, which is crucial for making informed business decisions. Finally, Jungle Scout’s customer support is top-notch, offering a variety of channels and quick, knowledgeable assistance whenever I’ve encountered issues.

While Viral Launch does have its strengths, such as more advanced keyword tracking, I believe Jungle Scout’s overall package of features, data accuracy, and user experience makes it the better choice for most sellers.

FAQs

In conclusion

Jungle Scout emerges as the superior choice for most Amazon sellers due to its user-friendliness, comprehensive features, and accurate data. However, if you’re primarily focused on product launches and advanced keyword tracking, Viral Launch’s specialized tools might be a better fit for your needs.