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Top 10 International Ecommerce Sites To Visit In 2024

Last updated: January 12, 2024
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology

Sam

Author

Daniel

Researcher

international ecommerce site

Let’s explore the top 10 international eCommerce sites that have revolutionized buying and selling globally. We examine industry leaders like Amazon and eBay and specialized sites like Etsy and AliExpress, highlighting their distinctive features and services. Join us to discover how these platforms offer diverse products, global reach, and user-friendly interfaces, positioning them at the forefront of online retail.

Key Takeaways

  • Amazon, AliExpress, eBay, Etsy, Flipkart, and Walmart are prominent international eCommerce sites offering unique features and services.
  • These platforms cater to a global audience, providing diverse product ranges, secure transactions, and user-friendly experiences, contributing to their status as top players in the eCommerce industry.

Top 10 International Ecommerce Sites

Amazon 

international ecommerce site

Founded in 1994, Amazon started as an online bookstore and has since grown into the world’s largest retail chain. As of February 2023, it has the most visits to its e-commerce business in the US. Operating in 19 countries, it’s now a top American corporation with a diverse product range including books, technology, and clothing, and services like cloud computing and internet streaming. 

Amazon supports various merchant business models, contributing to its global success and revenue.

Main features

  • Amazon Business: Beyond its role as a B2C marketplace, Amazon operates as a B2B marketplace through Amazon Business, catering to businesses of all sizes with tailored pricing and features.
  • Amazon FBA (Fulfillment by Amazon): This service allows sellers to outsource order fulfillment to Amazon, utilizing the dropshipping model for efficient logistics.

Pros & Cons

Pros

  • Large Customer Base: Amazon’s status as one of the most visited eCommerce sites globally provides sellers access to a vast customer base ready for purchases.
  • Brand Recognition: Sellers benefit from Amazon’s strong brand recognition, lending credibility to their products.
  • User-Friendly Platform: Amazon’s platform is known for its simplicity and ease of use.
  • Cost-Effective Marketing: Marketing on Amazon is cost-effective, resembling a search engine that indexes sellers to connect buyers with their desired products.

Cons

  • Branding Limitations: Amazon’s structure limits the ability to build a distinct brand, as pages are indexed based on prices, product categories, and average customer ratings rather than the seller’s identity.
  • Intense Competition: With over 9.7 million sellers, competition on Amazon is fierce, necessitating effective marketing strategies for sales success.
  • High Fees: Selling on Amazon comes with expenses, including subscription-based selling fees and referral fees on each item sold, making it a comparatively costly platform for sellers.

AliExpress

international ecommerce site

Launched in 2010 in China, AliExpress is a key player in Alibaba Group’s eCommerce network. It’s a global retail platform that lets customers worldwide buy directly from Chinese manufacturers. 

Being the popular eCommerce website in South Africa, Russia, the US, and several European nations, AliExpress ranks among the top 10 eCommerce sites globally. Operating as a B2C marketplace, it earns revenue through commission fees, ranging from 5% to 8% per transaction, and charges businesses a one-time fee and store fee for platform access.

Main features

  • Language Flexibility: AliExpress is accessible in 16 languages, enhancing its user reach and inclusivity.
  • Dropshipping Plugins: AliDropship, a plugin compatible with WooCommerce and WordPress, streamlines the dropshipping process from AliExpress.
  • Resources: AliExpress University provides learning resources for new sellers, contributing to their understanding of the platform.

Pros & Cons

Pros

  • Low-Cost Products: AliExpress is renowned for offering budget-friendly products, particularly beneficial for dropshippers seeking affordable options.
  • Low Overhead Costs: For dropshippers, AliExpress reduces overhead costs by enabling direct shipping to customers, eliminating the need for extensive inventory management.

Cons

  • Shipping Times: AliExpress faces challenges with shipping times, with delivery durations spanning 15 days to 2 months. Customer complaints about delayed deliveries are not uncommon.
  • Potential Quality Issues: The allure of low prices on AliExpress may be accompanied by concerns about possible compromises in product quality.
  • Limited Platform Support: Issues related to refunds, returns, and dispute resolution on AliExpress can be cumbersome. Making returns may take months, leading to potential disputes and customer dissatisfaction.

eBay 

international ecommerce site

Founded in 1995, eBay is a renowned global online shopping platform, delivering to around 190 countries and serving 132 million buyers. While it’s free for buyers, sellers pay fees after a certain number of free auctions and sales. 

As a C2C and B2C marketplace, eBay offers a variety of products and services. It’s one of the world’s largest online markets with over 900 million members, supporting different merchant business models like reselling, dropshipping, and wholesaling.

Main features

  • Listing Items: Sellers can register on eBay and list items with the first 250 free listings. Subsequently, a non-refundable insertion fee of $0.35 per listing applies.
  • Buy-It-Now: Initially an auction platform, eBay introduced the Buy It Now feature, allowing sellers to set a fixed price for their items. This feature can be applied to both auction-style and fixed-price listings.
  • eBay Advanced Search: Buyers can utilize advanced search options to narrow their search based on criteria such as search range, number of bids, price range, and currency.

Pros & Cons

Pros

  • Large Customer Base: eBay provides sellers access to a vast audience, boasting over 132 million buyers worldwide.
  • Trusted Provider: Widely trusted and popular among buyers, eBay’s reputation enhances the selling experience for merchants.
  • Simple Platform: Both buyers and sellers find eBay’s platform easy to use, contributing to a user-friendly experience.
  • Monthly Free Listings: Sellers can list up to 250 products for free each month, with charges only applying when products are sold (final value fee).

Cons

  • Competitive Marketplace: Intense competition on eBay offers many similar items. Sellers need distinct pricing strategies to stand out.
  • Additional Costs: Sellers may incur additional costs for services like bold listings, more extensive galleries, listings in multiple categories, and scheduled listings.
  • High Seller Fees: eBay charges a 13.25% fee on the sale value for many categories and an additional $0.30 for each order. Seller fees can vary but are a consideration for those using the platform.

Etsy 

international ecommerce site

Established in 2005, Etsy is a distinctive global online marketplace specializing in handmade, vintage, and creative goods. As of 2023, Etsy boasts over 96.2 million active buyers and more than 7.47 million active sellers, positioning itself as a thriving ecosystem for small businesses and individual creators.

Main features

  • Secure and Multiple Payment Options: Etsy Payments, the primary method for transactions on Etsy, ensures a fast process for buyers and sellers. This feature supports various payment options, including credit cards, debit cards, and Etsy Gift Cards, offering flexibility to customers.
  • Etsy Ads: For enhanced store visibility, Etsy Ads allows sellers to advertise products directly within Etsy’s search results, providing a valuable promotional tool.
  • Etsy Stats: This analytics feature enables sellers to track views, visits, sales, and other metrics, offering insights into store performance crucial for business scaling.

Pros & Cons

Pros

  • Low Fees for Listing Products: Etsy maintains a relatively low fee structure for listing products, making it cost-effective, particularly for small businesses and individual sellers.
  • Diverse and Global Customer Base: Etsy attracts buyers worldwide, allowing sellers to reach a broad and diverse audience.
  • Community Support: The Etsy seller community is a valuable resource, offering support, advice, and engagement opportunities through forums and social media groups.
  • Low Startup Costs: Starting a business on Etsy doesn’t require significant investment, with affordable listing fees and a commission structure conducive to small companies and hobbyists.

Cons

  • Highly Competitive Environment: Etsy is highly competitive, with millions of active sellers. Success requires unique, high-quality products and effective marketing strategies.
  • Niche Market Limitations: Etsy’s focus on handmade, vintage, and craft items may limit sales opportunities for products outside these categories.
  • Dependency: Businesses on Etsy rely on the platform, and any changes to policies or fee structures directly impact sellers, emphasizing a degree of business vulnerability.

Flipkart 

international ecommerce site

Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart is a prominent Indian eCommerce company. Initially focused on selling books, the platform rapidly diversified its offerings to include electronics, fashion, home essentials, groceries, and more. Headquartered in Karnataka, India, Flipkart has emerged as one of the country’s leading eCommerce platforms.

In a significant development in 2018, the U.S. retail giant Walmart acquired a substantial stake in Flipkart. This marked one of the largest eCommerce deals globally and provided Flipkart with significant financial backing.

Main features

  • Wide Product Range: Flipkart’s offerings span electronics, clothing, furniture, groceries, and more, providing users with a diverse selection.
  • Flipkart Plus: The platform features a loyalty program, Flipkart Plus, offering benefits such as early access to sales, earning super coins with each purchase, and additional perks.
  • Secure Payments: Flipkart ensures secure transactions with multiple payment options, including Cash on Delivery, credit/debit cards, and digital wallets.
  • Customer Reviews and Ratings: The website incorporates an extensive section for customer reviews and ratings, facilitating informed purchasing decisions.

Pros & Cons

Pros

  • Local solid Presence: As a pioneer among many e-commerce companies in India, Flipkart deeply understands the local market.
  • Competitive Prices: Flipkart frequently offers items at discounted rates and organizes regular sales events, contributing to competitive pricing.
  • Fast Delivery: With multiple warehouses nationwide, Flipkart is known for its quick delivery times.
  • Easy Returns: Flipkart maintains a straightforward and customer-friendly return policy, enhancing the shopping experience.

Cons

  • Quality Control: Like any platform with third-party sellers, there may be issues with product quality that users should be mindful of.
  • Availability: Flipkart’s delivery services are limited to India, restricting its reach beyond the country.
  • Price Rises: There has been a recent increase in the minimum order fee on Flipkart, which users should consider.

Ozon 

international ecommerce site

Ozon is a significant player in the Russian eCommerce sector, rapidly expanding its online marketplace with a sophisticated logistics network. The platform offers various products, from electronics to groceries, cultivating a growing customer base. 

Ozon’s innovative IT platform facilitates connections between millions of customers and sellers, extending services from express delivery to fintech solutions.

Main features

  • Product Diversification: Ozon provides a broad spectrum of products, including electronics, clothing, groceries, and books, catering to diverse customer needs.
  • Subscription Service: The platform offers a subscription-based model for regular deliveries, enhancing convenience for users.
  • Dynamic Search and Filtering: Users can quickly refine their search using parameters such as brand, price, and customer reviews, ensuring a personalized shopping experience.
  • Customer Reviews: Ozon incorporates user-generated reviews and ratings, fostering transparency in the shopping process.
  • Payment Options: The platform supports various payment methods, including credit/debit cards, cash on delivery, and digital wallets, offering flexibility to customers.

Pros & Cons

Pros

  • Ease of Use: Ozon’s user interface is designed for easy navigation, simplifying the search process for customers.
  • Fast Delivery: Known for quick shipping, especially within its primary market in Russia, Ozon prioritizes timely order fulfillment.
  • Customer Support: Ozon provides comprehensive customer service, including FAQs, live chat, and telephone support, enhancing user assistance.
  • Multi-Platform Accessibility: The service is available both as a website and a mobile app, providing flexibility and accessibility to customers.

Cons

  • Limited International Presence: While a significant player in Russia, Ozon’s global recognition could be improved, potentially constraining its customer base in the domestic market.
  • Variable Product Quality: As a marketplace with various third-party sellers, product quality may vary, impacting customer trust.
  • Shipping Costs: While offering fast delivery, shipping costs can be high, dependent on the location and type of product, potentially affecting the overall price for customers.

Rakuten 

international ecommerce site

Rakuten Ichiba, founded in 1997, is Japan’s second-largest eCommerce platform and part of the vast Rakuten Group, which serves over 1.7 billion customers globally. With a customer base of over 100 million, it covers about 79.6% of Japan’s population. As a B2B2C platform, 

Rakuten Ichiba is Japan’s largest and one of the top global eCommerce sites in sales. It offers a wide range of products, including apparel, technology, and home decor. Rakuten also provides cashback options and has a mobile app available for iOS and Android users.

Main features

  • Rakuten Point: Rakuten’s loyalty program, initiated in 2002, has issued over $23 billion worth of Rakuten Points.
  • Rakuten Marketplace: This feature provides overseas sellers access to Rakuten Ichiba, expanding the platform’s reach.

Pros & Cons

Pros

  • Customizable: Rakuten allows users to customize their site, providing flexibility for sellers.
  • Ease of Use: The platform is accessible through the Rakuten App, rakuten.com, or the Rakuten browser extension, ensuring user-friendly navigation.
  • Referral Program: Rakuten features a referral program that rewards customers with $30 per referral.
  • Cashback: Rakuten Cashback enables customers to receive cashback when shopping at various online stores using the Rakuten App or browser extension.

Cons

  • High Costs: Rakuten can be an expensive platform for sellers, with product fees, commissions, and a monthly subscription cost of $39. Additionally, there is a listing fee of $0.99 per item.
  • Country Restrictions: Rakuten only accepts sellers with addresses in the United States or Japan, limiting business accessibility in other regions.
  • Brand Awareness: Rakuten has a limited market presence, impacting its brand awareness on a global scale.

Samsung 

international ecommerce site

Samsung, founded in 1938, is a South Korean multinational conglomerate with diverse interests spanning electronics, finance, heavy industry, and more. Renowned as one of the world’s leading technology companies, Samsung has achieved global recognition for its smartphones, TVs, and various electronic devices. Headquartered in Suwon, the company operates in over 74 countries.

Main features

  • Diverse Product Portfolio: Samsung offers an extensive range of products, including smartphones, TVs, laptops, home appliances, and industrial machinery.
  • Samsung DeX: This feature enables users to connect Samsung smartphones to a monitor, keyboard, and mouse, providing a desktop-like experience.
  • One UI: Samsung’s custom interface for Android, designed to offer a unified and user-friendly experience across all devices.
  • Samsung Knox: An enterprise-grade security feature for mobile devices, safeguarding user data from various cyber threats.

Pros & Cons

Pros

  • Innovation: Samsung is recognized as one of the most innovative companies globally, often leading the industry in introducing new features and technologies.
  • Quality: The brand is synonymous with high-quality products that frequently set industry standards.
  • Brand Trust: With a long-standing history and commitment to quality, Samsung has built significant brand trust among consumers.
  • Global Reach: With over 74 countries, Samsung has a robust global presence, making its products easily accessible worldwide.

Cons

  • Price: The high-quality and innovative nature of Samsung products often comes with a higher price tag, making them comparatively more expensive than some competitors.
  • Software Updates: Despite top-notch hardware, Samsung has faced criticism for not providing timely software updates for specific devices.
  • Battery Life: While improving, some Samsung devices have received criticism for not matching the high-performance hardware in terms of battery life.
  • Bloatware: Samsung devices often come pre-loaded with numerous applications and services, commonly called bloatware, which may only be helpful to some users.

Walmart

international ecommerce site

Founded in 1962 in Arkansas, Walmart is a global retail chain with about 10,500 stores in 19 countries. It’s not only a retail giant but also a key player in eCommerce. Operating in all 50 US states and Puerto Rico, Walmart’s banners include Supercenters, Discount Stores, and Neighborhood Markets. 

The company is expanding its online reach, with walmart.com attracting roughly 240 million weekly visitors. Walmart has also acquired several eCommerce sites to boost its digital presence. Its wide range of products includes books, music, gadgets, fashion, and services like cloud computing and internet streaming.

Main features

  • Walmart Marketplace: A service in collaboration with Shopify that enables sellers to list and sell their products on Walmart. Sellers can utilize the Walmart App on the Shopify App Store to join Walmart Marketplace.
  • Walmart Fulfillment Services: A fulfillment service designed for Walmart Marketplace users, streamlining order fulfillment processes.

Pros & Cons

Pros

  • Flexibility: Sellers at Walmart can offer a wide range of products, subject to adherence to Walmart’s prohibited product list. There is no restriction on the assortment of products.
  • Pay-for-Performance: Walmart charges seller fees only when products are purchased. Referral fees vary based on product categories, ranging from 3% to 15%.
  • Returns Options: Walmart allows sellers to create their return policies, offering flexibility to tailor conditions that suit their business.
  • One-stop Shop: Walmart is a comprehensive shopping destination, offering products across various categories.
  • Reduced Competition: With around 150,000 sellers, competition on Walmart Marketplace is comparatively lower than platforms like Amazon, which has over 9.7 million sellers.

Cons

  • Seller Rules: Walmart enforces a Price Parity Rule, restricting sellers from offering the same product at lower prices on other eCommerce platforms.
  • Limited Operations: Walmart Fulfillment Services has limitations in its operations, potentially affecting its range of services compared to other fulfillment services.

Wildberries 

international ecommerce site

Established in 2004 by Tatyana Bakalchuk, Wildberries has emerged as Russia’s leading online marketplace, offering diverse products such as clothing, electronics, beauty items, and household goods. Headquartered in Moscow, the company has expanded its operations to seven countries, including Belarus, Armenia, and Kazakhstan.

In 2021, Wildberries embarked on its U.S. market expansion and entered several European Union nations, including France, Spain, and Italy. By July 2022, it had secured the position of Europe’s fourth most-visited online marketplace. Tatyana Bakalchuk, owing to the company’s international success, holds the title of the wealthiest woman in Russia.

Main features

  • Wide Range of Products: Wildberries offers an extensive array of goods, spanning clothing, electronics, beauty products, and household items.
  • Localized Service: The website tailors its offerings and services to specific countries, adapting to the unique markets in Russia and several other nations.
  • Search Filters: Users can easily filter products based on various criteria such as category, brand, price, and customer reviews, enhancing the shopping experience.
  • User Reviews and Ratings: The platform allows customers to review products and read reviews from other users, promoting transparency.

Pros & Cons

Pros

  • User-Friendly Interface: The website boasts an easy-to-navigate interface, providing convenience for users exploring various categories.
  • Speedy Checkout Process: The process is streamlined and straightforward, ensuring a quick and efficient purchase experience.
  • Multi-Lingual Support: Wildberries offers customer service in multiple languages, catering to a diverse user base.

Cons

  • Limited Global Reach: While expanding, Wildberries primarily serves customers in Russia and a few other countries, limiting accessibility to a global audience.
  • Overwhelming Choices: The vast product range may sometimes overwhelm users, especially those seeking specific items, impacting the shopping experience.
  • Commission Fees: Sellers may find the commission fees expensive, potentially reducing profits.

International Ecommerce Sites: Summary

No.Business nameMain products
1AmazonAll types of products
2AliExpressAll types of products
3eBayAll types of products
4EstyHandmade, vintage, and creative goods
5FlipkartAll types of products
6OzonAll types of products
7RakutenAll types of products
8SamsungElectronic devices
9WalmartAll types of products
10WildberriesAll types of products

FAQs

The top 10 international e commerce websites, based on global popularity and market presence, include Amazon, AliExpress, eBay, Walmart, Rakuten, Estry, Flipkart, Samsung, Wildberries, and Ozon. These platforms offer a wide range of products and services, catering to diverse consumer needs worldwide.
Shopify is a leading ecommerce platform that empowers businesses to create and manage online stores. It offers multilingual and multicurrency support, facilitating international expansion for merchants. Shopify’s user-friendly interface and customizable features make it an attractive choice for businesses of all sizes.
The criteria used to determine the top international ecommerce sites can vary. Some common factors considered include global reach, user traffic and engagement, sales volume, product range, customer satisfaction, brand reputation, innovation and technology, and competitive pricing. These factors help evaluate the success and performance of ecommerce platforms in meeting the demands of global customers.
Shopping on international eCommerce websites has several benefits. Customers get access to a wide variety of products, including unique items not found locally, often at competitive prices. Moreover, these sites offer the convenience of shopping from home anytime, along with global delivery, secure payments, customer support, and various deals and discounts.

Bottom line

In summary, the top 10 international eCommerce sites have revolutionized online shopping, offering vast product ranges and unique items. They play a crucial role in the global economy, providing convenience and a wide array of choices for both sellers and buyers in the evolving digital marketplace. Pick up your favorite platforms and start shopping or selling online as soon as possible.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.