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Shopify Impact Theme Review: An Elegant Design For Impactful Brands

July 22, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

As a Shopify merchant, you now know picking the right theme for your online store is crucial. It will make a statement and draw customers in.

While searching for the best themes out there, I stumbled upon the Shopify Impact theme and wanted to see what it was all about.

In this in-depth review, I’ll break down all the cool features and functionalities of the Impact theme and how they can help your store stand out. Does it really live up to the hype? Let’s take a closer look and find out!

Avada’s Verdict
  • Premium and sophisticated design
  • Many customization options
  • Powerful built-in features
  • Mobile responsiveness
  • Performance optimization
  • Unlimited free trial
  • High price
  • No live chat support
  • Potential incompatibility with some third-party apps
  • Coding knowledge is required for advanced customizations
Rating: 4.4/5⭐
Best For
Big electronics retailers and automotive companies; Luxury and high-end brands with a visual storytelling marketing strategy; Shopify stores with multiple physical locations

The Impact Shopify Theme: An Overview

Shopify Impact Theme

Impact is a premium Shopify theme that stands out with its exceptional design and powerful features.

The theme has a sophisticated and contemporary vibe. The combination of captivating images, bold visuals, well-organized layouts, subtle animations, and especially the gradient color scheme will give your store a unique professional, elegant look.

One thing I love about this theme is its versatility and ease of navigation. Plus, it has many built-in features to showcase your products, boost sales, and enhance your marketing efforts.

How Much Does the Impact Theme Shopify Cost?

The Impact Shopify theme offers a one-time payment of $380. Once you own the theme’s license, its usage is permanent, with free future updates and support from the developer.

The best part is it comes with an UNLIMITED free trial. You can take advantage of the Impact theme Shopify free download by clicking “Try theme,” then customize it, play around with the features, and see how it fits your brand. You only have to pay when you’re ready to publish your store with the Impact theme.

How To Customize The Shopify Impact Theme

The Shopify Impact theme has many customization options, so you can make it look exactly how you envision your brand. Let me walk you through a step-by-step guide on how to customize your Impact theme’s homepage:

Customize Your Header:

  • Upload your brand logo
  • Adjust your mega menu layout and create dropdown menus
  • Share promotions or important announcements with a banner.
  • Choose a color palette and font styles that align with your brand identity.

Customize Your Slider:

  • Add images or videos to your slides.
  • Write a compelling headline and choose an overlay color or opacity to improve text readability on top of your visuals.
  • Align the text for optimal visual balance.
  • Select from different slide transition effects (e.g., fade, slide) to add visual interest.
  • Adjust the timing between slides.
  • Include a button with a clear label (Shop Now, Learn More, Buy Now) and a link to the relevant product page or collection. Customize the appearance of your buttons, including color, size, and font.

Customize Your Featured Product Section

  • Choose which product or collection you want to feature.
  • Experiment with different layouts
  • Write a compelling, concise, and persuasive heading, subheading, and description
  • Use your best high-quality product images
  • Choose a background color or image that complements the product and your overall theme.
  • Adjust settings like text alignment, button styles, and image aspect ratio to fine-tune the look and feel of the section.

What Do Users Say About The Shopify Impact Theme?

Impact received 88% positive feedback on the Shopify theme store. People love its modern design, cool features, and how well it works. It’s easy to set up and makes browsing a breeze for customers. The support team is also praised for being responsive and helpful.

But, some folks have had trouble with frequent updates and performance issues. This might mean you’ll need help from a professional developer to optimize the theme.

My Personal Experience

After using the theme for a few months, I must say that the Shopify theme Impact is pretty impressive. I love how easy to use and customizable it is. You can drag and drop sections, add your product images and brand colors, and you’ll have a good-looking home page and product pages with no hassle.

But, I’ll be honest, it does take a lot of time, especially if you’re new to Shopify. And sometimes, with all the fancy features, it can feel a bit slow. If you’re not a design pro, you might find it hard to make your store look as polished as the demo stores, so you’ll probably need expert help.

If you have a large catalog or many daily orders, I’d definitely recommend giving it a shot. But don’t just take my word for it; take advantage of the unlimited free trial to customize it with your visual media and content to get a feel for how it would work for your store.

7 Unique Features of The Shopify Impact Theme

The Impact theme comes with an extensive feature set, some of which are real game-changers for your store on the Shopify platform. Here are my top picks:

Gradient colors

The Shopify Impact theme supports gradient colors for various elements like section backgrounds and headings, allowing you to add depth and dimension to your website and giving you a unique-looking store. This feature can help your store stand out and be remembered.

impact theme shopify gradient color

How this feature can be helpful for Shopify merchants:

  • Product Highlighting: Gradients can be used to draw attention to specific products or sections of a page, increasing visibility and potential sales.
  • Differentiation: Using gradients can help a Shopify store stand out from competitors who use more traditional solid color schemes.

Mega menu

Having a mega menu is like having a mini version of your collection page right on the Home page. You can show off all your different product categories and subcategories, giving customers a clear overview of what you offer.

It’s a smart way to keep your store organized and make customers’ shopping experience more enjoyable, especially when you have a large inventory (or plan to scale up in the future).

impact theme shopify mega menu

How this feature can be helpful for Shopify merchants:

  • Promotional Opportunities: You can feature specific products, promotions, or new arrivals prominently in the Mega Menu, driving traffic to those pages.
  • Reduced Bounce Rate: Clear navigation and easy access to information can help reduce bounce rates, as customers are more likely to stay on your site and explore further.

Quick Add

The Quick Add feature is a real-time saver for customers. They can add products to their cart directly from the collection or home page without having to click through to each product’s page. It’s like another version of a sticky add-to-cart button, making shopping much faster and easier, perfect for brands prioritizing customer convenience and efficiency.

The Quick Add feature is a real time-saver for customers. They can add products to their cart directly from the collection or home page without having to click through to each product's page.

How this feature can be helpful for Shopify merchants:

  • Impulse Buying: Quick add-to-cart encourages impulse purchases, as customers can add items to their cart without hesitation.
  • Reducing cart abandonment: By simplifying the process, customers are less likely to abandon their carts before checkout.

Social media buttons

The Shopify Impact theme lets you easily link your online store to social media profiles. This means you can use platforms like Facebook, Instagram, and Pinterest to promote your products and interact with customers. It’s a great way to reach a wider audience and boost your brand’s presence.

Impact theme Shopify Social media buttons

How this feature can be helpful for Shopify merchants:

  • Direct Connection: Social media buttons provide a direct link for customers to connect with your brand on various platforms, fostering a deeper relationship.
  • Community Building: By encouraging customers to follow you on social media, you can build a community around your brand, increasing loyalty and engagement.
  • Organic Reach: Social sharing can generate organic traffic to your store without additional advertising costs.


The Impact Theme also lets you create beautiful lookbooks that showcase your products in a curated and visually appealing way.

These slideshows are especially great for fashion stores. They’re like virtual fashion shows that inspire customers by showing how they can mix and match different items, which can help them decide what to buy and encourage them to buy multiple products to create a whole outfit.

impact theme shopify Lookbook

How this feature can be helpful for Shopify merchants:

  • Increased Engagement and Time on Site: Engaging visuals encourage customers to spend more time on your site, exploring different looks and discovering new products.
  • Visual Storytelling: Lookbooks allow merchants to tell a visual story about their brand and products, creating an emotional connection with customers and inspiring them to purchase.

Rich product information

The Impact theme Shopify also allows merchants to add detailed product information, including specifications, descriptions, instructions, shipping policies, and more.

Electronics, fashion, health & wellness stores can especially benefit from this feature. They can give customers all the info they need to have a comprehensive understanding of the product, reduce any doubts they might have, and feel confident about their purchase.

impact theme shopify Rich product information

How this feature can be helpful for Shopify merchants:

  • Reduced Returns and Customer Inquiries: Clear and comprehensive information upfront minimizes the likelihood of returns due to misunderstandings or unmet expectations. It also reduces the need for customers to contact support for basic product inquiries.
  • Building Trust and Credibility: Transparent and thorough product information builds customer trust, fostering long-term relationships and repeat business.

Related or complementary products on product pages

One cool feature of the Impact theme Shopify is how it can show related products on each product page. It tracks what customers are looking at and suggests other items that go well with the one they’re interested in. This can boost sales for stores with many products, encouraging customers to buy more than just one thing.

impact theme shopify Complementary products on product pages

How this feature can be helpful for Shopify merchants:

  • Enhanced Product Discovery: Customers might not be aware of all the products you offer. This feature helps them discover items they might not have found otherwise, expanding their awareness of your catalog.
  • Enhanced Personalization: You can tailor the recommended products based on customer behavior and preferences, creating a more personalized and seamless shopping experience.

Mobile Responsiveness

I’ve tested the Impact theme on mobile devices and found it super responsive. With more and more people shopping on their phones and tablets, this is a must-have feature for any online store.

The theme’s design is fluid and adapts to different screen sizes automatically. It also has thumb-friendly menus, sections that collapse to save space, and elements that are easy to use with touchscreens.

impact theme shopify Mobile Responsiveness

How this feature can be helpful for Shopify merchants:

  • Improved SEO: Search engines prioritize mobile-friendly websites in their rankings. A mobile-responsive Shopify store is more likely to appear higher in search results, driving organic traffic to your site.
  • Seamless User Experience: Easy navigation, legible text, and properly sized images increase engagement and satisfaction.
  • Increased Mobile Traffic and Sales: A positive mobile experience leads to higher conversion rates and increased sales.

Multiple Language Translation

The Impact Shopify theme is multilingual, which is a big plus for reaching a wider audience. You can translate your online store into different languages, including English (EN), French (FR), Italian (IT), German (DE), and Spanish (ES). It’s now easier for customers in different countries to understand your products and feel more comfortable shopping on your site.

How this feature can be helpful for Shopify merchants:

  • Competitive Advantage: Offering multiple languages can set you apart from competitors catering only to a single language market.
  • Increased Sales and Conversions: Customers are likelier to buy from a store that communicates in their language. Removing language barriers can lead to increased sales and improved conversion rates.

3 Shopify Impact Theme Demo Presets

In my opinion, Impact is one of the most impressive Shopify themes out there because of its amazing design and features. Each preset style – Sound, Home, and Shape – has a distinct look that can elevate your store’s appearance in its own way.


impact theme shopify(Sound)

The Sound style is well-suited for stores that prefer a contemporary and edgy vibe. It incorporates multiple blocks of pictures with diverse but clean layouts, optimally showcasing the product’s strengths in many aspects.

This style is ideal for businesses that align with an energetic nature, such as the technology industry.


impact theme shopify(Home)

The Home preset embraces a full and inviting atmosphere. It stands out as a striking typography-oriented theme with a unique banner design, effectively unveiling the brand’s value. Its vibrant color palette and spacious layout also create a modern, bright look for your store.

Home, as the name suggests, can work well with the home decor, interior design, or lifestyle industries.


impact theme shopify(Shape)

The Shape style radiates a minimalist and artistic vibe. The gradient menu bar, especially when browsing, adds a touch of modernity and style. 

The soft color tone and simple typography bring an elegant presence to the store. It can be appropriate for fashion, beauty, accessories, etc.

Impact Shopify Theme: Customer Support

After purchasing, you’ll get access to the detailed Impact theme documentation that includes guidelines and tutorials to help you customize it.

Currently, theme developer doesn’t offer live chat or phone support. If you need more technical help, you can contact the developer directly through their support ticket form.

3 Successful Stores Using The Impact Shopify Theme


Koh is a brand known for its innovative cleaning products, revolutionizing how we clean our homes and workplaces. As an eco-conscious brand, Koh has chosen the Sound style with a green tone and a clean layout to create an environmental atmosphere that is their core value to customers.


Chrome Industries

Chrome Industries, a brand known for their durable and fashionable gear for city dwellers, uses the Impact theme’s Home style. It’s a perfect fit because it has a sleek, urban look that matches the brand’s identity and appeals to their target audience.

Chrome Industries


Bugatti is a luxury smartwatch brand. With the help of the Shopify Impact theme, its online store exudes a simple but elegant aesthetic, incorporating high-quality imagery collections and enabling customers to appreciate each timepiece’s intricate details and craftsmanship.


Who Is The Impact Shopify Theme For?

The Impact Shopify theme’s design is a good option for large-scale businesses, including

  • Businesses across various industries offer visually striking stores and impactful functionalities, such as fashion, apparel, lifestyle, technology, home decor, beauty, etc.
  • Big electronics retailers and automotive companies
  • Luxury and high-end brands with visual storytelling marketing strategy
  • High-volume stores with multiple physical locations

5 Tips To Make The Most Of Impact Shopify Theme

To make the most of the Impact Shopify theme and really maximize its potential, here are 5 tips from my experience:

  • Use High-Quality Media: Impact is built to showcase stunning visuals, so take advantage of it! Use high-resolution images and videos to make your products and store look amazing. This will capture customers’ attention and create a more immersive shopping experience.
  • Prioritize Mobile Responsiveness: Most people shop on their phones these days, so make sure your store works flawlessly on all devices. Test it on different phones and tablets to guarantee mobile shoppers a smooth and enjoyable browsing experience.
  • Personalize the Checkout: Adding a personal touch to the process can make a big difference. Include things like branded thank-you messages, customized order confirmations, or even tailored product suggestions to enhance the overall experience. This can lead to happier customers and encourage them to return for more.
  • Explore the Presets: Impact has a few different preset styles, each with a unique look and layout. Take time to play around with them and see which one best fits your brand and your products.
  • Highlight Customer Reviews: Social proof is powerful! Use Impact’s built-in features to prominently display positive customer reviews. You can put them on product pages or create a dedicated testimonials section. This helps build trust with new customers and encourages them to buy from you.

Ending Words

With its modern design, seamless functionality, and customizable features, The Impact theme Shopify is one of the most worth-considering options for those looking to make a substantial impact and stand out in e-commerce.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.