Hubspot Shopify App Review: Sync, Analyze & Segment Data

Key Takeaways

• The HubSpot Shopify App seamlessly integrates your eCommerce platform with your marketing strategies, allowing personalized campaigns based on customer purchase behavior and data.
• The HubSpot Shopify App automates several marketing tasks, such as email campaigns and lead nurturing, freeing up valuable time for business owners to focus on other crucial aspects of their operations.

This article examines how the HubSpot Shopify App brings together the best of both worlds: effective marketing and smooth e-commerce. We’ll look at how this app transforms online selling by combining marketing techniques like customer segmentation and automated emails with detailed analytics. This post is your go-to guide for using this app to grow your business.

Pros & Cons

Pros of HubSpot Shopify App

• Integration: The HubSpot Shopify app seamlessly integrates your Shopify store with HubSpot, allowing centralized access to customer data, product information, and sales statistics.
• Marketing Automation: The app provides powerful marketing automation tools, enabling you to deploy targeted email campaigns, create personalized shopping experiences, and automate follow-ups based on customer behavior.
• Analytics: With the app, you gain robust analytics capabilities, providing insights into customer demographics, buying habits, and engagement trends.

Cons of HubSpot Shopify App

• Learning Curve: The HubSpot Shopify app can be complex for beginners, with a steep learning curve to understand all its functionalities.
• Cost: While the app provides a wide range of features, it comes at a cost. The premium plans may be expensive for small businesses or those just starting.
• Limited Customization: Some users have reported limitations in terms of customization options with the app, particularly around email templates and automation workflows.

Overview

Leverage the power of HubSpot and Shopify with a seamless integration that allows you to synchronize, analyze, and categorize data for strategic campaigns. The HubSpot for Shopify connector enables you to unite your eCommerce data with HubSpot’s premium CRM, marketing automation, and customer service software. By linking your Shopify store with HubSpot, you can transform your store’s data into actionable insights for marketing and sales, giving you a unified view of your customer base. 

This integration automatically synchronizes Shopify customers, products, and transactions into HubSpot, creating new customer segments, ready-made reports, and automated marketing strategies.

Main Features 

The HubSpot Shopify app has essential features tailored to enhance eCommerce operations. 

Sync and Segment

This feature allows users to synchronize their Shopify store data with their HubSpot data seamlessly. Customer information, order details, and product data can be synced in real-time, enabling a holistic business view. This data can then be segmented based on various criteria, such as customer purchase history or behavior, aiding in targeted marketing. 

For instance, a digital marketer can create a segment of customers who’ve purchased above a specific value in the past month and tailor special offers for them.

Personalize and Automate

The integration provides tools for personalized and automated marketing. Users can send customized emails to customers based on their shopping behavior, improving engagement and conversion rates. 

For example, automated follow-up emails can be sent to girls and women who’ve abandoned shopping carts and are attracted by sales without considering their needs, potentially prompting a completed sale. 

Collect Data and Report

This feature empowers businesses with data-driven decision-making. You can generate detailed reports on sales, marketing performance, and customer behavior. These insights can inform strategic decisions and identify areas for improvement. For example, a sales professional could use these analytics to determine which products are performing well and then focus marketing efforts on promoting those specific items. 

When wielded effectively, these features can significantly enhance online sales, customer engagement, and overall business performance for eCommerce businesses utilizing Shopify and HubSpot.

Multiple Languages available

The HubSpot Shopify app is designed with a multi-lingual interface to cater to a global user base. This means that you can easily leverage this app’s functionality regardless of where you are. 

The app supports several languages, including but not limited to English, Dutch, French, German, Italian, Japanese, Portuguese (Brazil), and Spanish, making it highly user-friendly and accessible to non-English speakers. It is important to note that language availability may vary based on updates and region-specific offerings.

Multiple apps/ sites integration

The HubSpot Shopify app enables seamless integration between your Shopify store and HubSpot, providing a powerful combination of ecommerce and marketing automation. It syncs your online store data into HubSpot and uses it to personalize and automate your marketing campaigns. 

Additionally, the app’s compatibility with platforms like Facebook, Eventbrite, AdWords, Facebook Ads, SurveyMonkey, and Zapier expands its functionality, allowing users to track and manage their ads, surveys, and events directly through HubSpot. This interconnectivity empowers businesses to streamline operations, boost customer engagement, and drive sales growth.

Pricing

Subscription plans and pricing tiers

The Hubspot Shopify App is providing four main pricing plans, including:

• Free plan
• Starter plan: $20/ month
• Professional plan: $890/ month
• Enterprise plan: $3600/ month

Comparison with competitors

User Experience

HubSpot’s Shopify app generally gets positive reviews. Users like how it integrates smoothly with Shopify, making it easy to use. Many praise its automated marketing features and efficient customer data management. Some users mention technical issues and areas needing improvement. Overall, the app is highly rated, showing its effectiveness in helping online businesses with marketing.

The Verdict

The HubSpot Shopify App is a breakthrough for e-commerce. It connects smoothly with Shopify, effortlessly transferring customer and order data to HubSpot. This integration makes marketing more efficient and personalized.

Who is it for?

Designed for business owners, marketers, and e-commerce managers, the app is great for those who want to combine their Shopify store data with HubSpot’s marketing and sales tools. It’s ideal for personalizing customer experiences, automating email campaigns, and understanding sales better. The app suits all business sizes, from small startups to large companies.

Recent Statistics

Number of installation

HubSpot is presently active in 15,106 Shopify outlets. The quarter-on-quarter growth rate for HubSpot installations is 0.4%. The year-on-year increase in installations is significantly more substantial, at 31.5%.

Real stores using the app

• Here’s a list of the leading five stores using HubSpot, ranked based on their global standing.

• The top stores that most recently integrated HubSpot into their operations are here.

Categories of Shopify stores using the app

A breakdown of Shopify stores’ top 10 industry sectors with HubSpot reveals the following. 

• The Apparel sector takes the lead, with 13.1% of Shopify stores leveraging HubSpot. 
• Home & Garden sector accounts for 12.7% of Shopify stores using HubSpot.
• Food & Drink sector represents 9.6% of Shopify stores that have installed HubSpot.

Countries using the app at most

The distribution of Shopify stores with HubSpot installed by country is as follows: The United States leads with 46.3% of the total, followed by the United Kingdom at 7.6%, Australia at 7.1%, and finally, Canada at 6.6%.

FAQs

Bottom line

In conclusion, the HubSpot Shopify app is essential for any e-commerce business keen on scaling up. Syncing your Shopify store data with HubSpot allows for a seamless, automated, insightful marketing process. From personalizing your customer’s shopping experience to tracking performance metrics, this app is a game-changer that will elevate your business. So, why wait? Connect the HubSpot Shopify app to your store today and experience the transformative power of integrated ecommerce marketing.

Additional references

Links to further reading, tutorials, and support

For in-depth knowledge and assistance on the HubSpot Shopify app, consider exploring the following resources:

• HubSpot Academy’s Shopify App Guide: This comprehensive guide can serve as your first stop for understanding the app’s functionality. Find it here. 
• HubSpot Community: Joining the HubSpot Community can help you gain other users’ insights, share your experiences, and ask any app-related questions. Visit the community here.
• HubSpot Support: For technical issues or detailed help, contacting HubSpot Support might be the best option. Contact them here.

Quick reference on Hutspot Shopify app features