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How to Boost Shopify Sales: 20 Proven Strategies to Skyrocket Your Revenue

November 30, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Discover how to increase sales on Shopify with these 15+ expert-backed strategies and tips.

how to increase sales on shopify

Key Takeaways

20 Proven Strategies to Increase Sales on Shopify: 

  • 01. Optimize for Search Engines to Increase Traffic
  • 02. Speed Up Your Store’s Loading Time
  • 03. Accelerate Sales with Paid Advertising
  • 04. Kickstart Email Marketing with a Subscribers List
  • 05. Reduce Cart Abandonment
  • 06. Re-engage Visitors with Facebook Retargeting Ads
  • 07. Customize Shopping Experiences Over Time
  • 08. Craft Compelling Landing Pages
  • 09. Fine-Tune Product Page Descriptions
  • 10. Send Timely Wishlist Reminder Emails
  • 11. Boost Conversions with Free Shipping Offers
  • 12. Harness ‘Out Of Stock Waitlist’ for Sales
  • 13. Build Trust with Social Proof
  • 14. Experiment with A/B Testing
  • 15. Engage Customers with SMS & Web Notifications
  • 16. Implement Chatbots for Quick Support
  • 17. Harness Social Media for Sales Growth
  • 18. Cultivate a Sense of Community with Customers
  • 19. Explore Influencer Marketing Opportunities
  • 20. Leverage User-Created Content for Credibility

Reasons for High Traffic but Low Sales

Do you need high website traffic but need help to convert visitors into paying customers? This is a common challenge for many e-commerce businesses. Here are the possible reasons:

01. Poor Store Navigation

Poor store navigation is one of the primary reasons you might be getting traffic but no sales. Imagine your online store as a physical retail shop. If it’s disorganized, cluttered, or challenging to navigate, customers are likely to leave without making a purchase. 

Here’s how to address this issue:

  • Simplify Menus and Categories: Streamline your website’s menu and category structure. Make it easy for visitors to find what they’re looking for within a few clicks.
  • Search Functionality: Implement a robust search feature that allows customers to search for specific products quickly. Ensure it provides relevant results and suggestions.
  • Clear Call-to-Action (CTA) Buttons: Use clear and concise CTA buttons, such as “Shop Now,” “Add to Cart,” or “Buy Now.” These should stand out prominently on product pages.
  • Breadcrumb Navigation: Incorporate breadcrumb navigation to show visitors their location within your website and enable them to backtrack quickly.
  • User Testing: Conduct usability testing with real users to identify navigation issues and gather feedback. Use this feedback to make necessary improvements.
  • Analytics Monitoring: Utilize website analytics tools to track user behavior. Identify pages with high bounce rates or where users drop off and optimize those areas.

02. Niche & Target Audience

The right niche and effectively catering to your target audience are fundamental to converting website traffic into sales. If your products or content don’t resonate with your audience, you’ll face challenges in generating sales. 

Here’s how to address this issue:

  • Define Your Niche: Clearly define your niche market. What products or services do you offer, and who are they intended for? The more precise your niche, the easier it is to tailor your offerings.
  • Audience Research: Conduct thorough research to understand your target audience’s demographics, interests, pain points, and shopping behaviors. Create buyer personas to guide your marketing efforts.
  • Tailor Your Content: Create content and product offerings that align with your niche and appeal to your target audience’s needs and preferences. Speak their language and address their pain points.
  • Competitor Analysis: Analyze your competitors in the same niche. Identify gaps or opportunities they might have missed and use this knowledge to your advantage.
  • Content Personalization: Use data and technology to personalize the user experience. Show relevant products, recommendations, and content based on user behavior and preferences.
  • Feedback Loop: Listen to customer feedback and reviews. They can provide valuable insights into what your audience likes or dislikes about your offerings.
how to increase sales on shopify

03. Your Store Is Not Mobile-Optimized

In today’s mobile-centric world, having a mobile-optimized store is critical to converting website traffic into sales. If your online store doesn’t provide a seamless experience on mobile devices, you could miss out on many potential customers. 

Here’s how to address this issue:

  • Responsive Design: Ensure your website has a responsive design that automatically adjusts to different screen sizes and devices. This makes it user-friendly on smartphones and tablets.
  • Mobile-Friendly Themes: If you’re using a platform like Shopify, choose a mobile-responsive theme designed to work well on mobile devices.
  • Page Load Speed: Optimize your website’s load speed for mobile. Slow-loading pages can frustrate mobile users and lead to higher bounce rates. Compress images and minimize unnecessary scripts to improve speed.
  • Mobile Checkout: Simplify the checkout process for mobile users. Use mobile-friendly payment options and forms, and minimize the steps required to complete a purchase.

04. The Store’s Product Page Isn’t Great

Your product pages play a crucial role in convincing visitors to purchase. If your product pages are subpar, you may be losing potential customers. 

Here’s how to address this issue:

  • High-Quality Imagery: Use high-resolution images that showcase your products from multiple angles. Zoom functionality can be a plus. Images should be clear, well-lit, and visually appealing.
  • Detailed Descriptions: Provide comprehensive and accurate product descriptions. Include essential information such as product specifications, sizes, materials, and benefits. Use persuasive language to highlight the value of the product.
  • Pricing Transparency: Display the product’s price and any applicable discounts or promotions. Avoid hidden fees or surprises during the checkout process.
  • Customer Reviews: Include customer reviews and ratings on product pages. Positive reviews can build trust and influence purchasing decisions.
  • Clear Calls to Action: Place clear and prominent “Add to Cart” or “Buy Now” buttons on each product page. Make it easy for customers to take action.
  • Product Variations: If your products come in different colors, sizes, or options, provide a user-friendly way for customers to select their preferences.
  • Stock Availability: Display whether the product is in stock or when it will be available if currently out of stock. Avoid frustrating customers with unexpected stock issues.
  • Shipping Information: State shipping costs, estimated delivery times, and available shipping options. Transparency here can prevent cart abandonment.
  • Related Products: Suggest related or complementary products to encourage upselling and cross-selling. For example, “Customers who bought this also liked…”

05. There Might Be A Flaw In Your Checkout Process

A smooth and efficient checkout process is crucial for converting website traffic into sales. Potential customers may only abandon their carts if there are things that could be improved or friction points in your checkout process. 

Here’s how to address this issue:

  • Streamline Checkout Steps: Minimize the number of steps required to complete a purchase. A one-page or two-page checkout process is often more effective than a multi-step process.
  • Guest Checkout Option: Offer a guest checkout option that doesn’t require users to create an account. Some customers prefer a faster, hassle-free experience.
  • Progress Indicators: Clearly show users where they are in the checkout process with progress indicators. This reduces anxiety and helps users understand how much more they need to do.
  • Form Optimization: Make sure the forms for entering shipping and payment information are easy to fill out. Use auto-fill options where possible to speed up the process.
  • Multiple Payment Options: Provide various payment options, including credit/debit cards, digital wallets (e.g., PayPal), and other popular methods. Offer convenience to your customers.
  • Security Assurance: Display trust badges and icons to reassure customers that their payment information is secure. Use secure socket layer (SSL) encryption.
  • Transparency on Costs: Clearly state shipping costs, taxes, and any additional fees early in the checkout process. Surprise costs at the end can lead to cart abandonment.
  • Abandoned Cart Recovery: Implement an abandoned cart recovery strategy, such as sending automated reminder emails to customers who leave items in their cart without completing the purchase.
how to increase sales on shopify

20 Strategies & Tips To Drive More Sales

Explore these actionable techniques and watch your sales soar. Let’s get started!

01. Optimize for Search Engines to Increase Traffic

Unlock the potential of your Shopify store by harnessing the power of Search Engine Optimization (SEO). This strategy involves optimizing your website to rank higher on search engine results pages, driving organic traffic and potential customers to your online store. 

Here are our expert tips to master the art of SEO and propel your sales to new heights:

  • Keyword Research: Identify relevant keywords that potential customers use to search for products like yours. Tools like Google Keyword Planner can help.
  • Optimize On-Page Elements: Ensure product titles, descriptions, and meta tags contain your target keywords. Use keyword-rich but natural-sounding language.
  • High-Quality Content: Create informative and engaging content that relates to your products. Blog posts, guides, and tutorials can attract organic traffic.
  • Schema Markup: Implement schema markup to provide search engines with structured data about your products, helping them better understand and display your content.
  • Internal Linking: Create a logical internal linking structure to help users and search engines navigate your site.
  • User Experience (UX): Ensure that your website offers a seamless user experience, as Google considers this when ranking websites.
  • Backlinks: Build high-quality backlinks from authoritative websites in your niche. Backlinks can significantly impact your SEO rankings.
  • Monitor and Adapt: Regularly monitor your website’s performance in search results using tools like Google Analytics and Google Search Console. Adjust your SEO strategy based on data insights.
how to increase sales on shopify

02. Speed Up Your Store’s Loading Time

Speed is of the essence when it comes to e-commerce. A slow-loading store can lead to high bounce rates and lost sales. 

Here’s how to make your Shopify store load fast:

  • Minify CSS and JavaScript: Minimize CSS and JavaScript files to reduce file sizes. Remove unnecessary spaces, line breaks, and comments.
  • Content Delivery Network (CDN): Use a CDN to distribute your website’s content across multiple servers worldwide. This reduces server load and improves load times for users in different locations.
  • Image Optimization: Compress and resize images without compromising quality. Use tools or apps to automate this process for your product images.
  • Minimize Code: Reduce unnecessary code, scripts, and plugins. Streamline your website’s code to make it more efficient.
  • Dedicated Hosting: Consider upgrading to a dedicated or VPS hosting plan if your store experiences high traffic. Shared hosting can lead to slower load times during peak periods.

03. Accelerate Sales with Paid Advertising

Looking for a fast way to boost your sales on Shopify? Paid advertising can provide a rapid and targeted approach. 

  • Set Clear Goals: Define specific objectives for your paid advertising campaign, such as increasing sales, driving website traffic, or boosting brand awareness. Clear goals will guide your strategy.
  • Choose the Right Platform: Select the advertising platform that aligns with your target audience and products. Standard options include Google Ads, Facebook Ads, Instagram Ads, and Pinterest Ads.
  • Keyword Research: Conduct keyword research to identify the most relevant keywords for your products or services. Use these keywords in your ad campaigns to reach potential customers actively searching for your offer.
  • Audience Targeting: Utilize audience targeting features to reach the right people. Narrow your audience by demographics, interests, behaviors, and location to ensure potential buyers see your ads.
  • Eye-Catching Visuals: Use high-quality images or graphics that showcase your products. Visuals play a significant role in attracting attention and driving clicks.
  • Budget Allocation: Set a budget that aligns with your goals and financial capacity. Monitor your budget regularly and adjust it based on campaign performance.
  • Monitor and Optimize: Regularly monitor the performance of your ad campaigns. Adjust bidding strategies, keywords, and targeting based on data to improve ROI.
how to increase sales on shopify

04. Kickstart Email Marketing with a Subscribers List

Email marketing is a powerful tool for driving sales and building customer relationships. To get started, follow these steps to create and grow your email list:

  • Choose an Email Marketing Platform: Select an email marketing platform that integrates with Shopify, such as Mailchimp, Klaviyo, or Constant Contact. These platforms make it easy to manage your email campaigns.
  • Create an Opt-In Form: Design a visually appealing and user-friendly opt-in form. Place it prominently on your website, especially your homepage, product pages, and checkout page. Make it clear what subscribers will receive when they sign up (e.g., exclusive offers, updates, or newsletters).
  • Incentivize Sign-Ups: Encourage visitors to subscribe to your email list by offering incentives like discounts, freebies, or downloadable resources. Communicate the value of joining your list.
  • Segment Your List: As your list grows, segment it based on demographics, purchase history, and user behavior. This allows you to send targeted and relevant email campaigns to specific groups of subscribers.
  • Automated Welcome Series: Set up an automatic welcome email series to greet new subscribers and introduce them to your brand. Use this series to nurture leads and build trust.
  • Abandoned Cart Recovery: Implement an abandoned cart email sequence to remind shoppers of items left in their carts. Include persuasive messages and incentives to complete the purchase.
  • Product Launches and Promotions: Announce new product launches, sales, and special promotions through email campaigns. Use compelling subject lines and visuals to capture attention.
  • Personalization: Personalize your emails with the recipient’s name and tailor content to their preferences. Use data to recommend products based on their browsing and purchase history.
  • Mobile Optimization: Ensure that your emails are mobile-responsive. Many subscribers check their emails on mobile devices, so readability and usability on small screens are essential.

05. Reduce Cart Abandonment

Shopping cart abandonment is a common challenge for e-commerce stores, but there are strategies to reduce it and recover potential sales. Here’s how to address this issue:

  • Streamlined Checkout Process: Simplify and minimize the steps required to complete a purchase. Avoid asking for unnecessary information. A one-page or two-page checkout can be more effective.
  • Guest Checkout Option: Offer a guest checkout option so users can purchase without creating an account. Some customers prefer a quicker, hassle-free experience.
  • Progress Indicators: Use progress indicators during checkout to show users how far they are in the process and what steps remain. This reduces anxiety and encourages users to continue.
  • Clear Calls to Action (CTAs): Use clear and prominent CTAs like “Proceed to Checkout” or “Place Your Order.” Make it obvious what users need to do next.
  • Shipping Information: Provide precise shipping cost details and estimated delivery times upfront. Unexpected shipping costs are a common reason for cart abandonment.
  • Abandoned Cart Emails: Create an automated series of abandoned cart recovery emails. Send timely reminders to users who leave items in their cart, including product images, descriptions, and a clear CTA to complete the purchase.

06. Re-engage Visitors with Facebook Retargeting Ads

Facebook retargeting ads are a powerful way to re-engage visitors who have already shown interest in your products or website. Here is what you can do to retarget your visitors:

  1. Install Meta Pixel

Install the Meta Pixel on your Shopify store. This code snippet tracks user interactions on your site, allowing you to create custom audiences for retargeting.

  1. Create Custom Audiences:
  • All Website Visitors: Start by creating a custom audience that includes all visitors to your website. This is a broad audience that you can use for general retargeting.
  • Specific Page Visitors: Create custom audiences based on specific pages users visited. For example, you can target visitors who viewed a particular product category or page.
  • Abandoned Cart Visitors: Create an audience of users who abandoned their carts. This is a precious segment for retargeting with tailored messaging.
  • Engaged Users: Segment users who engage with your website in various ways, such as watching videos or signing up for newsletters.
how to increase sales on shopify
  1. Set Up Dynamic Ads

Use Facebook’s dynamic ads feature to automatically show users the exact products they viewed on your website. This highly personalized approach can significantly boost conversion rates.

  1. Create Compelling Ad Creatives:
  • Use eye-catching visuals that showcase your products.
  • Write compelling ad copy that highlights the benefits and features of the products.
  • Include a clear call to action (CTA) that encourages users to revisit your website.
  1. Frequency Capping

Avoid bombarding users with too many ads. Implement frequency capping to limit the number of times a user sees your retargeting ads within a specific time frame.

  1. Ad Scheduling

Run your retargeting ads when your audience is most active on Facebook. This can increase ad visibility and engagement.

07. Customize Shopping Experiences Over Time

Personalization is critical to creating a tailored and engaging customer shopping experience. To continually personalize the shopping experience on your Shopify store as time goes on, follow these strategies:

  • Collect and Analyze Data: Gather data about your customer’s behavior, preferences, and purchase history. Shopify analytics and customer data tools can provide valuable insights.
  • Segment Your Audience: Use the collected data to segment your audience into specific groups based on factors like demographics, browsing behavior, purchase history, and more.
  • Dynamic Content: Implement dynamic content on your website and marketing emails. This allows you to show personalized product recommendations and content to each visitor.
  • Personalized Recommendations: Use recommendation algorithms to suggest products related to what customers have viewed or purchased. Shopify apps and integrations can help with this.
  • Behavior-Based Emails: Set up automated email campaigns that trigger based on user behavior. Send personalized product recommendations, cart abandonment reminders, and relevant content.
  • Product Bundling: Create personalized product bundles or upsell and cross-sell recommendations based on customers’ previous purchases or interests.
  • Loyalty Programs: Implement loyalty programs that reward customers for repeat purchases. Tailor rewards and incentives are based on each customer’s buying habits.
  • Real-Time Notifications: Use real-time notifications to inform customers about limited-time offers, restocked products, or items related to their interests.

08. Craft Compelling Landing Pages

A well-optimized landing page can significantly boost conversion rates and drive more sales.

  • Set Clear Objectives: Define the specific goal of your landing page. Are you aiming to sell a product, collect leads, or promote a special offer? Clear objectives guide your design and content.
  • Minimalistic Design: Keep the design clean and uncluttered. Use a simple layout with a clear hierarchy of elements, ensuring that the most important information stands out.
  • Compelling Headline: Craft a clear and attention-grabbing headline that communicates the value proposition of your offer. Make it relevant to the user’s needs or desires.
  • Engaging Visuals: Use high-quality images, videos, or graphics directly related to your offer. Visuals should reinforce your message and captivate the audience.
  • Clear and Concise Copy: Write concise and persuasive copy explaining your offer’s benefits. Use bullet points and short paragraphs for easy readability.
  • Strong Call to Action (CTA): Place a prominent CTA button or form above the fold. Use action-oriented language that encourages visitors to take the desired action, such as “Buy Now,” “Sign Up,” or “Get Started.”
  • Social Proof: Include trust-building elements like customer testimonials, reviews, ratings, or case studies. Social proof helps build credibility and trust.

09. Fine-Tune Product Page Descriptions 

Your product pages play a pivotal role in convincing visitors to purchase. 

To optimize your product pages and boost conversions, follow these key strategies:

  • High-Quality Images: Use multiple high-resolution images of your product from different angles. Include zoom-in functionality to allow users to inspect details. Consider adding images that show the product in use.
  • Detailed Product Descriptions: Write comprehensive product descriptions highlighting the key features, benefits, and specifications. Use persuasive language and address potential customer questions.
  • Clear and Compelling Headlines: Craft attention-grabbing product headlines that convey the essence of the product and its unique selling points.
  • Pricing Transparency: Display the price prominently and clearly. If you offer discounts or promotions, ensure the discounted price is visible.
  • Customer Reviews and Ratings: Encourage and display customer reviews and ratings on your product pages. Authentic feedback builds trust and credibility.
  • Size and Fit Guides: If relevant, provide size charts and fit guides to help customers choose the right size or variant. This reduces the likelihood of returns.
  • Color and Style Options: Present available color and style options. Use swatches or thumbnails for easy selection.
  • Stock Availability: Indicate the stock availability of the product. If running low, convey a sense of urgency to encourage immediate purchase.
  • Add to Cart Button: Ensure the “Add to Cart” button is prominent and easily accessible on the page. Use contrasting colors to make it stand out.
  • Product Variants: If you offer different variants (e.g., sizes or colors), use a user-friendly interface that allows customers to choose options effortlessly.
  • Cross-Selling and Upselling: Suggest related products or accessories that complement the customer’s viewing item. Cross-selling and upselling can increase the average order value.
how to increase sales on shopify

10. Send Timely Wishlist Reminder Emails

Wishlist reminder emails can effectively re-engage potential customers who have shown interest in your products. Here’s how to send these emails to the right audience:

  1. Identify Wishlist Users

First, identify users who have created wishlists on your Shopify store. Many e-commerce platforms, including Shopify, have built-in tools to track and segment users based on their actions, such as adding products to their wishlists.

  1. Segment Your Audience

Segment your audience based on their activity and engagement. For example:

  • Active Wishlist Users: Users who have recently added items to their wishlist.
  • Inactive Wishlist Users: Users with items on their wishlist but haven’t engaged with your store in a while.
  • High-Value Wishlist Users: Users with high-value items in their wishlist.
  • New Subscribers: Users who have subscribed to your email list but still need to create a wishlist.
  1. Personalized Email Content

Craft customized email content based on each segment’s behavior and preferences. For example:

  • For active wishlist users, send a friendly reminder about the items they’ve saved and highlight any promotions or discounts available.
  • For inactive users, use re-engagement tactics like offering a limited-time discount to encourage them to revisit their wishlist.
  • For high-value wishlist users, consider offering exclusive deals or personalized recommendations for similar products.
  • For new subscribers, introduce them to the concept of wishlists and their benefits.
  1. Clear CTAs

Include clear and prominent calls to action (CTAs) in your emails, such as “View Your Wishlist,” “Complete Your Purchase,” or “Shop Now.” Make it easy for recipients to take the desired action.

  1. Compelling Subject Lines

Create attention-grabbing subject lines that pique the recipient’s interest. Mention their wishlist items or use persuasive language to entice them to open the email.

  1. Visuals

Include images of the wishlist items to remind users what they’ve saved. Visuals can be powerful in reigniting interest.

  1. Timing

Schedule the emails strategically. For example, send wishlist reminder emails a few days after a user has added items to their list or during special sales events.

  1. Limited-Time Offers

Encourage urgency by including limited-time offers or promotions in your emails. Let users know that the items in their wishlist may only stay available briefly.

11. Boost Conversions with Free Shipping Offers

Free shipping can be a compelling incentive to boost sales on your Shopify store. Here’s how to effectively implement free shipping to increase your conversion rates:

  • Calculate Costs: Begin by calculating the cost of offering free shipping. Consider factors such as shipping fees, packaging, handling, and any potential impact on your profit margins. You may choose to absorb these costs entirely or partially.
  • Minimum Purchase Threshold: Implement a minimum purchase threshold for free shipping. For example, customers qualify for free shipping when their cart reaches a specific dollar amount. This encourages larger orders.
  • Subscription Programs: Offer a subscription or loyalty program that includes free shipping as one of the perks. Customers who enroll in such programs may be more inclined to shop regularly on your site.
  • Clear Shipping Policies: Make sure your shipping policies are transparent. Clearly state any restrictions or conditions for free shipping, such as delivery locations or excluded items.
how to increase sales on shopify

12. Harness ‘Out Of Stock Waitlist’ for Sales

Implementing an ‘Out of Stock Waitlist’ feature on your Shopify store can help you capture potential sales even when products are temporarily unavailable. Here’s how to use this strategy effectively:

  • Enable the Waitlist Feature: Check if your Shopify theme or a third-party app offers an ‘Out of Stock Waitlist’ feature. If not, consider using an app specifically designed for this purpose.
  • Product Page Messaging: When a product is out of stock, clearly communicate to visitors that they can join a waitlist to be notified when it is back in stock. Place this message prominently on the product page.
  • User-Friendly Waitlist Sign-Up: Make it easy for customers to join the waitlist. Use a simple form or a one-click option that only requires a little information.
  • Email Notifications: Set up automated email notifications to alert waitlisted customers when the product becomes available again. Include a direct link to the product page for easy access.
  • Social Media Teasers: Use your social media channels to create anticipation for the product’s return. Share sneak peeks, teasers, and countdowns to generate excitement.
  • Back-in-Stock Alerts: Customers can opt-in for back-in-stock email alerts for specific products. This way, they’ll be among the first to know when the item is available again.
  • Preorders: If you anticipate a more extended restocking period, consider offering preorders for the product. This allows customers to secure their purchases in advance.

13. Build Trust with Social Proof

Leveraging social proof is a powerful way to build trust and credibility with potential customers on your Shopify store. Here’s how to effectively use social proof to increase sales:

  • Customer Reviews and Ratings: Encourage satisfied customers to leave reviews and ratings for your products. Display these prominently on your product pages. Authentic feedback from actual buyers can significantly influence purchasing decisions.
  • Testimonials: Showcase testimonials from happy customers who have had positive experiences with your products or services. Include their names and, if possible, photos for added authenticity.
  • Influencer Endorsements: Partner with influencers in your niche who can authentically promote your products. Influencer endorsements can reach a broader audience and carry credibility.
  • Media Mentions: If your products have been featured in the media, showcase these mentions on your website. Media coverage can boost your brand’s credibility.
  • Social Media Proof: Display the followers, likes, shares, and comments your products or brand have received on social media platforms. Social engagement signals trust and popularity.
how to increase sales on shopify

14. Experiment with A/B Testing

A/B testing, or split testing, is a systematic way to optimize various elements of your Shopify store to increase sales. Here’s how to effectively use A/B testing to drive better results:

  • Set Clear Objectives: Define the specific goals you want to achieve with A/B testing. For example, you aim to increase the click-through rate (CTR) on product pages, boost the conversion rate in the checkout process, or improve the effectiveness of your call-to-action (CTA) buttons.
  • Select Elements to Test: Identify the elements you want to test on your website. Standard features include headlines, product images, CTA buttons, page layouts, product descriptions, pricing, and forms.
  • Create Variations: Develop variations of the elements you want to test. For example, if you’re pushing a CTA button, create two different versions—one with other text or color. Ensure that the variations are distinct but still aligned with your brand.
  • Split Your Audience: Divide your website visitors into two random groups: the control group (A) and the test group (B). The control group sees the current/original version of the element, while the test group sees the variation.
  • Traffic Allocation: Decide what percentage of your website traffic will be exposed to the test. Ensure that the sample size is statistically significant to draw reliable conclusions.
  • Testing Duration: Run the A/B test for a sufficient duration to gather enough data for analysis. Factors like seasonality and traffic fluctuations may affect the testing duration.

15. Engage Customers with SMS & Web Notifications

SMS and web push notifications can be a highly effective way to engage with your audience and drive more sales on your Shopify store. Here’s how to use this notification method strategically:

  • Collect Phone Numbers: Encourage visitors to your site to opt into SMS notifications by providing their phone numbers. Ensure that you have their consent to send messages.
  • Segmentation: Segment your SMS list based on customer behavior, preferences, or demographics. This allows you to send targeted and relevant messages.
  • Abandoned Cart Reminders: Implement abandoned cart SMS reminders. Send automated messages to remind customers about items left in their carts and include a direct link to complete the purchase.
  • Flash Sales and Promotions: Send SMS notifications for flash sales, limited-time promotions, or exclusive discounts. Create a sense of urgency to encourage immediate action.
  • Two-Way Communication: Allow customers to reply to your SMS messages, providing them with a direct channel for inquiries, support, and feedback.
  • Timing: Be mindful of the timing of your SMS messages. Avoid sending messages during inconvenient hours or too frequently to avoid irritation.

16. Implement Chatbots for Quick Support

Chatbots can automate and streamline customer support, helping customers with basic queries 24/7. Here’s how to effectively leverage chatbots on your Shopify store:

  • Install a Chatbot: Choose a platform compatible with Shopify and integrate it into your website.
  • Common FAQs: Program the chatbot to handle frequently asked questions, such as product inquiries, shipping information, and return policies.
  • Escalation to Humans: Design the chatbot to recognize when a query requires human intervention. Provide a seamless transition to a live support agent if needed.
  • Proactive Messaging: Use bold chatbot messages to engage visitors. For example, offer assistance on the website after a certain period of inactivity.
  • Order Tracking: Allow customers to check the status of their orders through the chatbot. Provide real-time updates on shipments.
how to increase sales on shopify

17. Harness Social Media for Sales Growth

Social media platforms offer opportunities to reach a wider audience and drive sales. 

  • Create Engaging Content: Share visually appealing and engaging content, including product images, videos, customer testimonials, and behind-the-scenes glimpses of your business.
  • Social Commerce: Set up social commerce features on platforms like Facebook and Instagram, allowing users to shop directly from your social media profiles.
  • Influencer Partnerships: Collaborate with influencers in your niche to promote your products. Influencer marketing can expand your reach to their followers.
  • Contests and Giveaways: Run contests or giveaways on social media to increase engagement and generate buzz around your products.
  • Customer Service: Provide responsive customer service on social media platforms. Address inquiries and issues promptly to show your commitment to customer satisfaction.
  • Stories and Live Streaming: Utilize accounts and live streaming features on platforms like Instagram and Facebook to showcase products, promotions, and events in real-time.
  • Analytics: Use social media analytics tools to track the performance of your posts and ads. Adjust your strategies based on the data to maximize ROI.

18. Cultivate a Sense of Community with Customers

Creating a sense of exclusivity and community can foster customer loyalty and drive sales. 

  • Exclusive Offers: Offer exclusive discounts, early access to sales, or special promotions to loyal customers or subscribers.
  • VIP Programs: Create a VIP or loyalty program that rewards repeat customers with unique benefits, such as freebies, personalized recommendations, or dedicated support.
  • Newsletter Insights: Share behind-the-scenes insights, stories, and product development updates with your email subscribers to make them feel connected to your brand.
  • Private Groups: Establish a personal social media group or community where customers can interact, share experiences, and gain access to exclusive content.
  • Limited-Edition Products: Introduce limited-edition or exclusive products only available to a select group of customers.
  • Sneak Peeks: Offer sneak peeks of upcoming products or collections to your most engaged customers. Let them be the first to know.
  • Personalized Communication: Address customers by name and personalize your communication. Show appreciation for their loyalty.
  • Surprise and Delight: Occasionally surprise customers with unexpected gifts or personalized notes in their orders.

19. Explore Influencer Marketing Opportunities 

Influencer marketing involves partnering with individuals with a strong presence and following in your niche to promote your products or services. Here’s how to effectively use influencer marketing to drive sales:

  • Identify Relevant Influencers: Research and identify influencers whose audience aligns with your target market. Consider factors like niche, audience demographics, and engagement rates.
  • Build Relationships: Establish genuine relationships with influencers. Engage with their content, comment on their posts, and share their content when it’s relevant to your brand.
  • Collaboration Strategy: Define your collaboration strategy with influencers. Determine the type of content they’ll create (e.g., reviews, tutorials, unboxings) and the compensation, whether it’s monetary, products, or both.
  • Authenticity: Encourage influencers to create authentic and honest content about your products. Authenticity builds trust with their audience.

20. Leverage User-Created Content for Credibility 

User-generated content (UGC) is valuable for building trust and driving sales. 

  • Encourage UGC: Encourage customers to create and share content related to your products. Use calls to action on your website, email campaigns, and social media to prompt UGC.
  • Display UGC on Product Pages: Showcase UGC, such as customer reviews, photos, and testimonials, prominently on your product pages. Include star ratings and user-generated images.
  • Create a UGC Gallery: Create a dedicated UGC gallery on your website where customers can explore content created by others. Use plugins or apps to automate the process.
  • Social Media Sharing: Share UGC on your brand’s social media profiles to give customers recognition and inspire others to create content.

FAQs: How To Increase Sales On Shopify

To achieve high sales on Shopify, consider implementing a comprehensive strategy that includes:

  • Optimizing Your Store: Ensure your website is user-friendly, mobile-responsive, and visually appealing.
  • Leveraging Marketing: Utilize various marketing channels, including social media, email, and paid advertising.
  • Quality Products: Offer high-quality products with precise descriptions and appealing visuals.
  • SEO and Content: Optimize your site for search engines, create valuable content, and use keywords strategically.
  • Customer Engagement: Engage with your audience through live chat, email, and social media.
  • User Experience: Provide a seamless shopping experience, including fast loading times and an easy checkout.
  • Sales Promotions: Use discounts, promotions, and loyalty programs to incentivize purchases.
  • Analytics and Testing: Continuously monitor and analyze data to refine your strategy.

To attract buyers to your Shopify store, consider these strategies:

  • Targeted Marketing: Identify your target audience and create marketing campaigns tailored to their needs and preferences.
  • Quality Content: Create valuable and informative content that addresses customer pain points and interests.
  • Social Media Engagement: Use social media platforms to engage with your audience and showcase your products.
  • SEO Optimization: Optimize your website for search engines to ensure it ranks well for relevant keywords.
  • Email Marketing: Build an email list and send personalized email campaigns to nurture leads and drive sales.
  • Paid Advertising: Invest in targeted advertising on platforms like Google Ads and Facebook Ads.
  • Customer Reviews and Testimonials: Showcase positive reviews and testimonials to build trust.
  • User Experience: Ensure your website is user-friendly and mobile-responsive.
  • Loyalty Programs: Implement loyalty programs or rewards to encourage repeat purchases.

To generate more sales on Shopify, consider the following strategies:

  • Optimize Your Website: Ensure your website is well-designed, user-friendly, and mobile-responsive.
  • SEO: Implement SEO best practices to improve your website’s visibility in search engine results.
  • Paid Advertising: Invest in paid advertising to reach a wider audience and drive traffic.
  • Email Marketing: Build and engage with your email list to nurture leads and convert them into customers.
  • Product Descriptions: Write compelling product descriptions highlighting your products’ benefits and features.
  • Customer Reviews: Encourage and display customer reviews and ratings to build trust.
  • Sales Promotions: Offer discounts, promotions, and special offers to attract shoppers.
  • Remarketing: Use retargeting strategies to re-engage visitors who have shown interest in your products.
  • Social Media Marketing: Leverage social media platforms to showcase your products and engage with your audience.
  • Content Marketing: Create valuable and informative content that addresses customer needs and interests.
To enhance your sales figures, consider implementing one of these four general strategies: introducing new products or services, broadening your market reach, intensifying your marketing efforts, or enhancing customer service. If you operate as a manufacturer, this might involve boosting productivity to meet growing demand.

The 4 P’s of sales strategy, also known as the marketing mix, are:

  • Product: This refers to the product or service you offer, including its features, quality, and packaging.
  • Price: Determining the right pricing strategy for your product, whether it’s cost-plus pricing, value-based pricing, or other methods.
  • Place: Deciding how and where your product will be distributed and sold, including online and offline channels.
  • Promotion: Develop marketing and promotional strategies to create awareness and generate demand for your product.

The number 1 thing you must do in sales is to build and maintain strong relationships with your customers. Effective communication, trust, and understanding of their needs are essential to successful sales.

Listening to your customers, solving their problems, and delivering exceptional customer service can lead to long-term relationships and repeat business.

Wrapping Up

In conclusion, increasing sales on your Shopify store requires strategic efforts, optimization, and customer engagement. By implementing these expert-backed tips and strategies, you can work towards increasing sales and growing your Shopify business successfully.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.