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How To Choose An Ecommerce Platform: 8+ Essential Factors You Should Know  

March 27, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Let’s dive into how to choose an ecommerce platform that will meet your unique business needs and propel you toward growth and profitability. 

Ten Essential Factors To Select An Ecommerce Platform

Selecting the right ecommerce platform is critical for the success of your online business. Consider these ten essential factors to make an informed decision:

Ten Essential Factors To Select An Ecommerce Platform


You need to evaluate the pricing structure of the ecommerce platform, including any monthly fees, transaction fees, and additional costs for add-ons or upgrades. 

Hosting and Domain

When selecting an ecommerce platform, choosing one that offers dependable hosting options is important. You should look for features such as high uptime, quick loading times, and the ability to scale for higher traffic volumes. Additionally, it’s crucial to consider if the platform provides a domain name or if it supports the integration of a custom domain.

Customer experience

A well-chosen platform can provide you with the necessary tools, features, and support to create a seamless shopping experience for your customers, while a wrong choice can lead to frustration, limited functionality, and lost sales. 

A platform that offers a user-friendly interface, intuitive navigation, and a smooth checkout process will encourage customers to browse, make purchases, and return to your store. 

Products and inventory management 

The right ecommerce platform also allows you to effectively add, edit, and organize your products and inventory. This includes features such as bulk product uploads, inventory tracking, and automated stock alerts. With a well-designed product management system, you can ensure that your store is always up to date with accurate product information and availability.

Marketing and SEO features 

The right ecommerce platform offers a range of marketing and SEO features to help you attract and retain customers. It should provide you with the ability to optimize your store for search engines, create targeted marketing campaigns, and integrate with popular marketing tools. 

Keep in mind that there is a belief in the marketing community that how successful you can make your SEO affected by the platform you choose to build your website on. Keep in mind, that there is a belief in the marketing community that how successful you can make your SEO  affected by the platform you choose to build your website on. The SEO features should include optimizing headlines, product descriptions, meta descriptions, internal links, and navigational structures for search engines. Moreover, each product owns a dedicated page to drive organic traffic to your store, increase brand visibility, and ultimately boost sales.

Scalability and flexibility 

As your business grows, you may need to expand your product offerings, handle higher traffic volumes, or integrate with additional tools and services. A scalable platform allows you to easily adapt and grow your store without the need for extensive development work or migrating to a new platform, including different features like caching, content delivery networks (CDNs), and product offerings. This saves you time, money, and potential disruptions to your business.


Security is also a critical factor when choosing an ecommerce platform. A platform prioritizes security will offer features such as SSL encryption, secure payment gateways, and regular security updates to protect your customers’ data and build trust with your audience.


The right ecommerce platform should provide seamless integrations with other tools and services that you use to run your business. This includes payment gateways, shipping providers, accounting software, and marketing automation tools, streamlining your workflow, automating processes, and improving overall efficiency.


With the increasing number of people using smartphones and tablets for online shopping, having a mobile-friendly store is essential. A responsive design ensures that your store looks and functions well on any device, providing a consistent and enjoyable shopping experience for your customers.

Multiple Selling Channels

The right ecommerce platform helps you expand your reach by selling across multiple channels via popular marketplaces like Amazon or eBay, as well as social media platforms. This enables you to reach a wider audience and increase sales opportunities.

Themes and Responsive Design

You need to choose an ecommerce platform that offers a variety of professionally designed themes. These themes should be visually appealing, customizable, and reflect your brand identity. Additionally, ensure that the themes are responsive and adapt to different screen sizes and devices for a seamless shopping experience.

By carefully considering these factors, you can choose an ecommerce platform that meets your immediate needs and also supports the long-term growth and success of your online business.

Ecommerce Platform: Three Successful Case Studies

Hiut Denim Co. Using Shopify 

Hiut Denim Co. Using Shopify

Hiut Denim Co. located in Cardigan, Wales, was established in 2011 in a town renowned for housing the UK’s largest jeans factory until 2002. The company was founded to use local jean-making expertise, demonstrating a commitment to craftsmanship and reviving manufacturing in Cardigan. With a dedication to producing the best jeans rather than the most, Hiut Denim prioritizes attention to detail, customer satisfaction and high-quality products. 

Kerlin BBQ Using Weebly 

Kerlin BBQ Using Weebly 


Kerlin BBQ serves as the linchpin in Kerlin BBQ’s digital strategy, providing a robust foundation for the online store. With a design palette that echoes the smoky aromas and rich flavors of their barbecue, Weebly enables Kerlin BBQ to present a visual feast. The layout is both appetizing and user-friendly, guiding customers through a delightful exploration of their artisanal offerings.

Weebly’s ecommerce toolkit acts as a catalyst for sales growth. Secure payment gateways and an efficient checkout process ensure a hassle-free transaction experience, translating interest into sales. Weebly’s inventory management tools also contribute to the streamlined operation of Kerlin BBQ’s online store.

Sticky Lemon Using Wix 

Sticky Lemon Using Wix 

Sticky Lemon operates in the creative and design industry, offering a range of unique and vibrant products. Specializing in lifestyle items, the store caters to customers seeking distinctive accessories and creative designs. Through Wix, Sticky Lemon effectively showcases its diverse product catalog, captivating visitors and encouraging them to browse through the colorful and imaginative product displays.

Moreover, Wix equips Sticky Lemon with ecommerce features designed to boost sales. The platform integrates secure payment gateways, facilitating smooth and trustworthy transactions.


When choosing an ecommerce platform, consider scalability, ease of use, security features, SEO capabilities, and overall cost. Scalability ensures your platform can grow with your business, user-friendliness enhances the customer experience, robust security protects sensitive data, SEO features boost visibility, and evaluating the total cost includes initial setup and ongoing expenses.

Mobile-friendliness is vital because a significant number of users shop on smartphones. A mobile-friendly platform, one that adapts seamlessly to various devices, ensures a consistent and enjoyable shopping experience. This caters to a broader audience and also positively impacts search engine rankings.

SEO optimization enhances your online store’s visibility on search engines. A platform that supports SEO practices, such as customizable URLs and meta tags, helps attract organic traffic. This increased visibility can lead to higher rankings in search results, attracting more potential customers and boosting overall sales.

Security is paramount as customers entrust their personal and financial information when making online purchases. A secure platform with features like SSL encryption, secure payment gateways, and regular security updates builds trust with customers. Prioritizing security safeguards your reputation and credibility.

A well-chosen ecommerce platform supports business growth by providing scalability to accommodate increased product offerings and traffic. It streamlines operations with efficient product management tools, enhances visibility through SEO optimization, and contributes to a positive user experience, ultimately attracting more customers and boosting sales.

Wrapping Up

So, selecting the right ecommerce platform is pivotal for your online business success. A well-chosen platform becomes the backbone of your online store, providing the tools needed for seamless operations, growth, and ultimately, increased sales. 

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.