How Many People Use Snapchat: Snapchat Statistics (2024)

In this article, we’ll unveil how many people use Snapchat in July 2023, along with comprehensive platform statistics, offering a deep dive into the current state of this popular social media app.

Key Takeaways

Here’s an overview of Snapchat, featuring key statistics that provide valuable insights into the platform’s performance:

• According to the latest figures, Snapchat boasts a remarkable 383 Million Daily Active Users; this marks a significant increase of 51 million users, equivalent to a 15% year-over-year growth.
• Snapchat’s subscription service, Snapchat+, has amassed 3 million subscribers, indicating a solid following for premium content.
• The platform claims that Snapchat advertisements can reach an impressive 634.8 million users, making it an attractive space for advertisers.
• India has the most Snapchat users, with over 200 million monthly users, highlighting the platform’s global appeal.
• Snapchat’s user base is quite balanced, with 51.4% females and 47.4% males, contributing to its diverse and inclusive community.
• The majority of Snapchat’s advertising audience is aged 13 to 34, making it a prime platform for reaching a youthful demographic.
• In Q1 2023, Snapchat reported a substantial revenue figure of $989 million, with an average revenue per user of $2.58, underscoring its financial strength.
• In 2022, Snapchat was downloaded an impressive 330 million times, showcasing its enduring popularity among users.
• Luxembourg boasts the highest Snapchat user reach, with 80.2% of its population using the platform.
• Snapchat takes innovation seriously, holding 872 patents and committing to technological advancements.
• Users generate an astonishing 5 billion snaps daily, emphasizing the platform’s role in facilitating daily communication and content sharing.
• On average, users spend 3.2 hours monthly on Snapchat, highlighting its engaging and captivating nature as a social media platform.

Snapchat Statistics 2023: In-depth Statistics

In this comprehensive exploration of Snapchat’s performance in 2023, we will dissect various aspects of the platform, from how many users does Snapchat have to its financial health and impact on advertisers. Let’s dive into the world of Snapchat:

Snapchat Daily Active Users

Significant milestones and fluctuations have marked Snapchat’s journey regarding daily active users (DAUs). Let’s dive into the numbers:

• As of Q1 2023, Snapchat proudly boasts 383 million daily active users. This remarkable figure highlights the platform’s continued popularity and reach.
• In 2022, Snapchat experienced robust growth by adding 51 million new users, equating to an impressive 15% increase year over year. This expansion demonstrates Snapchat’s ability to attract and retain users.
• 2014 was a pivotal moment for Snapchat, as it witnessed the platform’s most substantial year-over-year percentage of user growth. During this time, Snapchat achieved a remarkable 104% increase in its user base, solidifying its presence in the social media landscape.
• However, only some years were marked by growth. In 2018, Snapchat faced its most formidable daily active user growth challenge. During the 4th Quarter of that year, Snapchat recorded just 186 million DAUs, signifying a decline of 1 million DAUs compared to the previous year. This contraction raised concerns about the platform’s future.
• The coronavirus pandemic in 2019 brought a surprising turn of events. Social media platforms, including Snapchat, witnessed a significant surge in user engagement during this time. As people sought connection and entertainment while staying at home, Snapchat was one of the platforms that experienced increased usage. 

Snapchat Daily Active Users by Region

Q1 2023 – Current Snapshot

Snapchat has 93 million daily active users in Europe and 100 million in North America as of Q1 2023. 190 million users who are active every day are located in the rest of the world. This distribution highlights Snapchat’s international reach and capacity to engage people in many geographies.

Historical Trends

Let’s take a look at the historical trends of Snapchat’s DAUs in these regions over the past few years:

Q4 2022

• North America: 100 million
• Europe: 92 million
• Rest of the World: 183 million

Q3 2022

• North America: 100 million
• Europe: 88 million
• Rest of the World: 175 million

Q2 2022

• North America: 99 million
• Europe: 86 million
• Rest of the World: 162 million

Q1 2022

• North America: 98 million
• Europe: 84 million
• Rest of the World: 150 million

The Impact of COVID-19

In 2020, the COVID-19 epidemic resulted in an increase in social media usage worldwide as people sought connection and entertainment during lockdowns. Snapchat experienced an increase in DAUs during this period.

Q2 2020 (During COVID-19 Pandemic)

• North America: 90 million
• Europe: 71 million
• Rest of the World: 77 million

Share of Snapchat Daily Active Users by World Regions

To gain a better understanding of Snapchat’s global reach, let’s analyze the percentage distribution of daily active users by region over the years:

These figures reveal the shifting dynamics of Snapchat’s user base, with a growing emphasis on international markets. While North America and Europe continue to play significant roles, the rest of the world has become an increasingly important region for Snapchat’s growth.

Understanding these trends can be invaluable for businesses and advertisers targeting specific regions and demographics on the platform. Snapchat’s ability to maintain a global appeal underscores its relevance in the ever-expanding world of social media.

Snapchat Users by Country

India has the biggest number of Snapchat users worldwide, with a staggering 200 million users, making it the nation with the largest user base. With a sizable 108.8 million Snapchat users, the United States of America comes in second place. 

Here’s a table summarizing the top countries with their respective user counts:

Snapchat In a Day

Snapchat is a platform where users share “Snaps,” photos, or videos that are exchanged through the app. According to Snapchat’s data, the platform sees an astounding number of Snaps created daily.

According to Snapchat, more than 5 billion Snaps are created every day, showcasing the platform’s popularity and the high level of engagement among its users. This figure represents a significant increase from the 4+ billion Snaps recorded in Quarter 2 of 2020, marking a remarkable 25% rise in user-generated content.

This substantial growth in the number of Snaps exchanged on Snapchat reflects the platform’s enduring appeal and its role as a prominent social media and visual communication player.

Snapchat Revenue Statistics

Here’s a summary of Snapchat’s revenue statistics over the years:

• 2023 (As of Q1): The first quarter of 2023 saw $989 million in revenue for Snapchat.
• 2022: Snapchat’s revenue increased by 12% in 2022, reaching $4.6 billion. This growth rate represents the lowest annual percentage growth recorded in Snapchat’s history.
• 2021: In 2021, Snapchat reported a revenue of $4.1 billion, reflecting its continued financial strength.
• 2020: Snapchat’s revenue for the year 2020 was $2.50 billion.
• 2019: In 2019, Snapchat generated $1.71 billion in revenue.
• 2018: Snapchat’s revenue for 2018 was $1.18 billion.
• 2017: In 2017, Snapchat recorded $824.95 million in revenue.
• 2016: Snapchat’s revenue in 2016 amounted to $404.48 million.
• 2015: Snapchat’s revenue for the year 2015 was $58.66 million.

These revenue figures provide insights into Snapchat’s financial performance and growth over the years, with significant increases in revenue in recent years despite the lowest annual growth rate in 2022.

Snapchat Net Loss

• In the first quarter of 2023, Snapchat reported a net loss of $329 million.
• In 2022, Snapchat experienced a significant increase in net loss, amounting to $1,430 million, representing a 400% year-over-year increase.
• Snapchat attributes this increase in net loss to several factors, including $155 million in transition costs related to their reprioritization efforts, the flow-through of a $102 million decline in adjusted EBITDA, unfavorable investment impacts of $47 million, and an income tax expense of $8 million.

Snapchat Operating Cash Flow

In the first quarter of 2023, Snapchat’s operating cash flow reached $151 million, showing growth compared to $127 million in the prior year.

Snapchat Revenue By Region

• In the first quarter of 2023, Snapchat generated $640 million in revenue from North America.
• Snapchat earned $158 million in revenue from the European region during the same period.
• The rest of the world contributed $191 million to Snapchat’s revenue in the first quarter of 2023.

Snapchat Revenue Growth Over the Years (Based on Regions):

• In 2022, Snapchat’s revenue from North America reached a substantial $3.2 billion, from Europe was $712.76 million, and from the rest of the world was $683.52 million.
• In 2021, Snapchat earned $2.87 billion from North America, $660.47 million from Europe, and $585.21 million from the rest of the world.
• In 2020, Snapchat’s revenue figures were $1.64 billion from North America, $425.45 million from Europe, and $431.24 million from the rest of the world.
• In 2019, Snapchat’s revenue was $1.06 billion from North America, $288.91 million from Europe, and $347.51 million from the rest of the world.
• In 2018, Snapchat generated $780.99 million from North America, $183.08 million from Europe, and $216.38 million from the rest of the world.
• In 2017, Snapchat’s revenue figures were $675.4 million from North America, $98.05 million from Europe, and $51.5 million from the rest of the world.
• In 2016, Snapchat earned $363.27 million from North America, $35.39 million from Europe, and $5.83 million from the rest of the world.

These statistics provide an overview of Snapchat’s revenue distribution across North America, Europe, and the rest of the world, highlighting its growth and evolving financial performance in different regions over the years.

Snapchat Advertising Spending Statistics

• In 2021, Snapchat reported advertising expenses of $62.4 million, reflecting a significant increase compared to the previous year.
• In 2020, Snapchat’s advertising spending was $29.5 million, a substantial 50% rise from the previous year.

Annual Advertising Expenditure of Snapchat:

• 2021: $62.4 Million
• 2020: $29.5 Million
• 2019: $31.4 Million
• 2018: $11.3 Million
• 2017: $10.9 Million
• 2016: $9.4 Million
• 2015: $2.7 Million

These statistics provide insights into Snapchat’s advertising spending over the years, showcasing significant increases, particularly in recent years, as the platform invests more in advertising to reach its audience and promote its services.

Snapchat Profit Statistics

• In Q1 2023, Snapchat registered a net income (loss) of $328,674.
• Snapchat’s net income has typically been negative since going public, except for one profitable quarter in the fourth quarter of 2021.

Snapchat Demographics Statistics

• Snapchat’s user base consists of 51.8% females and 47.4% males.
• Most Snapchat users fall into the 18-24 age group, accounting for 39% of all users.
• Globally, 9.9% of people aged 13 or older use Snapchat.
• In the United States, Snapchat’s user demographics are 55.1% female and 44.9% male.

Snapchat Downloads Statistics

• As of 2023, Snapchat has over 1 billion downloads on the Google Play Store alone, making it the world’s fifth most-downloaded social media app.
• In 2022, Snapchat was the third most downloaded social media app in the United States, with over 60 million downloads.

Snapchat Usage Statistics

• The average daily user of Snapchat uses the app’s camera more than 30 times daily and spends at least 30 minutes on it.
• 82% of US teenagers use Snapchat once a month.
• 63% of Snapchat’s daily active users use AR filters.
• Over 125 million users interact monthly with Snapchat’s Spotlight feature, receiving around 525,000 entries every day.
• Snapchat’s Snap Map has over 250 million monthly users.
• 30 million Snapchat users play snap games each month.

Snapchat+ Statistics

• Snapchat+ is a paid subscription service with 3 million subscribers.
• Snapchat+ subscribers send more than 2 million daily chats to “My AI.”
• Snapchat+ is available in 9 countries, including the United States.

Snapchat Statistics for Advertisers

• Snapchat users have $4.4 trillion US Dollars in global spending power.
• North American Snapchat users alone hold $1.9 trillion US dollar spending power.

Additional Snapchat Statistics for Advertisers

• 75% of millennials and Gen Zers use Snapchat.
• Snapchat users are 60% more likely to make impulsive purchases.
• Snapchat users promote brands by sharing 35% of the photos of items they want to purchase.

Snapchat Augmented Reality Statistics

• Over 250 million Snapchat DAUs engage with augmented reality every day on average.
• Over 50 million fit and sizing recommendations are provided by the AR Image Try-On feature, which results in a 24% lower product return rate.
• Through Lens Studio, more than 300,000 AR creators, developers, and teams have produced over 3 million Lenses.

Snapchat Acquisition Statistics

• Since 2014, Snapchat has made 30 acquisitions.
• A recent notable acquisition was the purchase of WaveOptics for an estimated $500 million, a company specializing in augmented reality glasses technology.
• 37.93% of Snapchat’s acquisitions were publicized in 2016 and 2017.

Snapchat Workforce Statistics

• According to LinkedIn, Snapchat currently has 6879 full-time employees.
• Snap Inc. pays its employees an average of $110,642 in yearly remuneration.
• Foreign employees at Snapchat receive a median compensation of $134,098.

FAQs

Conclusions: Snapchat Users (2023)

This article provides insights into how many people use Snapchat in 2023 and its global reach.