How Many People Use Facebook: Top Facebook Statistics (2024)

In this article, we’ll delve into 65 eye-opening statistics about Facebook, covering everything from the staggering number of users to revenue generation and AI adoption as of 2023.

Key Takeaways

• Facebook is incredibly popular and massive, with about 3 billion people using it worldwide.
• The platform has more than 10 million active advertisers right now. Facebook can potentially show ads to around 2.11 billion people, covering nearly 70% of all its users.
• Facebook’s groundbreaking work has driven advancements in speech recognition technology, especially for languages with limited resources. In the last decade, Meta has generously shared more than 1,000 AI frameworks, models, and datasets with researchers worldwide.

Facebook Statistics 2023 (Top Picks)

1. In 2023, Facebook had a staggering 3.03 billion users checking in monthly.
2. Every day, 2.064 billion people log into Facebook, making up almost 68% of its monthly users.
3. In the U.S., about 70% of the population, or 243.5 million people, are Facebook users.
4. Advertisers can reach out to 2.11 billion potential customers on the platform.
5. Each Facebook user brings in an average revenue per user (ARPU) of $10.63 for the company.
6. India leads the way with the most Facebook users, totaling 416.6 million.
7. More men use Facebook than women, with a ratio of 56.6% to 43.4%.
8. The age group most active on Facebook is 25 to 34, comprising over 30% of users.
9. Facebook’s website is a hotspot, drawing in around 17 billion monthly visits.
10. The platform is cracking down on fake accounts, having recently deleted 1.3 billion.
11. In 2022, Facebook pulled in a massive revenue of $116.6 billion.

How Many Users Does Facebook Have

12. In 2023, Facebook has an impressive 3.03 billion active users every month.

This translates to 61.8% of all social media users logging onto Facebook.

Over the last ten years, Facebook has seen significant growth in monthly active users (MAUs), with a minor setback in the fourth quarter of 2021, when they lost approximately 500,000 daily users globally.

Since that dip, Facebook has continued to set new records every quarter.

13. The platform is robust in daily active users (DAUs), with 2.064 billion people logging in daily.

When we break it down by region, 9.78% of these daily users come from the United States and Canada.

Initially, Facebook was a go-to place to connect with friends and family. Still, more users are using it for entertainment, discovering new hobbies, and staying updated with global events.

14. Notably, 68.11% of those who use Facebook monthly also use it daily.
15. Additionally, 78.1% of Facebook users also have Instagram accounts.

Regarding using multiple platforms:

• 74.7% of Facebook users also watch videos on YouTube.
• A close 72.7% of Facebook users also communicate through WhatsApp.
• Nearly half, or 48.8%, are also active on Twitter.
• Another 47.8% of Facebook users are dancing or scrolling on TikTok.
• About 36.1% of them are also saving ideas on Pinterest.

16. Only a small percentage, 1.5%, of Facebook users are accessing the platform from traditional laptops or desktops.

How Many Facebook Users Are There In The United States?

The United States is a crucial market for Facebook, not only because it’s the country where the platform was born but also because it has a strong economy and a population that’s really into technology.

17. Currently, the U.S. has 243.5 million people using Facebook, making it the second-biggest user base among countries.
18. When you add Canada to the mix, the number of monthly users for both countries hits 270 million as of the second quarter of 2023.

Here’s a table showing the number of monthly active users (MAUs) in the U.S. and Canada from 2010 – 2023:

Opinion Of US Citizens On Facebook

Here is the data about US people and their opinions on Facebook.

19. 20% of adults in the U.S. likes Facebook, while 19% really don’t like it.
20. 15% of men and 24% of women have a good opinion of Facebook.

To give you a full picture, here are the details:

Facebook User Demographic Statistics

21. 56.6% of men are using Facebook, while 43.4% are women.
22. Most people on Facebook are between 25 and 34 years old, with 18.4% of men and 12.6% of women in this age group.

To break it down further, here are the age and gender stats:

Countries With The Most Facebook Users

23. India leads the pack with 416 million users, followed by the United States with 243.5 million users.

For a complete list, here are the countries and their Facebook user numbers:

Facebook Users In Different Regions Of The World

24. The Asia Pacific area tops the list, making up more than 44.52% of all Facebook users globally.
25. Specifically, the Asia-Pacific region has 1.35 billion people actively using Facebook monthly.
26. Europe follows with 409 million users, and the US and Canada together have 270 million users.

For a detailed look, here’s the number of Facebook users in different parts of the world:

Facebook Usage Statistics

27. According to a recent Statista study, people spend about 147 minutes per day on social media, and 33 minutes of that is on Facebook.

Facebook also leads as the social media platform where users spend the most time. Breaking it down, the time spent is:

28. 31% of adults in the U.S. use Facebook to stay updated with news.
29. Every month, 1.8 billion people interact in Facebook groups.
30. The rate of Facebook page fans interacting with posts from the page is at a low 0.07%.

Facebook’s Reach Based on Devices

Here’s a breakdown of Facebook usage by device:

Facebook Post Engagement Rate

31. The average interaction rate for Facebook page fans on posts is 0.07%.

Image/photo posts lead the way with a 0.13% interaction rate, making them the most engaging post type. On the other hand, link posts have the lowest interaction rate of 0.03%.

Here’s a breakdown showing the average interaction rates for different kinds of Facebook posts:

Facebook Download Statistics

Facebook is one of the most downloaded apps, with over 5 billion downloads from the Google Play Store.

32. In the year 2022 alone, Facebook was downloaded 413 million times.

Here’s a yearly rundown of Facebook downloads:

Why People Use Facebook

33. According to the latest research, people mainly use Facebook to stay in touch with friends and family. A substantial 71.3% of users use the platform for this reason.

Here’s a breakdown of why people go on Facebook:

Facebook Advertising Statistics

Facebook can potentially show ads to around 2.11 billion people, covering nearly 70% of all its users.

It’s good news for marketers that 55.7% of active Facebook users follow or search for businesses and products on the platform.

According to Meta’s most recent quarterly figures, nearly 75% of advertisers now use Facebook Reels for their campaigns.

Here are some key numbers about advertising on Facebook:

34. The platform has more than 10 million active advertisers right now.
35. These advertisers have the chance to reach 2.11 billion people.
36. About 34.1% of people around the world who are over 13 years old see ads on Facebook.
37. Almost all advertisers on Facebook use at least one AI-powered tool from the platform.
38. Approximately 63.7% of Americans 13 years or older see ads on Facebook.

Here’s a chart indicating how many people over 14 in various countries see Facebook ads:

39. In the second quarter of 2022, the number of people seeing ads increased by 15% compared to last year, while the average cost per ad dropped by 14%.
40. Ads make up a massive chunk of Facebook’s total income, accounting for 97.5% of its revenue in 2022. 

This translates to $113.7 billion earned from ads alone in that year.

41. On average, a Facebook user clicks on about 12 ads each month.
42. The average Cost Per Click (CPC) for Facebook ads is $1.72, and the average Click Through Rate (CTR) is 0.9%. The average conversion rate is 9.21%.

Here’s a table breaking down the average CPC by advertising goals:

43. The finance sector has the highest CPC on Facebook – $3.89.

Here’s a list of industries with the highest CPC on Facebook:

Facebook Statistics for Businesses

44. Over 200 million businesses utilize Facebook’s suite of free tools and apps.
45. In the last 12 months, 18.3% of American adults have transacted via Facebook.
46. More than 70% of Facebook users visit a local business page at least once a week.
47. Using Facebook’s live chat feature makes customers 53% more inclined to buy from a business.
48. Facebook is rolling out real-time translation for hundreds of languages

This allows businesses to craft social media content in one language and rely on Facebook for accurate translations for a global audience. This will increase visibility and engagement as local content gets translated into major languages or vice versa.

49. The average organic reach for a post on a Facebook business page is 5.2%.
50. Facebook removed over 4,596,700 pieces of content in 2021 due to violations like copyright, trademark, or fraudulent activities.
51. On average, photos make up 36% of all posts on Facebook business pages.

Facebook Financial Statistics

52. As of 2023, Facebook has generated a revenue of $60.64 billion.

In the first quarter of 2023, the platform pulled in $28.64 billion, while the second quarter saw revenues of $31.99 billion.

Here is a listing of Facebook’s annual revenue over the years:

Here are the complate financial statistics for Facebook for the year 2022:

53. The platform reported a total revenue of $116.6 billion in 2022.
54. Facebook’s net profit for 2022 was $23.1 billion.
55. Revenue from advertising amounted to $113.7 billion in 2022.
56. The annual revenue for the year 2021 was registered at $117.92 billion.

Facebook Average Revenue Per User

57. Facebook’s worldwide Average Revenue Per User (ARPU) stands at $10.63 as of Q2 2023.

This is a global average, but the numbers vary significantly when we break it down by region.

Facebook Messenger Statistics

Facebook Messenger was initially released on August 9, 2011, and its user base has been growing. As of 2023, the service boasts a global user count of 1.38 billion.

Here are some more details about its usage.

58. The number of people using Facebook Messenger has grown to 138.1 million in 2023, up by 2.2 million compared to the previous year.

Here’s a rundown of the number of Facebook Messenger users over recent years:

59. Of all Facebook Messenger users, 55.5% are men and 44.5% are women.
60. The largest age group of Facebook Messenger users in the United States falls between 25 and 44 years old.

Here’s how the age demographics of Facebook Messenger users break down:

61. In 2021, the number of yearly downloads for Facebook Messenger decreased to 353 million, a drop from 508 million in 2020.

Artificial Intelligence At Facebook

With its vast user base and extensive data, Facebook offers a rich playground for its tech teams to delve into, tackle challenges, and harness the potential of AI.

The importance of AI is well-recognized by Facebook. They’ve crafted their silicon chip tailored for AI functionalities, introduced an AI-centered data center architecture, and even unveiled the second stage of a 16,000 GPU supercomputer dedicated to AI exploration.

Meta has also rolled out CM3leon, a sophisticated AI that transforms text into images.

Here are some noteworthy statistics and insights into how Facebook utilizes AI:

62. AI now suggests over 20% of the content on an individual’s Facebook feed is from profiles, groups, or pages they haven’t interacted with.
63. No Language Left Behind (NLLB-200), an AI research model by Facebook, facilitates content translation into 200 distinct languages.
64. For several languages native to India, the translations by NLLB-200 have showcased an accuracy rate surpassing 70%.
65. Facebook’s pioneering efforts have propelled the evolution of speech recognition technology for languages that traditionally had fewer resources. Their MMS initiative includes a speech-to-text and text-to-speech system covering more than 1,100 languages.
66. Meta’s AI Supercomputer, the Research SuperCluster (RSC), boasts 16,000 GPUs. These are interconnected through a 3-tier Clos network fabric, ensuring maximum bandwidth for each of its 2,000 training modules.
67. Over the past ten years, Meta has shared over 1,000 AI frameworks, models, and datasets with the global research community.

How Many Employees Does Facebook Have?

68. As of 2023, Facebook employs 71,469 individuals.

This represents a 14% reduction compared to the previous year. The layoffs in 2023 impacted around half of this number, as reflected in Facebook’s official headcount report dated June 30, 2023.

In December 2022, Facebook’s staff totaled 86,482, but they subsequently let go of more than 9,000 workers.

FAQs: How Many People Use Facebook

Conclusion: Facebook Statistics (2023)

Facebook continues to dominate the social media landscape in 2023, with impressive growth in user engagement and revenue streams. Its innovation in areas like AI and expansion in global markets solidify its position as a leading tech giant.