Helium 10 vs AMZScout: Which Is Better?

In the competitive world of Amazon selling, having the right tools can make or break your success. Two of the most popular tools among Amazon sellers are Helium 10 and AMZScout, offering users lots of essential features to support the operation of Amazon businesses. 

But which one is truly the ultimate tool for Amazon sellers? In this article, we’ll conduct a detailed comparison of Amazon Scout vs Helium 10 to help you decide which one is the best fit for your business.

1. Pros & Cons

AMZScout

Pros

• Comprehensive Product Research Suite

• Opportunity Score Assessment
• Listing Advisor Optimization
• FBA Calculator

• Flexible Pricing Tiers
• Chrome Extension for Real-Time Data

Cons

• Limited Toolset Compared to Helium 10
• Keyword Research Accuracy
• Inventory Spy Limitations

Helium 10

Pros

• Extensive Toolset
• Trend Analysis (Trendster)

• Listing Optimization Tools
• Operational Tools

• Flexible Pricing

Cons

• Overwhelming for Beginners
• High-End Pricing

2. Product Research

AMZScout

AMZScout provides several essential features for product research. AMZScout’s Product Database and Product Tracker provide sellers with comprehensive historical sales data and niche scores, allowing them to identify profitable products with an average estimated accuracy of 80%.

• Product Database: This tool allows you to explore a vast selection of products based on your desired criteria, making it easier to pinpoint potential winners for your Amazon business.
• Product Tracker: By monitoring the performance of selected products over time, you can spot trends, track your competitors, and make data-driven decisions to optimize your listings.

Helium 10

Helium 10 provides professional tools to help Amazon sellers keep track of their product research process. Helium 10’s Black Box offers a wider range of filters and criteria for niche selection, while Trendster’s trend analysis identifies emerging product opportunities with a proven track record of predicting successful product launches.

• Black Box: This robust tool empowers you to uncover profitable product niches and validate your product ideas through extensive filtering options, niche scores, and trend analysis.
• Trendster: Analyze historical sales data to spot emerging trends and seasonal patterns, allowing you to make informed decisions about product launches and inventory management.

>>>Read more<<<: How to Use Helium 10 For Amazon Product Research

The Verdict

Helium 10 is the winner in the product research category due to its wider range of tools and more in-depth analysis capabilities. While AMZScout provides solid product data and insights, Helium 10’s Black Box, Trendster, and Xray tools offer a more comprehensive and sophisticated approach to uncovering profitable product opportunities and validating ideas.

3. Keyword Research

AMZScout

AMZScout provides insight information for Amazon sellers who are interested in conducting detailed keyword research. Some tools that support this feature include Keyword Explorer, Reverse ASIN Lookup, and Keyword Tracker:

• Keyword Explorer: This tool empowers you to uncover relevant keywords by analyzing search trends and competition, helping you optimize your listings for maximum visibility.
• Reverse ASIN Lookup: By revealing the keywords your competitors are ranking for, this feature enables you to strategically target the same keywords and potentially outrank them in search results.
• Keyword Tracker: Monitoring the performance of your chosen keywords over time helps you understand which terms are driving traffic and conversions, allowing you to refine your keyword strategy for better results.

Helium 10

Similarly, Helium 10 supplies lots of quality keyword research tools to help users find competitive keywords for their products/ services. 

• Cerebro: This powerful reverse ASIN lookup tool allows you to discover the exact keywords your competitors are ranking for, revealing high-potential search terms you might have overlooked.
• Magnet: This robust tool expands your keyword list with a wide array of relevant suggestions and related terms, ensuring you cover all potential search queries relevant to your product.
• Misspellinator: By capturing common misspellings of your target keywords, this tool ensures that even users who make typos can still find your product listings, maximizing your reach and potential sales.

The Verdict

Helium 10 wins in terms of keyword research due to its more extensive and sophisticated tools. While AMZScout provides solid keyword data, Helium 10’s Cerebro and Magnet offer deeper insights, reverse ASIN lookup, and broader keyword suggestions, giving sellers a competitive edge in optimizing their product listings.

4. Listing Optimization

AMZScout

In my latest experiment, AMZScout’s Listing Optimization tools streamlined the listing creation process by offering keyword suggestions and basic optimization tips, helping me create decent listings that attracted some traffic. Here are some key tools that Amzscout supports the Listing Optimization tasks:

• Keyword Suggestions: This tool recommends relevant keywords to incorporate into your product title, bullet points, and description, enhancing your listing’s visibility in search results.
• Competitor Analysis: By analyzing competitor listings, this feature helps you identify their strengths and weaknesses, enabling you to create a more competitive and compelling product listing.
• Listing Quality Score: This score, based on various factors like keyword usage and image quality, provides a clear indication of your listing’s overall optimization level, guiding you toward improvements.

Helium 10

Helium 10 offers a suite of tools specifically designed for optimizing Amazon product listings. 

• Listing Builder: This tool streamlines the creation of optimized listings by suggesting high-ranking keywords and incorporating best practices, making it easier to attract and convert potential customers.
• Index Checker: Verifying your product’s indexation for specific keywords ensures that it appears in relevant search results, increasing its visibility and potential sales.
• Listing Analyzer: By comparing your listing to top-performing competitors, this tool provides detailed feedback on areas like keyword usage, image quality, and pricing, helping you identify and address potential weaknesses.
• Frankenstein: This keyword processor helps you create a concise and effective list of keywords by removing duplicates and irrelevant terms, ensuring optimal keyword density in your listings.
• Scribbles: This tool ensures that you don’t miss any essential keywords in your listing content, optimizing your product’s visibility and search ranking potential.

From my own experience, when I switched to Helium 10, their Frankenstein and Scribbles tools took my listings to the next level. Frankenstein helped me create keyword-rich, high-converting titles, and bullet points, while Scribbles ensured my descriptions were optimized for both SEO and readability.

The Verdict

Helium 10 is the BETTER choice in this comparison. With the help of Helium 10’s extensive listing optimization tools, merchants may increase exposure, generate leads, and produce listings that convert well. 

5. Data Analytics

AMZScout

AMZScout’s data analytics focuses on sales estimates, historical trends, and market analysis to guide product selection and pricing strategies.

• Sales Estimates: With reliable sales estimations, you can gauge the true potential of a product, allowing you to invest your time and resources in the most promising opportunities.
• Market Analysis: This feature helps sellers identify emerging trends and potential opportunities within their niche, enabling them to stay ahead of the competition and capitalize on new markets.
• Historical Data: By analyzing historical data, sellers can identify trends and patterns in product performance, allowing them to anticipate market fluctuations and adjust their strategies accordingly.

Helium 10

Helium 10’s data analytics encompasses comprehensive profit tracking, market trend analysis, keyword performance monitoring, and inventory management, providing a holistic view of business performance and optimization opportunities.

• Profits: This real-time financial overview allows sellers to monitor their sales, profits, and expenses, providing crucial insights for making data-driven business decisions.
• Market Tracker: Gain a comprehensive overview of your chosen market, including market share, competitor activity, and trending products, enabling you to make strategic decisions and stay ahead of the competition.
• Keyword Tracker: This tool can track your keyword rankings over time and lets you monitor your optimization efforts’ effectiveness and identify improvement areas.
• Market Tracker 360: This tool provides real-time data on Amazon product listings, pricing, availability, and sales volume. By analyzing millions of listings, it delivers insights into pricing trends, competitor strategies, and lucrative opportunities.

The Verdict

Helium 10 wins because it provides real-time data on sales, expenses, and overall profitability. With easy-to-read graphs and detailed reports, sellers can make informed decisions and track successful strategies.

6. Inventory Management

AMZScout

AMZScout’s inventory management features are simple yet effective. By tracking your stock levels, you can easily avoid those dreaded stockouts that could cost you sales. Furthermore, it provides insights into your daily sales and revenue, which is super handy for forecasting and making informed decisions about your business.

But that’s not all! AMZScout goes a step further by giving you a sneak peek into your competitors’ inventory levels. This feature alone is a game-changer, revealing how much of a product is actually being sold, not just what’s listed. With this information, you can make more accurate predictions and stay ahead of the curve.

Helium 10

Helium 10’s Inventory Management tool is a life-saver for sellers juggling stock levels, whether it’s through Amazon FBA or their own warehouse. It automatically tracks stock, updates quantities based on demand, and even offers custom presets to fine-tune your restock strategy. 

The best part? Everything is conveniently managed in one central dashboard, making it a breeze to track purchase orders and incoming shipments.

The Verdict

The winner is Helium 10 since it provides comprehensive control over purchase orders, local inventory, and inbound shipments. It also allows you to monitor your current stock levels to avoid stockouts and over-ordering.

7. Pricing

AMZScout

AMZScout offers three pricing plans:

• PRO Extension: AMZScout’s PRO Extension starts at $29.99/month, $179/year or $799.99 lifetime. It provides features like product verification, competition analysis, and listing quality improvement.
• Amazon Seller’s Bundle: Priced at $49.99 per month, $379.99 per year, or $1599.99 lifetime. The Amazon Seller’s Bundle includes additional tools like product database, keyword search, and stock monitoring.
• Dropshipping, Arbitrage, and Wholesale Extension: Priced at $999.99 lifetime. This tool includes add-ons on Amazon product pages, finding great products while simply browsing the Amazon search page or monitoring the minimum price across all sellers, checking fees, and calculating return on investment.

Helium 10

Helium 10 offers three main pricing plans:

• Starter Plan: Starting at $39/month or $29/month (billed annually), the Starter Plan provides essential tools for beginners, including product research, keyword analysis, and listing optimization.
• Platinum Plan: Priced at $99/month or $79/month (billed annually), the Platinum Plan offers more advanced features, such as competitor analysis and inventory management.
• Diamond Plan: For $279/month or $229/month (billed annually), the Diamond Plan includes comprehensive tools for Amazon sellers, covering everything from keyword research to analytics.

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The Verdict

The verdict is Helium 10. Helium 10’s pricing tiers cater to different seller needs, with the Diamond Plan being the most feature-rich option. It also has a free plan.

8. Customer Support

AMZScout

AMZScout provides solid customer support, though it is generally considered less comprehensive than Helium 10. AMZScout offers email support, a knowledge base with articles and guides, and a user community for troubleshooting and advice. 

While responsive, AMZScout’s resources are not as extensive as those provided by Helium 10, which may require users to rely more on community support. From my own experience recently, I found that AMZScout’s support was slower to respond and sometimes lacked the depth of knowledge to resolve my more complex issues.

Helium 10

Helium 10 offers robust customer support, featuring an extensive library of resources, including video tutorials, webinars, and detailed guides. They also provide responsive customer service via email and chat, ensuring that users can quickly get the help they need. 

Additionally, Helium 10’s active user community and regular updates enhance the overall support experience. I found Helium 10’s customer support to be very responsive and helpful, with quick access to live chat and a comprehensive knowledge base.

The Verdict

AMZScout’s customer support is BETTER since the platform is highly rated by the majority of its users It’s a solid choice for Amazon sellers seeking reliable assistance.

9. Ease of Use

AMZScout

AMZScout’s interface is clean and straightforward, making it a breath of fresh air for those new to the Amazon selling game. Personally, I found it much less overwhelming than some other tools I’ve tried, with everything laid out in a clear and intuitive way.

And if you’re worried about not knowing where to start, don’t be! AMZScout offers a variety of helpful tutorials and training materials so you can quickly get up to speed and start making the most of the platform.

Helium 10

Helium 10’s web app is a breeze to navigate, even for someone like me who isn’t the most tech-savvy. Everything is laid out clearly, making it a great choice for both newbies and seasoned sellers alike. 

But what really impressed me is that they’re constantly tweaking and improving their tools. It shows they’re committed to staying ahead of the curve, which is a huge plus for anyone who wants to stay competitive on Amazon.

The Verdict

AMZScout is the preferable choice thanks to its user-friendly interface and simplicity, making it particularly appealing to beginners. The platform is straightforward, with easy-to-navigate tools that are designed to provide essential insights without overwhelming the user.

10. Chrome Extension

AMZScout

AMZScout’s Chrome extension integrates seamlessly with Amazon’s product pages, providing instant access to vital product data like sales estimates, revenue, and competition levels. 

This real-time information helps sellers quickly assess product potential and make informed decisions on the go, whether they’re researching a new niche or evaluating competitor listings.

How to install the AMZScout Chrome extension

Helium 10

Helium 10’s Chrome extension, known as Xray, also integrates with Amazon product pages but offers a more comprehensive suite of tools beyond basic data. It includes features like keyword research, profit calculators, inventory levels, and even a listing analyzer for competitor insights. 

This comprehensive suite of tools within the extension empowers sellers with deeper insights for strategic decision-making directly on Amazon’s platform.

How to install the Helium 10 Chrome extension

The Verdict

In the integration category, Helium 10 prevails. Helium 10’s wider number of built-in integrations and customized API make it a more flexible and adaptable solution for Amazon merchants, even if Data Dive still provides good integration choices. Helium 10 can efficiently handle a wide range of business demands and operations because of its versatility.

11. Reviews & Testimonials

Here, I have gathered some of the most notable reviews & feedback from users for both AMZScout and Helium 10. Let’s see what Amazon sellers like and dislike about these two platforms:

AMZScout

The overall rating for AMZScout is great as it receives 4.7/ 5⭐ (with 741 reviews available on Trustpilot so far). Up to 82% of reviews are 5-star ones, implying the satisfaction of clients towards AMZScout. I have collected some of the latest reviews for AMZScout below for references if you want to read those words yourself:

• “One of the very best tools for success, great research and analytic. Highly recommend it to anyone who wants to succeed with an online store that will succeed.” – William Currier
• “In 2024, for Amazon seller It’s recommended tool. I used many tools but I didn’t get any result. After using the AMZ Scout. Just in a week I found my first winning product.” – Akash
• “It is great for amazon US market. Still needs more development regarding amazon Saudi Market” – Elhami Niazy

Helium 10

When looking for Helium 10 reviews on Capterra, I noticed that it also receives a high rating score of 4.2/ 5⭐ (but not as high as the score for AMZScout). Most users agree that Helium 10 is easy to use, fast, convenient, etc., while some Amazon sellers complain about the quality of Helium 10’s data, along with slow customer support in certain cases.

Here are some of the up-to-date reviews that users left for Helium 10 on Capterra:

• “Modern Version of Jungle Scout” – Matthew W.
• “Unethical and incompetent organization” – David S.
• “Go Helium 10 and you will never go back!” – Derek W.

So, Which Tool Is The Better Choice?

In my personal experience with this Amz Scout vs Helium 10 comparison, Helium 10 has been the clear winner for my Amazon business. While AMZScout was a helpful starting point, Helium 10’s more extensive suite of tools, deeper data analysis, and advanced features like Cerebro and Frankenstein have been instrumental in scaling my business and staying ahead of the competition. 

Below are the main reasons for my judgments:

• Extensive Features: Helium 10 provides an extensive array of features, such as competition analysis, listing optimization, product research, inventory management, and keyword research. Unlike Data Dive, which concentrates more on analytics and market data, this all-in-one solution simplifies every step of the Amazon selling process.
• Strong Community and assistance: Helium 10 offers a thriving user community, comprehensive tutorials, and round-the-clock customer assistance. These services provide a more encouraging atmosphere by ensuring that vendors have access to the assistance and direction they require.
• Scalability: Helium 10 can grow with your business because of its extensive features and customizable pricing options, making it a great option for both novice and seasoned sellers wishing to efficiently expand their operations.

Helium 10 thus sticks out as the most adaptable and helpful tool for Amazon merchants.

Which Is For Who?

Even though Helium 10 is the final winner, it doesn’t mean that it is appropriate for all audiences or all cases. There will be certain audiences that find Amzscout a better option than Helium. Let’s figure out which target audiences are appropriate for either Helium 10 or Amzscout:

AMZScout

• Budget-conscious beginners: AMZScout’s affordable pricing and user-friendly interface make it a great starting point for new sellers with limited budgets.
• Product research-focused sellers: AMZScout’s core strength lies in its product research capabilities, making it perfect for those who prioritize finding profitable product niches.
• Sellers seeking quick insights: AMZScout’s Chrome extension provides real-time data and product analysis directly on Amazon pages, which is ideal for sellers who need quick and easy access to information.
• Resellers and drop shippers: AMZScout’s product research tools cater to resellers and drop shippers who source products from existing suppliers.
• Sellers who prioritize simplicity: AMZScout’s streamlined interface and focused feature set appeal to those who prefer a less overwhelming tool.

Helium 10

• Experienced sellers: They can maximize Helium 10’s advanced features like Cerebro and Frankenstein to gain a competitive edge.
• Data-driven entrepreneurs: Helium 10’s comprehensive data analytics and reporting tools cater to those relying on in-depth decision-making insights.
• High-budget sellers: Helium 10’s premium pricing plans are more suitable for established businesses with larger budgets who seek a robust, all-in-one solution.
• Private label sellers: Helium 10’s product research tools are particularly beneficial for finding unique product opportunities for private labeling.
• Sellers in multiple marketplaces: Helium 10 supports various Amazon marketplaces worldwide, making it ideal for sellers with a global presence.

FAQs

In conclusion

After this Helium 10 vs AMZScout comparison, the decision on which tool to choose ultimately comes down to your specific needs and budget. 

Helium 10 is like a fully loaded toolkit, perfect for those seasoned Amazon pros who crave a wide array of advanced features. On the flip side, AMZScout is like a friendly guide, holding your hand through the basics with its user-friendly interface and budget-friendly price.